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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

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Stuart-Godfree-mkodo Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodoReading Time: 3 minutes

 

Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.

 

You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?

Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.

You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?

Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.

You have recently worked on a project together with Teesside University, could you tell us a bit about that?

This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.

Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?

Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.

On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.

What can we expect from mkodo in 2019?

We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT Interactive is circling back to Budapest with a special participation at CEEGC

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George-Dimitrov-Head-of-Legal-and-Compliance EGT Interactive is circling back to Budapest with a special participation at CEEGCReading Time: 1 minute

 

EGT Interactive is thrilled to announce its consecutive appearance at the Central and Eastern European Gaming Conference and Awards (CEEGC). Georgi Dimitrov, Head of Legal & Compliance at the company, will be once again joining the discussions as one of the speakers at this special event. He will participate in the panel titled “Regulated Central and Eastern European jurisdictions” focusing on the evolution of clearly regulated markets. The targeted jurisdictions are Bulgaria, Romania, Czech Republic, Croatia and Slovenia.

Georgi Dimitrov has started his career in EGT Interactive as a legal counsel, with a focus on legal, regulatory and technical compliance matters related to the iGaming industry. He specializes in international gambling regulation and provides guidance on licensing and certification frameworks, policy drafting, and compliance processes. His line of work involves communication with focal stakeholders in the business such as testing labs, regulators and operators. He has background in company structuring, M&A, business and corporate development and extensive expertise in competition law. Recently he became Head of the “Legal and Compliance” department at EGT Interactive.

 

The event will take place on the 24th of September at Ritz-Carlton, Budapest, Hungary.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EGT Interactive is circling back to Budapest with a special participation at CEEGC

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Week 38 slot games releases

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weekly-slot-releases-1-2 Week 38 slot games releasesReading Time: 3 minutes

 

Have a look at this week’s latest slot releases!

We begin with another release from Play’n Go, the fun-filled game Mission Cash. The game has its roots in the spy films and TV series of the ‘50s and ‘60s, taking inspiration from classics such as The James Bond Series and The Man from U.N.C.L.E, but also newer titles like Austin Powers and Kingsman: The Secret Service.

mission-cash-1 Week 38 slot games releases

 

Realistic Games has added a new 3-reel version of its popular title Fireworks to its ever-growing portfolio of games. Fun Size Fireworks retains the featurewhich has been a proven success with players of the 5-reel version, with a bonus round that is reached when a player gets stacked symbols on each of the 3 reels. A reel will then be randomlyselected and a win of one or more win lines will be achievedoffering the player a maximum jackpot ofx250 their starting stake.

fun-size-fireworks-1 Week 38 slot games releases

 

Yggdrasil is under starter’s orders to release its latest slot, Racing Lovers, with players invited to saddle up for their biggest thrill ride yet as they chase the championship trophy for huge rewards. Ladies and gents, hold onto your hats as the starting gates open and the racing begins in this new immersive slot set in the fastest course of them all.

racing-lovers-1 Week 38 slot games releases

 

Microgaming has launched its latest online slot Tweethearts, developed exclusively by Just For The Win. Set in a colourful paradise, nesting love birds bring their feathered mystique to this exciting five-reel, 17-payline slot. Players entering the beautiful jungle of paired-up parrots will find the Double Lucky Line, present throughout the game, perched on the middle row across all five reels. When double symbols land on the Double Lucky Line, they are counted as two symbols for any winning combinations or free spin symbols.

Tweethearts-1 Week 38 slot games releases

 

Stick ‘Em, a 5×4 video-slot follows Canny the Can on an adventure which includes features such as sticky win spins, free spins with high paying symbols and an exciting bonus wheel with three levels of progression! Marcus Codes, COO at Hacksaw Gaming commented:“We’re delighted to release our very first slot today after being exclusive with Leo Vegas for the past 2 weeks. We have seen fantastic numbers and feel Stick Em will be a great hit within the industry. There is more to come from Hacksaw, this is just the beginning.”

7-10-2 Week 38 slot games releases

 

Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced the Swedish release of its Viking Glory online slot via an exclusive partnership with Svenska Spel Sport & Casino.

viking-glory-1 Week 38 slot games releases

 

Kindred Group has partnered with Play’n GO in an exclusive release of Troll Hunters 2, the sequel to the record-breaking first chapter of the Troll Hunters saga. “Kindred has recently invested heavily in the quality of their exclusive games. We believe that product quality is ultimately what customers will recognize and value. This is what will set us apart from the competition and lead the way forward in casino,” Ale Rallo, Games Development Manager of Kindred Group said.

troll-hunters-2-1 Week 38 slot games releases


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 38 slot games releases

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Sports Betting Bill of Michigan Moves Forward

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Michigan-legalise-fantasy-sports-gambling Sports Betting Bill of Michigan Moves ForwardReading Time: 1 minute

 

A sports betting bill would allow organised sports betting in Michigan casinos and online was passed out of a state house committee. State Representative Brandt Iden of Kalamazoo is sponsoring the legislation.

“Because this is already going on in the market place so we can protect those people who want to play and want to play legally, and we can, you know, make the state a little bit of money, which I think is also a positive,” Iden said.

Iden hopes the bill continues to make its way through the legislature and onto Governor Gretchen Whitmer’s desk before Superbowl season.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports Betting Bill of Michigan Moves Forward

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