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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodoReading Time: 3 minutes

 

Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.

 

You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?

Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.

You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?

Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.

You have recently worked on a project together with Teesside University, could you tell us a bit about that?

This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.

Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?

Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.

On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.

What can we expect from mkodo in 2019?

We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Entain Launches Global Initiatives to Support Women Interested in Building Careers in Technology

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Entain Launches Global Initiatives to Support Women Interested in Building Careers in Technology
Entain Launches Global Initiatives to Support Women Interested in Building Careers in TechnologyReading Time: 2 minutes

 

Entain Plc has launched a series of international initiatives to support girls and young women interested in building careers in technology.

Girls Who Code, an international non-profit organisation working to close the gender gap in technology, is to receive US$250K from the Entain Foundation, its not-for-profit affiliate, to support its global programmes to bring young women into the technology industry, most notably in the UK, US, Canada and India. The scale of Entain’s support makes it one of Girls Who Codes most significant global partners.

The Entain Foundation is also providing Aus. $50K funding to the Tech Girls Movement in Australia, which aims to challenge gender perceptions which limit girls’ participation in STEM through school-based early intervention programmes.

The new initiatives follow recent senior female appointments to the leadership team at Entain, including that of new chief executive Jette Nygaard-Andersen and two new non-executive board directors, Stella David and Vicky Jarman. Over 50% of Entain’s workforce is female, including over 30% in technology roles.

Jette Nygaard-Andersen, CEO of Entain, said: “I’m proud to be leading a global technology company which is making real strides in promoting women’s careers, not just in the West, but also developing markets like India where creating opportunities for young women is especially important.

“Everywhere however, the biggest challenges continue to be cultural, around what society and young women themselves believe they can do, which is why we are focusing on initiatives to support their education and build stronger pathways into technology-related careers.”

Dr. Tarika Barrett, incoming CEO of Girls Who Code, said: “Passionate, ambitious and diverse young women are the key to transforming the world and the technical workforce. This International Women’s Day, we’re excited to partner with the Entain to support young women around the world on their journey into the technical workforce. Our work together will help spur the creation of a more fair and equitable workforce, helping more women of all backgrounds rise to the top and achieve their goals of working in tech.”

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CT Gaming Interactive Expands its Presence in Belgium

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CT Gaming Interactive Expands its Presence in Belgium
CT Gaming Interactive Expands its Presence in BelgiumReading Time: < 1 minute

 

CT Gaming Interactive has expanded its presence in the Belgium market through its new partnership with Supergame.be.

Supergame.be has gained access to a portfolio of dice slots supplied by the global content provider. As a result of the agreement, a diverse palette of the company’s dice slots titles are currently available to the online casino players, including 50 Dice Treasures, Dice Woods, 40 Mega Dice, which have enhanced graphics for better interaction with players.

“We are delighted to have our content live with Supergame.be. We would like to welcome them to our growing customer base in Belgium and look forward to our excellent partnership by contributing to their amazing performance with our content offering,” Martin Ivanov, Businеss Development Manager at CT Gaming Interactive, said.

“CT Gaming Interactive is a well-respected supplier and we are happy to add their games portfolio, which we know will provide our players with entertaining gameplay. The great experience is what brings players to us, and it is our top priority to only provide games that meet their needs and expectations. We look forward to a valuable working relationship,” Henk Wolff, Marketing & communication manager at Supergame.be, said.

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Winbet launch new Spotlight Sports Group sport content

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Winbet launch new Spotlight Sports Group sport content
Winbet launch new Spotlight Sports Group sport contentReading Time: 2 minutes

 

Winbet has launched Spotlight Sports Group sports betting editorial across their site. The agreement comes off the back of Spotlight Sports Group’s deal with Sportal365.

Winbet recently launched Winbet.it in Italy and this venture into a new territory prompted Winbet to draft the expertise of Spotlight Sports Group to supply a localised expert solution at scale. Spotlight Sports Group will provide their editorial directly into Sportal365s CMS on behalf of Winbet.

Breaking into the new territory has been made easier with Winbet utilising the group’s network of over 250 localised journalists knowledgeable in all key sports. The group delivers 15 pieces a day covering content with native speakers with knowledge of the key sporting events. Basing the content around the pivotal events in the Italian sports calendar drives engagement and enriches Winbet’s customer experience.

The editorial ensures customers are informed with high-quality long-form pieces. The ability to deliver this at such a scale and at speed is a key strength of Spotlight Sports Group as they fully manage Winbets editorial and deliver on a daily basis.

Discussing the agreement, Spotlight Sports Group, Account Director Daniel Smith said:

‘We’re delighted to see the agreement with Sportal365 has led to Winbet being able to utilise our services. We have a huge network of localised journalists who produce brilliant content in over 70 languages and our betting editorial really does take customers above and beyond what a regular sportsbook offers. We’re excited to be working with Winbet and we believe our editorial content can create a distinctive sports betting experience for their customers.’

Echoing Smith’s words Cvetomir Krumov, Head of Operations at Winbet said:

‘’Spotlight Sports Group has shown their capability to drive engagement through their expert editorial. Their difference and the reason we decided to work with them was down to their unique betting angle in all of their editorial. On top of this the fact that the content can be localised to our audience is a huge advantage and we’re excited to off an enhanced experience to our customers.’’

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