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The state of the gaming industry

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The video game industry made $108.9 billion in 2017, more than six times the profit turned by the music industry. In fact, in the UK, the BBC reports that gaming is “worth more than video and music combined” –despite the fact that it is the youngest of the three mediums.
The UK is not alone. Around the world revenue is being driven, profits are being turned and billions of dollars are being made – predominantly by the sale of video games.

The top 10 gaming markets, as of October 2018, are as follows:
1. China – $34.4 billion
2. USA – $31.5 billion
3. Japan – $17.7 billion
4. South Korea – $5.7 billion
5. Germany – 4.9 billion
6. United Kingdom – $4.7 billion
7. France – $3.3 billion
8. Canada – 2.4 billion
9. Spain – $2.2 billion
10. Italy – $2.1 billion
Figures are courtesy of Newzoo.com’s top 100 report, with VGsales.wikia consulted as well.

Digital is the way forward
Say goodbye to the big cardboard boxes of old. Digital is the new revenue driver for games.
Statista notes that US digital sales were up to 79% in 2017 versus 20% in 2009. In the UK, the trend is similar: a Eurogamer report notes that 80% of all sales are now digital.
In fact, investment management firm Piper Jaffray predicts that physical copies of games will disappear by 2022.

What do the 50 best-selling games of all time have in common?
The insights that follow are based on an analysis of the 50 best-selling video games of all time, as of 16 January 2019.
1. 62% of the games are preoccupied with action/violence in one form or another
2. 0% of the games feature a female-only protagonist
3. 38% of the games feature male-only leads
4. Only 9% of the games on the list feature a Hollywood A-lister

Diversity in gaming: Not a single game in the top 50 features a female-only protagonist

  • 0% of the games focus on a female-only story
  • By contrast, 38% of the games feature male leads
    48% of the games allow you to choose your sex/gender
  • 1 game on the list (2%) has an “unknown” protagonist (Need for Speed: Most Wanted) and 6 games (12%) don’t feature a human protagonist at all.

Games with female leads, like Horizon Zero Dawn, fall short of the top 50 despite outstanding results. In February 2018, Horizon was confirmed to have sold more than 7.6 million copies. The best-selling Tomb Raider game – 2013’s reboot – is closer to the top 50 still, netting 11 million sales in its lifetime so far.
Still, the lack of diversity is disappointing, and the results mirror a trend propagated by movies. Of the 50 biggest box office hits, only Frozen (Kristen Bell, Idina Menzel) and Beauty and the Beast (Emma Watson) afford a woman top billing.

But the situation is improving…

…The new Star Wars films heavily focus on the story of Rey (Daisy Ridley) and from a video game standpoint, developers are trying to redress the imbalance.
In terms of upcoming releases:

  • The Last of Us Part II will focus entirely on Ellie (she was a playable character in the 2013 original).
  • Gears 5 from the popular Gears of War franchise will put you in the shoes of Kait, bucking the trend of male leads in Gears games past.
  • Control, the next title from Alan Wake and Max Payne developer Remedy, will also have a female protagonist.

Violence remains a key selling point

62% of the games on the list are based around the central conceit of action, or violence.
The most popular genres all deal with it in one capacity or another:

  • Action-adventure – 30% (15 out of 50)
  • Shooters – 18% (9 out of 50)
  • Role-playing– 14% (7 out of 50)

“Action-adventure” encompasses a mix of open world titles like Grand Theft Auto and more tightly-constructed fare like The Last of Us – both styles are preoccupied with violence.
Shooters emphasise violence even more – this a genre in which you’re literally looking down the sights of a gun.
Finally, role-playing blurs the line, but conflict is at the heart of the Pokemon games (albeit in cartoon form) and Skyrim sees players battling otherworldly creatures with swords, bows and magic.

Need for Speed might be a big-name franchise, but only one game from the series makes the top 50

Five racing games make the top 50, but four of them are Mario titles.
The one that isn’t – 2005’s Need for Speed: Most Wanted – followed on the heels off the chintzy and celebrity-heavy Need for Speed Underground games and emerged at a time when sentiment towards the franchise was at an all-time high.
Most Wanted also arrived in a year populated with an unusual number of platforms. The game was released for the Nintendo DS, Game Boy Advance, GameCube, PC, PlayStation 2, PlayStation Portable, Xbox, Xbox 360. This would have helped its sales performance.

The five lowest-ranking genres in the top 50 are:

  • Arcade – 1 / 2%
  • Puzzle – 2 / 4%
  • Simulation, Virtual life – 2 / 4%
  • Miscellaneous – 4 / 8%
  • Driving, Racing – 5 / 10%

Hollywood lite: games don’t need well-known actors and actresses to sell well

In additional research on the top 50 best-selling games, we looked at how many involved a high-profile cast and whether this is a key selling point. It turns out, that while movies rely on big-name actors to make a splash, games are less dependent on star power to drive their wheels.

Only 15% of the 50 on the list feature a well-known gaming voice actor (a Nolan North or Troy Baker, for instance). This number drops to 9% when you tighten the net to Hollywood A-listers, who include:

  • Cara Pifko (Kinect Adventures!, 2010)
  • Ricky Gervais (Grand Theft Auto IV, 2008)
  • Keith David (Call of Duty: Modern Warfare 2, 2009)
  • Samuel L. Jackson, Ice-T, James Woods, Danny Dyer, William Fichtner, (Grand Theft Auto: San Andreas, 2004)
  • Michael Madsen, Michael Rapaport, Kyle MacLachlan (Grand Theft Auto III, 2001)

Rockstar’s recent titles, like Grand Theft Auto V and Red Dead Redemption 2, have purposefully steered clear of Hollywood talent.
“[W]e don’t bring in name actors anymore,” Dan Houser, Rockstar co-founder, revealed to Vulture, “because of their egos and, most important of all, because we believe we get a better sense of immersion using talented actors whose voices you don’t recognize.”

Both Grand Theft Auto V and Red Dead Redemption 2 rely on relatively unknown actors, and given their incredible sales success, it hasn’t hurt them.

6 games could potentially ship 10 million copies or more in 2019 and 2020

The top 50 Smash Hit Success list demonstrates one thing loud and clear: franchise names sell well. And with the PlayStation 5 and the next Xbox likely around the corner, game-makers will have yet more platforms to make money on.
In theory, something like FIFA 20 could appear on the PlayStation 3, PlayStation 4 and PlayStation 5; the Xbox 360, Xbox One and the next Xbox.
Expect 2019 and 2020 to be bumper years for this fast-growing industry.

Likely best-selling games on the horizon:

  • Super Smash Bros. Ultimate (based on the success of Nintendo first-party releases)
  • 2019’s Call of Duty (based on prior Call of Duty success)
  • FIFA 20 (based on the success of FIFA 18)
  • The Last of Us 2 (based on the success of The Last of Us)
  • Cyberpunk 2020 (based on the success of RPG fantasy games like Skyrim)
  • Metroid Prime 4 (based on the success of Nintendo first-party releases)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The state of the gaming industry

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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