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Bulgarian gambling industry becoming more and more interesting for international companies

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EGT Interactive Legal Counsel / Compliance Manager to share industry insight about the Bulgarian market at CEEGC 2019 Budapest.

Recent headlines in the gambling industry media outlets have reported that the Bulgarian Ministry of Finance has appointed Alexander Georgiev as the new Head of Bulgaria’s State Gambling Commission, however, there has been quite a few movements in the region that need mentioning.

The former head, Maria Filipova, is appointed as the deputy chairman of the Financial Supervision Commission (FSC) and is now in charge of the Investment Activity Supervision Division.

The naming of the new and now former Head of Bulgaria’s State Gambling Commission comes after the dismissal of Ohnemir Mitev, who was accused by media publications in regards to the commissions’ inaction against the aggressive advertising of gambling on national televisions.

Besides the shifts in the state-wide industry management, there have been quite a few large names mentioned that have entered the market or established strategic offices.

Kambi Group plc is now powering the international sports betting expansion of Bulgaria’s National Lottery JSC after the two companies strengthened their partnership by signing an extended sportsbook agreement.

The new deal which is already in effect enables Kambi to continue to provide its Sportsbook and managed services to the National Lottery JSC’s 7777.bg brand in Bulgaria and in addition, support the operator’s planned entry into Moldova this summer.

Scientific Games has also successfully launched the first in a series of online slot games with National Lottery Bulgaria and within 24 hours following the initial launch of nine player-favorite digital games, the games generated over a half million Euros in sales.

Scientific Games’ partnership with National Lottery Bulgaria builds on the Company’s presence in regulated European gaming markets, where it is reaching new players with a portfolio of immersive online games. The launch in Bulgaria included globally renowned favorites like 88 Fortunes®, Giant’s Gold®, and Rainbow Riches™. Scientific Games plans to launch more titles with National Lottery Bulgaria in 2019 to entertain a broader audience and drive player engagement.

Microgaming, one of the industry’s leading software providers, is also now live with National Lottery AD to provide its award-winning poker platform in Bulgaria.

The major poker deal, signed through Prima Networks Limited, marks the first time that Microgaming’s poker network has been made available in the Bulgarian market. The move is in line with Microgaming’s strategic goal of continuing to expand its presence in key regulated markets.

All these movements are recorded on the supplier side, however, when we examine the operators’ side, it is a totally different story. However, this doesn’t mean that the industry isn’t booming at the moment in Bulgaria.

The Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry’s (BTAMOI) has reported in at the end of 2018 that the country’s online gaming revenues showed a growth in the last financial year. The industry paid €57 million in taxes to the government, which corresponds to a 17 percent rise year on year. BTAMOI said in a press release: “For the period 2017/2018 the gaming industry in Bulgaria has shown very good results at a national level, based on the country’s upward economic performance.”

The online gambling segment in Bulgaria represents about 10 percent of the country’s total gambling market. The segment posted revenue of €89 million in the nine months to September 30, a spike of 30 percent compared to the figure same time last year.

At the 4th edition of the yearly Central and Eastern European Gaming Conference, which takes place on the 24th of September at the Ritz-Carlton Budapest, Georgi Dimitrov, Legal Counsel / Compliance Manager at EGT Interactive will join the “Regulated Central and Eastern European jurisdictions” compliance panel discussion and share the latest insights on the subject and how Bulgaria can be a good opportunity for operators to expand in regulated markets.

About Georgi Dimitrov

Georgi Dimitrov is a legal counsel at EGT Interactive Ltd., with a focus on legal, regulatory and technical compliance matters related to the iGaming industry. He specializes in international gambling regulation and provides guidance on licensing and certification frameworks, policy drafting, and compliance processes. His line of work involves communication with local stakeholders in the business such as testing labs, regulators and operators. He has background in company structuring, M&A, business and corporate development and extensive expertise in competition law. As a lawyer, he has advised the Bulgarian operations of large-scale corporate clients and public authorities.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the CEE and Balkans region via the CEEGC platform which is committed to bringing together industry shareholders and government officials from the region on a yearly base.

Register here or View the Agenda!

Browse the official event website here: www.ceegc.eu


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Bulgarian gambling industry becoming more and more interesting for international companies

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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