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Little Caesars Arena Achieves LEED Silver Certification
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Leadership in Energy and Environmental Design (LEED) is the most widely used green building rating system in the world and is a globally recognized symbol of sustainability achievement
Little Caesars Arena, the 2018 Sports Facility of the Year, has welcomed more than 4 million guests to its ticketed events
The Ilitch organization, in conjunction with the U.S. Green Building Council (USGBC), announced today that the award-winning Little Caesars Arena in The District Detroit has received Leadership in Energy and Environmental Design (LEED) Silver certification.
LEED, the most widely used green building rating system in the world, provides a framework to create healthy, highly efficient and cost-saving green buildings, and is a globally recognized symbol of sustainability achievement.
“Little Caesars Arena was built with an end-user approach through every decision that was made, including a primary focus on sustainability and being a caretaker of the environment,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “We are pleased to announce that Little Caesars Arena has earned LEED Silver certification. As one of the busiest arenas in the world, we will continue to pursue innovative ways to improve the guest experience and operate efficiently through responsible sustainability processes.”
Little Caesars Arena is a key anchor of The District Detroit. Along with the Chevrolet Plaza, four new restaurants, the Team Store retail outlet and new office space, Little Caesars Arena is bringing new life to a formerly under-utilized area of the city. Little Caesars Arena has brought more than 3,900 permanent jobs to the area and is home of the Detroit Red Wings, Detroit Pistons and hundreds of other concerts, shows and events that bring people together and provide a wide variety of entertainment.
Little Caesars Arena has welcomed more than 4 million guests to its ticketed events since opening in September 2017. The arena is also committed to improving guest experience through environmental stewardship using LEED and achieved certification by implementing specific initiatives that include:
- An erosion and sedimentation control plan approved by the United States Environmental Protection Agency (EPA) has been implemented.
- Little Caesars Arena was awarded all five available points under the Development Density and Community Connectivity credit.
- The efficient water fixtures in the multi-purpose arena have reduced the use of potable water by more than 40 percent.
- The venue has achieved an energy cost savings of more than 17 percent.
- More than 20 percent of the building’s materials have been manufactured using recycled materials.
- The Ethylene tetrafluoroethylene (ETFE) roof reduces the need for daytime lighting while offering the benefits of natural light. Solar heat gain is also controlled.
- Construction materials were selected to promote healthy air quality for visitors by reducing exposure to harmful emissions.
- The Little Caesars Arena ventilation system meets the standards for indoor environmental quality.
- Lighting controls are provided for 100 percent of building occupants and 100 percent of shared multi-occupant spaces.
- Little Caesars Arena received an exemplary rating for alternative and public transportation access.
- More than 13 percent of the building’s materials were locally sourced.
Little Caesars Arena has also achieved several other certifications and accolades indicating a commitment to service and community. In November 2017, just two months after opening to the public, Little Caesars Arena was awarded SAFETY Act Certification, the highest level of protection awarded by the U.S. Department of Homeland Security. In July 2018, Little Caesars Arena partnered with KultureCity to make all events hosted at the multi-purpose arena sensory inclusive. In October 2018, the National Weather Service recognized Little Caesars Arena as “StormReady” and certified to spot, report and prepare for a wide range of weather conditions.
About Little Caesars Arena:
Little Caesars Arena is a key anchor in The District Detroit and serves as the home of the Detroit Red Wings, Detroit Pistons and countless other sports, entertainment and community events. Rich with the tradition of the Original Six and 11-time Stanley Cup champion Detroit Red Wings, the three-time world champion Detroit Pistons and Detroit’sincredible musical heritage, the arena also features state-of-the-art technology, fan amenities, and active community spaces like the Via, the BELFOR Training Center and the Chevrolet Plaza. One of the busiest venues in the world, Little Caesars Arena received the prestigious Sports Facility of the Year award at the 2018 Sports Business Awards Ceremony, established by SportsBusiness Journal and SportsBusiness Daily to celebrate and recognize the leaders, visionaries and day-to-day practitioners who personify excellence in the business of sports.
About The District Detroit:
Home to the Detroit Tigers, the Detroit Red Wings, the Detroit Pistons and the Detroit Lions, The District Detroit is the epicenter of sports and entertainment in the heart of the city. It is the densest concentration of the four major sports teams in any urban core in the country. It is an evolving place with something for everyone fueling Detroit’s incredible resurgence and attracting new investment in the city. Anchored by Comerica Park, Ford Field and the historic Fox Theatre, The District Detroit is home to the award-winning Little Caesars Arena, the Mike Ilitch School of Business at Wayne State University and the new Little Caesars world headquarters campus expansion. New businesses coming to The District Detroit include Tin Roof Detroit, The M Den, Frita Batidos, Sahara Restaurant & Grill, Union Joints and Warner Norcross & Judd. The District Detroit has brought more than 20,000 construction and construction-related jobs and 3,900 permanent jobs to this area of the city, resulting in an estimated $2.1 billion in total economic impact.
Source: Ilitch Holdings, Inc.
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This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Little Caesars Arena Achieves LEED Silver Certification

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem
Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.
Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.
In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”
Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:
“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”
With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.
The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.
Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.
The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.
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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform
Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch
Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.
The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.
“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”
Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.
The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.
“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”
With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.
The post Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform appeared first on European Gaming Industry News.
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PepsiCo Returns as Main Partner of the Esports World Cup 2025
PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.
The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.
The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.
Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.
Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.
Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.
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