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Sports veterans start esports advisory firm

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Mike Sepso, a co-founder of Major League Gaming (MLG), has teamed up with former National Basketball Association (NBA) executive Bobby Sharma to launch Electronic Sports Group (ESG), a new global advisory firm for the esports industry.

The new entity will strive to speed up the development of competitive gaming by helping the clients make strategic business decisions in advertising, finance, sports and media industries.

Former HBO Sports president Ken Hershman will also join ESG to take up a partner position with the new company.

More recently, however, the likes of HP, Intel and Mastercard have signed esports partnerships, while other companies have realigned their sponsorship budgets to pledge more towards the gaming industry.

“The biggest hurdle for esports to overcome in 2019 is to attract meaningful investment from brands. The challenge is authentically connecting brands with a large, global audience. A key challenge for rights holders and brands is a level of comfort and understanding. ESG hopes to be a key participant in bridging that divide.” concluded Sepso.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS Game Aggregator Hits €13 Billion in Monthly Total Bets: Q1’24 Recap

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In Q1 2024, the SOFTSWISS Game Aggregator, an industry-leading renowned game content hub, reached a significant milestone: over 13,000,000,000 euro bets were handled each month. Over six months, this figure increased by 30%, confirming the tool’s widespread use and growing interest.

Currently, 1,052 brands worldwide are utilising the SOFTSWISS Game Aggregator’s services, an increase of 112 brands from the last quarter.

The Game Aggregator team is expanding its client portfolio, with a strong focus on the Latin American market. The company has increased its regional presence to better meet local business needs. SOFTSWISS recently announced the appointment of Rubens Barrichello, affirming its commitment to the region. Account managers who work with Latin American clients and communicate in their native Portuguese also joined the team in Q1 2024. 

In addition to providing high-quality service and technical solutions, the Game Aggregator team aims to assist and consult in attracting and retaining players. Recently, the Game Aggregator launched live game tournaments within its Tournament Tool to enhance player engagement. 

“We act as consultants for our clients on attracting and retaining players. We leverage our expertise to help clients promote iGaming content to different audience segments. Since the beginning of this year, we have also financially participated in all promotional campaigns initiated by our clients or providers. Increasing the budget for well-thought-out campaigns enhances their reach and effectiveness for casinos, and we are pleased to contribute to our stakeholders’ success,” noted Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.

Recently, the Game Aggregator also celebrated a milestone of 20,000 games. In Q1 2024, the number of game providers and studios providing games increased by 35% compared to the same period in 2023, reaching 263. 

The top 3 games during this period were Retro Tapes (Push Gaming), Gates of Olympus (Pragmatic Play), and Sweet Bonanza (Pragmatic Play). The top 3 Crypto games were Wild Spin (Platipus), Limbo (Playdead ApS) and Plinko. 

In celebration of the company’s 15th anniversary, SOFTSWISS has prepared special gifts for clients who want to acquire the SOFTSWISS Game Aggregator.   

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post SOFTSWISS Game Aggregator Hits €13 Billion in Monthly Total Bets: Q1’24 Recap appeared first on European Gaming Industry News.

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Wazdan adds new instalment to its top-performing series 30 Coins

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, adds a 6×5 reel layout to its Coins™ series with its latest launch 30 Coins.

Adding a new dimension to the gameplay, the board is expanded to a 6×5 layout, allowing players to collect up to 30 Coins.

Landing six or more coins in the middle reels triggers the player-favourite Hold the Jackpot™ bonus round. This initially begins with three spins, resetting each time an additional coin is secured and continuing until the board is completely full or once no further spins remain.

Adding ways for players to win during the base game, the Cluster Collect symbol can also appear at any point, by collecting the values of any adjacent Bonus icons.

Furthermore, the Grand Jackpot has been set to 1500x to further boost win potential, while beloved Wazdan features Cash Infinity™, Sticky to Infinity™ and Chance Level™ all return.

The latest addition to Wazdan’s top-performing Coins™ series sees the provider continue to deliver customisable gameplay and engagement-boosting mechanics that deliver proven results.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “With every instalment of our Coins™ series Wazdan looks to build upon the predecessor and create a new title that is even more engaging. In 30 Coins, players are given more reels than ever before while the Cluster Collect feature returns to provide even more ways to win.

“By enhancing the gameplay and delivering results-driven solutions, we’re confident that 30 Coins is a worthy follow-up and continue to captivate players worldwide.”

The post Wazdan adds new instalment to its top-performing series 30 Coins appeared first on European Gaming Industry News.

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A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe

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A new analysis by EGBA concludes that 27 out of 31 European countries employ some form of multi-licensing for online gambling, with an overwhelming majority implementing a full multi-licensing approach.

In recent years, Europe has experienced a remarkable transformation in online gambling regulation. Just fifteen years ago, the landscape was vastly different. Most European countries lacked dedicated regulations for online gambling or operated under exclusive rights models where only state-owned entities had a monopoly to offer online gambling services.

But fast forward to today and the situation has evolved significantly. A new analysis by the European Gaming and Betting Association (EGBA) concludes that the multi-licensing model has become the predominant regulatory approach in Europe. Under this model, multiple companies are permitted to offer online gambling services within a country, provided they comply with strict regulatory obligations.

Key findings of the analysis:

  • 27 out of 31 European countries have adopted some form of multi-licensing, indicating a robust trend towards open, competitive markets.
  • Four countries currently do not have any form of multi-licensing: Finland, Iceland, and Norway maintain exclusive rights models, granting state-owned entities a monopoly over all online gambling services, while Luxembourg lacks dedicated regulations for online gambling.
  • Of the 27 countries with multi-licensing, 23 countries have a full multi-licensing model for all regulated online gambling products in those countries.
  • Four countries have a mixed model with partial multi-licensing: Slovenia and Switzerland each have a monopoly for online sports betting, while Austria and Poland each have a monopoly for online casino gaming and poker, with multi-licensing for all other online gambling products.
  • Cyprus (casino gaming and poker) and France (casino gaming) each impose product-specific prohibitions but both have multi-licensing for all other regulated online gambling products.
  • Finland is currently undergoing legislative reforms, and is expected to establish a multi-licensing framework for online gambling in 2026.

Maarten Haijer, Secretary General of EGBA, said: “The momentum towards full multi-licensing for online gambling in Europe is undeniable. While a few exceptions still exist, governments are concluding that public policy objectives, particularly related to consumer protection and tax generation, are more effectively met through well-regulated online competition. Finland’s current transition towards multi-licensing signals the impending end of the last online gambling monopoly in the EU, marking a significant regulatory milestone.

“Similar deliberations regarding the future of the online monopoly are inevitable in Norway and Iceland. Furthermore, the handful of countries with either partial monopolies or product prohibitions should strive for greater consistency and effectiveness in their policies by phasing these out. With over 15 years of regulatory experience in Europe, it’s clear that full multi-licensing offers the best pathway to enhance consumer protection, increase tax revenues, and ensure stronger regulatory control. The time has come for the last remaining European countries to embrace this optimal form of online regulation.”

The post A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe appeared first on European Gaming Industry News.

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