Connect with us

Latest News

Exclusive Interview with George Shamugia, Singular’s CEO

Published

on

George-Shamugia-Singular Exclusive Interview with George Shamugia, Singular’s CEOReading Time: 7 minutes

 

Could you briefly narrate the story of Singular, from its beginning in 2009 in Tbilisi to its present state as a global gaming technology provider?

The story of Singular started back in December 2009 in Tbilisi, Georgia when it was officially formed as a company by two longtime friends (friends, since high school) George Shamugia and Akaki Meladze. Initially, Singular was involved in social gaming and during the course of 2010 – 2011 has produced several popular mass scale social games. During the second half of 2011, Singular did few social games (Dice Poker, Fantasy Football) for the local online gambling operator Adjarabet. During that time Adjarabet had just started their online operations. Soon they became the leading Georgian casino operator, and Singular played a huge role in this.

This was the first exposure to iGaming for Singular. We instantly saw a big opportunity for us in the iGaming field and in 2012 fully pivoted to iGaming. Singular’s experience in Social Gaming field empowered the company to swiftly enter the iGaming field and provide a truly outstanding solution, which was innovative and forward-looking. Since then Singular has developed bespoke iGaming platform, Sports-betting platform, Poker, and some casino and live casino content.

During the next few years (till the end of 2014) Adjarabet fully migrated to Singular’s solutions across all verticals: iGaming platform, SportsBetting, P2P games including poker, casino and live casino content.
In 2013 Singular opened its first office outside Georgia, in Skopje Macedonia. The decision was mostly dictated by the rapidly growing demand for Singular’s products. At the end of 2014 Darko Gacov, who was previously heading Adjarabet’s online operations, from day one, joined Singular as one of the partners. In 2015 Singular moved its HQ to Malta and exhibited for the first time on ICE London. 2015 is the year when Singular started the expansion of its client base and soon it had clients across every single continent covering the regulated markets for online gambling.
Throughout the years, innovation has always been our focus, and at the end of 2018, this was recognized by the Venture capital fund – Vereeni Investments. Singular joined Vereeni Investments’ newly unveiled €100 million tech fund ‘Level Up’ which focuses on innovative companies within the fintech, media, iGaming, business intelligence, software development, crypto and blockchain verticals. This has initiated a number of growth plans which have the potential to further expand Singular’s presence, not only geographically, but also in new industry directions.

Singular provides the full spectrum of iGaming and land-based technology solutions to gaming companies, ranging from the front-end website through the games to CRM and back-end features. Could you share a couple of success stories of gaming companies that use Singular’s platform and services?

There are few examples that can be mentioned here, but one solid example is Adjarabet, the Georgian operator which, having being fueled solely by Singular’s technology, became the fastest growing online gaming company on a global level and dominated the local market. We empowered their transition from retail to online by successful digitalization of their brick and mortar roulettes and streaming them online – a bridge for players trust.
This year, Adjarabet was acquired by Paddy Power Betfair who want to prolong the utilization of Singular’s platform for several coming years thanks to the continuous innovation of the
solutions and our tailored approach for each operator which only confirms our dedication to helping our partners grow.

There is a buzz in the industry about the new sportsbook that Singular is developing. It is tipped to be the most innovative of its kind. Could you tell us more about it? When is the launch scheduled?

In September this year, we are planning to release a completely new sports-book which was engineered from scratch and will set a new standard for sports-betting in the iGaming Industry. The product is the result of long and thorough research of the market with a high focus on changing players’ demands. Also, we believe that these shifts in demand provide lots of opportunities to change their experience as well. This release is our attempt to redefine what Sports-betting platform should look like and offer in terms of functionality.
Our new sports-book will take user experience to the next level with some bold moves, with in-play first approach, a platform that automatically adapts to each player’s needs and gives them personalized game experience, based on their activities and interaction patterns with the platform.

Your development centers are located at Skopje and Tbilisi – not, for instance, London, California or Malta. Was it a deliberate decision to stick with the supposedly offbeat locations? What are its pros and cons, if any?

When we started the Singular Story our goal was not only building a successful business but contributing towards building a more robust software community in our home country. Making a decision to start a company far from the innovation hubs bear its own risks, especially when your goal is to compete on a global scale. But, I think those are the decisions that make the journey worthwhile. You’d be surprised how skillful and ambitious talent pool these “offbeat” locations have. So, everything started in Tbilisi, Georgia where our first development base was opened and where today we have a strong and innovative team of engineers. Also, the development base in Skopje, Macedonia tackles all sports-book related development and innovation processes. Opening office in Macedonia for us was a straightforward decision. First, Macedonia offers a good pool of highly qualified backend java engineers. Second, the
fact that Darko Gacov, one of our partners, is from Macedonia gave Singular easy access to that market. The latest addition to our development bases is Tallinn, Estonia, which is one of the tech hubs of Europe. For this reason, finding top-notch software engineers there is easy.

Malta is the place where Singular is headquartered, and all the Singulars processes and activities are governed. The reason behind the opening HQ in Malta is simple – Malta is almost like the Silicon Valley for iGaming industry. It goes without saying that every single iGaming company must have some sort of presence in Malta.
San Francisco base, which is also a new addition to our team, works solely on a new iGaming product which will primarily target the US market only and initially will be launched as F2P (free to play).
On the cons side, having distributed teams across several locations with time zone differences requires a lot of effort to keep everyone in sync.

Could you tell us more about the regulated markets that have Singular’s footprint? What are your strategies to tackle vastly different and constantly changing legislations even across Europe?

Let me name a few markets: Europe, Nigeria from the African Continent and recently regulated LATAM market. We have quite frequent release cycles for almost every product, which makes it easy for us to adjust to new regulations almost instantly. The strategy we have in place to tackle vastly different and constantly changing legislation lays deep within the architecture of our platforms. Our solutions have modular architecture on the granular level, almost every aspect and functionality of them is fully configurable. In other words, every single module is a standalone service and fully configurable. This allows us to adjust and be compatible with almost every jurisdiction out there. It’s true that this kind of architecture requires more time and resources during the development time, but its flexibility fully pays off during operations. Almost no two deployments of our platform look the same thanks to the highly configurable nature. This does not only allow us to tackle different regulations required by different markets but also enables us to deliver a fully customizable and flexible platform to our clients. Ultimately, this helps our clients to stand out from the competition.

The USA and, to a lesser extent, Japan are the happening places at the moment for the sports betting service providers, especially the US Supreme Court’s verdict on PASPA Act. How do you see these developments and the role of Singular on these markets?

At this moment our primary focus is on the U.S market. It will be quite a challenging market because of its nature and will require a lot of innovation and leading-edge approaches. Good thing is that we, at Singular, love challenges while challenging markets and innovation is in our DNA.
At this moment, every single Sports-betting solution provider out there tries to directly launch their existing solutions in the U.S. In our opinion, this is a huge mistake because all the existing solutions are primarily focused on Europe. The U.S. is a totally different market and requires a tailored approach. The U.S. users’ demands and expectations in terms of the sports-betting experience totally varies from what we have in Europe or even in Africa or Asia. That is why we took a different approach for the U.S market and currently are in the process of developing new product tailored for the U.S. market. The launch is planned at the end of this year or beginning of next year.

Singular has been nominated for two categories in recently held Malta’s iGaming Excellence Awards 2019: Best iGaming Online Product of the Year and Best Gaming Online Betting Platform of the Year. What are awards and recognitions that have come by in your a decade-old journey?

We aim to continuously roll out new engaging features. We are simultaneously addressing our clients’ specific requirements, but we are also proactively innovating the solution. The nominations and awards are the cherry on the top. In addition to the nominations for Malta’s iGaming Excellence Awards 2019, our solutions have been nominated in four categories for the EGR B2B Awards 2019:

  • Sportsbook platform supplier
  • Innovation in sports betting software
  • Live casino supplier
  • Sports betting supplier

In the past 4 years, Singular’s Gaming Platform, Sports-book Solution and the Live Casino have been repeatedly nominated in number of categories by SBC Awards, EGR, G2E Asia and others. We feel extremely proud and grateful to receive recognition from the top authorities from the industry for all the hard work, year after year.

Finally, look at your crystal ball and tell us about the future! What is your take on the direction in which the industry grows, in the light of frequently emerging disruptive technologies? And what are the new products and services that Singular is going to launch?

Big data and Machine Learning is a science by itself and it is no wonder that more and more companies start referring to data as “the new oil”. It simply creates vast opportunities not only for player personalization and targeted marketing but also for discovering trends and patterns that were not visible before. If someone does it right, they will have a significant edge over their competition and it will not take long for this to have an operational effect. If you have a platform that can collect, process and package the data in relevant information and of course personnel that can interpret the data in a strategic and operational capacity for different departments, it has the potential to directly affect the success of the company.

As mentioned before, this September we plan to roll out our new Sports-betting solution. This release will be an inaugural step of an innovation process across the entire product portfolio. Through leveraging big-data and machine learning, we aim to create personalized player journey at a higher level. Also, at the end of this year, we plan to launch out U.S. centric F2P iGaming product.

We started designing the concept back in 2013 with the ultimate goal to empower operators with opportunities to offer each player a unique experience. We have a lot of modules and services that provide tools that enable this, starting with our segmentation engine, and continuing with our CRM. This approach also spreads across the rest of Singular’s products like sports-book and casino integrations, so that personalized experience is also applicable to the content delivery. However, segmentation and personalization are not “one-time – we did it” thing. It is perpetual work in the direction of improving the approach and experimenting with new and better technologies, constantly.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with George Shamugia, Singular’s CEO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Week 29 slot games releases

Published

on

weekly-slot-releases-1-2 Week 29 slot games releasesReading Time: 4 minutes

 

Introducing Sherlock of London2122-96 Week 29 slot games releases, the latest online slot from award-winning entertainment provider Microgaming. Developed exclusively by Rabcat, the creators of Castle Builder II2122-97 Week 29 slot games releases and Crystal Rift2122-98 Week 29 slot games releases, Sherlock of London2122-99 Week 29 slot games releases brings the excitement and intriguing adventures to life in the form of a thrilling five-by-three reel, 25-payline online slot. Through the sinister smog of old London, a legendary sleuth and his trusty companion are hot on the trail of big wins.

sherlock-of-london-1 Week 29 slot games releases

Twin Casino is proud to announce the release of their first online slot game, Banana Odyssey, created in partnership with Slingshot Studios exclusively for Microgaming. For the next 7 weeks you will be able to play Banana Odyssey exclusively at twin.com. Staring two Astro-chimps, Chip and Buck, this intergalactic adventure will take you to the Banana Planet, a faraway place packed with enormous riches and big wins.

twin-slot-1 Week 29 slot games releases

 

The highly anticipated new game title from Wazdan, Larry the Leprechaun, has officially been released – just in time for iGB Live! – offering players a little Irish luck as they journey through an enchanted forest in search of a pot full of gold. Larry the Leprechaun transports players into the enchanted forest where they can spin the reels in their search for the ancient Irish legend, the ultimate pot of gold. Full of exciting twists and turns, Larry the Leprechaun offers players a wide variety of special features that charm each spin. The game has 16 reels and no paylines, meaning that symbols pay on any position on the reels. What is more, players can block any symbols and re-spin the reels for a chance to get a winning combination.

Larry-the-Leprechaun-1 Week 29 slot games releases

Relax Gaming, has boosted its proprietary offering with the localised and high energy game Powerspin, adding another title to its Jackpot Stars series. With 5 fixed paylines, the 3×3 video slot offers a modern twist on the classic fruit theme and is packed with bonus features that promise powerful and frequent wins. Multipliers and symbol upgrades can be won when the same symbol lands on all 9 positions thanks to the Bonus Wheel feature, while players can also choose to place a side bet to trigger the jackpot.

powerspin-1 Week 29 slot games releases

 

Playson transports players to a place of mysticism and beauty with its latest slot, Solar Queen. The Egyptian-themed 4×5 slot with 20 lines slot features the progressive accumulation of Wild symbols and winning multipliers to pique the interest of even the most seasoned adventurers. Sun symbols trigger the Flaming Frames feature and increase multipliers, and with every tenth spin each frame is transformed into Wild symbols.

Playson’s-Solar-Queen-1 Week 29 slot games releases

 

Blueprint Gaming is inviting players to beat the banker once again in the latest addition to its popular Pub Fruit Series – Deal or No Deal: Double Action2122-100 Week 29 slot games releases. Following the success of last year’s debut release, The Perfect Play, the next incarnation of the slot game using the Deal or No Deal2122-101 Week 29 slot games releases licence, inspired by the world-renowned gameshow, delivers even more features from the classic pub fruit gaming format. Collect five or more telephone symbols to trigger the Double Action feature, where players can experience two games at the same time and double their chances of picking a box filled with top prizes.

blueprint-marketing-1 Week 29 slot games releases

 

Microgaming has launched its latest online slot “Magic of Sahara” developed by All41 Studios. Following the release of Le Kaffee Bar, Magic of Sahara is the second game developed by All41 Studios. Conjured up with lavish art and music, the game’s enchanting atmosphere invites players into a desert wonderland filled with stacked wilds, free spins and a Token Chain feature. Casting a spell during the base game are valuable super stacked wilds, which can materialise on reels three and four, invoking magical rewards.

magic-of-sahara-1 Week 29 slot games releases


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 29 slot games releases

Continue Reading

Latest News

DouYu International Holdings Ltd Raises $775 Million in U.S. IPO

Published

on

9-13 DouYu International Holdings Ltd Raises $775 Million in U.S. IPOReading Time: 1 minute

 

DouYu International Holdings Ltd, a Chinese video-streaming service which is backed by the Tencent Holdings Ltd, has raised $775 million through an initial public offering in the U.S.

DouYu sold 67.39 million American depositary shares at $11.50 apiece, at the bottom of an indicative price range of $11.50 to $14 a share. The IPO values the company at nearly $4 billion, including restricted shares issued to employees under a share-based compensation program.

In 2018, around 683 million people or roughly half the country’s population, played games on phones, computers or game consoles. The market-research firm forecasts that number will reach 878 million or nearly a third of videogamers globally in 2023.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: DouYu International Holdings Ltd Raises 5 Million in U.S. IPO

Continue Reading

Latest News

Fortuna Becomes the Official Sponsor of Stomil Olsztyn in Poland

Published

on

8-14 Fortuna Becomes the Official Sponsor of Stomil Olsztyn in PolandReading Time: 1 minute

 

Bookmaker Fortuna has signed a deal with the Polish football club Stomil Olsztyn and become the official sponsor of the club. The contract will be valid at least until the end of the 2019/2020 season.

The joint marketing plans of Stomil and Fortuna assume activations directed to supporters and the presence of a bookmaker in the club’s social media channels.

“Involvement of the club and players in the struggle for survival of Stomil at the level of Fortuna 1st League in the spring round of the previous season made a huge impression on the whole football environment,” Leszek Haba, Member of the Board, Marketing Director of Fortuna Online Zakłady Bukmacherskie said.

“I am convinced that better days are coming for the Pride of Warmia, therefore, as Fortuna, we want to accompany the team from Olsztyn in the fight for higher and higher sporting and organizational goals. I hope that thanks to cooperation with Stomil we will strengthen our presence in the region, and the club, with our support, will soon refer to the times when, as an equal, it competed with the best teams in the country,” Leszek Haba added.

“We are very pleased that such a company recognized on the Polish market, which undoubtedly is Fortuna joined the group supporting the Club and together we will build #NowyStomil. I believe that this cooperation will bring benefits for both parties,” Robert Jurga, President of Stomil said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fortuna Becomes the Official Sponsor of Stomil Olsztyn in Poland

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.