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Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the top

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Mario-Ovcharov-CEO-UltraPlay Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the topReading Time: 3 minutes

 

First, we would like to read a few words about yourself. Our readers love to hear top-class professionals describing themselves.

Mario Ovcharov: I have been involved in the online gambling industry for over 5 years delivering innovative betting products and contributing to UltraPlay’s firm positioning on the global gaming market as the leading eSports betting data and platform provider.

It has been just over a year since you took over as CEO of UltraPlay. What would be your biggest achievement during this period?

Mario Ovcharov: I wouldn’t say I have personally achieved anything. It is a team effort that achieves success, and leads to solid partnerships, big customers, and a number of awards.

Tell us more about eGold.gg. How is it different from the other cryptocurrencies in the market? What’s its USP?

Mario Ovcharov: The eGold project started with a mission to unify gamers worldwide and offer them a next level of entertainment through specially designed betting cryptocurrency. By its nature, eGold is a pure utility token where players can get cash back on every bet. It basically uses the numerous advantages of the Blockchain technology to speed up and make betting faster and more attractive than before.

The project was received extraordinary by the crypto and betting community. Foundations were laid for what can be called crypto betting revolution. Now, we see many betting brands offering altcoins to their players. We are working to offer the best for our customers and users, and great things are ahead of the project.

We would also like to hear more about UltraPlay’s award-winning product – ODDS.GG? How is it going to revolutionize the betting scenario?

Mario Ovcharov: It was a fantastic year for our eSports betting suite and ODDS.GG in particular, which was reflected in several international accolades from both betting and IT perspective. We started offering betting on eSports 5 years ago and we were the first to provide such product on the online gambling market. Actually, UltraPlay was the first company to offer live betting on CS:GO. Since then, ODDS.GG doubled the number of competitive game titles reaching almost 30 games at that moment, including the eSports sensations PUBG, Fortnite, NBA 2k League and many more. The popularity and usage of ODDS.GG increases exponentially. Moreover, if we look at the landscape now, eSports has a much higher growth pattern than any other gambling vertical in the last few years.

You have introduced some innovative features in the eSports front-end. How do they fare with the customers? And what are your new plans on the eSports segment?

Mario Ovcharov: We believe that User Experience and User Interface play a significant role in today’s product development. Having been on the cutting-edge of technology for over 9 years now, we strive for highest quality and best entertainment for the end-users. Thus, our product is constantly upgraded so that our partners can positively experience the change with a strong boost in terms of players’ satisfaction. In UltraPlay, we love new technologies, and throughout the years, we have established ourselves as pioneers in emerging sectors, where new audiences are brought together. UltraPlay’s eSports dedicated front-end solution is specifically built to answer the wide variety of requirements those new audiences have, such as Millennials, favoring easy-to-use layout, intuitive tools and functionalities. BUFF.bet is a perfect example that our efforts are going in the right direction with the recorded boost in terms of betting brand recognition and players’ acquisition, conversion and retention. To offer eSports now is not enough. You need to go over the top. Impressive eSports betting entertainment is what we aim and successfully deliver for over 5 years now.

The multi-game module of UltraPlay’s casino software has been in the news. Are the customers loving it? Tell us more about the feature.

Mario Ovcharov: It’s been decision backed by solid research and analysis of player’s casino behaviour accumulated from leading online gambling brands. Our advanced multi-view module enables up to four games to be played simultaneously – something that many players turned out to request and use on a daily basis.

UltraPlay’s affiliate platform is known to be pretty comprehensive? What makes it unique? We will surely have some wannabe affiliate marketers reading this. What is your advice to them?

Mario Ovcharov: We use a top-notch affiliate software that manages our clients’ affiliates, connecting all aspects of the affiliate marketing cycle for the betting brand. It’s intriguing how affiliate marketers can benefit from eSports and penetrate in this challenging sector professionally. They have to understand and manage this new gambling vertical that has specific audience and mechanisms.

UltraPlay is one of the early adopters of cryptocurrencies and blockchain technology, having started using them since 2011. Do you think the company managed to leverage the early bird advantage? Finally, do you foresee any disruptive new technologies in the near future?

Mario Ovcharov: UltraPlay’s early adoption of Bitcoin positioned the company among the crypto leaders in the iGaming market and expanded the business partnership network even further. Not only our direct business results are positively affected by our visionary decision back in the days, but also our thought-leadership is further strengthen and shared during the large-scale international gambling exhibitions we usually attend.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the top

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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9-11 MGM Ends the Talks to Buy Encore Boston Harbor Casino ResortReading Time: 1 minute

 

MGM has ended the talks with Wynn Resort to buy the Encore Boston Harbor Casino. The nearly finished property and Wynn Resorts as a whole were roped in a scandal of massive proportions that stemmed from multiple sexual misconduct allegations leveled against the casino operator’s ex-boss and founder Steve Wynn.

MGM said in a statement that they “have noted the anxiety raised by various stakeholders regarding a transaction” and that they think “the best course of action is to discontinue discussions” concerning the opportunity to buy Encore Boston Harbor. The statement further read that the company wishes to have “a positive impact on communities in which we operate.”

Wynn Resorts said in a statement that it has agreed to cease discussions with MGM “after careful consideration.” The company added that it is committed to opening and running the 671-room hotel and casino resort located along the Mystic River in Everett.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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Genting Completes the Refurbishment of Luton Casino

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8-11 Genting Completes the Refurbishment of Luton CasinoReading Time: 1 minute

 

The Genting Group has completed the £750,000 refurbishment works on the Luton Casino. The refurbishment work has been done to make the gaming experience better for visitors. As such, the company worked on remodeling and adding new amenities to the venue including additional facilities at the bar and lounge areas.

Refurbishment includes the increase in gaming space to host additional gaming machines. The number of slot machines at the property has also increased from 28 to 40. New electronic terminals have also been installed.

“We are all incredibly proud to unveil our brand-new refurbishment. We are confident that the changes will offer our valued customers an improved gaming experience, and we are particularly excited about the new poker offering. Customers looking to socialize and meet up with friends at the casino can also enjoy the newly refurbished bar and lounge areas,” James Harvey, general manager at Genting Casino Luton said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Genting Completes the Refurbishment of Luton Casino

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BetMakers Signs Deal with Betgenius

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7-10 BetMakers Signs Deal with BetgeniusReading Time: 1 minute

 

Global Betting Services, the wholly-owned subsidiary of BetMakers Holdings Limited, has entered into an agreement with Betgenius Limited, the global wagering technology company, for the distribution of its complete racing solution.

Betgenius provides services to over 150 licensed bookmakers in regulated markets around the world with its premium sportsbook management solutions, which includes live data and outsourced trading for pre-match and in-play betting.

The Agreement provides Betgenius customers with access to rich horse racing data via eventlife cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for around 250,000 races per year includes content from the UK and Ireland, Asia, Australasia, and North and South America.

“Betgenius is a world-wide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients. This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services,” CEO of BetMakers, Todd Buckingham said.

“We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that,” Matt Stephenson, Global Partnerships Director at Betgenius said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetMakers Signs Deal with Betgenius

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