Latest News
“The Godfather of Esports Racing” Takes Top Step at Millennial Esports
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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO
Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”
“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”
Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.
Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.
“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.
“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”
Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.
About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.
MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).
Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.
SOURCE Millennial Esports Corp.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “The Godfather of Esports Racing” Takes Top Step at Millennial Esports
Latest News
Legends Collide and the Stage Ignites at Red Bull League of its Own 2025, Munich
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Everything you need to know ahead of Saturday 29 November, when Red Bull’s one-of-a-kind League of Legends tournament ‘Red Bull League of Its Own’ is set to make its grand return.
Taking place in the iconic SAP Garden in Munich, reigning champions and esport titans T1, along with some of Europe’s most celebrated teams – G2 Esports, Karmine Corp, NNO Old and Los Ratones, will go head-to-head in an unmissable end-of-year showdown.
Red Bull League of Its Own 2025 is set to light up Munich’s SAP Garden, turning the state-of-the-art arena into an electrifying esports stage in the heart of Olympic Park. 11,500 fans will fill the stands, with countless more watching online, as international icons and Europe’s elite face-off in this year’s ultimate League of Legends clash. Red Bull League of Its Own is all about pushing the action to the limit, delivering high-energy matchups, unexpected twists, and the possibility of mixed rosters that keep every game fresh. All matchups will be played in a Ultimate Fearless best-of-1 format, keeping every game high-stakes and unpredictable.
The 2024 Red Bull League of Its Own delivered an unforgettable spectacle in Paris’ Accor Arena as T1 swapped roles, Los Ratones stunned after causing an upset, and Rekkles made a triumphant reunion on stage. This year’s edition aims to raise the bar even higher, promising elevated competition and moments that will captivate the global League community once again.
Returning as the official Monitor Partner for 2025, AGON by AOC will once again deliver high-performance gaming monitors to ensure contestants get the ultimate gaming experience. Razer makes its debut as the official Chair Partner of Red Bull League of Its Own, bringing the Razer Iskur V2 – an ergonomic chair built for comfort, durability, and focus – to keep players at their best throughout every match. MSI also joins as the official Gaming PC and Laptop Partner, while KFC comes on board for the first time as an event partner.
With record viewership last year, Red Bull League of Its Own 2025 promises unforgettable clashes, daring strategies, and moments fans will talk about long after the final match.
See below for full event details, timings, and where to watch.
Schedule:
- -15:00 CET – Opening Ceremony
- -15:15 CET – G2 Esports vs NNO Old
- -16:00 CET – Los Ratones vs Karmine Corp
- -17:00 CET – G2 Esports vc Karmine Corp
- -18:00 CET – T1 vs Match 3 Winner
- -19:00 CET – T1 vs NNO Old
- -20:00 CET – T1 vs Los Ratones
Talent:
- -Eefje “Sjokz” Depoortere – Host
- -Keltoum “Giniro” Baddaje – Host
- -Robert “Dagda” Price – Caster
- -Aaron “Medic” Chamberlain – Caster
- -Joe “Munchables” Fenny – Caster
- -Daniel “Aux” Harrison – Caster
- -Jona “JustJohnny” Schmitt – MC
- -René “MasterPlay” Geigenberger – MC
On-Site Streamers:
- -Caedrel
- -Kameto
- -NNO Old (NoWay, Tolkin, Agurin, Karni, and Broeli)
- -Ilha das Lendas (Baiano, Tay, Brucer, and Pedro Bosco)
Where To Watch:
- -Fans can tune in to Red Bull Gaming’s YouTube and Twitch channels at 3 PM (UTC+1).
- -YouTube: youtube.com/live/mNV9ZU_YunA
- -Twitch: twitch.tv/redbull
The post Legends Collide and the Stage Ignites at Red Bull League of its Own 2025, Munich appeared first on European Gaming Industry News.
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1xBet Becomes the First Official Betting Partner of MIBR’s VALORANT Team
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1xBet has signed a partnership with the VALORANT roster of esports powerhouse MIBR, becoming the first-ever official betting partner in the Riot Games ecosystem.
Under this partnership, 1xBet and MIBR will focus on creating a new, immersive fan experience, strengthening the team’s global fanbase, and boosting overall engagement with VALORANT.
MIBR’s VALORANT roster currently includes players from the United States and Brazil. Over the past few years, the team has been a regular competitor in VCT Americas, and in 2025 they qualified for VALORANT Masters Toronto — the only Latin American team to do so. Later that year, MIBR also earned a spot at VALORANT Champions 2025, finishing in the Top 5 worldwide.
Beyond their esports success, MIBR continues to expand its media presence through collaborations with leading Brazilian influencers such as Sacy, producing original entertainment content, and hosting watch parties during major tournaments — all helping the organization remain one of the most talked-about and fan-favorite names on the regional scene.
Among the team’s stars is Erick ‘Aspas’ Santos, widely regarded as a VALORANT legend in Latin America. In 2025, he set the VCT Americas record for the most kills in a BO3 series and became the first player in VALORANT Champions history to surpass 1,000 kills across tournaments (2022–2024). Outside of competition, Aspas is a three-time Prêmio eSports Brasil “Athlete of the Year” winner and a massive fan favorite — during VCT Americas 2024 Kickoff, he became the most-mentioned player on Twitch chats, with over 11,300 mentions.
1xBet is one of the most recognized brands in esports betting, regularly supporting major global tournaments and sponsoring top-tier teams around the world.
Simon Westbury, Strategic Advisor at 1xBet: “This is a historic step for 1xBet — becoming the first official betting partner of an esports team within the Riot Games ecosystem. MIBR features some of the most talented and visible players in Latin America, and together we aim to strengthen VALORANT’s presence across the LATAM region, elevate its appeal internationally, and deliver a unique fan experience for audiences around the globe.”
Raphael Castanheira, MIBR’s Director of Marketing and Partnerships: “Being the first organization in the entire Riot ecosystem to obtain approval for a betting sponsorship is a direct result of how MIBR operates today, as an organized company with robust governance, clear processes, and protected by policies that put competitive integrity at the forefront. ”
The post 1xBet Becomes the First Official Betting Partner of MIBR’s VALORANT Team appeared first on European Gaming Industry News.
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ComeOn Group climbs to 21st place in the EGR Global Power 50 following a year of strategic growth
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Leading iGaming operator ComeOn Group has secured the 21st position in the 2025 EGR Power 50 rankings, reflecting a year defined by expansion, product innovation, and strengthened regulatory presence across Europe.
In 2025, the Group broadened its footprint in the regulated European markets with the launch of its casino-first brand Casinostuen in Denmark. The Group also advanced its activities in the Netherlands through the operation of Evoke’s 888 brand within the regulated Dutch market.
ComeOn Group continues to benefit from its strategic focus on locally regulated jurisdictions, which is powered by its own technology platform including an in-house sportsbook platform, proprietary games studio SpinOn, and unique, innovative jackpot products have been key contributors to differentiation and growing market share in core territories.
Juergen Reutter, Chief Executive Officer, said: “Our proprietary technology is powering our products and services, giving us a strong competitive edge in highly dynamic and regulated markets. This foundation allows us to innovate faster, deliver differentiated experiences, and scale with confidence.
At the same time, artificial intelligence is transforming how competitive we can operate. We’ve equipped our teams with the tools and governance to experiment boldly and apply AI where it creates the most value. At ComeOn Group, we want to learn faster than our competition, because speed, agility, and innovation are essential to staying ahead in this industry.”
The Group closed the period with strong financial performance, demonstrating consistent growth across all key indicators for the 12 months ending 30 June 2025. Combined with the company’s increased market reach and accelerated innovation initiatives, ComeOn Group enters the coming year with robust momentum and a strengthened market position.
The post ComeOn Group climbs to 21st place in the EGR Global Power 50 following a year of strategic growth appeared first on European Gaming Industry News.
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