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YGAM progress gaming debate at Parliamentary Symposium

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YGAM-debate-at-Parliamentary-Symposium YGAM progress gaming debate at Parliamentary SymposiumReading Time: 2 minutes

 

YGAM has used the insight and experience gained from its successful work with the gambling sector to help inform its recent Parliamentary Symposium entitled Lootboxes, Apps and Freemium Content.  The Symposium, which was held in the Jubilee Room situated in the annexe of Westminster Hall, was Chaired by Ian Lucas MP, a member of the Digital, Culture, Media and Sport Select Committee and featured a speaker panel comprising Dr Jo Twist OBE, CEO, the Association for UK Interactive Entertainment (Ukie), Shahriar Coupal, Director of Committees, Advertising Standards Authority, Dr Henrietta Bowden-Jones OBE, consultant psychiatrist in Addictions, CNWL NHS Trust, former gaming addict, James Good, and  YGAM’s Founder and Chief Executive, Lee Willows.

Reflecting on the success of the Parliamentary Symposium, which was attended by close to 70 stakeholders, Lee Willows said: “There has been increasing concern from parents, teachers, youth workers and medical professionals about time spent playing video games, monetary transactions within games and the potential mental and economic impact that this has on day to day life.  In response to this feedback and to coincide with the Digital, Culture, Media and Sport Select Committee’s current inquiry into immersive and addictive technologies, as well as the launch of the Gambling Commission’s National Strategy to Reduce Gambling Harms, and the launch of the YGAM Prevention and Education Strategy, we invited senior professionals from the advertising, gaming and medical industries, people with lived experience, parliament and government to discuss how we can work together to protect and safeguard young people.  The outcomes of the discussion will help YGAM tailor approaches to gaming companies, inform educational outputs and encourage further collaboration.”

Dr Twist, emphasised the many positive benefits of gaming, highlighting data showing only 1% of the population are classified as being vulnerable.  Dr Twist was clear in calling for a focus on digital navigation skills, empowering parents to enforce video gaming/online restrictions and increasing the evidence base of gaming disorder.

Dr Bowden-Jones explained that video gaming is increasingly recognised as a space for addiction and that educating the wider public in digital skills can help people tackle addictive habits. She highlighted that tech can be useful in handling such habits and called for more research, including the establishment of a gaming think-tank.

Lee Willows believes there are lessons from the gambling industry that can help drive the debate.  He said: “Key themes of the discussion focused on developing an evidence base to better understand the characteristics of gaming disorder, the need for education, digital skills and learning from successes in gambling sector regulations.  YGAM is keen to work with Dr Twist on resources and education, sharing information and advice that has already been created and explore the development of any new ideas or collaborations to achieve a greater reach.”  He added:  “There is the appetite for a further Symposium and/or gaming think-tank which will be planned for the autumn to coincide with the publication of YGAM’s latest academic impact assessment.”

The full report form YGAM’s Symposium will be available to download from www.ygam.org in June.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: YGAM progress gaming debate at Parliamentary Symposium

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Slow and steady wins the race

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brainstorming-branding-businesspeople-1162968 Slow and steady wins the raceReading Time: 3 minutes

 

James Ashton, Head of Content at online casino comparison site FindMyUKCasino.com, says that affiliates should focus on brand building rather than link building.

The online casino affiliate space is one of the most competitive for performance marketers to enter and fight for the spoils. There are thousands of sites all targeting the same players with the same offers from the same casinos.

The majority take the same approach to drive players to their sites, identifying key search terms and then creating ranking content around those words and phrases. This is then supported with link building activity where a volume of value approach is considered the best.

But with so many sites targeting the same keywords with the same content and same approach to link building, it is tough to stand out and deliver potential players the information, tools, and services they need to make an informed decision about where to play.

It could be argued that online casino affiliates are so focused on ranking and link building that the product they offer those that do land on their sites is not up to the standard that it should be. With FindMyUKCasino.com, we have prioritized product and brand over ranking and link building.

So how, and why, have we done this?

Design for the user first and foremost:

The majority of online casino comparison sites use the same design and layout, with the online casino brands they work with listed on the homepage followed by reams of content based around the keywords they want that page to rank for.

With FindMyUKCasino.com, we have designed our homepage so that it looks more like a news or magazine website, allowing us to showcase the great content that we have invested a lot of time and effort into creating.

We have sections for news, features, and must-read guides and interviews that split the homepage into various sections. This makes it really easy for readers to navigate and explore; they can access all this information for free without having to scroll through reams of online casino listings.

Sure, we have split this up with casino cards that we use to push our casino partners, but we have achieved this in a way that looks authentic and does not impose on the user experience. We want them to access our content first and then if they wish, sign up to our casino partners second.

 

Content that delivers genuine value:

When it comes to the content we create, we focus on genuine, authentic features, explainers, guides and interviews that online casino players want to read. We work with our operator partners to create this content, as well as game developers, regulators, and other stakeholders.

Of course, we are mindful of the need to create some content around key ranking phrases as search remains a big driver of traffic for online casino affiliates. But even when we do, we ensure the content provides the value our readers are looking for.

There really is no point in ranking for a keyword or phrase and have a reader click through to your site only to find the page they have landed on does not provide the information or answers they are looking for. They will simply click off and never come back.

This means writing content that is clear and easy to read and not packed full of terms and phrases designed to assist with ranking. For example, we would never write “the best online casinos the UK will offer…” – a visitor reading this will assume we have made a typo or our writers are not that great.

For online casino comparison sites looking to deliver the best possible experience to visitors, creating top-quality content must be an absolute priority.

 

Active on social media:

Social media can be a bit of a minefield for online casino affiliates, but we believe it is a powerful way to engage and communicate with our readers. No matter the size of your following – we have a little over 60 followers but growing steadily – its shows you are real and helps to build trust.

The great thing about social media is that affiliates can experiment and have fun; we are working on all sorts of ideas for videos, competitions, interviews, that we believe will really drive engagement and loyalty with our readers and followers.

 

Build a brand for long term success:

The approach we are taking with Find My UK Casino is that of building a brand as we believe this will ensure we not only acquire readers and potential players but that we are able to retain them over time. Sure, this is a long process to undertake but slow and steady often wins the race.

The ultimate goal is that people Google “Find My Uk Casino” as they know we are the best destination for everything they need to know about playing at online casinos in the UK. We know that is a long way off, but by taking the above approach is a goal we are certain we will achieve.

This approach will not be for all online casino affiliates, but we are happy to be swimming against the tide as we believe this is what will ultimately allow us to stand out from the crowd.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Slow and steady wins the race

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Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of $0.68 per Share

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9-13 Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of $0.68 per ShareReading Time: 1 minute

Gaming and Leisure Properties, Inc. (NASDAQ: GLPI) (the “Company”), announced today that at its meeting yesterday, the Company’s Board of Directors declared the third quarter 2019 cash dividend of $0.68 per share of its common stock.  The dividend is payable on September 20, 2019 to shareholders of record on September 6, 2019.

While the Company intends to pay regular quarterly cash dividends for the foreseeable future, all subsequent dividends will be reviewed quarterly and declared by the Board of Directors at its discretion.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of {$permalink}.68 per Share

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PR – NSoft at Entertainment Arena Expo 2019

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8-14 PR – NSoft at Entertainment Arena Expo 2019Reading Time: 1 minute

 

NSoft is going to exhibit at the Entertainment Arena Expo and enable operators to discover the rich one-to-one customized experience of NSoft’s products – Sportsbook, Virtual Sports Betting, Draw Based Games and NSoft Vision.

 

Entertainment Arena Expo (EAE) is the biggest exhibition for the casino and betting industry in Central and Eastern Europe. The event will take place from September 3rd-5th, at Romexpo Exhibition Center Bucharest.

 

Entertainment Arena Expo 2019 is the spot where exhibitors and visitors will extend their businesses and materialize their growth plans. NSoft, taking part in this premium event will present its complete solutions aiming to meet the customer’s uppermost requests.

 

In order to obtain in-depth and comprehensive information about the latest NSoft’s innovations and products, feel free to book a meeting with our representatives at sales@nsoft.com, or simply meet them at Stand 523 during the event, they will be happy to share NSoft’s know-how with you.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PR – NSoft at Entertainment Arena Expo 2019

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