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“The Godfather of Esports Racing” Takes Top Step at Millennial Esports
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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO
Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”
“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”
Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.
Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.
“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.
“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”
Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.
About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.
MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).
Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.
SOURCE Millennial Esports Corp.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “The Godfather of Esports Racing” Takes Top Step at Millennial Esports
Reading Time: 2 minutes
Live games supplier enhances Mexican presence with latest LatAm agreement
BetGames.TV, the leading live dealer betting games supplier, has announced a partnership with Logrand Entertainment Group which sees its entire portfolio now live on Strendus, the operator’s main brand in Mexico.
The studio has signed numerous strategic agreements across LatAm in recent months, and this latest deal further enhances the company’s presence in the region’s thriving regulated markets.
Classic live games such as Wheel of Fortune, Baccarat and BetGames.TV’s innovative spin on Texas Hold’em poker, 6+ Poker, are now all available on Strendus and its associate brand Mustangmoney.
BetGames.TV’s cutting-edge offering has proved hugely popular in regulated markets across the continent as the company continues to rapidly expand is global profile with numerous strategic deals.
With licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as additional certifications pending from Sweden and Colombia, BetGames.TV is one of the most regulated live betting providers in the sector.
Commenting on the deal, Eddie Morales, LatAm Sales Director at BetGames.TV said: “We’re thrilled to be partnering with Logrand Entertainment Group and making further inroads into the vibrant Latin American market.
“Strendus is the most secure online entertainment platform in Mexico and our award-winning selection of cutting-edge live dealer betting games will be a great addition to this dynamic online gaming brand.”
Lenin Castillo, Director of Online Operations at Logrand Entertainment Group, said: “Logrand Entertainment Group is one of the most innovative companies in the entertainment industry and a force to be reckoned with in the Mexican gaming sector.
“We are confident that by having a strategic partner such as Betgames.TV, our Strendus platform will reinforce its leadership by offering international content that exceeds the expectations of our users.”
Dedicated to constantly developing and improving its games to deliver its partners a highly engaging betting proposition, the studio earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetGames.TV strikes major content deal with Logrand Entertainment Group
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Gaming Innovation Group Inc. (GiG) publishes its interim report for the second quarter 2020 before market opening on Tuesday 11 August 2020.
CEO Richard Brown will present the Q2 2020 results via livestream at 10:00 CET. The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.
Link to the livestream:
https://www.redeye.se/events/789011/gaming-innovation-group-live-q-report-and-qa-2
About Gaming Innovation Group (GiG):
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry leading platform and media provider delivering world class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming Innovation Group: Invitation to Q2 2020 results presentation
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Mobile games supplier to provide leading bitcoin casino with immersive table games offering
Mobile-first games developer OneTouch has announced a deal with specialist cryptocurrency casino operator, Bitcasino.
The agreement will see an engaging selection of the studio’s renowned table games go live with the popular online casino later this year, including live dealer Baccarat, Roulette and Blackjack.
Founded in 2014, Bitcasino is the world’s first licensed Bitcoin-focused operator, with OneTouch’s latest commercial partnership boosting its appeal amongst a wide range of audiences.
The provider’s engaging portfolio of slot and table games, which is known for its innovative mobile-first designs and intuitive single-touch interactivity, will be enjoyed by a rapidly growing fanbase thanks to the recent string of deals it has signed with the likes of Slotegrator and Revolver Gaming.
Ollie Castleman, Head of Marketing at OneTouch, said: “Bitcasino is the industry’s foremost cryptocurrency specialist, and this partnership allows our offering to continue expanding across a diverse set of product verticals.
“Our unique mobile-first gaming suite has continued to go from strength to strength this year, and we’ve lined up an additional range of exciting product launches and operator deals for the coming period.”
Tauri Tiitsaar, Director of Casino at Bitcasino, said: “OneTouch is among the industry’s fastest-growing suppliers, so we are thrilled to be integrating its world class collection of slot and table games.
“The company’s impressive product offering fits well with our track-record of providing fun, fast and fair immersive gaming experiences, so we can’t wait to introduce it to our players. We are certain that these games are going to be a big hit.”
OneTouch’s full range of slots and classic table games can be played at www.onetouch.io.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OneTouch pens key agreement with Bitcasino
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