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ISG secure La Liga virtual advertising rights

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ISG-La-Liga ISG secure La Liga virtual advertising rightsReading Time: 2 minutes

 

Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga.

The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.

‘We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula 1,’ said Tony Ragan, joint Chairman of ISG.

‘We are world leaders in the sale and delivery of virtual advertising and have a proven track record of enabling brands to access their target markets through premium sports events. We were instrumental in the creation of this rights package back in 2011 and so are very excited at the prospect of taking them to market again for the next three seasons and beyond.

‘ISG were very early adopters of virtual advertising within sport and we bring with us the vast experience we have gained to help ensure the market receives the premium product and level of customer service that should be associated with La Liga,’ he added.

The agreement with ISG runs until the end of the 2021/22 season and will allow brands to select the regional markets in which their advertising appears. ISG will be working with their preferred partner agencies Lagardere Sports and Sportseen on the sale and distribution of these rights.

For MediaPro the Agreement with ISG is an extension to what is already a strong relationship.

‘We have worked successfully with ISG across a number of rights packages in recent years and believe they are the right partner to manage and deliver our virtual services,’ said Julian Fernandez, Commercial Director of MediaPro Media. ‘They understand the value of La Liga and the importance of building strong relationships with brands in each of the regions. We see this as re-setting of these markets and are very excited about what can be achieved,’ he added.

 

About ISG:

Interregional Sports Group is an International Sports Media Group that has its HQ in London. The company is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG provides its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, as well as Formula 1 racing on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ISG secure La Liga virtual advertising rights

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Playson’s Business Development Manager Lars Kollind shortlisted for iGaming Idol Awards

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Lars-Kollind-shortlisted-for-iGaming-Idol-Awards Playson’s Business Development Manager Lars Kollind shortlisted for iGaming Idol AwardsReading Time: 1 minute

 

Lars Kollind, Business Development Manager at Playson, has been nominated for Sales Idol of the Year at the iGaming Idol 2019.

Kollind, who has helped raise the profile of the casino software developer since joining the company earlier this year, impressed the panel of expert judges with his management skills and commercial acumen.

Winners will be announced at a prestigious awards ceremony, which takes place on 11th September at The Westin Dragonara Resort, Malta.

The iGaming Idol Awards celebrates those who have excelled in their field of expertise and made a positive impact on the iGaming industry.

Lars Kollind, Business Development Manager at Playson, said: “I’m delighted to have been shortlisted for Sales Idol of the Year at this year’s iGaming Idol Awards.

“It has been an exciting few months at Playson with some big commercial deals announced and the release of some fantastic games.

“It’s an honour to be nominated by my peers and fingers crossed we can turn this shortlist into some silverware.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson’s Business Development Manager Lars Kollind shortlisted for iGaming Idol Awards

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Evoplay Entertainment Goes Live With Leonbets

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New deal extends distribution of innovative portfolio across new markets

 

Evoplay Entertainment, the innovative game development studio, has continued to expand its global market presence by signing with leading operator Leonbets.

The deal will see Evoplay Entertainment’s full portfolio of more than 60 slots, table, and instant games go live with Leonbets.

Alexander Levchenko, CEO at Evoplay Entertainment said: “We are delighted to sign with Leonbets, one of the industry’s fastest growing operators.

“The Leonbets team’s reputation as a great partner and an operator with a strong focus on customer enjoyment precedes them and we are sure this will be the start of a long chapter of productive and successful co-operation together.”

Dimitry Popov, spokesperson for Leonbets, said:Evoplay Entertainment’s games are a fantastic asset alongside our existing content, and we’re thrilled to have them on board.

“Their innovative 3D/VR slots will be available to all our players and we’re looking forward to seeing how excited they will be.”

Despite only being founded in 2017, Evoplay Entertainment’s portfolio already includes more than 60 slots, table, and instant games. With a development focus on responding to a new generation of players’ demands for more immersive, innovative gameplay, it is the industry’s first development studio to have developed two full HD and VR in-browser slots.

Its most recent, Sprinkle, unveiled at ICE 2019 in February. Unique for its mobile-first mechanics and the 360’ degree 3D / VR in-browser capabilities, allowing players to rotate, zoom in and out, as well as swiping left or right on their mobiles to change their bets automatically.

In addition, the studio has recently finalised the industry’s first RPG (role playing) slot, Dungeon, an HTML5 mobile game designed for a new generation of users and presenting them with a truly immersive experience.

Instead of regular pay symbols and pay patterns, the game’s mechanics follow a player’s 3D character as he battles monsters and accumulates loot when victorious.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Evoplay Entertainment Goes Live With Leonbets

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Association of Gaming Equipment Manufacturers (AGEM) and Gaming Laboratories International (GLI®) Create “Lasting Impact Philanthropic Initiative”

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gli-ahem-unlv Association of Gaming Equipment Manufacturers (AGEM) and Gaming Laboratories International (GLI®) Create “Lasting Impact Philanthropic Initiative”Reading Time: 2 minutes

 

First gift is a $500,000 contribution to UNLV College of Engineering building fund

 

The Association of Gaming Equipment Manufacturers (AGEM) and Gaming Laboratories International (GLI®) announced today the creation of their new “Lasting Impact Philanthropic Initiative,” a multi-year effort aimed at identifying worthy causes that will utilize direct contributions to flourish over the long term and provide a variety of assistance to multiple beneficiaries.

The first gift from the newly formed Initiative is a $500,000 contribution to the Howard R. Hughes College of Engineering building fund at the University of Nevada, Las Vegas (UNLV), which is developing a 51,000-square foot, three-floor building on campus to accommodate the approximately 260 B.S., 50 M.S. and 20 Ph.D. engineering graduates each year and projected future growth. The Initiative’s $500,000 gift is a direct investment in the importance of education in Nevada, the city of Las Vegas, university students and faculty and the future pipeline of skilled engineers for gaming and many other industries.

“AGEM is proud to be working with GLI on this unique giving program that will benefit many different audiences and will be true to the idea of making a ‘lasting impact’ through a strong ripple effect inside the gaming industry and beyond,” AGEM Executive Director Marcus Prater said. “We value GLI’s commitment in joining us to make a positive difference in everything we do, and we look forward to seeing the UNLV College of Engineering break ground on its new building.”

“Since opening our doors 30 years ago, GLI has been dedicated to giving back to the communities where we do business around the world. We are committed to creating big ideas making a big difference in the global gaming industry and partnering with AGEM to create the Lasting Impact Philanthropic Initiative is the latest illustration of that commitment,” said GLI President/CEO James Maida. “Given the highly technical nature of today’s gaming industry, a vibrant and thriving engineering community is crucial to our mutual success, and that is why it was important that this first gift went to UNLV’s College of Engineering, to further solidify a pipeline of talent that will help to ensure the industry’s future success.”

“The College of Engineering is committed to building the infrastructure needed to educate the engineers of tomorrow, and creating research space that will enable the forward-thinking progress of corporate partners such as AGEM and GLI,” said Rama Venkat, Dean of the Howard R. Hughes College of Engineering. “This generous gift from the Lasting Impact Philanthropic Initiative will help make that possible. The new Advanced Engineering Studies Building will facilitate critical research, foster innovation, and pave the way for the vision we all share for Nevada’s future of a robust tech-based economy.”

The www.AGEMGLIimpact.org website will be an ongoing source of information about this collective effort.

 

Source: Gaming Laboratories International


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Association of Gaming Equipment Manufacturers (AGEM) and Gaming Laboratories International (GLI®) Create “Lasting Impact Philanthropic Initiative”

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