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What is the affiliate market and why is it gaining in popularity?

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What-is-the-affiliate-market-and-why-is-it-gaining-in-popularity What is the affiliate market and why is it gaining in popularity?Reading Time: 3 minutes

 

If you have ever had the pleasure of watching the critically acclaimed TV series Mad Men, you may be mistaken in thinking that advertising and marketing nowadays are the same as it was in Don Draper’s day.

Unfortunately, marketing and advertising executives no longer go on spiritual retreats to inspire their latest soft drink commercial campaign. Instead, the advertising executives of today spend their time trawling through social trends, looking for new areas to exploit and expand in.

The biggest growth market for advertising in the modern day is the internet. In what has been termed ‘The Decade of the Smartphone’ the average Brit spends 24 hours a week online. As such advertising campaigns are now geared up for the internet, and one area that is growing is affiliate marketing.

But what is it and why is it becoming so popular? Read on to find out.

What is affiliate marketing?

In simple terms, affiliate marketing is an internet adapted form of traditional referral marketing. Prior to the internet companies would pay newspapers and magazines to discuss their products in the hopes of attaining new customers.

Nowadays, blogs and independent news site are so abundant that the readership figures of traditional publications are falling. More and more people are using the internet to find blogs that are specific to their interests.

As such big companies that are looking to advertise their goods can now directly pinpoint the demographic that they want by pairing up with a specific blog or website and making them an affiliate partner.

How does it work within the gambling industry?

JohnSlots is one of the most popular online casino affiliate sites. On the site, readers can find reviews of their favorite slots, news about upcoming casino bonuses and specific game guides.

That makes it the perfect affiliate partner for a host of online casinos, who are all fighting each other in a highly saturated market to increase their market share. As such, online casinos regularly pay to have their games or promotions featured on JohnSlots.

These adverts or commercials will come in the form of detailed reviews about specific games or simply news bulletins on the best bonuses and promotions on the market. JohnSlots managed to maintain its integrity by featuring a range of companies and reviewing their products impartially.

Whilst online casinos can reach their direct target demographic for a fraction of the price of a traditional advertising campaign.

Why is affiliate marketing so popular?

Apart from the aforementioned targeted demographic explanation, another reason for the popularity of affiliate marketing is its cost-effectiveness. On average most mid-sized companies will spend £100 on every new customer from their marketing budget.

An affiliate marketing article or product review can be purchased for as little as £50. That allows the paying company to reach a high number of potential customers for a nominal price. Affiliate marketing also has a higher conversion rate than traditional forms of marketing and advertising which furthers its viability as a successful campaign strategy.

How to become an affiliate

In order to become an affiliate, you will need to have a significant audience in the particular demographic that you plan to advertise to. Whether that be in the form of a blog, a vlog or a successful social media account is up to you.

Typically, you will need a minimum of 1,000 regular readers or followers in a specific area to attract the interest of affiliate marketing companies. If you already have a following of this size you need to research selling companies that would be interested in advertising to your readers.

Try and be specific and pick a company that is perfectly suited to your readership. Some companies pay for direct conversions, for example, the amount of paying customers that they receive directly from your website.

If you have a sizeable readership then you are more likely to be paid up front for advertising products or services on your website. Almost every big online company in the world has an affiliate marketing section on their website where you can find out more about their specific policies.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: What is the affiliate market and why is it gaining in popularity?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming and eSports Companies entering the Online Financial Industry and vice versa (panel discussion) at EGC2019 Milan

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EGC-8-November Gaming and eSports Companies entering the Online Financial Industry and vice versa (panel discussion) at EGC2019 MilanReading Time: 3 minutes

 

Experts discuss the key shifts in Gaming, eSports, and Fintech at EGC Milan 2019!

 

In the past years, there have been many developments and compliance measures taken in the gaming industry and the most vital ones are certainly the ones that affect payments. There has been a large wave of innovation coming from the payments industry and all of them had to be in line with AMLD 5 while also preparing for AMLD 6.

At European Gaming Congress (EGC) we are bringing the discussion to Milan on the 8th of November at Radisson Blu Hotel Milan, by hearing from the key names of the payments, gaming, eSports industries to discuss Operational, Regulatory and Compliance Aspects.

Tal-Itzhak-Ron-Carusel-Milan-2019-1 Gaming and eSports Companies entering the Online Financial Industry and vice versa (panel discussion) at EGC2019 MilanThe speakers’ list was put together by Tal Itzhak Ron (Advocate, Certified Computer Scientist and Notary) who will also the moderator of this important panel discussion, which is joined by Martin Graham (Third Generation Bookmaker and Gaming Industry Veteran), Martina Scalpello (Senior Manager – AML Compliance – at ARQ Group Malta) and Dr. Holger Jakob (Head of Legal at G2 Esports).

You can register here or view the agenda here!

About Martina Scalpello – Senior Manager (AML Compliance) at ARQ Group Malta

Martina-Scalpello-Carusel-Milan-2019 Gaming and eSports Companies entering the Online Financial Industry and vice versa (panel discussion) at EGC2019 MilanMartina Scalpello is a senior manager responsible for AML/CFT compliance within the ARQ Group. Prior to joining ARQ, she worked with the Financial Intelligence Analysis Unit, where her main role was to carry out both on-site and off-site AML/CFT reviews and inspections of financial services entities and DNFBPs. During this period she was also involved in a number of AML-related projects, including the implementation of the risk-based approach to supervision. She also previously worked as a compliance officer within the fund administration and investment services sectors.

Martina has been engaged in a number of AML/CFT audits, gap analyses and enterprise risk assessments for financial institutions and gaming operators. She also carries out reviews of policies and procedures for a number of industry players and regularly delivers training to officers and staff of various institutions including financial institutions, casinos, banks, and real estate agents.

About Martin Graham – Third Generation Bookmaker and Gaming Industry Veteran

Graham-Martin-Carusel-Milan-2019 Gaming and eSports Companies entering the Online Financial Industry and vice versa (panel discussion) at EGC2019 MilanAs a third-generation bookmaker (his grandfather starting the business in London in 1923) and gaming industry veteran, Martin’s career includes founding Bonne Terre Limited, a licensed and regulated sportsbook in the Channel Islands which became a wholly-owned subsidiary of BskyB Group PLC, operating as Sky Bet. CVC Partners announced in April this year the sale of Sky Bet for £3.4 Billion to The Stars Group, owner of PokerStars.

Martin was also Chairman of Probability Games Corporation, which was successfully listed on the London AIM in 2006. It was one of the world’s market leaders in mobile phone gambling services and technology providers. The group was eventually bought by GTECH. He then founded Scotbet International Limited, a holding company for the betting businesses of Scotbet and Morrisons Bookmakers. This new group comprised the largest private Scottish retail betting company.

Martin is recognized for his contributions to the establishment of gaming laws within several jurisdictions and is considered a pioneer of the online gaming and gambling industry. Martin also advises or is a board member of several public and private gaming groups around the world.

About Dr. Holger Jakob – Head of Legal at G2 Esports

Dr.-Holger-Jakob-Carusel-Milan-2019 Gaming and eSports Companies entering the Online Financial Industry and vice versa (panel discussion) at EGC2019 MilanDr. Holger Jakob, born in Mannheim, studied law in Heidelberg, Saarbrücken, Speyer and Berlin, where he also successfully completed his dissertation. He has been working as a lawyer for Entertainment and Sports law since 2002 and has been working as an in-house lawyer in the gaming and gambling industry since 2008. In January 2019, he became Head of Legal at G Esports Holding GmbH, which manages some of the most successful Esports teams in the world under the brand G2 Esports (e.g. League of Legends, Rainbow Six Siege).

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.

Register here!

Browse the official event website here:  www.europeangamingcongress.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming and eSports Companies entering the Online Financial Industry and vice versa (panel discussion) at EGC2019 Milan

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Excellence is the destination on Blueprint road map

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blueprint-acos-2019 Excellence is the destination on Blueprint road mapReading Time: 1 minute

 

‘An invaluable opportunity to outline the Blueprint road map and product credentials to the broader industry’ is how David Purvis chose to describe the brand’s reflections on the recent Autumn Coin-Op Show.

Speaking after Blueprint had completed its post show debrief, which included insight from colleagues at Gauselmann Group sister companies, Praesepe, Regal, Betcom and GeWeTe, Purvis said: “Exhibitions are an opportunity to see the industry from a customer perspective as well as receiving contributions from our sister brands within Gauselmann. Analysing all of the feedback, the theme which recurred time and time again, emanating from every sector of the industry, was the importance that’s being placed on quality and securing products that can authentically be described as representing ‘the best of the best’. The market isn’t interested in second best because their customers, the end-users demand the very best. The bar has most definitely been raised and I’m delighted that both the Wave and the Alphamax cabinets were so well received.”

He continued: “The days of offering consumers a game on an old analogue machine and serving cheap coffee in a plastic cup that’s too hot to hold are long gone. Modern retailing means delivering an excellent consumer experience. Gaming Machines that look outstanding are part of the quality offer that consumers expect and cabinet design is crucial in today’s highly competitive market. We’ve got the added advantage of knowing from our UK Gauselmann Group colleagues what customers in each gaming sector really want and Blueprint will continue to push the envelope in the process identifying the incremental improvements that can transform a good game into a great game.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Excellence is the destination on Blueprint road map

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Sportradar to market CEV Tokyo Volleyball European Qualification media rights

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sportradar-cev Sportradar to market CEV Tokyo Volleyball European Qualification media rightsReading Time: 1 minute

 

Sportradar, the global leader in sports data intelligence, today announced it is to sell the media rights for the upcoming CEV Tokyo Volleyball European Qualification 2020 on behalf of the European Volleyball Confederation (CEV).

The agreement is part of an existing collaboration between the CEV and Sportradar that has run since 2007, which also includes the exclusive global marketing of media rights for the CEV Champions League and the OTT video platform EuroVolley.tv.

The media rights are for both the men’s and women’s competitions, which run from January 5th – January 12th 2020, with both events deciding the final European teams for the 2020 Olympic Games in Tokyo.

Sportradar’s Senior Director, Audiovisual Broadcast, Lutz Tigges, said: “Tokyo 2020 is set to be the standout sporting event of next year and is a major milestone moment for athletes, sports fans and broadcasters. To participate in the Olympics is the pinnacle for European volleyball teams, so these qualifiers are primed to guarantee thrilling moments, fantastic competition and big audiences.”

While the men’s qualifier will take place in Berlin, Germany, the women’s will be held in Apeldoorn, the Netherlands. Both competitions include an eight-team group stage, split into two pools, before the semi-finals and the final, with the winner ensuring a spot at the Olympic Games next year.

In total there are 30 matches, which will feature EuroVolley2019 finalists Serbia and Slovenia in the men’s competition and 2019 women’s runners-up Turkey. All matches will be produced in full HD to an international high-end standard with at least 9+1 cameras and international match graphics.

A three-minute highlight package will be produced shortly after each match and made available to broadcasters, news channels and social media platforms.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar to market CEV Tokyo Volleyball European Qualification media rights

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