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Andrei Andronic Interview
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European Gaming caught up with Playson’s Andrei Andronic who talks European expansion, regulated markets, and why the ever-evolving nature of compliance is the perfect partner for innovation and a stepping stone to opportunity.
European Gaming: Is increased compliance and stricter regulation stifling innovation in betting and gaming, or should it be seen as an opportunity for more creative solutions?
Andrei Andronic (AA): It really depends on how one sees and understands compliance and regulations. Personally, I am of the opinion that the days when compliance was considered a constraint on a business’ development or innovation are now gone and this view is quite outdated.
For a business to thrive in an industry where regulations are evolving at such a pace, the key to success is flexibility. Though some companies see compliance as something that needs to be weathered, the pace setters view them as an opportunity to prosper. To reap the rewards of industry developments, companies must adapt.
With more countries regulating and competition intensifying, operators are under more pressure than ever to secure an advantage. Companies should be able to adapt deftly and swiftly, meaning the evolution of compliance, regulation and the industry as a whole should be welcomed as an opportunity to flourish.
European Gaming: What are the particular challenges for operators and suppliers in Central and Eastern Europe at the moment?
AA: At the moment, operators face significant challenges. The regulatory regimes are so dynamic that it is a real struggle to keep up with new and ever-changing requirements or occasionally completely new licensing regimes. These processes can take years and be a very busy period for compliance specialists. With the lack of homogeny in Central and Eastern European regions, what works in one area is completely different in another. Playson recently secured a Class II Licence from the Romanian regulators (ONJN), a licence I had been working on right from the start, and one that meant a lot with Romania being my home country. Yet, even knowing the gambling infrastructure well, the process still took a long time, and inevitably would be a completely different experience if you compared it to other regulations.
Operators are also scrutinised more by the relevant authorities than suppliers, but on the other hand, suppliers face more legal challenges. Though the competition in these markets, especially in relation to compliance, can be used as a unique tool to gain an advantage.
Many companies are embracing and implementing compliance as potential boost to their success in Central and Eastern Europe as it mitigates the risk of regulatory actions. Ultimately it presents a company as solid, reliable and trustworthy partner.
European Gaming: What products and services are Playson putting in place to ensure they are both innovative and compliant at the same time?
AA: Our development/engineering, product and integration teams are doing a fantastic job and always creating interesting and unique products. We target regulated markets and ensure technical compliance with the help of our test lab.
When facilitating the evolution of compliance, innovation is an inherent by-product of staying ahead of the curve. At Playson, we are constantly training, be it in-house or utlisiing external workshops. All of our employees are kept up to date on the latest levels of compliance. There’s a truly cohesive structure here at Playson whereby those in all divisions are kept abreast of any changes in compliance, and training sessions can be suggested by any department in house to make sure we observe any updates to the social responsibility aspects and other regulatory requirements imposed to us through our licensing conditions.
European Gaming: How important are Central and Eastern European markets to Playson?
AA: Central and Eastern Europe is a big focus for us at the moment and we have made some prominent commercial advances into these areas over recent months. It’s a market that collectively we have a wealth of experience dealing with, and that as company, we see a huge amount of potential in. We’ve enhanced our position in markets such as Lithuania, Latvia, Italy with partnership deals and we recently obtained a Class II Romanian license by the ONJN.
These partnerships are not only a fantastic opportunity for us to have our games released to as many players as possible, but with each new market we enter we acquire more knowledge about regulations and territories. This makes us greater equipped to dealing with possible issues in a variety of regions should they arise, and ultimately makes us a more robust potential commercial partner.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Andrei Andronic Interview

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem
Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.
Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.
In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”
Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:
“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”
With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.
The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.
Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.
The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.
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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform
Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch
Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.
The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.
“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”
Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.
The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.
“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”
With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.
The post Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform appeared first on European Gaming Industry News.
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PepsiCo Returns as Main Partner of the Esports World Cup 2025
PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.
The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.
The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.
Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.
Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.
Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.
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