Latest News
ISG secure La Liga virtual advertising rights
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Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga.
The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.
‘We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula 1,’ said Tony Ragan, joint Chairman of ISG.
‘We are world leaders in the sale and delivery of virtual advertising and have a proven track record of enabling brands to access their target markets through premium sports events. We were instrumental in the creation of this rights package back in 2011 and so are very excited at the prospect of taking them to market again for the next three seasons and beyond.
‘ISG were very early adopters of virtual advertising within sport and we bring with us the vast experience we have gained to help ensure the market receives the premium product and level of customer service that should be associated with La Liga,’ he added.
The agreement with ISG runs until the end of the 2021/22 season and will allow brands to select the regional markets in which their advertising appears. ISG will be working with their preferred partner agencies Lagardere Sports and Sportseen on the sale and distribution of these rights.
For MediaPro the Agreement with ISG is an extension to what is already a strong relationship.
‘We have worked successfully with ISG across a number of rights packages in recent years and believe they are the right partner to manage and deliver our virtual services,’ said Julian Fernandez, Commercial Director of MediaPro Media. ‘They understand the value of La Liga and the importance of building strong relationships with brands in each of the regions. We see this as re-setting of these markets and are very excited about what can be achieved,’ he added.
About ISG:
Interregional Sports Group is an International Sports Media Group that has its HQ in London. The company is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG provides its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, as well as Formula 1 racing on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ISG secure La Liga virtual advertising rights
Latest News
GoldenRace upgrades its classic Keno & Keno Deluxe for Mobile
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GoldenRace, leading provider of Virtual Sports and betting solutions, today announced the launch of the significantly upgraded versions of its classic number games, Keno and Keno Deluxe. The new titles have been specifically re-engineered to deliver a superior, mobile-first experience for operators seeking to enhance player engagement and profitability within their mobile portfolios.
Keno is recognised globally for its simple and time-tested gameplay. The upgraded GoldenRace titles maintain this core appeal while introducing dynamic features tailored to the demands of modern mobile gaming audiences.
The core premise involves players selecting between one and eight numbers (one to ten in Keno Deluxe) from a pool of 80. The system then randomly draws 20 numbers, with payouts escalating based on the number of successful matches.
Key features of the upgraded Keno and Keno Deluxe:
- Dynamic paytable: Operators gain full flexibility to configure prices and payouts,
allowing for optimisation of both revenue potential and player satisfaction based on
specific customer base habits.
- Enhanced player insights: The mobile interface now prominently displays key statistics
and the latest results, enabling players to analyse trends and make informed decisions.
- Highlighting cold and hot numbers: This popular feature among number game
players is integrated to add an additional layer of strategic depth and engagement.
- Automatic rounds: For continuous action, this feature provides seamless uninterrupted
gameplay, removing the need for manual initiation of each round.
- Quick picks: Streamlining the user experience, this option allows for effortless and
spontaneous number selection.
- Jackpots and Mega Jackpots: Both Keno and Keno Deluxe integrate high-value Jackpot and Mega Jackpot opportunities to fuel excitement and drive player retention.
The integration of these upgraded games allows operators to leverage the enduring popularity of Keno with a modern, feature-rich solution. GoldenRace confirms that the solution is designed for seamless integration ensuring a hassle-free addition to existing gaming platforms.
The post GoldenRace upgrades its classic Keno & Keno Deluxe for Mobile appeared first on European Gaming Industry News.
Latest News
Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam
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The studio releases its latest exciting addition to the Winpot series
ELA Games announces the release of its latest title, Joker Jam, a bold visual addition to the studio’s growing portfolio of strategic yet aesthetic games.
Set under the neon glow of a vibrant city, Joker Jam reimagines the classic Vegas aesthetic into a thrilling experience. Familiar symbols such as sevens and fruits adorn the reels while looming Winpot towers grow with each win. Joker Jam is a game for all players due to its engagingly strategic yet straightforward mechanics and high replay value.
Spoiler alert: the Joker Jam is available now in a seasonal holiday edition, featuring a limited-time winter-themed design. After the festive season, the game will revert to its original visual version.
The Newest Addition to the Winpot Series
Joker Jam is the latest addition to the Winpot series, adding a new visual angle to an already established product line. The Winpot Towers grow with each win, where the player can choose their own style of play to increase winnings. The 7 symbol charges up the Winpot Towers, with each Seven powering the tower with its own colour, with respective multipliers when you fill them to the top.
Joker Jam joins the family of Winpot games, which includes Joker Winpot, Zeus Winpot, and Rabbit Winpot Deluxe. This award-nominated trademark mechanic has demonstrated notable results for operators due to its fast-paced nature, giving players control over their gameplay by allowing them to decide when to cash out or continue.
Reimagining Classic Visuals With Thrilling Features
One of the most enticing aspects of Joker Jam is its visually rich animations and design, allowing players to immerse themselves in the game fully. To complement this, the game has various features to keep gameplay action-packed:
- Winpot Towers: Each 7 symbol fuels its matching colour tower, and players can choose to climb the Tower for bigger rewards or cash out when they want.
- Good Joker: This Joker boosts your run, jumping players’ progress up one level across all Towers instantly.
- Bad Joker: One appearance from the meddling Bad Joker resets all progress in the Towers.
The game’s familiar visuals that have been revamped with the studio’s signature art style, atmosphere, and high-stakes mechanics make Joker Jam both easy to pick up and hard to put down.
Marharyta Yerina, Managing Director, commented on the game’s release, “Joker Jam is an important addition to the Winpot series as we look to develop our trademark mechanic to continue its status as a must-have feature in casino lobbies. The game’s mix of enticing visuals and fast-paced gameplay drives growth for operators, which has quickly elevated it as one of the most replayable titles in our well-balanced portfolio. We look forward to seeing how the game performs on initial release and hope everyone enjoys it!”
Jam Under the Neon Lights Today
The Jokers are always looking to play. Are you ready to entertain them?
The post Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam appeared first on European Gaming Industry News.
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CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot
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CryptoSlots.com, a leading crypto-only online casino launches its festive holiday promotion, “The 24 Spins of Christmas.” This unique bonus advent calendar is designed to spread cheer throughout December, offering players a new gift every week and a fresh chance to win every day until December 24th.
The promotion transforms the traditional advent calendar into an elevated gaming experience, giving players of this Bitcoin casino more than three weeks of daily opportunities to boost their winnings. From daily cash rewards to generous deposit matches and loyalty boosts, the calendar is filled with seasonal goodies, while the additional Jackpot Trigger tokens make it possible for anyone to live their dream by winning a $1,000,000 Jackpot.
“We wanted to create a holiday promotion that captures the excitement of counting down to Christmas,” said Michael Hilary, CryptoSlots Manager. “The 24 Spins of Christmas gives our players a reason to log in every day, with a rotating selection of valuable bonuses that truly add to the festive spirit.”
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The post CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot appeared first on European Gaming Industry News.
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