Connect with us
Atlaslive is a robust, scalable, and reliable igaming platform that supports the growth of our partners’ business by ensuring 99.9 percent uptime, one of the best in the industry.

Latest News

Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tournament Growth

Published

on

Reading Time: 2 minutes

 

Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tournament Growth and Facilitate Esports Engagement for Major Global Brands 

Led by Seven Peaks Ventures, investors include Madrona Venture Group, Vulcan Capital, and new investor aXiomatic Gaming

Matcherino, the leading online platform that powers the business of esports by enabling game publishers and tournament organizers to seamlessly manage esports events, and provide global brands with the unique ability to reach and engage with valuable esports audiences,  today announced that it has closed a $2.7 million investment round. The financing was led by Seven Peaks Ventures. New investor aXiomatic Gaming also joined this round, and existing investors Madrona Venture Group and Vulcan Capital also participated in the financing.

This investment will fuel the ongoing expansion of the go-to-market and platform development teams, in order to support the global ecosystem of game publishers, tournament organizers and global brands that want to engage with massively expanding esports audiences. Specifically, the capital will enable Matcherino to further develop expanded prize pool management, custom game content commerce and programmatic sponsorship campaign delivery and measurement tools.

Leo Hsu, Director, Strategy at aXiomatic said “aXiomatic’s esports investment strategy targets dynamic companies across the esports ecosystem with potential to enrich player experience or deepen audience engagement. Matcherino’s unique platform ticks both boxes: bringing fan-backed tournaments to life while providing an authentic channel for publishers and sponsors to interact with consumers.”

Goldman Sachs projects that the esports industry will grow to become a $3 billion dollar industry by 2022, and monthly viewership of esports events will exceed 300 million. Given this growth, large global brands are actively exploring how to reach this growing audience that has unique demographics and interests.

Matcherino is the only esports event management platform that enables sponsors to reach esports fans at scale through native placements that drive measured results though targeted messaging and actions for global brands, providing significantly more than just impression-based offerings.

“Major global brands are interested in engaging esports fans but are looking for ways to measure the ROI of their esports expenditures,” said John Maffei, Matcherino CEO. “Matcherino helps brands easily reach and deeply engage with esports audiences across hundreds of tournaments each month and lets these sponsors drive the actions and results they value in a measurable way.”

About Matcherino

Matcherino builds software that enables game publishers and tournament organizers to run successful esports events. The Matcherino platform includes tools to increase tournament prize pools including the ability for fans to buy custom game content from publishers as well as support for sponsors through actionable advertising campaigns.

Matcherino also offers financial services including prize pool escrow services and the transparent, documented and tax compliant distribution of tournament prize pools after their completion. Over four thousand tournaments have been powered by the Matcherino platform.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Danish Gambling Authority Updates Requirements for Reporting Game Data

Published

on

Reading Time: 2 minutes

 

The Danish Gambling Authority (DGA) has updated the requirements for reporting game data.

Interested parties can comment on the update before the final version is issued. Comments must be sent to the DGA no later than Monday the 10th of June 2024. Comments must be submitted by using the contact form.

The DGA expects the updated requirements for reporting game data to come into force in 2025. The final date has not been determined. A possible transition period will be described in connection with the issuing of the updated requirements for reporting game data.

Changes

Several linguistic adjustments have been made and some guidance texts have been added/adjusted. In addition to this, the following significant changes and additions should be mentioned:

  • Addition of a requirement that bets on fixed odds must be reported as independent transactions
  • Addition of requirements for reporting on odds for betting
  • Added requirement for reporting event information incl. list with country codes and sports
  • Added requirements for reporting odds on bets as well as specific requirements for reporting partially closed bets and Spreadbetting
  • Clarifying the handling of reporting for the betting exchange/BetExchange
  • Exception where SpillerInformationIdentifikation does not have to be reported for land-based betting has been removed after the introduction of the requirement for Player ID
  • Adding requirements for reporting RNG used for Virtual Fixed Odds
  • Adding a requirement that a casino session cannot be interrupted in the middle of a move, as well as a description of how “a move” is defined
  • Clarification of different poker types and how they are reported
  • Adding requirements to win lists in poker tournaments and manager games
  • Clarification of downscaling of pool games
  • Adding new requirements for providing test data for Jackpots
  • Clarifying the handling of changes to reported data. Including specific clarification of the distinction between changes to the game result and correction of error reporting.

The post Danish Gambling Authority Updates Requirements for Reporting Game Data appeared first on European Gaming Industry News.

Continue Reading

Latest News

ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove

Published

on

Reading Time: < 1 minute

 

Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.

ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”

Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”

The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.

Continue Reading

Latest News

CT Gaming Obtains New Certification for Diamond King 3 in Romania

Published

on

Reading Time: < 1 minute

 

CT Gaming has announced that its exceptional multigame, Diamond King 3, has been certified under the new regulations in the Romanian market.

“With the introduction of new technical regulations in Romania, we had to adapt our practices and obtain new product certifications. This certification represents a significant milestone, further solidifying CT Gaming’s presence in the Romanian market. Thanks to the work of our outstanding team, we were able to secure the necessary measures to ensure our clients and distributors can operate without any issues,” said Robert Stancu, Sales Manager at CT Gaming, Romania.

Diamond King 3 is the company’s premier multigame, showcasing CT Gaming’s commitment to delivering an exceptional gaming experience by combining classic titles with new releases. The multigame features 50 captivating games, including the legendary Mega Jack trio—Aztec Gold, Slot-O-Pol Deluxe and Champagne 20— which is now better than ever. Additionally, 20 games are linked to the exciting 3-level Diamond Tree jackpot. This combination offers players a diverse and thrilling gaming experience, with the potential for both small and large winnings.

Robert Stancu added: “The unique blend of iconic titles, innovative themes, and jackpot features are all designed to create memorable experiences for players and contribute to our customers’ success. The inclusion of ‘Give Me 5 Clovers’ adds a fresh and exciting dimension to the multigame, and we are confident that players will embrace the diverse gaming experience that Diamond King 3 offers.”

The post CT Gaming Obtains New Certification for Diamond King 3 in Romania appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.