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“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “The Godfather of Esports Racing” Takes Top Step at Millennial Esports

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Praxis Tech Partners with Stake to Enhance Global Payment Performance

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Praxis Tech, the leading payment orchestration platform for the iGaming industry, announced its partnership with Stake, the global leader in online entertainment and iGaming. The partnership brings together Stake’s international presence and Praxis’s orchestration technology to deliver faster, more reliable payment experiences for players around the world. The collaboration supports Stake’s operations across multiple continents, ensuring fast, compliant and localised transactions for its growing global player base.

As Stake accelerates its market-by-market expansion into key regions, its growth strategy depends on a flexible payment infrastructure that adapts to local preferences and regulatory requirements. By leveraging rapid PSP integrations and iGaming-focused orchestration capabilities, Praxis empowers Stake to scale strategically and enhance approval performance across global markets. Supported by a strong network of PSP partnerships, Praxis ensures every integration and interaction reflects the highest standards of professionalism and excellence, enabling Stake to expand confidently and efficiently.

“Stake is an industry powerhouse, operating at a pace that few can match. At Praxis, we’re proud to support world-leading iGaming brands like Stake in achieving payment excellence on a global scale. This partnership reflects our shared commitment to innovation, agility, and delivering frictionless, localized payment experiences that elevate the player journey,” said Amit Klatchko, Co-founder and Director of Praxis Tech.

“Our focus at Stake is on scaling globally while maintaining reliability and trust for our players. Through our partnership with Praxis, we’re reinforcing our payment operations to deliver fast, flexible, and secure transactions across all regions,” said Brais Pena, Chief Strategy Officer of Easygo.

This partnership reinforces Praxis’s leadership in iGaming payment orchestration, with its technology consistently enabling top-tier brands to achieve measurable gains in approval rates and operational efficiency.

The post Praxis Tech Partners with Stake to Enhance Global Payment Performance appeared first on European Gaming Industry News.

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EGBA Rolls Out Interactive Site for European Safer Gambling Week

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The European Gaming and Betting Association (EGBA) is pleased to announce the launch of the official European Safer Gambling Week 2025 (ESGW25) website, available at www.safergambling.eu, marking an important milestone in preparations for this year’s initiative, which will take place from 17-23 November 2025.

The new website serves as a central hub, offering information about the initiative and sharing important resources for both players and industry stakeholders. It features several dedicated sections designed to support player protection and encourage participation in the initiative:

  • Support Resources – A comprehensive help page listing helplines and support services across European countries, including contact information for national helplines and self-exclusion systems. Players can find confidential support in their local language.
  • Events Programme – The growing agenda of conferences, workshops, and webinars taking place throughout the week, covering key topics in player protection. Stakeholders can register for events and view the full programme.
  • Safer Gambling Tips – Guidance for players, including warning signs to watch for, practical tips to stay in control, and the core safer gambling messages that form the foundation of this year’s initiative.

Join This Year’s Initiative

Now in its fifth year, ESGW25 brings together stakeholders across Europe’s gambling sector in a common mission to promote safe and sustainable play. Last year’s edition brought together 195 organisations from 26 countries, reaching 3.1 million people with important safety messages through a coordinated social media campaign, educational events, and stakeholder collaboration.

Get Involved

Operators, regulators, support organisations, trade associations, technology providers, and other sector stakeholders are invited to participate in ESGW25. Campaign graphics are available in 27 languages and can be requested through the website. For the full events agenda and information on how to get involved, visit www.safergambling.eu.

The post EGBA Rolls Out Interactive Site for European Safer Gambling Week appeared first on European Gaming Industry News.

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CT Interactive strengthens presence in Slovakia with launch of new games on Tipos.sk

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CT Interactive has expanded its footprint in the regulated Slovak market with the launch of a new portfolio of high-quality games on Tipos.sk. The portfolio features a selection of popular slots, including 20 Mega Star, 50 Treasures, 100 x Fresh, Dancing Dragons, Lucky 3 Penguins, and more, with five titles offering the innovative Buy Bonus feature to enhance gameplay strategy and player choice.

The launch will be accompanied by an exclusive tournament with attractive prize pools, providing players with an engaging experience while boosting traffic and visibility on Tipos.sk.

“Our newly certified portfolio delivers a fresh and dynamic gaming experience tailored for the Slovak audience,” said Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovak Republic.

Martin Ivanov, Chief Operating Officer at CT Interactive, added: “The expansion of our content offering on Tipos.sk represents a major step in our broader international growth strategy. We are pleased to deliver a compelling and diverse array of content to our esteemed partner, while reaffirming our long-term commitment to the Slovak market.”

This expansion underscores CT Interactive’s dedication to innovation, regulatory compliance, and delivering premium gaming content to players across global markets.

The post CT Interactive strengthens presence in Slovakia with launch of new games on Tipos.sk appeared first on European Gaming Industry News.

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