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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

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Stuart-Godfree-mkodo Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodoReading Time: 3 minutes

 

Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.

 

You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?

Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.

You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?

Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.

You have recently worked on a project together with Teesside University, could you tell us a bit about that?

This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.

Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?

Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.

On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.

What can we expect from mkodo in 2019?

We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DAOGroup launches industry’s fastest blockchain platform

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daogroup DAOGroup launches industry’s fastest blockchain platform
daogroup-1 DAOGroup launches industry’s fastest blockchain platformReading Time: < 1 minute

 

White label offering to provide no-deposit casino mechanics with real-time pay outs

 

DAOGroup, the iGaming cryptocurrency and blockchain solutions provider, has unveiled the industry’s fastest blockchain-based platform.

Boasting a transaction speed measuring as little as a second, DAO’s latest launch has been designed to revolutionise the industry’s mainstream acceptance of blockchain-based gaming.

Available as a white label solution, DAO’s use of blockchain enables operators to offer no-deposit gaming and real time pay outs in the industry’s first workable format.

Harnessing super-fast finality to determine a provably fair outcome almost instantaneously, DAO’s platform eliminates the need for players to deposit money ahead of playing – with winnings and losses extracted from the player’s digital wallet directly via the use of smart contracts.

In comparison, alternative blockchains such as Ethereum take more than 15 minutes to reach any level of probabilistic finality making real iGaming practically impossible.

With a surge in demand for crypto gaming in recent months, DAOGroup CCO Glen Bullen sees the platform’s launch as a kick-start towards player deposits becoming an outdated concept.

He added: “We’re dedicated to transforming the iGaming industry’s understanding and use of cryptocurrency and blockchain technology, with the launch of our platform coming at a pivotal time when that conversation is returning to the mainstream. 

“Crypto-based gaming has proved bullish in the last few months and we’re here to start bringing its benefits into the mainstream for operators. 

“As well as offering an entire ecosystem for the development and migration of blockchain-based games, we’re able to offer the industry’s fastest and most reliable platform with no-deposit mechanics and real-time pay outs.”

The company also unveiled DAOWallet in early 2020, delivering an advanced cryptocurrency-fiat gateway that enables operators to offer third-party cryptocurrency transactions without the need for additional AML and compliance procedures.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: DAOGroup launches industry’s fastest blockchain platform

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R. Franco Digital and GAMING1 partner for international expansion

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r-franco-digital-pgs-2019 R. Franco Digital and GAMING1 partner for international expansion
r-franco-digital-pgs-2019-1 R. Franco Digital and GAMING1 partner for international expansionReading Time: 2 minutes

 

Established market leaders to join forces for global operations

R. Franco Digital, R. Franco Group’s digital division, has signed an agreement with leading gaming and sports betting partner GAMING1, in a move that further enhances both companies’ growing worldwide appeal and development.

The deal gives GAMING1’s customers access to R. Franco Digital’s extensive catalogue of hit games such as Time Lab, Fortune Jungle and Magic Jewels, as well as R Franco Digital’s range of EGR-shortlisted award products and services, including its IRIS platform.

Likewise, GAMING1’s catalogue of 120+ in-house games are to be incorporated into R Franco Digital’s Spanish operator brand, Wanabet.

One of the gaming industry’s largest operators, GAMING1 operates more than 20 online gaming brands with land-based partner operators in Spain, Portugal, France, Serbia, Peru and Colombia.

With shared operations set to start in Belgium, their strategic partnership will extend to Spain (with circus.es), as well as Colombia (with zamba.com), with Malta to also follow.

The partnership is to further expand R. Franco Digital’s footprint as it enhances its presence across global regulated markets – following recent deals signed with the likes of Dafabet, 1XBet and BetConstruct.

Javier Sacristan, Director of R Franco Digital, said: “Working alongside a company as well-established as GAMING1 is the perfect way to deliver our immersive range of games to a growing global client base.

“Both companies share a strong land-based heritage with a proven track record for bringing operators into the online domain. We look forward to pooling our years of experience together to deliver one of the industry’s most efficient betting operations.”

Sabri Tekaya, General Manager at GAMING1, said: “Spain’s legendary gaming company needs no introduction, and we’re delighted to be signing a deal that will broaden both company’s international reach.

“Starting with our home market of Belgium, we plan to scale our shared operations together across Spain, Colombia and Malta – and I am fully confident that this will be the start of a long and productive business relationship.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: R. Franco Digital and GAMING1 partner for international expansion

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Playson to launch slots portfolio with Sesame’s new online casino

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playson-sesame-1 Playson to launch slots portfolio with Sesame’s new online casinoReading Time: < 1 minute

 

Casino software provider Playson has agreed a deal with Bulgarian gaming group Sesame to supply the company’s new online casino with its content.

With a 20-strong retail estate in locations across the country, the operator is strengthening its position in Bulgaria by launching a new online offering, with Playson’s range of games set to feature prominently.

An assortment of Playson’s hit games will go live with Sesame, including Pearl Beauty: Hold and Win, Solar Temple, Solar Queen, its Funky Fruits portfolio and Timeless Fruit Slots.

The operator’s offering will also be boosted by the addition of Playson’s integration-free engagement tools, which have been demonstrated to significantly increase player retention.

Blanka Homor, Sales Director at Playson, said: “Sesame is a well-respected operator in Bulgaria with highly promising commercial prospects, so we are delighted to have signed this agreement to launch our games with its new online casino.

“With an immersive range of in-game mechanics, inviting themes and engagement tools, our portfolio will undoubtedly be a hit with its players.”

Deyan Dimitrov, CEO of Sesame Online said: “Playson is earning a deserved reputation as one of the most dynamic slot providers on today’s market, so we are delighted to partner with the exciting games studio.

“The addition of engaging content such as Playson’s will help us attract new customers by offering fresh and exciting gaming experiences to an ever-expanding fanbase.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson to launch slots portfolio with Sesame’s new online casino

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