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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

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Stuart-Godfree-mkodo Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodoReading Time: 3 minutes

 

Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.

 

You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?

Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.

You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?

Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.

You have recently worked on a project together with Teesside University, could you tell us a bit about that?

This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.

Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?

Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.

On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.

What can we expect from mkodo in 2019?

We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Week 29 slot games releases

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weekly-slot-releases-1-2 Week 29 slot games releasesReading Time: 4 minutes

 

Introducing Sherlock of London2122-96 Week 29 slot games releases, the latest online slot from award-winning entertainment provider Microgaming. Developed exclusively by Rabcat, the creators of Castle Builder II2122-97 Week 29 slot games releases and Crystal Rift2122-98 Week 29 slot games releases, Sherlock of London2122-99 Week 29 slot games releases brings the excitement and intriguing adventures to life in the form of a thrilling five-by-three reel, 25-payline online slot. Through the sinister smog of old London, a legendary sleuth and his trusty companion are hot on the trail of big wins.

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Twin Casino is proud to announce the release of their first online slot game, Banana Odyssey, created in partnership with Slingshot Studios exclusively for Microgaming. For the next 7 weeks you will be able to play Banana Odyssey exclusively at twin.com. Staring two Astro-chimps, Chip and Buck, this intergalactic adventure will take you to the Banana Planet, a faraway place packed with enormous riches and big wins.

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The highly anticipated new game title from Wazdan, Larry the Leprechaun, has officially been released – just in time for iGB Live! – offering players a little Irish luck as they journey through an enchanted forest in search of a pot full of gold. Larry the Leprechaun transports players into the enchanted forest where they can spin the reels in their search for the ancient Irish legend, the ultimate pot of gold. Full of exciting twists and turns, Larry the Leprechaun offers players a wide variety of special features that charm each spin. The game has 16 reels and no paylines, meaning that symbols pay on any position on the reels. What is more, players can block any symbols and re-spin the reels for a chance to get a winning combination.

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Relax Gaming, has boosted its proprietary offering with the localised and high energy game Powerspin, adding another title to its Jackpot Stars series. With 5 fixed paylines, the 3×3 video slot offers a modern twist on the classic fruit theme and is packed with bonus features that promise powerful and frequent wins. Multipliers and symbol upgrades can be won when the same symbol lands on all 9 positions thanks to the Bonus Wheel feature, while players can also choose to place a side bet to trigger the jackpot.

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Playson transports players to a place of mysticism and beauty with its latest slot, Solar Queen. The Egyptian-themed 4×5 slot with 20 lines slot features the progressive accumulation of Wild symbols and winning multipliers to pique the interest of even the most seasoned adventurers. Sun symbols trigger the Flaming Frames feature and increase multipliers, and with every tenth spin each frame is transformed into Wild symbols.

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Blueprint Gaming is inviting players to beat the banker once again in the latest addition to its popular Pub Fruit Series – Deal or No Deal: Double Action2122-100 Week 29 slot games releases. Following the success of last year’s debut release, The Perfect Play, the next incarnation of the slot game using the Deal or No Deal2122-101 Week 29 slot games releases licence, inspired by the world-renowned gameshow, delivers even more features from the classic pub fruit gaming format. Collect five or more telephone symbols to trigger the Double Action feature, where players can experience two games at the same time and double their chances of picking a box filled with top prizes.

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Microgaming has launched its latest online slot “Magic of Sahara” developed by All41 Studios. Following the release of Le Kaffee Bar, Magic of Sahara is the second game developed by All41 Studios. Conjured up with lavish art and music, the game’s enchanting atmosphere invites players into a desert wonderland filled with stacked wilds, free spins and a Token Chain feature. Casting a spell during the base game are valuable super stacked wilds, which can materialise on reels three and four, invoking magical rewards.

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Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 29 slot games releases

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DouYu International Holdings Ltd Raises $775 Million in U.S. IPO

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9-13 DouYu International Holdings Ltd Raises $775 Million in U.S. IPOReading Time: 1 minute

 

DouYu International Holdings Ltd, a Chinese video-streaming service which is backed by the Tencent Holdings Ltd, has raised $775 million through an initial public offering in the U.S.

DouYu sold 67.39 million American depositary shares at $11.50 apiece, at the bottom of an indicative price range of $11.50 to $14 a share. The IPO values the company at nearly $4 billion, including restricted shares issued to employees under a share-based compensation program.

In 2018, around 683 million people or roughly half the country’s population, played games on phones, computers or game consoles. The market-research firm forecasts that number will reach 878 million or nearly a third of videogamers globally in 2023.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: DouYu International Holdings Ltd Raises 5 Million in U.S. IPO

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Fortuna Becomes the Official Sponsor of Stomil Olsztyn in Poland

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8-14 Fortuna Becomes the Official Sponsor of Stomil Olsztyn in PolandReading Time: 1 minute

 

Bookmaker Fortuna has signed a deal with the Polish football club Stomil Olsztyn and become the official sponsor of the club. The contract will be valid at least until the end of the 2019/2020 season.

The joint marketing plans of Stomil and Fortuna assume activations directed to supporters and the presence of a bookmaker in the club’s social media channels.

“Involvement of the club and players in the struggle for survival of Stomil at the level of Fortuna 1st League in the spring round of the previous season made a huge impression on the whole football environment,” Leszek Haba, Member of the Board, Marketing Director of Fortuna Online Zakłady Bukmacherskie said.

“I am convinced that better days are coming for the Pride of Warmia, therefore, as Fortuna, we want to accompany the team from Olsztyn in the fight for higher and higher sporting and organizational goals. I hope that thanks to cooperation with Stomil we will strengthen our presence in the region, and the club, with our support, will soon refer to the times when, as an equal, it competed with the best teams in the country,” Leszek Haba added.

“We are very pleased that such a company recognized on the Polish market, which undoubtedly is Fortuna joined the group supporting the Club and together we will build #NowyStomil. I believe that this cooperation will bring benefits for both parties,” Robert Jurga, President of Stomil said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fortuna Becomes the Official Sponsor of Stomil Olsztyn in Poland

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