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“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

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Millennial_Esports_CEO_Darren_Cox “The Godfather of Esports Racing” Takes Top Step at Millennial EsportsReading Time: 2 minutes

 

Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “The Godfather of Esports Racing” Takes Top Step at Millennial Esports

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Belgium Implements Capacity Limit for Land-based Gaming Venues

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6-11 Belgium Implements Capacity Limit for Land-based Gaming Venues
6-11-1 Belgium Implements Capacity Limit for Land-based Gaming VenuesReading Time: < 1 minute

 

The Belgian government has published a new decree limiting the capacity at land-based gaming venues in the country to a maximum of 40 people as the number of Covid-19 cases increases.

Also, casinos, gambling halls and betting shops must remain closed between 11:30 pm and 6:00 am, and upon arrival, customers must register their details for contact tracing.

The sale of food and drink onsite is prohibited, and customers are also obliged to wear masks, a rule which has been in effect in all public places in Belgium since July.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Belgium Implements Capacity Limit for Land-based Gaming Venues

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Playtech Extends Greece Footprint with Novibet Deal

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5-14 Playtech Extends Greece Footprint with Novibet Deal
5-14-1 Playtech Extends Greece Footprint with Novibet DealReading Time: < 1 minute

 

Playtech has announced the launch of its Casino and Live Casino software with Novibet. This multi-market deal sees Novibet initially adding a dedicated Playtech Casino tab and Live Casino offering in Greece, with the UK and Italy to follow shortly thereafter.

“We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering,” Nikos Olympitis, General Manager of Novibet said.

“We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading Casino and Live Casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets,” Yori Arami, Commercial Director of Playtech, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playtech Extends Greece Footprint with Novibet Deal

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Yokohama Mayor Fumiko Hayashi Says She Would Respect IR Referendum Results

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2-10 Yokohama Mayor Fumiko Hayashi Says She Would Respect IR Referendum Results
2-10-1 Yokohama Mayor Fumiko Hayashi Says She Would Respect IR Referendum ResultsReading Time: < 1 minute

 

Fumiko Hayashi, the mayor of Yokohama city, has committed to respect the results of a public referendum that will decide whether the city will compete to host an integrated resort.

The mayor said: “If the referendum as to IR takes place and the majority votes for opposition, I would act as in accordance with the results.”

Opponents campaigning against the IR plans collected voter signatures to trigger a referendum on the issue. A bill to permit the referendum will be submitted to the city’s council early next year.

On October 13, authorities in Yokohama announced a fresh request-for-concept (RFC) phase for its proposed IR bid to take revised proposals from potential private partners following the central government’s publication of its basic policy document on IR. This RFC will run until the end of November.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Yokohama Mayor Fumiko Hayashi Says She Would Respect IR Referendum Results

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