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Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the top

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Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the topReading Time: 3 minutes

 

First, we would like to read a few words about yourself. Our readers love to hear top-class professionals describing themselves.

Mario Ovcharov: I have been involved in the online gambling industry for over 5 years delivering innovative betting products and contributing to UltraPlay’s firm positioning on the global gaming market as the leading eSports betting data and platform provider.

It has been just over a year since you took over as CEO of UltraPlay. What would be your biggest achievement during this period?

Mario Ovcharov: I wouldn’t say I have personally achieved anything. It is a team effort that achieves success, and leads to solid partnerships, big customers, and a number of awards.

Tell us more about eGold.gg. How is it different from the other cryptocurrencies in the market? What’s its USP?

Mario Ovcharov: The eGold project started with a mission to unify gamers worldwide and offer them a next level of entertainment through specially designed betting cryptocurrency. By its nature, eGold is a pure utility token where players can get cash back on every bet. It basically uses the numerous advantages of the Blockchain technology to speed up and make betting faster and more attractive than before.

The project was received extraordinary by the crypto and betting community. Foundations were laid for what can be called crypto betting revolution. Now, we see many betting brands offering altcoins to their players. We are working to offer the best for our customers and users, and great things are ahead of the project.

We would also like to hear more about UltraPlay’s award-winning product – ODDS.GG? How is it going to revolutionize the betting scenario?

Mario Ovcharov: It was a fantastic year for our eSports betting suite and ODDS.GG in particular, which was reflected in several international accolades from both betting and IT perspective. We started offering betting on eSports 5 years ago and we were the first to provide such product on the online gambling market. Actually, UltraPlay was the first company to offer live betting on CS:GO. Since then, ODDS.GG doubled the number of competitive game titles reaching almost 30 games at that moment, including the eSports sensations PUBG, Fortnite, NBA 2k League and many more. The popularity and usage of ODDS.GG increases exponentially. Moreover, if we look at the landscape now, eSports has a much higher growth pattern than any other gambling vertical in the last few years.

You have introduced some innovative features in the eSports front-end. How do they fare with the customers? And what are your new plans on the eSports segment?

Mario Ovcharov: We believe that User Experience and User Interface play a significant role in today’s product development. Having been on the cutting-edge of technology for over 9 years now, we strive for highest quality and best entertainment for the end-users. Thus, our product is constantly upgraded so that our partners can positively experience the change with a strong boost in terms of players’ satisfaction. In UltraPlay, we love new technologies, and throughout the years, we have established ourselves as pioneers in emerging sectors, where new audiences are brought together. UltraPlay’s eSports dedicated front-end solution is specifically built to answer the wide variety of requirements those new audiences have, such as Millennials, favoring easy-to-use layout, intuitive tools and functionalities. BUFF.bet is a perfect example that our efforts are going in the right direction with the recorded boost in terms of betting brand recognition and players’ acquisition, conversion and retention. To offer eSports now is not enough. You need to go over the top. Impressive eSports betting entertainment is what we aim and successfully deliver for over 5 years now.

The multi-game module of UltraPlay’s casino software has been in the news. Are the customers loving it? Tell us more about the feature.

Mario Ovcharov: It’s been decision backed by solid research and analysis of player’s casino behaviour accumulated from leading online gambling brands. Our advanced multi-view module enables up to four games to be played simultaneously – something that many players turned out to request and use on a daily basis.

UltraPlay’s affiliate platform is known to be pretty comprehensive? What makes it unique? We will surely have some wannabe affiliate marketers reading this. What is your advice to them?

Mario Ovcharov: We use a top-notch affiliate software that manages our clients’ affiliates, connecting all aspects of the affiliate marketing cycle for the betting brand. It’s intriguing how affiliate marketers can benefit from eSports and penetrate in this challenging sector professionally. They have to understand and manage this new gambling vertical that has specific audience and mechanisms.

UltraPlay is one of the early adopters of cryptocurrencies and blockchain technology, having started using them since 2011. Do you think the company managed to leverage the early bird advantage? Finally, do you foresee any disruptive new technologies in the near future?

Mario Ovcharov: UltraPlay’s early adoption of Bitcoin positioned the company among the crypto leaders in the iGaming market and expanded the business partnership network even further. Not only our direct business results are positively affected by our visionary decision back in the days, but also our thought-leadership is further strengthen and shared during the large-scale international gambling exhibitions we usually attend.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the top

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

The post BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4 appeared first on European Gaming Industry News.

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Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

The post Expanse Studios Launches in Bulgaria with Inbet appeared first on European Gaming Industry News.

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Week 17/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

The post Week 17/2024 slot games releases appeared first on European Gaming Industry News.

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