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The Growing Use of Blockchain by Start-ups and SMEs with Alexandra Karpova (Co-Founder & CEO at Millennium Communications) at TCE2019 Prague

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The Growing Use of Blockchain by Start-ups and SMEs with Alexandra Karpova (Co-Founder & CEO at Millennium Communications) at TCE2019 PragueReading Time: 3 minutes

 

The inception of new technologies has always been cataloged as a disruptor. There has never been such a technology that can carry the ability to disrupt ordinary business practices around the globe. Blockchain technology applications have only recently come to light, but are becoming more relevant and its potential only continues to grow. The wide use of Blockchain has been recorded also in the startup-up and SMEs companies and the booms are yet to come.

There are many ways in which businesses can already use blockchain and they depend on the industry in which they operate. In the real estate industry, there are marketplaces for renting or selling properties on blockchain-based P2P marketplaces. The same goes for the insurance industry, where blockchain-based applications already manage claims. The hype goes on and we can see the use of blockchain-based security applications in the IoT industry.

We must also mention logistics, where companies can tap into blockchain-based platforms that monitor and track freight movement. The list goes on and we are seeing these implementations on a daily base.

Small businesses can get ahead, innovate and build an edge with blockchain transformation by using blockchain-based services as well as creating their own apps on top of blockchain – decentralized apps, or DApps. Finally, businesses can already use smart contracts to regulate and govern relationships and agreements with other entities.

Most importantly, we can see that the biggest way in which blockchain technology is going to revolutionize SMEs is its ability to develop smart contracts.  All thanks to smart contracts, remote and autonomous consensus between two parties can be done through a single click on a self-reliant infrastructure that can help SMEs grow beyond their wildest imagination.

As a decentralized system, there is no need to pay intermediaries and both the enterprise and the consumer save a lot of money. Plus, the fact that blockchains are immutable makes it a lot more secure than traditional systems.

The organizers of PICANTE Tech Conference Europe are putting together a panel discussion that will focus on this revolutionary new trend can positively impact your Start-up/SME and what implications it will have for the future.

The panel discussion will be joined by Alexandra Karpova (Sasha), Co-Founder & CEO at Millennium Communications, who will bring the latest information about the widespread use of Blockchain.

About Alexandra Karpova

Alexandra is the CEO of Crypto PR Lab, the top blockchain and cryptocurrency public relations firm. She has eight years of experience in leadership roles in blockchain, finance, real estate, luxury concierge management, and marketing in New York. She managed a real-estate rental agency as well as founded Millennium Communications. She worked for top brands Morgan Stanley, CITI, Douglas Elliman Real Estate and luxury concierge LVH Global. Alexandra brings her knowledge of business and an extensive network of high-net-worth individuals eager to invest in new projects to Millenium Communications. She holds a bachelor’s degree in finance and economics from Baruch College, NY.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

Seats are limited (Super Early Bird Rate – valid through 30th of June)

About PICANTE Media and Events

PICANTE.today is a news publishing website which digests/hand picks the latest news about technology, entertainment, lifestyle, finance and politics and serves them to their readers and subscribers daily.

As a responsible learning source, the team at PICANTE Media and Events are committed to 3 main principles:

Trusted and Reliable Reporting & Publishing

The articles and press releases on their website are all published from verified sources.

NO Psychological and Emotional Manipulation

The editorial team and marketing team do not aim to produce emotional manipulation and always stay away from news, press release and articles that produce fear, anxiety, racism or show any sort of cruelty towards animals and humankind.

NO Fake News

PICANTE.today ensures readers will never find any “directed” lies on the news portal as the team has taken an anti-fake news standing point from their inception.

For more details, visit www.picante.today


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Growing Use of Blockchain by Start-ups and SMEs with Alexandra Karpova (Co-Founder & CEO at Millennium Communications) at TCE2019 Prague

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

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Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.

Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.

In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”

Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:

“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”

With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.

The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.

Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.

 

The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.

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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform

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Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.

The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”

Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.

The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.

“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”

With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.

 

The post Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform appeared first on European Gaming Industry News.

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PepsiCo Returns as Main Partner of the Esports World Cup 2025

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PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.

The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.

The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.

Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.

Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.

Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.

Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

 

The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.

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