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Esports Innovator EGENCY Announces Name Change to Abacus3
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The builder of world-class esports and gaming centers decided to change its name from EGENCY to Abacus3 after the company’s mission and direction evolved. Abacus3’s new focus is to empower students through esports by growing communities on university campuses with its permanent, turnkey solutions and ongoing support.
EGENCY, founded in 2018 as a premier esports production, marketing and talent management firm, has announced the company will change its name to Abacus3 effective immediately. EGENCY’s leadership was compelled to choose a new name which embodies their core mission of creating unparalleled esports and gaming centers that empower future leaders to collaborate and create.
According to company President Mark Nausha, “The esports and video gaming space is rapidly changing. The community is always building, growing, and evolving, and we felt we needed to go to market with a name that signifies that we are much more than merely an agency specializing in esports.”
As the company’s leadership team pondered names, Abacus3 rose to the top of the list. CEO Greg Skasko explains why, “We felt it was a very fresh take on a familiar name. The abacus is a basic building block for math, while we provide the building blocks for esports on college campuses—a facility where students can collaborate, innovate and grow. The number 3 also resonated with us because our messaging kept intersecting at three words, in particular, the value we facilitate through competition, career and community.”
Today, esports isn’t just about the competition and how people traditionally think about the industry. As Nausha explains, “It’s a new way people are connecting in communities and socializing. It’s also about giving students and others who utilize esports venues potential career opportunities, whether in esports or not. Our solution helps broaden those communities, connect universities with one another and provides a base framework for the university, in collaboration with Abacus3, to respond to the continual evolution of esports.”
In order to achieve its mission, Abacus3 takes a novel approach to esports community building. The company provides a permanent, turnkey solution that includes the design, building and programming of world-class esports and gaming centers on university campuses.
Unlike traditional venue builders, the Abacus3 solution is funded through strategic brand relationships, which means there is little to no cost to students, the university or its donors. After the infrastructure is built, Abacus3 also provides a general manager to support the facility, along with ongoing marketing, content and programming support. The company is committed to supporting its university partners for the long-term, while providing value to local communities.
“Our goal is to support and empower the college students, but ultimately, everyone will benefit from this. Along with future industry leaders and pro esports players, benefits will also trickle down to the high schools, middle schools and even younger people who can utilize these facilities. By taking this philosophy to universities around the country and around the world, students, pros, universities and the local communities can all benefit,” Skasko says.
To learn how you or your university or brand can tap into opportunities in the rapidly evolving esports ecosystem, please visit http://www.abacus3.gg .
ABOUT ABACUS3:
Abacus3 builds world-class esports and gaming centers. By empowering universities and brands to leverage the emerging world of esports, we create a space for students to connect, compete, learn, innovate, and gain critical real-world experience.
Our innovative approach to developing community benefits all parties. Universities witness substantial boosts in recruiting, ranking, and revenue, while brands gain privileged, exclusive access to an elusive demographic. Most important, our inherently sustainable solution benefits students. Through our exciting, top-of-the-line facilities, students build community, competition, and career as they become the leaders of tomorrow.
Abacus3. Empowering Students through Esports.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Innovator EGENCY Announces Name Change to Abacus3
Reading Time: 3 minutes
James Ashton, Head of Content at online casino comparison site FindMyUKCasino.com, says that affiliates should focus on brand building rather than link building.
The online casino affiliate space is one of the most competitive for performance marketers to enter and fight for the spoils. There are thousands of sites all targeting the same players with the same offers from the same casinos.
The majority take the same approach to drive players to their sites, identifying key search terms and then creating ranking content around those words and phrases. This is then supported with link building activity where a volume of value approach is considered the best.
But with so many sites targeting the same keywords with the same content and same approach to link building, it is tough to stand out and deliver potential players the information, tools, and services they need to make an informed decision about where to play.
It could be argued that online casino affiliates are so focused on ranking and link building that the product they offer those that do land on their sites is not up to the standard that it should be. With FindMyUKCasino.com, we have prioritized product and brand over ranking and link building.
So how, and why, have we done this?
Design for the user first and foremost:
The majority of online casino comparison sites use the same design and layout, with the online casino brands they work with listed on the homepage followed by reams of content based around the keywords they want that page to rank for.
With FindMyUKCasino.com, we have designed our homepage so that it looks more like a news or magazine website, allowing us to showcase the great content that we have invested a lot of time and effort into creating.
We have sections for news, features, and must-read guides and interviews that split the homepage into various sections. This makes it really easy for readers to navigate and explore; they can access all this information for free without having to scroll through reams of online casino listings.
Sure, we have split this up with casino cards that we use to push our casino partners, but we have achieved this in a way that looks authentic and does not impose on the user experience. We want them to access our content first and then if they wish, sign up to our casino partners second.
Content that delivers genuine value:
When it comes to the content we create, we focus on genuine, authentic features, explainers, guides and interviews that online casino players want to read. We work with our operator partners to create this content, as well as game developers, regulators, and other stakeholders.
Of course, we are mindful of the need to create some content around key ranking phrases as search remains a big driver of traffic for online casino affiliates. But even when we do, we ensure the content provides the value our readers are looking for.
There really is no point in ranking for a keyword or phrase and have a reader click through to your site only to find the page they have landed on does not provide the information or answers they are looking for. They will simply click off and never come back.
This means writing content that is clear and easy to read and not packed full of terms and phrases designed to assist with ranking. For example, we would never write “the best online casinos the UK will offer…” – a visitor reading this will assume we have made a typo or our writers are not that great.
For online casino comparison sites looking to deliver the best possible experience to visitors, creating top-quality content must be an absolute priority.
Active on social media:
Social media can be a bit of a minefield for online casino affiliates, but we believe it is a powerful way to engage and communicate with our readers. No matter the size of your following – we have a little over 60 followers but growing steadily – its shows you are real and helps to build trust.
The great thing about social media is that affiliates can experiment and have fun; we are working on all sorts of ideas for videos, competitions, interviews, that we believe will really drive engagement and loyalty with our readers and followers.
Build a brand for long term success:
The approach we are taking with Find My UK Casino is that of building a brand as we believe this will ensure we not only acquire readers and potential players but that we are able to retain them over time. Sure, this is a long process to undertake but slow and steady often wins the race.
The ultimate goal is that people Google “Find My Uk Casino” as they know we are the best destination for everything they need to know about playing at online casinos in the UK. We know that is a long way off, but by taking the above approach is a goal we are certain we will achieve.
This approach will not be for all online casino affiliates, but we are happy to be swimming against the tide as we believe this is what will ultimately allow us to stand out from the crowd.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Slow and steady wins the race
Latest News
Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of $0.68 per Share
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Gaming and Leisure Properties, Inc. (NASDAQ: GLPI) (the “Company”), announced today that at its meeting yesterday, the Company’s Board of Directors declared the third quarter 2019 cash dividend of $0.68 per share of its common stock. The dividend is payable on September 20, 2019 to shareholders of record on September 6, 2019.
While the Company intends to pay regular quarterly cash dividends for the foreseeable future, all subsequent dividends will be reviewed quarterly and declared by the Board of Directors at its discretion.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming and Leisure Properties, Inc. Declares Third Quarter 2019 Cash Dividend of {$permalink}.68 per Share
Reading Time: 1 minute
NSoft is going to exhibit at the Entertainment Arena Expo and enable operators to discover the rich one-to-one customized experience of NSoft’s products – Sportsbook, Virtual Sports Betting, Draw Based Games and NSoft Vision.
Entertainment Arena Expo (EAE) is the biggest exhibition for the casino and betting industry in Central and Eastern Europe. The event will take place from September 3rd-5th, at Romexpo Exhibition Center Bucharest.
Entertainment Arena Expo 2019 is the spot where exhibitors and visitors will extend their businesses and materialize their growth plans. NSoft, taking part in this premium event will present its complete solutions aiming to meet the customer’s uppermost requests.
In order to obtain in-depth and comprehensive information about the latest NSoft’s innovations and products, feel free to book a meeting with our representatives at sales@nsoft.com, or simply meet them at Stand 523 during the event, they will be happy to share NSoft’s know-how with you.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PR – NSoft at Entertainment Arena Expo 2019
Slow and steady wins the race
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