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Exclusive Interview with Andy Harris, UK CEO of DWG
Reading Time: 3 minutes
DWG’s background is in land-based and social gaming, but you are now going to launch RMG in the UK. How will you utilise your experience to become successful in this new vertical?
For a number of years now, we have produced a considerable array of successful land-based titles for the likes of IGT, Novomatic, Aristocrat and Konami. That success, and the significant growth we’ve seen in our social casinos, gives us the confidence to take what we’ve learned from those verticals and apply it to RMG.
As with any entry to a new vertical, having excellent content is vital. We can use the data and performance insight that we have from our land-based and social games, to ensure that we turn only our most successful titles into RMG games. Knowing that we can offer titles that already have validated success in strongly related channels is a massive benefit that operators can’t get from many other suppliers.
The UK is a very crowded marketplace with lots of active operators and suppliers. Whilst the former is attractive is the latter not a bit disconcerting? How will you look to differentiate your offering?
Having plenty of competition is never a bad thing, as it means you must consistently produce top-quality content and can’t afford to rest on your laurels. As our offering has the benefit of being tested in a number of different verticals before hitting the RMG channel we can identify what works with different demographics.
Similarly, we have a comprehensive suite of promotional tools which enhances our offering. Gamification is becoming increasingly important, and our set of gamification features is something we are very proud of.
Finally, our offering is different from the majority of the market by virtue of just what it is. With a history of developing content for land-based and social casinos, our games differ from many of the games that are commonplace in Europe today. With an intense focus on innovative math models and easy-to-understand features and bonuses, our titles have more of a classic Las Vegas feel to them.
You have developed your retention and engagement tools based on your experience from social gaming, what makes them different from other tools?
We feel that our years of experience in social gaming has given us an advantage in designing and developing extremely engaging promotional tools. Our tools deliver customisable and flexible incentives and rewards, with a much wider appeal across the market.
These tools include quests, tournaments, leader boards, promotional wheels, daily gifts, mini games, and scratchcards. A major differentiator of our tools is that the toolkit will be available as a separate offering, one that can be used in a ‘plug and play’ fashion across an operator’s entire offering. They also won’t be limited to just one vertical, but are available from bingo to sportsbook, and everything in between.
Last year you produced more than 110 titles, that’s an amazing amount of games, what’s the benefit of having this volume of content?
Whilst we produce a lot of games, not all of these games will become part of our RMG portfolio. Being able to create a large amount of titles is testament to our proprietary technology, processes and the incredible work of our development team and creates a lot of exciting opportunities.
An example of this is that we can offer exclusive content to operators that don’t traditionally get those opportunities from other suppliers. Also, our productivity allows us to try out new ideas and concepts, knowing that it’s not the end of the world if they don’t all work out.
Many of your slots have an American land-based look and feel to them, which is quite different to the slots that dominate the market in Europe. Will European players, starting with the UK, take to them?
Only time will tell. We have had a lot of success with our games in a diverse range of markets and ultimately slot players enjoy games for several reasons, including the theme, gameplay and the maths models used. Whilst the slots may be presented in a slightly different style to games that are more typically found in the European market, they are developed in great detail, by our product experts, to give the best possible experience to players, regardless of the market.
Our portfolio has been validated by millions of players across a number of different territories, demographics and verticals. We are driven by the data we collate and through this we can identify trends and themes that players like and can tweak that for the UK and European RMG markets.
There is always an element of uncertainty when entering a new territory, but we are eager to see how DWG’s slots are received in the UK. We are confident they will appeal to operators and players alike!
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Andy Harris, UK CEO of DWG
Introducing Sherlock of London
, the latest online slot from award-winning entertainment provider Microgaming. Developed exclusively by Rabcat, the creators of Castle Builder II
and Crystal Rift
, Sherlock of London
brings the excitement and intriguing adventures to life in the form of a thrilling five-by-three reel, 25-payline online slot. Through the sinister smog of old London, a legendary sleuth and his trusty companion are hot on the trail of big wins.
Twin Casino is proud to announce the release of their first online slot game, Banana Odyssey, created in partnership with Slingshot Studios exclusively for Microgaming. For the next 7 weeks you will be able to play Banana Odyssey exclusively at twin.com. Staring two Astro-chimps, Chip and Buck, this intergalactic adventure will take you to the Banana Planet, a faraway place packed with enormous riches and big wins.
The highly anticipated new game title from Wazdan, Larry the Leprechaun, has officially been released – just in time for iGB Live! – offering players a little Irish luck as they journey through an enchanted forest in search of a pot full of gold. Larry the Leprechaun transports players into the enchanted forest where they can spin the reels in their search for the ancient Irish legend, the ultimate pot of gold. Full of exciting twists and turns, Larry the Leprechaun offers players a wide variety of special features that charm each spin. The game has 16 reels and no paylines, meaning that symbols pay on any position on the reels. What is more, players can block any symbols and re-spin the reels for a chance to get a winning combination.
Relax Gaming, has boosted its proprietary offering with the localised and high energy game Powerspin, adding another title to its Jackpot Stars series. With 5 fixed paylines, the 3×3 video slot offers a modern twist on the classic fruit theme and is packed with bonus features that promise powerful and frequent wins. Multipliers and symbol upgrades can be won when the same symbol lands on all 9 positions thanks to the Bonus Wheel feature, while players can also choose to place a side bet to trigger the jackpot.
Playson transports players to a place of mysticism and beauty with its latest slot, Solar Queen. The Egyptian-themed 4×5 slot with 20 lines slot features the progressive accumulation of Wild symbols and winning multipliers to pique the interest of even the most seasoned adventurers. Sun symbols trigger the Flaming Frames feature and increase multipliers, and with every tenth spin each frame is transformed into Wild symbols.
Blueprint Gaming is inviting players to beat the banker once again in the latest addition to its popular Pub Fruit Series – Deal or No Deal: Double Action
. Following the success of last year’s debut release, The Perfect Play, the next incarnation of the slot game using the Deal or No Deal
licence, inspired by the world-renowned gameshow, delivers even more features from the classic pub fruit gaming format. Collect five or more telephone symbols to trigger the Double Action feature, where players can experience two games at the same time and double their chances of picking a box filled with top prizes.
Microgaming has launched its latest online slot “Magic of Sahara” developed by All41 Studios. Following the release of Le Kaffee Bar, Magic of Sahara is the second game developed by All41 Studios. Conjured up with lavish art and music, the game’s enchanting atmosphere invites players into a desert wonderland filled with stacked wilds, free spins and a Token Chain feature. Casting a spell during the base game are valuable super stacked wilds, which can materialise on reels three and four, invoking magical rewards.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 29 slot games releases
Reading Time: 1 minute
DouYu International Holdings Ltd, a Chinese video-streaming service which is backed by the Tencent Holdings Ltd, has raised $775 million through an initial public offering in the U.S.
DouYu sold 67.39 million American depositary shares at $11.50 apiece, at the bottom of an indicative price range of $11.50 to $14 a share. The IPO values the company at nearly $4 billion, including restricted shares issued to employees under a share-based compensation program.
In 2018, around 683 million people or roughly half the country’s population, played games on phones, computers or game consoles. The market-research firm forecasts that number will reach 878 million or nearly a third of videogamers globally in 2023.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: DouYu International Holdings Ltd Raises 5 Million in U.S. IPO
Reading Time: 1 minute
Bookmaker Fortuna has signed a deal with the Polish football club Stomil Olsztyn and become the official sponsor of the club. The contract will be valid at least until the end of the 2019/2020 season.
The joint marketing plans of Stomil and Fortuna assume activations directed to supporters and the presence of a bookmaker in the club’s social media channels.
“Involvement of the club and players in the struggle for survival of Stomil at the level of Fortuna 1st League in the spring round of the previous season made a huge impression on the whole football environment,” Leszek Haba, Member of the Board, Marketing Director of Fortuna Online Zakłady Bukmacherskie said.
“I am convinced that better days are coming for the Pride of Warmia, therefore, as Fortuna, we want to accompany the team from Olsztyn in the fight for higher and higher sporting and organizational goals. I hope that thanks to cooperation with Stomil we will strengthen our presence in the region, and the club, with our support, will soon refer to the times when, as an equal, it competed with the best teams in the country,” Leszek Haba added.
“We are very pleased that such a company recognized on the Polish market, which undoubtedly is Fortuna joined the group supporting the Club and together we will build #NowyStomil. I believe that this cooperation will bring benefits for both parties,” Robert Jurga, President of Stomil said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fortuna Becomes the Official Sponsor of Stomil Olsztyn in Poland
Week 29 slot games releases
DouYu International Holdings Ltd Raises $775 Million in U.S. IPO
Fortuna Becomes the Official Sponsor of Stomil Olsztyn in Poland
CEEGC2019 Speaker Profile (Poland Briefing): Ewa Lejman (Head of Polish Desk at WH Partners)
UK Minister Considers Raising the Minimum Age Limit for National Lottery Scratchcards
GAN Reports Internet Gambling Growth in New Jersey for June 2019
Microgaming’s Magic of Sahara Brings Wonder of the Desert Sands to Life
Codere Appoints Luis Sánchez Serrano as Corporate Director of Technology and Digitalisation
MTG Announces Investments in 7 Gaming and Esports Startups
Pollard Banknote Adds GALAGA™ to its Portfolio of Licensed Brands
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