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Exclusive interview with Lars Kollind, Business Development Manager at Playson



Lars-Kollind-Business-Development-Manager-Playson Exclusive interview with Lars Kollind, Business Development Manager at PlaysonReading Time: 5 minutes


European Gaming caught up with Lars Kollind who is spearheading the brands strategic plans to continue expanding its operational portfolio worldwide, both vertically and horizontally.



You joined Playson in January this year. How is your experience so far?

Kollind: Hello and thank you for the opportunity to share my experience at Playson.

When I joined the company, I expected a young provider, still figuring things out, however in the few months I’ve been here I have been pleasantly surprised to understand the company is well-established, with clear goals and direction, and with a great culture focused on quality of workplace experience. Playson games are popular among operators and players alike due to their high-quality graphics and animation, supported by a robust and reliable technical set-up that ensures seamless a experience.

On a more personal level, I am greatly enjoying the atmosphere in the company. Values such as collaboration, teamwork, peer support and responsible autonomy are at the core of company culture, which is why we work as a closely-knit pack. At the same time, this allows me the freedom to be myself and motivates me to give my best in my role.


Playson has signed some major clients recently, such as Leo Vegas, ComeOn, and Hero Gaming. Tell us more about the new deals and strategic aspects behind each deal.

Kollind: It’s no secret that we are proud of these recent partnerships and they have given us added impetus to re-evaluate our operations. The company has operated for a long time as a small-to-medium-scale, dynamic studio, with laser focus on quality of product and support. Recent deals with tier one operators and other suppliers have provided us with the context to understand that our position in the market is changing. We are moving with confidence towards the core of European iGaming, increasing our regulated market footprint and our ambitions.


What was your specific role role in these deals?

Kollind: It is common practice in the company to appreciate the team-effort even across every acjhievement, no matter how large or small. It’s true, actually, that even top performers reach out to a large number of professionals from other departments in order to secure a deal. These particular deals were coordinated by our Sales Manager and my involvement only started after the deals were signed.


How do the new deals auger for Playson’s future? What are the new deals in the pipeline?

Kollind: The most important message sent by these deals is that Playson is a mature, stable and reliable provider that is here to stay – and grow. Our engines are revved up and we don’t expect to slow down our expansion process any time soon. We have some significant announcements to make in the coming months so watch this space!


Are there any plans to expand Playson’s footprints to the USA and Asia? Big things are happening or about to happen in the USA and Japan in the gaming sector.

Kollind: For the time being Playson is focusing on its core markets and only contemplating non-European territories from afar. We expect markets such as the US and Asia to take decisive steps towards regulation and developing the necessary framework for harbouring safe, compliant and responsible gaming, bit this will take time. This year we are committed to expanding our presence exclusively on regulated European markets, but next year it’s not out of the question that we may consider other regulating and/or regulated jurisdictions as well.


Playson has already published more than 70 omnichannel games? Are you going to launch any new games soon, like the Blackjack suite in HTML5? Would love to hear more details.

Kollind: Our HTML 5 Blackjack game is already live and performing well. We are committed to releasing two to three new games every month with new and exciting themes and highly engaging features and functionality that players love and keep coming back to time and again.


Playson has published some much sought-after games in its history. How does the planning go before developing and publishing the games? Could you also tell us more about some of the most successful games in Playson’s portfolio?

Kollind: Our game development process is extensive and we take a meticulous approach to themes and details within each product ensuring our products meet the right compliance standards, are customized to the market we are looking to target and the player segment we are catering for.

We always look at the history of what is popular with certain player demographics, however we also innovate as much and as often as possible with new features such as “daily” jackpot implementations.

Our classic titles such as Legend of Cleopatra are still a major success for us. Players love this 100-bet line game that can pay out huge wins across the pyramid-type reels.


Playson’s offices are spread across four countries: Malta, Ukraine, UK and Greece. How do you manage to maintain a coherent work culture? Any special human resources policies?

Kollind: We may be spread across several global locations, but we embrace a connected working culture and we’re constantly in touch with each office. This has proven to be a huge success for us internally with increased productivity, plus it’s also great to have our employees spread out so we can meet our clients as often as possible based on the geography of staff. Each location is designed to appeal to local talent, and we have carefully planned this within the hiring process.


You are participating in CEEGC 2019 at Budapest on 24-25 September. What do you think is special about CEEGC? Why this event is important to your company?

Kollind: This is the fourth Central and Eastern European Gaming Conference and Awards (CEEGC & CEEG). With several countries within the region opening and regulating this market is becoming increasingly important and we’re very much looking forward to meeting new and existing clients in September.

Our General Counsel, Andrei Andronic, is taking part in a compliance panel at the event in Budapest and it will be great learn and network with our peers on issues such as compliance and investment opportunities in the regulated Central and Eastern European jurisdictions including Bulgaria, Romania, Czech Republic, Croatia and Slovenia, and the Emerging CEE jurisdictions, Slovakia, Hungary, Poland.

We really value having a presence at events such as this, particularly in exciting, emerging territories.


You have had about 15 years of experience in the gaming industry. How do you look back at your career?

Kollind: I’m very proud of my personal achievements but my focus is very much about building on the reputation Playson has built during that time and the significant plans and announcements we have for the coming months and years. We have some seriously exciting developments to discuss soon that I can’t wait to share.


Finally, do you think artificial intelligence is going to change the industry? What are Playson’s plans to tackle the opportunities and challenges that emerging disruptive technologies pose in the gaming sector?

Kollind: AI is clearly the buzzword of the moment, but I don’t see many companies making many inroads here. We use advanced AI technology to both improve our internal processes and our 70+ omni-channel slot games. It is helping us design better performing and more targeted localized content and this will only grow in value over time.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Lars Kollind, Business Development Manager at Playson

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Oregon Lottery Shares its Expectations in Sports Betting



3-12 Oregon Lottery Shares its Expectations in Sports BettingReading Time: 1 minute


The Oregon Lottery, which will be in charge of running sports betting in the state, has shared its sports betting expectations. The Lottery said that it expects to generate US$141.2 million in revenue.

The estimations are part of an analysis of the first three years after the launch of its SBTech-powered retail and mobile sportsbook, which was signed last month. The Oregon Lottery said that it will launch mobile sports betting soon.

The Oregon Lottery published projections for the sports betting market and said that total handle over the first three years of operations will total US$1.6 billion. The first year of operations could bring US$332.8 million, while the second would rise to US$555 million and US$722 million by the third year.

The Lottery also said that it expects customers to win around US$306 million in the first year, US$507.4 million in the second and US$656.2 million in the third. This means that the Lottery expects winnings to total US$1.5 billion after three years.

Gross gaming revenue (GGR) would stand at US$141.2 million. It would start at US$26.6 million in the first year of the contract and then increase to US$48.5 million in the second year and US$66.1 million in the third year.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Oregon Lottery Shares its Expectations in Sports Betting

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State Duma Approves the Bill to Simplify Customer Registration of Russian-licensed Online Sports Betting Sites



2-12 State Duma Approves the Bill to Simplify Customer Registration of Russian-licensed Online Sports Betting SitesReading Time: 1 minute


Russia’s lower legislative body has approved the bill to simplify the customer registration process for Russian-licensed online sports betting sites.

State Duma has approved the third and final reading of federal law 423799-7, which will dramatically simplify the customer registration process. To take effect, the bill now requires the approval of the Federation Council and Vladimir Putin’s signature.

The bill explains that the “complex duplicate identification procedures” currently required to register with a Russian online bookmaker “encourages players to search for ways to overcome government measures … in order to gain access to foreign sites subjected to blocking by [Russian telecom watchdog] Roskomnadzor.”

The new legislation would allow bookmakers to delegate responsibility for customer identification to the TSUPIS, which will have three business days in which to transfer the info to the bookie. However, bookmakers may opt to conduct some due diligence on any new customer, just to be on the safe side.

If a bettor has already registered with Russia’s public services portal, both the bookmaker and the TSUPIS can accept this information as proof of the customer’s identity, so the customer need not make a physical trip anywhere.

There are some downsides to the simplified registration process, including a cap of RUB60k per individual transaction and a monthly cap of RUB200k for all transactions. However, this monthly cap can be overridden if the player verifies his document at TSUPIS partner’s retail location.

Nikolai Oganezov, who represents Betcity told that the new simplified registration could boost the overall domestic online betting customer base by 5% this year, with the growth up to 15% possible by the end of 2020.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: State Duma Approves the Bill to Simplify Customer Registration of Russian-licensed Online Sports Betting Sites

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Maine Legislature Passes Sports Betting Bill



1-12 Maine Legislature Passes Sports Betting BillReading Time: 1 minute


Maine legislature has passed the sports betting bill. The Legislative Document 553 was given final approval by each chamber of the legislature and will now pass to Governor Janet Mills to be signed into law.

LD553 opens up the market to all of the state’s bricks and mortar gaming venues, such as commercial racetracks, off-track betting facilities, and commercial and tribal casinos. It will also allow mobile operators to apply for licences without the need for a land-based partner in the state.

Successful applicants will have to pay $20,000 as licence fee, 10% tax on land-based wagering revenue and 16% rate for mobile wagering. The bulk of revenue raised through these taxes will be allocated to the Maine General Fund.

Operators will be permitted to offer odds on all professional, collegiate and amateur sports events. Betting on events involving Maine-based colleges and universities will be prohibited. Only citizens aged 21 and above will be allowed to bet.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Maine Legislature Passes Sports Betting Bill

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