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Italy’s Adv Ban, Gaziano (SKS365) At Amsterdam’s IGB Live!:Coming Back To The Product Is The Way”

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Francesco-Gaziano-of-SKS365 Italy’s Adv Ban, Gaziano (SKS365) At Amsterdam’s IGB Live!:Coming Back To The Product Is The Way”Reading Time: 2 minutes

 

SKS365’s CMO and Country Manager spoke in day 2 of Gioco News meeting, outlining the possible reaction lines of operators and affiliates a few days after the official ad ban in Italy: “If you have a good product it will work by itself. About the affiliates: less promotion, more information.”

A special focus was dedicated to the “Italy case”, after the recent official entry into force of the ban on all forms of advertising and sponsorship related to the world of betting.

Francesco Gaziano, Chief Marketing Officer and Country Manager Italy of SKS365, was among the speakers about this issue: “We found ourselves in front of a very brief and synthetic legislative norm, for which the following interpretation brought about by AGCOM produced in turn, very wide scoped guide lines. Thus far, though – Gaziano added – We still remain in a phase of substantial passiveness of the market, both from Operators, affiliates and editorial groups whom are yet perusing and exploring further possible alternatives. The confusion generated by this overall approach only feeds huge uncertainty and instability, with grave repercussions on an industry that employs over 60 thousand people. At a time when the product cannot be promoted, all that remains is the product itself, to speak for itself, for this I believe that If you have a good product it will work by itself, and for sure word of mouth is not forbidden by the law.”

The new scenario also concerns affiliates, on which Gaziano has focused in an attempt to identify a possible road to renewal: “In this context it goes without a doubt that our affiliates face an important business opportunity, as they will basically represent the only means of exposing the legal gaming offer to the public. In such a scenario – CMO added – it becomes clear that our affiliates will need to operate a transformation evermore oriented towards an informative and comparative nature, not just related to betting odds but the overall gaming offer as well as and not just limited to the products, but also addressing the customer’s consciousness in all of protection and safety tools like self exclusion, the ban on underage gaming and so forth.”

During his speech, Gaziano focused also on SKS365 commitment about the law: “We are perfectly aware that in order to maintain a joyful yet safe gaming experience, our customers still need to receive coherent informations pertinent to offers, instruments and rules. We are also perfectly aware that our communication needs to feature messages freed of all promotional elements. The overall approach is of complete compliance to the law, whereas extreme caution in our corporate and commercial communication takes the front seat.”

 

About SKS365:
SKS365 Group is an authorized sport betting and gaming operator, one among the leaders in the Italian betting market, whereitoperates under the Planetwin365 brand. The passion for sports, driven by principals of transparency and security with the goal of creatingvalue for the Entertainment industry are allelementsthat SKS365 offersits clients to furtherdevelop the gaming experience and expand business opportunities for all commercial partners.

Through the Planetwin365 brand, SKS365 offers a unique and diversified gaming experienceboth online – via the Planetwin365.it website – and offline, through a retail network of 1000 shops allaround the Italian territory.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Italy’s Adv Ban, Gaziano (SKS365) At Amsterdam’s IGB Live!:Coming Back To The Product Is The Way”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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1ClickGames figured how to replace human labour with innovative ATM and POS

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4-12 1ClickGames figured how to replace human labour with innovative ATM and POSReading Time: 1 minute

1ClickGames has created a business solution that will satisfy both clients and customer needs. The main goal of each gaming business whether land-based or online is to reduce costs and make most processes automated. Less human labor, more machine, this is the credo of 1ClickGames innovational products for retail business.

 

1ClickGames is happy to announce the updated mobile POS terminal and Interactive Lottery Terminal/ATM.   Mobile POS (point of sale) – is an Android-based retailer terminal, which can operate anytime and anywhere, and is loaded with all the necessary cashier functions. The device has a touch screen, printing module, and a new Android system. Terminal supports a full range of lottery games and sports bets; which all can be adapted to the market you operate in to satisfy your customers’ needs.

The Interactive Lottery Terminal/ATM is a self-services machine, that provides multiple intuitive modern technologies to significantly increase engagement with a customer. It provides cashless payments, lottery ticket purchase, payout of winning ticket or exchange. The ATM is available in English, Spanish, German, French, Italian and additional languages.

 

Maxim Terehovich, 1ClickGames CEO: Technology does not stand still and we keep pace with the times. We constantly monitor customer needs, problems or desires, creating products that will start working from the first-time client will turn it on. Our company understands the importance of making gaming portative, providing services in the regions with bad infrastructure or low internet accessibility. The POS and ATM are great solutions for companies that want to automate some of their selling processes and reduce expenses on employees.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1ClickGames figured how to replace human labour with innovative ATM and POS

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Losers and Winners of Online Gambling in China

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1-13 Losers and Winners of Online Gambling in ChinaReading Time: 1 minute

Countless ordinary Chinese people, driven by greed and ignorance, have fallen into online gambling like the moths flying towards the fire.

In 2018, Chinese handset maker Gionee was forced into bankruptcy liquidation. The reason was that Liu Lirong, the owner of Gionee, gambled and lost more than 1 billion Chinese yuan in Saipan Island, leading to a shortage of operating capital and final bankruptcy.

Traditional Confucianism holds that gambling means greed and depravity. Many Chinese literary works and academic studies have portrayed Chinese gamblers and many people think that Chinese people are fond of gambling.

Before the rise of online gambling in many countries, China’s neighbouring countries once set up casinos in border areas with China to attract Chinese tourists and gamblers. Gambling-related criminal cases caused a lot of trouble for the Chinese government. Under pressure from the Chinese government, casinos in many border areas had been shut down.

The rise of online gambling has changed the story. Gaming companies have been able to spread their tentacles into every corner of China with the help of internet.

The reason why the gaming companies in the Philippines employ a large number of Chinese employees is that all of the Chinese employees can speak Chinese and most of the customers they serve are Chinese citizens.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Losers and Winners of Online Gambling in China

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Call for New Gambling Laws in New Zealand to Protect Vulnerable People from Offshore Gambling Sites

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4-11 Call for New Gambling Laws in New Zealand to Protect Vulnerable People from Offshore Gambling SitesReading Time: 1 minute

 

Fiona Cambridge, PGF Services counsellor of Dunedin, has said that the government needs to update its legislation to protect vulnerable people from offshore gambling sites.

Although it was illegal for overseas online gambling operators to advertise to New Zealanders, they had ways to direct internet users to their sites. Domestic gambling operators had to be responsible hosts, giving gamblers some sense of protection.

Tracey Martin, Internal Affairs Minister, said that betting offshore was legal, and New Zealanders had spent about $380 million on offshore gambling sites in the past 18 months.

Unlike domestic gambling operators, offshore online gambling operators did not contribute to the community through funding grants, Mrs. Martin said.

A discussion document had been launched seeking feedback on a range of options such as establishing a licensing system, where online providers must meet certain conditions to be able to legally offer their services in New Zealand.

Other options include geo­blocking access to overseas gambling sites or banning the use of credit cards for online gambling. The public consultation runs until the end of next month.

Ms. Cambridge encouraged people to make a submission, especially if they knew of anyone who had lost money to an overseas gambling operator.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Call for New Gambling Laws in New Zealand to Protect Vulnerable People from Offshore Gambling Sites

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