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Exclusive Interview with Andy Harris, UK CEO of DWG

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Andy-Harris-UK-CEO-of-DWG Exclusive Interview with Andy Harris, UK CEO of DWGReading Time: 3 minutes

 

DWG’s background is in land-based and social gaming, but you are now going to launch RMG in the UK. How will you utilise your experience to become successful in this new vertical?

For a number of years now, we have produced a considerable array of successful land-based titles for the likes of IGT, Novomatic, Aristocrat and Konami. That success, and the significant growth we’ve seen in our social casinos, gives us the confidence to take what we’ve learned from those verticals and apply it to RMG.

As with any entry to a new vertical, having excellent content is vital. We can use the data and performance insight that we have from our land-based and social games, to ensure that we turn only our most successful titles into RMG games. Knowing that we can offer titles that already have validated success in strongly related channels is a massive benefit that operators can’t get from many other suppliers.

The UK is a very crowded marketplace with lots of active operators and suppliers. Whilst the former is attractive is the latter not a bit disconcerting? How will you look to differentiate your offering?

Having plenty of competition is never a bad thing, as it means you must consistently produce top-quality content and can’t afford to rest on your laurels. As our offering has the benefit of being tested in a number of different verticals before hitting the RMG channel we can identify what works with different demographics.

Similarly, we have a comprehensive suite of promotional tools which enhances our offering. Gamification is becoming increasingly important, and our set of gamification features is something we are very proud of.

Finally, our offering is different from the majority of the market by virtue of just what it is. With a history of developing content for land-based and social casinos, our games differ from many of the games that are commonplace in Europe today. With an intense focus on innovative math models and easy-to-understand features and bonuses, our titles have more of a classic Las Vegas feel to them.

You have developed your retention and engagement tools based on your experience from social gaming, what makes them different from other tools?

We feel that our years of experience in social gaming has given us an advantage in designing and developing extremely engaging promotional tools. Our tools deliver customisable and flexible incentives and rewards, with a much wider appeal across the market.

These tools include quests, tournaments, leader boards, promotional wheels, daily gifts, mini games, and scratchcards. A major differentiator of our tools is that the toolkit will be available as a separate offering, one that can be used in a ‘plug and play’ fashion across an operator’s entire offering. They also won’t be limited to just one vertical, but are available from bingo to sportsbook, and everything in between.

Last year you produced more than 110 titles, that’s an amazing amount of games, what’s the benefit of having this volume of content?

Whilst we produce a lot of games, not all of these games will become part of our RMG portfolio. Being able to create a large amount of titles is testament to our proprietary technology, processes and the incredible work of our development team and creates a lot of exciting opportunities.

An example of this is that we can offer exclusive content to operators that don’t traditionally get those opportunities from other suppliers. Also, our productivity allows us to try out new ideas and concepts, knowing that it’s not the end of the world if they don’t all work out.

Many of your slots have an American land-based look and feel to them, which is quite different to the slots that dominate the market in Europe. Will European players, starting with the UK, take to them?

Only time will tell. We have had a lot of success with our games in a diverse range of markets and ultimately slot players enjoy games for several reasons, including the theme, gameplay and the maths models used. Whilst the slots may be presented in a slightly different style to games that are more typically found in the European market, they are developed in great detail, by our product experts, to give the best possible experience to players, regardless of the market.

Our portfolio has been validated by millions of players across a number of different territories, demographics and verticals. We are driven by the data we collate and through this we can identify trends and themes that players like and can tweak that for the UK and European RMG markets.

There is always an element of uncertainty when entering a new territory, but we are eager to see how DWG’s slots are received in the UK. We are confident they will appeal to operators and players alike!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Andy Harris, UK CEO of DWG

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BGC Urges UK Government to Accelerate Casino Reopening Plans

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6-2-4 BGC Urges UK Government to Accelerate Casino Reopening Plans
6-2-4-1 BGC Urges UK Government to Accelerate Casino Reopening PlansReading Time: < 1 minute

 

The Betting and Gaming Council (BGC) has urged the UK government to allow land-based casinos to reopen from July. BGC also highlighted the safety measures being taken by the operators.

Betting and Gaming Council chief executive Michael Dugher said it was clear the venues had “pulled out all the stops” after visiting Rialto Casino in the heart of London.

Casinos in the UK have been closed since March as part of the national effort to contain the spread of COVID-19.

Mr. Dugher said: “I was hugely impressed by what I saw at the Rialto Casino, one of the Grosvenor casinos. From markings urging social distancing on the floor, to multiple hand sanitisers, sanitised chips and screens separating customers and staff, it’s obvious they have pulled out all the stops to make sure they can re-open safely. I know other operators from across the country are making similar efforts and investment.

“We were obviously disappointed by the Government’s decision not to let casinos reopen again on 4 July, but I would urge ministers to look at the anti-Covid measures casinos have introduced, reconsider the decision to keep them closed and let casinos open their doors safely later in July.

“We want to play our part in kick starting the economy, just like other parts of the leisure, entertainment and hospitality industry. In this time of great economic uncertainty, the contribution that casinos make to the nation’s finances cannot be under-estimated. We hope that the Government will respond positively and quickly – and avoid the threat of significant job losses.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BGC Urges UK Government to Accelerate Casino Reopening Plans

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Relax Gaming rallies the troops in its new slot Marching Legions

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Marching-Legions Relax Gaming rallies the troops in its new slot Marching Legions
Marching-Legions-1 Relax Gaming rallies the troops in its new slot Marching LegionsReading Time: 1 minute

 

Relax Gaming, igaming aggregator and supplier of unique content, is commencing a battle for big wins in its latest release Marching Legions.

The 5×3 slot is packed with engagement-enhancing features, including Marching Respins, Nudges and Free Spins, which make for an epic gameplay as players try to command and conquer the reels to win up to 10,000x their bet.

As on any battlefield, there’s strength in numbers. Each time a full stack of legionaries appears they brandish their swords and charge across the game area, triggering Respins in their wake.

If another full stack lands during Respins, it will turn into a Marching Stack, continuing the feature until the troops march off the game screen.

Every stack that marches out of sight is recorded in the Free Spins Collection Meter until five have been counted, unlocking new territory in the Free Spins round. Here, players collect horn symbols to progress across the frontline with new waves of legionaries and free spins.

The handy Nudge feature also helps to build a full stack if only two or more partial stacks have landed, boosting players’ chance of triggering the bonus round.

With an RTP of 98.12%, Marching Legions offers a high-volatility slot experience with massive payout potential.

Simon Hammon, Relax Gaming CPO, said: “Marching Legions is a bold new addition to our portfolio that combines exciting features with fun graphics and animations to make for an all-round engaging game.

“The winning opportunity with this slot is sure to draw in a range of player types as they rally the troops in quest of big wins and a rewarding slot experience.”

Relax Gaming, now celebrating its 10th year of supplying the industry’s leading online casinos, provides its partners with a roster of over 1000 proprietary and third-party studio games through a single integration process.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming rallies the troops in its new slot Marching Legions

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Amelco secures Colorado regulatory approval

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amelco-fx Amelco secures Colorado regulatory approval
amelco-fx-1 Amelco secures Colorado regulatory approvalReading Time: < 1 minute

 

Amelco, the leading sports betting software and trading services provider, has secured yet another major US milestone, receiving regulatory approval to operate in the state of Colorado.

The supplier of choice for the U.S. industry’s multi-territory tier one operators, including Flutter Entertainment and FOX Bet, the Colorado licence is the latest landmark in Amelco’s US development roadmap.

Already live in Colorado with the Stars Group, the provider is set to launch its second sports betting platform, BetWildwood, later in July – via a joint venture with ISI Race & Sports to deliver Wildwood Casino’s inaugural online sportsbook.

Commenting on its Colorado expansion, Brandon Walker, Head of Business Development at Amelco said:

“I’m delighted to announce that Amelco has added another licence to our growing list of US states where will be doing business – highlighting our platform’s capability to meet any compliance requirement.

“As well as the Stars Group, we’re set to deliver Wildwood Casino’s first online sports betting offering, one of Cripple Creek’s most popular VIP-centric locations, with a series of further major sports wagering partnerships due to be announced later in the year.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Amelco secures Colorado regulatory approval

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