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ISG secure La Liga virtual advertising rights

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ISG-La-Liga ISG secure La Liga virtual advertising rightsReading Time: 2 minutes

 

Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga.

The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.

‘We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula 1,’ said Tony Ragan, joint Chairman of ISG.

‘We are world leaders in the sale and delivery of virtual advertising and have a proven track record of enabling brands to access their target markets through premium sports events. We were instrumental in the creation of this rights package back in 2011 and so are very excited at the prospect of taking them to market again for the next three seasons and beyond.

‘ISG were very early adopters of virtual advertising within sport and we bring with us the vast experience we have gained to help ensure the market receives the premium product and level of customer service that should be associated with La Liga,’ he added.

The agreement with ISG runs until the end of the 2021/22 season and will allow brands to select the regional markets in which their advertising appears. ISG will be working with their preferred partner agencies Lagardere Sports and Sportseen on the sale and distribution of these rights.

For MediaPro the Agreement with ISG is an extension to what is already a strong relationship.

‘We have worked successfully with ISG across a number of rights packages in recent years and believe they are the right partner to manage and deliver our virtual services,’ said Julian Fernandez, Commercial Director of MediaPro Media. ‘They understand the value of La Liga and the importance of building strong relationships with brands in each of the regions. We see this as re-setting of these markets and are very excited about what can be achieved,’ he added.

 

About ISG:

Interregional Sports Group is an International Sports Media Group that has its HQ in London. The company is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG provides its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, as well as Formula 1 racing on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ISG secure La Liga virtual advertising rights

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sportradar And SportsGrid Announce Exclusive Partnership To Launch The First Free, 24-hour Sports Betting Network

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sportradar-sportsgrid Sportradar And SportsGrid Announce Exclusive Partnership To Launch The First Free, 24-hour Sports Betting NetworkReading Time: 2 minutes

 

Sportradar, the global leader in analyzing and leveraging the power of sports data, and SportsGrid, the leader in original programming for both daily fantasy and sports betting, today announced an exclusive partnership to launch the first free, 24-hour network dedicated to the sports betting audience. The partnership marries Sportradar’s ad tech, OTT technology and data with SportsGrid’s engaging original programming providing fans with accurate coverage and analysis of stats and odds across professional sports.

“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Jason Sukhraj, SVP US Advertising and OTT, Sportradar. “Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming  ”

The partnership incorporates Sportradar’s release of ad:s, a service that provides bookmakers with a host of marketing solutions aimed at eliminating waste and streamlining their marketing spend. This new offering will allow bookmakers and brands looking to reach the betting community, a native opportunity to do so through sponsorship of programming as well as targeted ad spends across video & audio inventory.

SportsGrid President Louis M. Maione stated, “The integration of Sportradar data and technology into our content is game changing for our free twenty-four hour audio and video gambling network. This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming. Joining forces with Sportradar instantly affords SportsGrid with the ability to provide unquestionable best of breed sports wagering programming. Additionally, Sportradar’s delivery of a robust video solution ensures our content is placed where fans want to consume it, stamping our foothold as a market leader in the space.”

 

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar And SportsGrid Announce Exclusive Partnership To Launch The First Free, 24-hour Sports Betting Network

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Gambling Revenue of New Orleans Increases in March

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6-8 Gambling Revenue of New Orleans Increases in MarchReading Time: 1 minute

 

The New Orleans gambling market has posted a positive performance in March. The casino winnings in the city were up 5.6%.

Gambling revenue in New Orleans is up from US$56.7 million to US$59.9 million. The casino with the biggest gain in March is Harrah’s, achieving almost US$29 million in winnings. These results represent an 8% increase from the US$26.8 million that the facility registered last year.

The three riverboats posted a 3.7% gain in revenue to US$26.3 million from March 2018’s US$25.4 million. Boomtown New Orleans registered a 5% increase to US$11.7 million, while the Amelia Belle had a 4.5% gain to US$4.4 million. Treasure Chest posted a 2% increase to US$10.3 million.

Casino winnings in Baton Rouge decreased 13.8% year-over-year in March and continued a losing streak. The three riverboats decreased winnings once again and registered US$23.6 million in March.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gambling Revenue of New Orleans Increases in March

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Psyonix Disables Loot Boxes of Rocket League in the Netherlands and Belgium

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5-12 Psyonix Disables Loot Boxes of Rocket League in the Netherlands and BelgiumReading Time: 1 minute

 

Psyonix, an American video game developer based in San Diego, has disabled loot boxes in its arena soccer racing game Rocket League for players in the Netherlands and Belgium due to government regulations.

The Dutch Games of Chance authority, or Kansspelautoriteit, has investigated several popular games containing loot boxes in 2018 and considered many of these to be illegal. The titles investigated include PUBG, CSGO, FIFA 18, Dota 2, and Rocket League.

When random loot box content is tradable, there is almost always a certain monetary value associated with that content. This is why these countries consider paid loot boxes with random content gambling.

Aside from Rocket League and PlayerUnknown’s Battlegrounds, loot boxes were also disabled in Counter-Strike: Global Offensive and Dota 2 within the same regions in 2018.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Psyonix Disables Loot Boxes of Rocket League in the Netherlands and Belgium

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