Connect with us
NSoft

Latest News

Sportradar introduces new data-driven marketing service, ad:s

Published

on

sportradar-ads Sportradar introduces new data-driven marketing service, ad:sReading Time: 1 minute

 

The Swiss-based sports data-analysing company Sportradar has launched ad:s, its innovative full-service marketing offer for sports betting operators.

The company introduced ad:s in response to the strong demand and interest from the betting industry. The new service ad:s provides a host of marketing solutions for eliminating waste and streamlining their business with targeted spend to produce measurable results. In addition, ad:s solutions are embedded across Sportradar’s media products that further target desirable customers for bookmakers.

Sportradar is uniquely positioned to provide this service as it has built a business founded on providing fast, reliable, and measurable data. This paired with its broad sales network and vast infrastructure allows ad:s to further optimise bookmakers’ marketing spend. The range of marketing services includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

Sportradar´s global Sports Media Strategy leader Felix Geyr said:

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers. ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment .”

 

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar introduces new data-driven marketing service, ad:s

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

BetGames.TV announces optimisation of hit lottery games

Published

on

betgames-lottery BetGames.TV announces optimisation of hit lottery games
betgames-lottery-1 BetGames.TV announces optimisation of hit lottery gamesReading Time: < 1 minute

 

Lucky5, Lucky6 and Lucky7 to see 25% increase in draw time

BetGames.TV, the leading live dealer betting games supplier, has announced that three of its most popular lotteries have reduced their play time from five to four minutes, which will rapidly boost operator revenue and engagement.

The groundbreaking move will see hit games Lucky5, Lucky6 and Lucky7 now offer players the opportunity for quicker rounds ensuring extra draws per hour, day and year, securing a 25% increase in draw time.

The decision comes after the market-leading provider’s research saw a surge in popularity after the optimisation of Wheel of Fortune and Dice Duel.

The process has consistently shown a marked growth in bet-counts, time-spend and increased revenue, with Wheel of Fortune alone showing an increase of 73% in bet counts. Its hugely popular Dice Duel has fared even better, recording a record-breaking 2640% increase in bets.

Aistė Garnevičienė, COO at BetGames.TV said: “The gambling industry has seen a surge of activity in all lottery games, and with our latest optimisation we are perfectly placed to provide real-time improvements to our partners and their customers.

“Speed and diversity are key to capturing the attention of a new generation of tech-savvy players, and the faster format will both enhance the betting experience for players and increase revenue for operators.”

Dedicated to constantly developing and improving its games to deliver its partners a highly engaging betting proposition, the studio earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetGames.TV announces optimisation of hit lottery games

Continue Reading

Latest News

Salsa Technology and Ortiz Gaming extend content agreement

Published

on

ortiz-salsa Salsa Technology and Ortiz Gaming extend content agreement
ortiz-salsa-1 Salsa Technology and Ortiz Gaming extend content agreementReading Time: < 1 minute

 

Salsa Technology and Ortiz Gaming are to extend their content agreement following a hugely successful start to the partnership. The two bingo giants first put pen to paper in 2017.

Results have been extremely strong since Ortiz Gaming integrated its portfolio of Premium Video Bingos onto the Salsa Technology platform. The deal allowed Salsa Technology to gain access to numerous and prestigious games titles, including the New Triple Mania, Locomodin 3D and ACE Mania Bingo.

Salsa Technology’s CEO Peter Nolte said: “Ortiz Gaming is a key partner and we’re pleased to build on our agreement after a very successful initial period. We look forward to continuing to grow together.”

Ortiz Gaming’s VP of Global Sales Roberto Regianini followed: “We are confident that by extending our partnership with Salsa Technology our new product line of Premium Video Bingo will be available throughout their platform and their distribution channels boosting our presence in the online market”.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Salsa Technology and Ortiz Gaming extend content agreement

Continue Reading

Latest News

Homa Games joins forces with IRL Team to establish French game hub

Published

on

homa-games Homa Games joins forces with IRL Team to establish French game hub
homa-games-1 Homa Games joins forces with IRL Team to establish French game hubReading Time: 2 minutes

 

Homa Games strengthens its game development efforts by joining forces with IRL Team, an independent free-to-play mobile studio to establish a game hub in Toulouse, France, and planning for exponential growth.

Paris, June 2nd, 2020 – Homa Games, a leading mobile entertainment company based in Paris, France, announced today they will join forces with the IRL Team, a free-to-play mobile studio based in Toulouse, France as part of their ongoing expansion efforts.

The IRL Team is led by very talented mobile game developers thriving to push the boundaries of innovation and creativity by applying a programmatic & data-driven approach to content creation. The studio will stay independent as a team but will use Homa’s technologies and support team to boost its production capacities. They will continue to be based in Toulouse, launching the first office of Homa outside Paris.

“We are excited to come on board with Homa Games and are looking forward to continuing to develop our games’ portfolio. We are confident that partnering with Homa is the exact next step in our evolution plan. By leveraging their expertise and technologies, we will broaden our games’ reach in our development pipeline.” – Hugo Dumouch, Liam Lepinay & Antoine Violet, IRL Team Founders

This initiative fits into Homa’s strategy to accelerate its growth by concentrating on in-development titles. Bringing a highly experienced and motivated team on board will spur new titles to the market and further the company’s success, and this dedication to growth was seen in previous months, with multiple titles reaching the top charts.

“We are strengthening our development capacities. The IRL team is one of the most talented hyper-casual indie developers out there. We are very excited that this team is joining Homa’s creative force and can’t wait to get their creation in the hands of millions of players worldwide.” – Daniel Nathan., CEO, at Homa Games.

Today, Homa Games is more than ever focused on heightening innovation and creativity with experts in the industry and are looking to recruit dozens of new hires such as Publishing manager / Game Developer / Unity Tools Developer / Back End Developer/ and Full Stack Developer to name a few. Interested in joining Homa, apply here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Homa Games joins forces with IRL Team to establish French game hub

Continue Reading

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2020 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.