Latest News
Digital Fuel Marketing Cements Their US Presence with Second Licence Application Acceptance in Pennsylvania
Reading Time: 2 minutes
Wagering industry specialists, Digital Fuel Marketing, have cemented their position in the USA with the company now listed as authorised to operate in Pennsylvania.
The acceptance in Pennsylvania is a massive step forward in Digital Fuel Marketing’s expansion strategy across the USA, with the agency announcing approval to operate in New Jersey earlier this year having completed an Ancillary Casino Service Industry Enterprise License application, giving them access to a host of new commercial agreements across the two states.
Digital Fuel Marketing are gaming industry experts delivering creative, brand building and revenue generating solutions in digital marketing for the iGaming sector worldwide. The team boast extensive wagering industry experience, gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red where many of their staff roster gained experience; giving them unique insight into the nuances of the sector, and shaping them to persevere in a highly competitive, fast-moving environment.
Founded just six years ago in 2013, Digital Fuel has seen exponential growth, expanding their global reach with a presence in the US, in addition to their Australia and UK offices. Their global reach allows them to be on call for their clients day and night, as is required in the notoriously demanding iGaming space, including sports betting operators, lotteries, bingo brands and game developers, as well as online and offline casinos and their partners.
As the US sports betting market opens up, Digital Fuel’s early positioning into the market in Pennsylvania and New Jersey places them in an advantageous position to bring their customer acquisition and retention specialism to US operators in regulated States.
Digital Fuel will now offer marketing strategy, media buying and customer lifetime management services to operators in Pennsylvania, as well as affiliate marketing solutions on a fixed fee basis. As the agency has already been working in the USA for the past two years, delivering campaigns across gaming products, they come armed with a deep understanding of the US market and how to react to its growing demands.
Digital Fuel Marketing Founder and CEO, Toby Oddy, announced “This second US licence approval, for Pennsylvania, is a huge opportunity for Digital Fuel Marketing to grow our offering to the rapidly developing US sports betting market, with the country’s appetite for sports wagering products growing more each day. Digital Fuel is delighted to be among the pioneers in the highly competitive wagering customer acquisition space and this second licence is our opportunity to lead the pack.”
About Digital Fuel Marketing:
Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US and Australia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Fuel Marketing Cements Their US Presence with Second Licence Application Acceptance in Pennsylvania
Reading Time: 2 minutes
Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO
Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”
“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”
Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.
Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.
“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.
“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”
Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.
About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.
MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).
Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.
SOURCE Millennial Esports Corp.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “The Godfather of Esports Racing” Takes Top Step at Millennial Esports
Reading Time: 1 minute
The award-winning, Malta-based outfit is set to expand its business reach into the regulated Portuguese market after the supplier has secured a certification to supply its content to operators in this jurisdiction.
The supplier’s Portuguese offering includes its highly popular titles such as 243 Crystal Fruits, Frozen Queen, or one of the latest additions Sherlock. A Scandal in Bohemia among many others. Tom Horn Gaming will now be able to work with both its existing and new customers who are licensed in Portugal.
Ondrej Lapides, CEO at Tom Horn Gaming commented on yet another milestone in the company’s growth strategy: ‘We have been massively pushing into new regulated markets worldwide and the Portuguese certification ticks yet another box to set our foot firmly in a market with huge business potential. We want as many people as possible to enjoy our games and we look forward to exploring more new ground in Portugal going forward.’
Currently, Tom Horn is compliant to supply its gaming products to operators in the UK, Lithuania, Alderney, Serbia, Belgium, Gibraltar, Latvia, Estonia, Malta, with a multiple new jurisdictions to follow suit.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: TOM HORN GAMING Content Available In Portugal
Reading Time: 2 minutes
World’s largest privately-owned retail bookmaker moves into US market in partnership with Elite Casino Resorts in Iowa.
Betfred, the world’s largest privately-owned retail book maker, and premier gaming and resort destination operator, Elite Casino Resorts have executed a technology and operations agreement for Sports Wagering for their Iowa customers.
Subject to regulatory approval Betfred will be offering Elite Casino Resort customers on premise, online and mobile wagering with a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, as well as managed trading operations support. On July 11, 2019, the Iowa Racing and Gaming Commission approved Betfred Sports Iowa, LLC as an Out of State Vendor for Grand Falls Casino Resort, LLC.
With over 50 years of market leading experience in the sports betting industry, as reflected in the over 1,600 retail stores in the United Kingdom, Betfred seeks to bring a best in class sports wagering experience to the customers of Grand Falls Casino & Golf Resort in Larchwood, IA. Said Dan Kehl, CEO of Elite Casino Resorts, “We are excited to offer our guests another world-class product. With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform.”
Fred Done, Chief Executive and co-founder of Betfred said, “I’m delighted to partner with Elite Casino Resorts in Iowaand we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred.”
Betfred has partnered with SCCG Management in Las Vegas, led by its Principal Partner, Stephen Crystal, to represent the company in the US Native American and Non-Tribal gaming market development. SCCG is an internationally respected management consultancy focused on global sports betting, esports and the casino entertainment industries.
ABOUT ELITE CASINO RESORTS:
Elite Casino Resorts currently owns and operates three premier gaming and resort destinations in Iowa. The Kehl Family of Dubuque, IA, majority owners of Elite Casino Resorts, have been pioneers in Iowa gaming, awarded the first riverboat gaming operator’s license in Iowa on April 1, 1990 for the Dubuque Casino Belle, the first American-flagged vessel to offer gambling cruises in the United States.
ABOUT BETFRED:
The company was founded by brothers Fred and Peter Done who started with just one shop in Salford in 1967. Back then Betfred differentiated itself by offering excellent customer value and excellent service and those principles are still at the heart of the business now. Operating across multiple gaming channels including 1600 retail stores, Online & Mobile, positions the company as a leading gaming technology vendor. Built over years of experience providing industry leading in-person and digital betting services, Betfred is poised for an expansion into the American market through SCCG Management. Headquartered in Warrington in the United Kingdom. Betfred have an extensive sponsorship portfolio including the World Snooker Championship, in golf the British Masters, World Matchplay Darts, Rugby League’s Super League and Betfred is the Official Bookmaker of Royal Ascot.
ABOUT SCCG:
SCCG specializes in the investment in and development of worldwide brands, governmental and regulatory management support, intellectual property, and strategic business development within international land-based casinos, sports wagering, internet gambling, gaming, esports and entertainment markets.
Source: SCCG Management, LLC
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betfred USA and Elite Casino Resorts Sign Agreement for Iowa Sports Betting Operations
“The Godfather of Esports Racing” Takes Top Step at Millennial Esports
TOM HORN GAMING Content Available In Portugal
Betfred USA and Elite Casino Resorts Sign Agreement for Iowa Sports Betting Operations
bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019
MuchBetter Pits Fans vs Streamers in Summer Series Tournament
FBM Installs Easy Link in Mexico
Union Gaming Analytics to Evaluate Chicago Casino Feasibility
C2 Ayia Napa Opens its Doors
STATS and Perform Confirm their Merger to Launch “Stats Perform”
-
Latest News2 months agoZeal Reports Growth in Earnings for Q1
-
Latest News2 months agoCoinsPaid Partners with Changelly
-
Latest News2 months agoYggdrasil signs with Casino Gran Madrid
-
Latest News2 months agoBetter Collective Interim report January 1 – March 31, 2019
-
Latest News2 months agoOneTouch signs 1xBet agreement
-
Latest News2 months agoStudy: Majority of Gamers Associate Loot Boxes With Gambling
-
Latest News2 months agoAspire Global Partners with NEG Group to Re-Launch Digibet
-
Latest News1 month agoHard Rock, Ocean and Resorts Casinos Team with Businesses to Jointly Tout Atlantic City
You must be logged in to post a comment Login
You must log in to post a comment.