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Sportradar introduces new data-driven marketing service, ad:s

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sportradar-ads Sportradar introduces new data-driven marketing service, ad:sReading Time: 1 minute

 

The Swiss-based sports data-analysing company Sportradar has launched ad:s, its innovative full-service marketing offer for sports betting operators.

The company introduced ad:s in response to the strong demand and interest from the betting industry. The new service ad:s provides a host of marketing solutions for eliminating waste and streamlining their business with targeted spend to produce measurable results. In addition, ad:s solutions are embedded across Sportradar’s media products that further target desirable customers for bookmakers.

Sportradar is uniquely positioned to provide this service as it has built a business founded on providing fast, reliable, and measurable data. This paired with its broad sales network and vast infrastructure allows ad:s to further optimise bookmakers’ marketing spend. The range of marketing services includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

Sportradar´s global Sports Media Strategy leader Felix Geyr said:

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers. ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment .”

 

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar introduces new data-driven marketing service, ad:s

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Destination Eastern Europe

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eastern-europe Destination Eastern Europe

 

Andrew Morgan, International Director at Independent Content Services, says that Eastern Europe has just as much potential as the USA but content and translation hold the key to unlocking it

 

The global online gambling industry has had its collective head very much turned by the legalisation of sports betting in the USA, with operators, suppliers and affiliates getting their elbows out in the fight to claim their slice of the pie.

However, there are huge opportunities in other markets all over the world, from Asia to Africa and in particular Eastern Europe. While some of the region remains grey, other markets such as the Czech Republic and Poland are regulated and licensed.

With momentum also building behind regulation and licensing in other countries, there is just as much potential on the table in Eastern Europe and countries such as Russia as there is in the USA and further afield.

That said, as more operators come to understand the opportunities available across the region, those already live or those just launching are going to have to up their game and deliver a superior player experience if they are to stand out from their rivals.

This, of course, is easier said than done, particularly for online sports betting operators where the main point of differentiation is often via the markets and odds offered to players. That aside, bonuses and loyalty schemes are also heavily used.

But as more operators and brands enter the fray, these methods have much less impact, so it is important to think outside the box and come up with new ways of acquiring and, more importantly, retaining punters in the long-run.

One way this can be achieved is to provide punters with content that a) draws them to your brand and then b) keeps them coming back for more. This can be done across written, audio and video content through a range of cost-effective solutions.

Let me explain by way of examples:

Written content:

Sportsbook operators in established markets such as the UK have achieved high acquisition and retention rates by effectively transforming into sports media publishers while also remaining a sports betting provider.

By publishing news, interviews, match previews and reviews, data and stats on a daily basis, they have been able to acquire readers wishing to keep up to speed with the latest sports updates. This content is written in such a way that it also drives conversions.

While readers may not wager every time they visit the site to access content, when they are ready to bet, they are significantly more likely to do so with that brand. Written content also helps establish the operator as an authority and builds trust with readers and punters.

Audio content:

Audio content takes many forms, from score blasts to podcasts via live match commentary. The latter is particularly strong at driving player retention because it allows users to listen to matches live even if they are unable to attend in person or watch on TV.

The broadcasts can be accessed on mobile via the sportsbook site in web-browser or app and are launched as a radio player. The broadcast can also be used to drive betting activity by updating listeners about the latest odds and markets, accompanying in-play betting perfectly as the visual senses are not compromised.

Broadcasts can cover a huge range of sports from football to rugby via golf and more, and can be tailored to meet the preferences of players in individual markets.

Video:

Video content is becoming increasingly popular and online sportsbook operators can leverage this by posting their own match previews, live stream betting analysis, off-tube match commentary and more. This feeds into the second screening phenomenon and also drives engagement, particularly on social networks.

Just like with audio content, video can also be used to drive betting activity with updates about the changing odds, markets and any special offers that come in during the game.

Don’t forget to properly translate content, too:

Of course, it is not just important to create and publish high-value country-specific bespoke content but to also ensure that sites have been properly translated for the audience that will be accessing them. This is particularly important for operators from established markets moving into new Eastern European jurisdictions.

It is vital for operators to ensure that all aspects of their sites – from the homepage to bonus offers via terms and conditions – are accurately translated and localised. If not, they run the risk of losing trust among consumers.

Online gambling operators and brands that prioritise content and translation will find themselves in a strong position to capitalise on the opportunities offered by the exciting Eastern European market and without having to overcome the huge barriers to entry found in the USA.

 

Bio:

Andrew Morgan has been International Director and Senior Editor at ICS for eight years. He ran fanzines at university which operated in parallel with a number of betting companies before moving to ICS in 2010. He has a background in freelance journalism. ICS will be attending Russia Gaming Week in Moscow in June.

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Ferrari to Set Up Their Own Esports F1 Team

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F1-Ferrari Ferrari to Set Up Their Own Esports F1 TeamReading Time: 1 minute

 

Ferrari is going to set up their own Esports Formula 1 team.

“Esports is increasing in terms of interest and certainly as Ferrari we are looking seriously into it. We are not yet fully committed to the programme but it’s something where the discussions are ongoing. We will, very soon, make our own decision,” team principal Mattia Binotto said.

F1 Esports series was launched in 2017, which include all nine teams except Ferrari. The 2019 edition of F1 Esports series is having a total prize fund of $500,000.

F1’s Esports series includes a qualifying stage which allows the F1 teams to select their drivers for the Pro Series. Once the drivers have been picked, the Pro Series will take place between September and December across four live events.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Ferrari to Set Up Their Own Esports F1 Team

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9stacks Launches Pokerface With Gopal Datt: India’s First Poker Chat Show

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poker-face-gopal-datt 9stacks Launches Pokerface With Gopal Datt: India’s First Poker Chat ShowReading Time: 2 minutes

 

Pokerface with Gopal Datt is a first-of-its-kind poker chat show which celebrates the lives and stories of poker players. This first episode can be watched on the 9stacks YouTube Channel here. Episode 2 of the series was released on Friday, 17th May 2019, on the 9stacks YouTube channel. The episode that has Datt interview poker heavyweight Deepak Bothraand TVF Bachelors fame Badri Chavan, can be watched here.

The twist is that each episode features one actor/celebrity and one poker player, and gets both to spill the beans about their journey to fame and fortune. In a fun way, this draws parallels between the featured celebrities and poker players and celebrates the achievements of both guests.

The first episode of the show, hosted by Gopal Datt (the Internet’s very own funny man), features Amol Parashar, of TVF Tripling fame, and one of India’s top poker players Nishant Sharma. Last year Nishant won the highest ever prize money by an Indian poker player at the World Series of Poker Main Event in Las Vegas.

Nishant, along with fellow poker pro Vivek Rughani, was part of the 9stacks Team India at the World Series of Poker and they became the first two Indians to enter the top 100 in the prestigious WSOP Main Event. Read the article here.

In the episode, Nishant speaks candidly about achieving his poker dreams and how he became a ‘Hero’ for other players in the industry. Many players now come to him for advice on their gameplay and some even ask him for selfies. His ‘Bina Darre’ playing style has won many hearts.

Nishant is accompanied by the celebrated actor Amol Parashar, who is also an avid poker player himself. An IIT Delhi alumnus, Amol was always into acting and was very interested in theatre. Amol recalled how his poker skills helped him sniff out a bluff early in his career: “Once I was offered a film with big casts like Mr. Amitabh Bachhan, Naseeruddin ShahSharman Joshi. Since I was new in the industry, I was asked to attend the workshop for the same where I was asked to pay Rs. 15,000 as room rent. I couldnt help but smell a bluff there. I mean, after all, if they were such a big film company, they surely wouldn’t ask me to pay Rs. 15,000 to book a room to rehearse in, right?”

Many more revelations came in the rapid fire segment of the show where the answers were ‘rapid and full of fire’. Unlike Koffee with Karan, the guests here got a lot of love instead of hampers!

 

Source: 9stacks

 

About 9stacks:

9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leaderboard prizes.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 9stacks Launches Pokerface With Gopal Datt: India’s First Poker Chat Show

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