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Exclusive interview with Lars Kollind, Business Development Manager at Playson

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Exclusive interview with Lars Kollind, Business Development Manager at PlaysonReading Time: 5 minutes

 

European Gaming caught up with Lars Kollind who is spearheading the brands strategic plans to continue expanding its operational portfolio worldwide, both vertically and horizontally.

 

 

You joined Playson in January this year. How is your experience so far?

Kollind: Hello and thank you for the opportunity to share my experience at Playson.

When I joined the company, I expected a young provider, still figuring things out, however in the few months I’ve been here I have been pleasantly surprised to understand the company is well-established, with clear goals and direction, and with a great culture focused on quality of workplace experience. Playson games are popular among operators and players alike due to their high-quality graphics and animation, supported by a robust and reliable technical set-up that ensures seamless a experience.

On a more personal level, I am greatly enjoying the atmosphere in the company. Values such as collaboration, teamwork, peer support and responsible autonomy are at the core of company culture, which is why we work as a closely-knit pack. At the same time, this allows me the freedom to be myself and motivates me to give my best in my role.

 

Playson has signed some major clients recently, such as Leo Vegas, ComeOn, and Hero Gaming. Tell us more about the new deals and strategic aspects behind each deal.

Kollind: It’s no secret that we are proud of these recent partnerships and they have given us added impetus to re-evaluate our operations. The company has operated for a long time as a small-to-medium-scale, dynamic studio, with laser focus on quality of product and support. Recent deals with tier one operators and other suppliers have provided us with the context to understand that our position in the market is changing. We are moving with confidence towards the core of European iGaming, increasing our regulated market footprint and our ambitions.

 

What was your specific role role in these deals?

Kollind: It is common practice in the company to appreciate the team-effort even across every acjhievement, no matter how large or small. It’s true, actually, that even top performers reach out to a large number of professionals from other departments in order to secure a deal. These particular deals were coordinated by our Sales Manager and my involvement only started after the deals were signed.

 

How do the new deals auger for Playson’s future? What are the new deals in the pipeline?

Kollind: The most important message sent by these deals is that Playson is a mature, stable and reliable provider that is here to stay – and grow. Our engines are revved up and we don’t expect to slow down our expansion process any time soon. We have some significant announcements to make in the coming months so watch this space!

 

Are there any plans to expand Playson’s footprints to the USA and Asia? Big things are happening or about to happen in the USA and Japan in the gaming sector.

Kollind: For the time being Playson is focusing on its core markets and only contemplating non-European territories from afar. We expect markets such as the US and Asia to take decisive steps towards regulation and developing the necessary framework for harbouring safe, compliant and responsible gaming, bit this will take time. This year we are committed to expanding our presence exclusively on regulated European markets, but next year it’s not out of the question that we may consider other regulating and/or regulated jurisdictions as well.

 

Playson has already published more than 70 omnichannel games? Are you going to launch any new games soon, like the Blackjack suite in HTML5? Would love to hear more details.

Kollind: Our HTML 5 Blackjack game is already live and performing well. We are committed to releasing two to three new games every month with new and exciting themes and highly engaging features and functionality that players love and keep coming back to time and again.

 

Playson has published some much sought-after games in its history. How does the planning go before developing and publishing the games? Could you also tell us more about some of the most successful games in Playson’s portfolio?

Kollind: Our game development process is extensive and we take a meticulous approach to themes and details within each product ensuring our products meet the right compliance standards, are customized to the market we are looking to target and the player segment we are catering for.

We always look at the history of what is popular with certain player demographics, however we also innovate as much and as often as possible with new features such as “daily” jackpot implementations.

Our classic titles such as Legend of Cleopatra are still a major success for us. Players love this 100-bet line game that can pay out huge wins across the pyramid-type reels.

 

Playson’s offices are spread across four countries: Malta, Ukraine, UK and Greece. How do you manage to maintain a coherent work culture? Any special human resources policies?

Kollind: We may be spread across several global locations, but we embrace a connected working culture and we’re constantly in touch with each office. This has proven to be a huge success for us internally with increased productivity, plus it’s also great to have our employees spread out so we can meet our clients as often as possible based on the geography of staff. Each location is designed to appeal to local talent, and we have carefully planned this within the hiring process.

 

You are participating in CEEGC 2019 at Budapest on 24-25 September. What do you think is special about CEEGC? Why this event is important to your company?

Kollind: This is the fourth Central and Eastern European Gaming Conference and Awards (CEEGC & CEEG). With several countries within the region opening and regulating this market is becoming increasingly important and we’re very much looking forward to meeting new and existing clients in September.

Our General Counsel, Andrei Andronic, is taking part in a compliance panel at the event in Budapest and it will be great learn and network with our peers on issues such as compliance and investment opportunities in the regulated Central and Eastern European jurisdictions including Bulgaria, Romania, Czech Republic, Croatia and Slovenia, and the Emerging CEE jurisdictions, Slovakia, Hungary, Poland.

We really value having a presence at events such as this, particularly in exciting, emerging territories.

 

You have had about 15 years of experience in the gaming industry. How do you look back at your career?

Kollind: I’m very proud of my personal achievements but my focus is very much about building on the reputation Playson has built during that time and the significant plans and announcements we have for the coming months and years. We have some seriously exciting developments to discuss soon that I can’t wait to share.

 

Finally, do you think artificial intelligence is going to change the industry? What are Playson’s plans to tackle the opportunities and challenges that emerging disruptive technologies pose in the gaming sector?

Kollind: AI is clearly the buzzword of the moment, but I don’t see many companies making many inroads here. We use advanced AI technology to both improve our internal processes and our 70+ omni-channel slot games. It is helping us design better performing and more targeted localized content and this will only grow in value over time.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Lars Kollind, Business Development Manager at Playson

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FreeBitco.in Takes the Reins of FUN in Multi-Million Dollar Token Acquisition

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FreeBitco.in Takes the Reins of FUN in Multi-Million Dollar Token Acquisition
FreeBitco.in Takes the Reins of FUN in Multi-Million Dollar Token AcquisitionReading Time: 3 minutes

 

Through a series of ventures, FreeBitco.in seeks to promote the mass adoption and utilization of FUN Token in the iGaming and Gaming spaces.

FreeBitco.in, one of the biggest Bitcoin iGaming websites in the world, has acquired the majority of FunFair’s remaining cold storage of FUN tokens, the native cryptocurrency of the FunFair gaming ecosystem. The cold storage holds 4.45 billion FUN Tokens and FreeBitco.in has acquired 3.75 billion tokens.

Through this acquisition, FreeBitco.in plans to invest in the token’s long-term development.

“Since 2013, FreeBitco.in’s goal has always been to provide online gaming enthusiasts with a frictionless, transparent, and truly fair experience,” said a statement by FreeBitco.in. “There’s no better fit than the FUN token to help us significantly enhance our efforts.”
The FUN Token
Since 2017, FunFair Technologies has been striving to deliver a guaranteed fair, decentralized gaming experience to the mass market through blockchain technology utilizing the FUN token.

“Despite several industry firsts and significant milestones in proving that use case, it has recently become apparent that FreeBitco.in has developed a different and superior use case for the FUN token,” said a statement released by FunFair.

This announcement refers to FreeBitco.in’s Premium Membership Program; a feature that incentivizes FreeBitco.in users to buy and hold FUN tokens for significant benefits. This activity has driven considerable volume into the token economy without the burden of significant on-chain transactions.

“There’s no doubt that FreeBitco.in’s customers are currently generating the bulk of FUN token commercial activity rather than FunFair’s customers,” continued the statement.

“With this in mind and for the token economy to maintain its recent success, FunFair has agreed to sell the majority of their FUN token holdings to FreeBitco.in.”

FUN is an ERC20 token listed on major exchanges Binance, BitFinex, HitBTC, Changelly, and OKEx, as well as decentralized exchanges like Uniswap.
FreeBitco.in’s Vision for FUN
FreeBitco.in aspires to grow the FUN token as an independent entity through a series of upcoming projects.

“Our sole objective, as of now, is to work to increase FUN’s utility and value,” said FreeBitco.in. “We’re thoroughly committed to its long-term growth.”

Accordingly, FreeBitco.in is preparing to undertake the following initiatives:

1. Strategic Burning of Tokens: FreeBitco.in plans to invest a substantial portion of its bottom line into strategically acquiring and burning FUN tokens to elevate their value over time.

2. Improving Liquidity: FreeBitco.in is working on increasing FUN’s liquidity across all markets, thus making it easily accessible and tradeable. This is evidenced by a cumulative influx of $3 million in the FUN/ETH and FUN/USDC trading pairs on Uniswap recently, and other exchanges are set to follow.

3. New Blockchain: Based on the Ethereum blockchain, FUN prided itself on being fast, open, and secure. However, the growth of DeFi on Ethereum has been pushing gas prices up for many months, making the adoption of FUN too expensive for users. FreeBitco.in is actively exploring opportunities to port the FUN Token to a new blockchain that is faster and cheaper.

4. Dedicated Wallet: FreeBitco.in is working on creating a dedicated wallet for FUN users that can operate seamlessly between different iGaming platforms. The wallet would also help users convert their FUN tokens into multiple crypto and fiat currencies.

5. Proactive Development: FreeBitco.in is assembling a development team to build innovative, consumer-facing apps based around the FUN token, thus creating more use cases, strengthening utility, and promoting adoption.

6. Creating Effective Partnerships: FreeBitco.in seeks to build productive partnerships and affiliations with other iGaming entities to promote FUN’s identity as a transactional currency in online gambling.

Note: This is not a partnership between the two organizations, namely FreeBitco.in and FunFair Technologies. The aforementioned acquisition and venture is at the sole discretion of FreeBitco.in.

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Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the World

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Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the World
Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the WorldReading Time: 2 minutes

 

The third year of the competitive celebration of the mobile gaming scene comes to a spectacular thirteen day conclusion with world finals for Hearthstone® on March 20th, Teamfight Tactics on March 27th, and PUBG MOBILE on March 22nd and 29th.

  • The best Teamfight Tactics, Hearthstone and PUBG MOBILE players in the world will compete on the world stage in an epic thirteen day final, transporting players and fans to a virtual Istanbul.
  • The Red Bull Mobile Esports Open (M.E.O.) Season 3 Finals festival begins when the virtual Istanbul venue opens on March 17th.
  • The event will crown champions for all three games from March 20th – 29th.
  • Season 3 has been the most ambitious to date, with over 22,000 players registering to compete.

Red Bull M.E.O., the global mobile competition where Teamfight Tactics (TFT), Hearthstone®, and PUBG MOBILE players across the globe have been battling for supremacy, comes to an exciting close in March 2021! In its third year, the mobile open will close out its most ambitious season to date with an extraordinary thirteen day world final beginning on March 17th, transporting fans to a virtual Istanbul. The event will see national winners from 28 countries compete on the world stage to identify the best players on the planet. Alongside the highest tier of competition, the world final will offer fans a digital festival celebrating one of the world’s most beautiful cities, including virtual tours, exciting live streams, interactive challenges, and much more.

Uniquely positioned on both the continents of Europe, and Asia, Istanbul is the perfect digital battleground for the global competition. The immersive playground will feature three areas dedicated to the Red Bull M.E.O. Season 3 games, with the tournaments taking place in iconic and historic locations of Istanbul. The Hearthstone competition will take place at Grand Bazaar, one the oldest and largest markets in the world, and TFT will take place at the vibrant Ortaköy Square.

The PUBG MOBILE finals will be split into two regional events to ensure the best possible experience for players, crowning Red Bull M.E.O. Season 3 Champions of East and West respectively, and will take place at the Haydarpaşa Train Station & Dock. Engaging events throughout the final will include an airdrop treasure hunt available in the PUBG MOBILE district. The finals will also offer virtual tours of some of the city’s most iconic locations including Sultanahmet Square and Galata Tower, video content and streams, interactive mini games, and more. Istanbul has already played host to the Red Bull M.E.O. National Finals for Turkey in July, a spectacular event which saw players compete from their cars on a moving ferry to ensure social distancing.

The high-stakes competition kicks off on March 20th with the global final for the fast-paced strategy card game Hearthstone. Truly open to all, the exciting Red Bull M.E.O. Season 3 Finals stream will see players compete in Riot Games’ auto battler TFT on March 27th. The thirteen day festival will host two competitions to crown the best PUBG MOBILE players on March 22nd (East), and March 29th (West), and some of the biggest pro organisations in the world battle rising stars from every corner of the globe who have proven themselves in national competitions.

Red Bull M.E.O. Season 3 has been the most successful yet, with more players than ever before competing in national events in 28 countries. Season 3 began in May 2020, and has seen more than 22,000 players around the world register to compete.

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Genesis Global partners with Wazdan to extend games offering to customers

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Genesis and Wazdan
Genesis and WazdanReading Time: < 1 minute

 

Players can now enjoy Wazdan slots on Genesis casino brands

Genesis Global have once again expanded their content of games by collaborating with popular slots provider Wazdan, to offer their customer the entire selection of games.

The partnership will mean Wazdan games are available on fourteen of Genesis’ online casino brands to players located in Sweden, UK and most of Europe, offering popular titles such as Magic Stars 9, Larry the Leprechaun and Space Spinstm. Players can enjoy more than 110 HTML5 games with tech-rich features such as Volatility Levels™, Energy Saving Mode, Double Screen Mode, Unique Gamble Feature, Ultra-Fast Mode, Ultra Lite Mode, and the newly released Big Screen Mode

“Genesis is excited to partner with Wazdan, allowing us to enhance and expand our player experience. It is fundamental for us to work with companies that share the same vision to provide high-quality online gaming experiences using the latest technological advancements.” Says Ariel Reem, CEO of Genesis Global.

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