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ISG secure La Liga virtual advertising rights



ISG-La-Liga ISG secure La Liga virtual advertising rightsReading Time: 2 minutes


Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga.

The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.

‘We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula 1,’ said Tony Ragan, joint Chairman of ISG.

‘We are world leaders in the sale and delivery of virtual advertising and have a proven track record of enabling brands to access their target markets through premium sports events. We were instrumental in the creation of this rights package back in 2011 and so are very excited at the prospect of taking them to market again for the next three seasons and beyond.

‘ISG were very early adopters of virtual advertising within sport and we bring with us the vast experience we have gained to help ensure the market receives the premium product and level of customer service that should be associated with La Liga,’ he added.

The agreement with ISG runs until the end of the 2021/22 season and will allow brands to select the regional markets in which their advertising appears. ISG will be working with their preferred partner agencies Lagardere Sports and Sportseen on the sale and distribution of these rights.

For MediaPro the Agreement with ISG is an extension to what is already a strong relationship.

‘We have worked successfully with ISG across a number of rights packages in recent years and believe they are the right partner to manage and deliver our virtual services,’ said Julian Fernandez, Commercial Director of MediaPro Media. ‘They understand the value of La Liga and the importance of building strong relationships with brands in each of the regions. We see this as re-setting of these markets and are very excited about what can be achieved,’ he added.


About ISG:

Interregional Sports Group is an International Sports Media Group that has its HQ in London. The company is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG provides its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, as well as Formula 1 racing on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ISG secure La Liga virtual advertising rights

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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It has been a time of unprecedented challenges for sporting and racing organisations, as well as bookies and punters – but the sports, racing and betting fraternity are moving tentatively out the other side as the COVID-19 crisis improves. Palmerbet is helping its customers make the most of the return to the status quo – and adding to its impressive suite of betting products – with the launch of the new Bookie Bag*.

The Bookie Bag is made up of three betting features designed to increase value and the betting experience for customers: Price Push, Race Rescue and Game Saver.

Price Push and Race Rescue are both available on all thoroughbred, greyhound and harness racing fixed odds events. Game Saver can be used on head-to-head bets in all NRL, AFL, NBA and NFL matches. The three Bookie Bag features are easy to use and will show on a Palmerbet customer’s betting slip for a valid race or match when they have a Price Push, Race Rescue or Game Saver available.

After choosing a runner in a fixed odds thoroughbred, greyhound or harness race and entering a stake, a customer can select the Price Push option to increase their odds.

When the Race Rescue feature is selected on a thoroughbred, greyhound or harness racing fixed odds bet, the customer’s stake is returned as a bet to use on another event if their runner places second or third.

Similarly, the Game Saver feature provides Palmerbet customers with a second chance when the NRL, AFL, NBA or NFL team they place a Match Result bet on gives up a late lead. If a customer’s chosen NRL team leads at the 60-minute mark but goes on to lose, or the AFL, NBA or NFL team they bet on is in front at three-quarter time but loses, their stake is returned as a bet to use on another event.

Palmerbet customers’ daily available Bookie Bag bets are displayed in their account notifications.
The Bookie Bag features – Price Push, Race Rescue and Game Saver – are set to prove a popular addition to Palmerbet’s range of products, rewarding customers with more bang for their bet and a characteristically user-friendly experience.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PALMERBET LAUNCH UNIQUE NEW BOOKIE BAG PRODUCT

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Leading Sportsbook & iGaming provider Delasport signs deal with Betsoft Gaming



delasport-BetSoft Leading Sportsbook & iGaming provider Delasport signs deal with Betsoft Gaming
delasport-BetSoft-1 Leading Sportsbook & iGaming provider Delasport signs deal with Betsoft GamingReading Time: 2 minutes


Advanced sportsbook and turnkey solutions provider Delasport signs award-winning iGaming provider Betsoft Gaming, adding their top-of-the-line portfolio and ensuring a greater reach in online casino gaming.

Delasports advanced solutions have set solid standards in the betting industry since 2010. With fresh and innovative products reaching and improving new and seasoned operators alike, providing a full array of solutions from advanced platforms for Sportsbook and Casino operations, API/XML Feeds, Direct Sportsbook Plugin Solutions, Risk Management, Managed Services and much more.

With a mission to bring accessibility of high-end turnkey and sportsbook solutions to the industry, Delasport has become a staple of many operators worldwide looking to achieve success through the latest the industry can offer while ensuring steady growth through the knowledge invested in the solutions provided.

Betsoft’s Sales Executive, Anna Mackney said: ‘We are delighted to have reinforced our relationship with such a significant operator as Delasport. The breadth of our portfolio ensures that we guarantee genuine entertainment which both attracts and retains clients for the long-term. We look forward to continuing to strengthen our relationship.’

Betsoft Gaming is the market leader in cinematic casino content and gaming solutions, working with 200+ of the most successful casino operators worldwide. Since 2006, the Betsoft brand has been synonymous with commercial success and innovation. Its portfolio of more than 190 RNG titles is proven to attract, engage, and retain players.

Sami Kern, Delasport’s Head of Casino confirmed: ‘As a team, we stand for progress, dedication, determination, and reliability. Our further expansion into the casino market is predicated on the quality of our offering and so it is essential to forge relationships with renowned content providers such as Betsoft.’

Delasport continues to expand its portfolio of partners, in doing so they are encompassing all needs that any operator big or small will require to set their brand to new heights.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Leading Sportsbook & iGaming provider Delasport signs deal with Betsoft Gaming

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Lamborghini Enters eSports Arena



9 Lamborghini Enters eSports Arena
9-1 Lamborghini Enters eSports ArenaReading Time: 2 minutes


Car manufacturer Lamborghini has entered the world of esports with The Real Race, a global esports competition open to Assetto Corsa Competizione players of all levels. Assetto Corsa Competizione is an extraordinary racing simulation game developed by Kunos Simulazioni.

The tournament started on 29 May with five qualifier weekends, before culminating in a live final at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.

The Real Race will be Lamborghini’s first official entry into eSports, delivering a new sim racing championship blending the real and virtual worlds of racing. Assetto Corsa Competizione was developed alongside car manufacturers and provides a dynamic platform for Lamborghini’s latest racing series.

The top three players from the tournament’s live finals will enjoy a three-day experience in Italy, the home of Lamborghini. Players will have a chance to train alongside Lamborghini Squadra Corse drivers and to drive a real Lamborghini race car at an internationally- renowned racetrack. The competition is open to all experience levels.

Five qualifier weeks take place from 29 May to 2 August. The top three players from the first and last qualifier weekend and top two players from the second, third and fourth weekend, will be whisked away by Lamborghini to the live final on 18 September, where the best drivers will be determined.

“Sim racing is one of the fastest growing sectors in eSports, with eSports increasingly important to younger generations. I also follow it closely! This is an opportunity for us to combine the excitement of virtual racing with the appeal of Lamborghini cars and our motorsports program. ESports creates an environment where race heroes and top drivers can be challenged by anyone. This encourages wider engagement with real-life racing, reflected by Lamborghini’s investment in this new sports platform,” Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, said.

“I’ve paid close attention to the rise of eSports. Seeing the realism of racing games and how drivers are using racing simulators to practice, or professional eSports players going from simulation to the real thing, is just incredible. The Real Race is designed to portray realism and professionalism. Skills in sim racing are so transferable, which is why Lamborghini wants to give players an opportunity to test drive the real thing as part of the prize. There’s nothing quite like getting behind the wheel of a Lamborghini,” David Coulthard MBE, former Formula One racing driver, who will be the studio-based commentator for the live event, said.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lamborghini Enters eSports Arena

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