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The Australian legislators have made some reforms to the Interactive Gambling Act 2001 (IGA) recently and the reforms are likely to trigger a drop in unlicensed iGaming in the country. According to the Australian Communications and Media Authority (ACMA), the unlicensed activity could come down by even 50% this year.
An ACMA revenue could also drop down to €126 million from €285 million last year. The reforms strengthened the authority’s power to act against unlicensed offshore operators. The new laws also contain provision for slapping €5 million penalties per day to offenders
“Over the past year, we’ve moved decisively to disrupt the provision of illegal offshore gambling to Australians,” – said ACMA chair Nerida O’Loughlin . “We’ve made it clear that Australia’s laws are unambiguous. If you provide prohibited or unlicensed gambling services to customers in Australia, you are breaching Australian law and we will take enforcement action,” she concluded.
The ACMA also set up an Interactive Gambling Taskforce, which is determined to educate, engage and enforce action to break down unauthorised gambling operations.
Source: Latest News on European Gaming Media Network
Australian Gaming Statistics: A Market Overview
Australia is the largest country in Oceania, with over 26 million inhabitants. Although Sidney is perhaps the most-known city (due to the Opera House building), its capital is Canberra. The country is well-known for its massive biodiversity, including unique marsupials like kangaroo or koala.
Australia has a long term gambling tradition (it’s said that over 80% of the adult population bets in some way), and that combined with a wealth economy has always made the country an exciting market for gambling companies. About 1% of the population suffer from gambling addiction or other gambling-related health issues.
In 2019, the Queensland Government Statistician’s Office released the 35th edition of the “Australian Gambling Statistics,” a handbook that combines gambling stats for all Australian state and territory governments.
This document is a comprehensive guide that covers all forms of gambling in Australia, including pokies, sports betting, casino games, machines, etc. It breaks down the overall industry by game, state, revenue, etc. and it’s a crucial text for anyone interested in the gambling industry.
Australian Gambling Market: A Billionaire Industry
The total gambling expenditure in Australia increased by 5% in the last period up to $24.877 billion; and since 2009, the Aussie gambling industry turnover has grown by almost 30%, from $160,447,673 in the 2009-2010 period:
In the 2017-2018 period (the latest information available) the total gambling turnover was $218,818.729 million as follows:
- Racing: 11,79%;
- Gaming (casino, gaming machines, lottery): 82,9%;
- Sports Betting: 5,3%.
Within the “Gaming” category, a clear leader emerges: Gaming Machines accounts for $149,534.948 million, almost 70% of the total. No wonder why Slots have a local name in Australia: pokies.
The overall gambling industry grew by 4,9%, with drastic reductions of Interactive Gaming (prohibited) and Tab Tote Odds. Sports Betting has an outstanding behavior, with a growth of 14,9% in the last period.
In terms of Government revenue, growth has remained stable at around 5%, with the exception of the 2016-2017 period when the profits didn’t grow as a result of the market behavior. In 2018-2019, Australia secured $6,201,077, thanks to the gambling industry. The per capita government revenue from gambling was $321,98.
|Period||Total Government Revenue|
What about Australian online gambling?
Although online (interactive) gaming hasn’t been allowed since 2001, in a country with such a gambling tradition, it is almost impossible to avoid Internet betting, something that has led to the growth of a parallel online industry.
Some online casinos use advanced techniques to protect their customers like Fair Go Safe Login, and there are no scandals related to non-payment of profits.
It’s said that the online casino industry in Australia could boost government revenue by a large share. Still, for now, the laws restrict it mainly due to health issues related to gambling addiction.
Nevertheless, with the current regulation, the overall gambling industry expenditure represents more than $24 billion, and the gambling cost per adult is approximately $1,300. With such data, there are strong reasons to believe that Australia could soon change its laws to take more advantage of these incredible numbers.
GTGNetwork.com sign data and games deal with BetEasy
Agreement will see GTG Network.com deploy consumer-facing data platform with leading Australian bookmaker
Data and technology provider GTGnetwork.com (GTG) has signed a deal with BetEasy to deploy GTG’s iSport Genius product and software.
The ‘betting choice’ content-and-insights platform is designed to inform and educate customers about their choice of bet.
iSport Genius’ interactive consumer-facing platform leverages trillions of pieces of data, and via an intuitively designed interface creates a multitude of engaging calls to action and helps improve the overall experience for punters and sports fans alike.
Nathan Rothschild, co-founder and partner at GTGNetwork.com, said: “Our deal with BetEasy is recognition by another tier 1 operator of the value of our data platform and insights to sportsbooks and its customers. We’re delighted to be working closely with one of the leading operators in Australia.”
Martin Tripp, Chief Trading Officer for BetEasy said, “We’re constantly looking for ways to enhance our customers’ wagering experience and look forward to bringing this deal to life.”
Rothschild will be attending ICE 2020 before a trip throughout the US. If anyone wishes to arrange a meeting to see how GTG can enhance their sports offering, they should contact Nathan.
Scientific Games reports record performance at Melbourne Cup
This year’s Melbourne Cup saw OpenSports hit a peak of 35,000 bets per minute for a single operator that is now hosted fully in the cloud. OpenSports is known for powering seamless player experiences for its partner operators through its proven, reliable and scalable OpenBet platform as seen across key sporting events across the globe.
The demand through peak times during this year’s Melbourne Cup event was 35 percent higher than the maximum number of bets per minute ever seen previously on the platform in 21 years of operation.
The Melbourne Cup is Australia’s most famous annual Thoroughbred horse race. It is a 3200-metre race for horses three years old and over, conducted by the Victoria Racing Club on the Flemington Racecourse in Melbourne, Victoria as part of the Melbourne Spring Racing Carnival. It is the richest “two-mile” handicap in the world, and one of the richest turf races.
Keith O’Loughlin, SVP Sportsbook for SG Digital, said, “This record performance is a great new benchmark for us and for our partners as OpenSports continues to grow. We’re capable of processing record transaction numbers, and our global customers are benefitting from the scalability of our platform.”
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