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Online Punters Having Issues Trusting UK Gambling Sites

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online-punters Online Punters Having Issues Trusting UK Gambling SitesReading Time: 2 minutes

 

According to the UK Gambling Commission and YouGov, an independent data and public opinion company, most players in the UK don’t trust online casinos.

There have been several surveys held and published by these two authorities. Despite a different scale, period, and groups of respondents, the results were strikingly similar.

One of the surveys only questioned over a thousand of gamblers in the UK while another one included many more. One of them only included gamblers while the other one wasn’t limited to gamblers only.

Regardless of these differences, both surveys concluded that:

  • Around 70% of gamblers don’t trust the UK’s casino operators

According to the official data, this percentage has dropped by roughly 20% since 2011. That’s certainly alarming for the online gambling industry, especially since so many measures are taken to ensure the player’s safety.

However, it’s the industry’s and, most importantly, its regulators’ own fault. They have been trying to raise awareness regarding rogue casinos, problem gambling and similar casino-related issues in the past.

It seems that with such a decline in casino users’ trust, they’ve been very successful. In a way, this is a good thing too. After all, self-aware gamblers are less likely to suffer from irresponsible gambling outlets.

Punters Don’t Trust Online Casinos

YouGov explored this issue further with more specific questions such as:

  1. Do you support the decrease of a maximum stake at FOBTs from £100 to £2?
  2. How serious are gambling companies when they say they want their players to gamble responsibly?
  3. Do you support prepositions to limit the spending, stakes and speed one can gamble at online casinos?

All three questions revealed that gamblers in the United Kingdom are mostly for further restrictions. This implies that they don’t trust the operators and sites where they place their wagers.

Public Opinion in Numbers

For example, only 9% of people oppose the reduction of a maximum stake at physical betting terminals at bookies. Similarly, only 19% oppose suggestions to add similar limits to online casinos too.

More than 80% and 74% respectively agree with the tightening of gambling options both online and offline.

When it comes to trust related to responsible gambling promotion by the gambling sites, the situation is very similar. 71% think that casinos aren’t serious when they’re promoting responsible gambling.

Likewise, only 26%, or one in four, believe such communications of online casinos are truthful.

Why Is There So Little Trust?

Many stories of gamblers suffering from mobile casinos and their addictions have surfaced in recent months. This includes the ineffectiveness of GAMSTOP and similar problem gambling organizations.

Another example (more than one, in fact) is of casino operators that send self-excluded players promotions and personal offers to make them play casino games again.

Such examples have naturally diminished the public opinion of gambling firms and the industry as a whole. The watchdogs still struggle to protect certain gamblers in some respects, so people generalize this news.

Combined with a gambling stigma and the myths of rogue casinos, like outlined on the blog of GoWin, it’s no surprise that there’s little trust in the casino industry online.

Luckily, the situation is slowly improving thanks to frequent discussions and problem solving efforts. So, this decline in the trust of UK online casinos can’t last forever.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Online Punters Having Issues Trusting UK Gambling Sites

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Slow and steady wins the race

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brainstorming-branding-businesspeople-1162968 Slow and steady wins the raceReading Time: 3 minutes

 

James Ashton, Head of Content at online casino comparison site FindMyUKCasino.com, says that affiliates should focus on brand building rather than link building.

The online casino affiliate space is one of the most competitive for performance marketers to enter and fight for the spoils. There are thousands of sites all targeting the same players with the same offers from the same casinos.

The majority take the same approach to drive players to their sites, identifying key search terms and then creating ranking content around those words and phrases. This is then supported with link building activity where a volume of value approach is considered the best.

But with so many sites targeting the same keywords with the same content and same approach to link building, it is tough to stand out and deliver potential players the information, tools, and services they need to make an informed decision about where to play.

It could be argued that online casino affiliates are so focused on ranking and link building that the product they offer those that do land on their sites is not up to the standard that it should be. With FindMyUKCasino.com, we have prioritized product and brand over ranking and link building.

So how, and why, have we done this?

Design for the user first and foremost:

The majority of online casino comparison sites use the same design and layout, with the online casino brands they work with listed on the homepage followed by reams of content based around the keywords they want that page to rank for.

With FindMyUKCasino.com, we have designed our homepage so that it looks more like a news or magazine website, allowing us to showcase the great content that we have invested a lot of time and effort into creating.

We have sections for news, features, and must-read guides and interviews that split the homepage into various sections. This makes it really easy for readers to navigate and explore; they can access all this information for free without having to scroll through reams of online casino listings.

Sure, we have split this up with casino cards that we use to push our casino partners, but we have achieved this in a way that looks authentic and does not impose on the user experience. We want them to access our content first and then if they wish, sign up to our casino partners second.

 

Content that delivers genuine value:

When it comes to the content we create, we focus on genuine, authentic features, explainers, guides and interviews that online casino players want to read. We work with our operator partners to create this content, as well as game developers, regulators, and other stakeholders.

Of course, we are mindful of the need to create some content around key ranking phrases as search remains a big driver of traffic for online casino affiliates. But even when we do, we ensure the content provides the value our readers are looking for.

There really is no point in ranking for a keyword or phrase and have a reader click through to your site only to find the page they have landed on does not provide the information or answers they are looking for. They will simply click off and never come back.

This means writing content that is clear and easy to read and not packed full of terms and phrases designed to assist with ranking. For example, we would never write “the best online casinos the UK will offer…” – a visitor reading this will assume we have made a typo or our writers are not that great.

For online casino comparison sites looking to deliver the best possible experience to visitors, creating top-quality content must be an absolute priority.

 

Active on social media:

Social media can be a bit of a minefield for online casino affiliates, but we believe it is a powerful way to engage and communicate with our readers. No matter the size of your following – we have a little over 60 followers but growing steadily – its shows you are real and helps to build trust.

The great thing about social media is that affiliates can experiment and have fun; we are working on all sorts of ideas for videos, competitions, interviews, that we believe will really drive engagement and loyalty with our readers and followers.

 

Build a brand for long term success:

The approach we are taking with Find My UK Casino is that of building a brand as we believe this will ensure we not only acquire readers and potential players but that we are able to retain them over time. Sure, this is a long process to undertake but slow and steady often wins the race.

The ultimate goal is that people Google “Find My Uk Casino” as they know we are the best destination for everything they need to know about playing at online casinos in the UK. We know that is a long way off, but by taking the above approach is a goal we are certain we will achieve.

This approach will not be for all online casino affiliates, but we are happy to be swimming against the tide as we believe this is what will ultimately allow us to stand out from the crowd.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Slow and steady wins the race

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Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of $0.68 per Share

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9-13 Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of $0.68 per ShareReading Time: 1 minute

Gaming and Leisure Properties, Inc. (NASDAQ: GLPI) (the “Company”), announced today that at its meeting yesterday, the Company’s Board of Directors declared the third quarter 2019 cash dividend of $0.68 per share of its common stock.  The dividend is payable on September 20, 2019 to shareholders of record on September 6, 2019.

While the Company intends to pay regular quarterly cash dividends for the foreseeable future, all subsequent dividends will be reviewed quarterly and declared by the Board of Directors at its discretion.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of {$permalink}.68 per Share

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PR – NSoft at Entertainment Arena Expo 2019

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8-14 PR – NSoft at Entertainment Arena Expo 2019Reading Time: 1 minute

 

NSoft is going to exhibit at the Entertainment Arena Expo and enable operators to discover the rich one-to-one customized experience of NSoft’s products – Sportsbook, Virtual Sports Betting, Draw Based Games and NSoft Vision.

 

Entertainment Arena Expo (EAE) is the biggest exhibition for the casino and betting industry in Central and Eastern Europe. The event will take place from September 3rd-5th, at Romexpo Exhibition Center Bucharest.

 

Entertainment Arena Expo 2019 is the spot where exhibitors and visitors will extend their businesses and materialize their growth plans. NSoft, taking part in this premium event will present its complete solutions aiming to meet the customer’s uppermost requests.

 

In order to obtain in-depth and comprehensive information about the latest NSoft’s innovations and products, feel free to book a meeting with our representatives at sales@nsoft.com, or simply meet them at Stand 523 during the event, they will be happy to share NSoft’s know-how with you.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PR – NSoft at Entertainment Arena Expo 2019

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