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Exclusive Interview with Andy Harris, UK CEO of DWG

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Exclusive Interview with Andy Harris, UK CEO of DWGReading Time: 3 minutes

 

DWG’s background is in land-based and social gaming, but you are now going to launch RMG in the UK. How will you utilise your experience to become successful in this new vertical?

For a number of years now, we have produced a considerable array of successful land-based titles for the likes of IGT, Novomatic, Aristocrat and Konami. That success, and the significant growth we’ve seen in our social casinos, gives us the confidence to take what we’ve learned from those verticals and apply it to RMG.

As with any entry to a new vertical, having excellent content is vital. We can use the data and performance insight that we have from our land-based and social games, to ensure that we turn only our most successful titles into RMG games. Knowing that we can offer titles that already have validated success in strongly related channels is a massive benefit that operators can’t get from many other suppliers.

The UK is a very crowded marketplace with lots of active operators and suppliers. Whilst the former is attractive is the latter not a bit disconcerting? How will you look to differentiate your offering?

Having plenty of competition is never a bad thing, as it means you must consistently produce top-quality content and can’t afford to rest on your laurels. As our offering has the benefit of being tested in a number of different verticals before hitting the RMG channel we can identify what works with different demographics.

Similarly, we have a comprehensive suite of promotional tools which enhances our offering. Gamification is becoming increasingly important, and our set of gamification features is something we are very proud of.

Finally, our offering is different from the majority of the market by virtue of just what it is. With a history of developing content for land-based and social casinos, our games differ from many of the games that are commonplace in Europe today. With an intense focus on innovative math models and easy-to-understand features and bonuses, our titles have more of a classic Las Vegas feel to them.

You have developed your retention and engagement tools based on your experience from social gaming, what makes them different from other tools?

We feel that our years of experience in social gaming has given us an advantage in designing and developing extremely engaging promotional tools. Our tools deliver customisable and flexible incentives and rewards, with a much wider appeal across the market.

These tools include quests, tournaments, leader boards, promotional wheels, daily gifts, mini games, and scratchcards. A major differentiator of our tools is that the toolkit will be available as a separate offering, one that can be used in a ‘plug and play’ fashion across an operator’s entire offering. They also won’t be limited to just one vertical, but are available from bingo to sportsbook, and everything in between.

Last year you produced more than 110 titles, that’s an amazing amount of games, what’s the benefit of having this volume of content?

Whilst we produce a lot of games, not all of these games will become part of our RMG portfolio. Being able to create a large amount of titles is testament to our proprietary technology, processes and the incredible work of our development team and creates a lot of exciting opportunities.

An example of this is that we can offer exclusive content to operators that don’t traditionally get those opportunities from other suppliers. Also, our productivity allows us to try out new ideas and concepts, knowing that it’s not the end of the world if they don’t all work out.

Many of your slots have an American land-based look and feel to them, which is quite different to the slots that dominate the market in Europe. Will European players, starting with the UK, take to them?

Only time will tell. We have had a lot of success with our games in a diverse range of markets and ultimately slot players enjoy games for several reasons, including the theme, gameplay and the maths models used. Whilst the slots may be presented in a slightly different style to games that are more typically found in the European market, they are developed in great detail, by our product experts, to give the best possible experience to players, regardless of the market.

Our portfolio has been validated by millions of players across a number of different territories, demographics and verticals. We are driven by the data we collate and through this we can identify trends and themes that players like and can tweak that for the UK and European RMG markets.

There is always an element of uncertainty when entering a new territory, but we are eager to see how DWG’s slots are received in the UK. We are confident they will appeal to operators and players alike!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Andy Harris, UK CEO of DWG

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™

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One of Blueprint Gaming’s most popular series returns, as the gang is back to discover more secrets hidden in One-Eyed Willy’s treasure map in The Goonies Megaways™.

Built in partnership with Warner Bros. Discovery Global Themed Entertainment, the newest instalment from its series of games inspired by the award-winning film offers Megaways™ alongside Cash Collect features.

The film’s iconic characters lead the way on a colourful background with bespoke logos and symbols as players try to move the Inferno along the treasure map to trigger the bonus game by landing collect symbols. Reaching the One-Eyed Willy position will unlock its own unique upgrade.

Landing four collect symbols awards free spins and a cash multiplier, alongside the potential of a x10 each time a cash win is collected.

Cash symbols are present between reels 1-6, with the special Collect symbol awarded by landing on the sixth reel.

Activate free spins by landing three or more scatters, with 10 free spins awarded in the base game and more retriggering 10 additional spins if three more scatters land.

The game showcases Blueprint Gaming’s ability to provide additional features to a beloved series while maintaining the core characteristics found within its previous critically acclaimed titles. It also is the latest example of its capacity to develop first-class content based on a multi-genre IP that crosses cinema and multimedia platforms.

Jo Purvis, Director of Marketing & Relationships at Blueprint Gaming, said: “The latest addition to The Goonies series adds Megaways™ to player’s pursuit of One-Eyed Willy’s treasure, and this shows we are committed to evolving the licenced games in our portfolio. We’ve retained the familiar feel the wildly popular branding brings while still ensuring the features and gameplay offer the engagement players demand.

“The game’s artwork stays true to the cult film, following its beloved design and symbols, and we’re sure players will enjoy the immersive experience provided by the soundtrack, as well as the special new bonus round.”

The post Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™ appeared first on European Gaming Industry News.

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HBA Media Partners with Genius Sports

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HBA Media announced a new partnership with Genius Sports to launch “Crown Jewels Racing Fantasy” (CJRFantasy) – the first international horse racing fantasy game.

As the established leader in the international distribution of horse racing media rights, HBA Media works with broadcasters worldwide representing renowned races including Royal Ascot, the Saudi Cup, the Breeders’ Cup, Hong Kong Jockey Club, as well as premium UK horse racing through HBA’s partnership with Racecourse Media Group.

CJRFantasy has been launched to help unify the global horse racing calendar, providing broadcasters and their fans around the world with a new platform to enhance their knowledge, compete with family and friends, and engage with the world’s most prestigious races.

For each race, players must select three horses, designating who will finish first, second and third. Double points will be assigned to one horse chosen as captain, while players must also answer a tie-breaker question on the winning distances. Each horse is assigned an XP where the lower their score, the more likely the horse is to win the upcoming race. Horses with higher XP who win will deliver more points, encouraging players to select from the full field.

HBA Media will promote the new CJRFantasy game through the international broadcast feed across the calendar year, connecting their gamification strategy with millions of horse racing fans worldwide. On-air graphics will encourage and engage viewers in the joys of the CJRFantasy game, which offers unique raceday experiences and VIP merchandise as prizes. In addition, on-screen talent and ambassadors that include horse racing’s finest Nick Luck, Michelle Yu, Tom Stanley and Frankie Foster will also host their own competitive leagues, enabling viewers to take on the professionals.

CJRFantasy is powered by Genius Sports – a global leader in building highly interactive and engaging fantasy, trivia and predictor tools for the NFL, FIFA, World Rugby, European Tour and MLB.

Frank Sale, Managing Director for HBA Media, said: “We are continually looking for innovative and exciting ways to promote, engage and connect with new and existing audiences. Working in partnership with Genius Sports has enabled us to provide our clients (racecourses, federations and broadcasters) with a powerful and entertaining interactive tool. We are delighted to be able to launch CJRFantasy for the prestigious Dubai World Cup this Saturday.”

Judd Goldstein, Global Commercial Lead, Fan Engagement at Genius Sports, said: “HBA Media plays a central role at the heart of the global horse racing ecosystem, and we’re thrilled to be helping them directly connect with fans around the world. CJRFantasy will bring the world’s showcase horse races into one connected free-to-play gaming destination, allowing horse racing fans to engage with the sport like never before.”

The post HBA Media Partners with Genius Sports appeared first on European Gaming Industry News.

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Playson diversifies portfolio with Wild West theme in Arizona Heist: Hold and Win

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Daring masterminds launch train robbery to take home big prizes

Playson, the fast-growing digital entertainment supplier, is taking players on the wildest adventure of their life in its debut Western-themed title Arizona Heist: Hold and Win.

A weathered team of criminals feature as symbols in this unpredictable slot. A revolver, backpack, and boozy supplies are all packed ready for this adrenaline-fuelled heist.

The high-energy mission is reflected in three Bonus Game boosters. The Plus booster reveals a random value of up to x10 and adds it to each symbol below it. The Multiplier randomly multiplies up to x10 and adds to all icons on the grid. The Gold booster transforms one Bonus symbol into a Bonus Gold symbol on the reel below. Additionally, the Collect feature collects all values from Bonus and Bonus Gold symbols during the Bonus Game.

In-game jackpots return in the form of a golden safe. Collecting two, three, four or five Bonus Gold symbols during the Bonus Game offers one of four corresponding jackpots. Two Bonus Gold symbols triggers a mini jackpot of x20, three symbols award a x50 minor jackpot, the major jackpot of x100 lands if four symbols are achieved. The grand jackpot of x5,000 is given if five Bonus Gold symbols appear.

The Double feature results from filling all 20 positions in the Bonus Game and doubles all symbol values.

Reflecting the scene of the crime, three or more train Scatters symbols trigger 10 free spins. A further three trains during free spins issues a further five free spins.  During the free spins round, Wild symbols multiply all combinations they are part of, with the Wilds’ multiplier amounts depending on how many Scatters appear. For three Scatters, the Wild offers x2, for four it is x3 and for five it is x5.

The Extra Bonus feature grants a chance of adding Bonus symbols in quantity enough or more to activate the Bonus Game during the Main Game or Free Spins.

Tamas Kusztos, CCO at Playson, said: “The Wild West is known for its unpredictability and adventure, which is what we evoke in Arizona Heist: Hold and Win. We are delighted to introduce this lively new theme into our portfolio, with an exciting array of enhancing features to inject even more excitement.

“The graphics and atmospheric music convey a sense of the unknown, as our players seek to run away with great riches from the train’s bursting safe.”

The post Playson diversifies portfolio with Wild West theme in Arizona Heist: Hold and Win appeared first on European Gaming Industry News.

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