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Online Casino Sites & Artificial Intelligence in the Gambling Industry



Online-Casino-Sites-Artificial-Intelligence Online Casino Sites & Artificial Intelligence in the Gambling IndustryReading Time: 3 minutes

Wherever you look, artificial intelligence is saturating industries all over the world. Companies are rushing to look into AI and the possibilities it has for transforming the way people do business, particularly in the technology sector. Today, it seems that online casino sites where you can find free slots no deposit win real money are no exception, with artificial intelligence radically changing how the top operators do business.

A Revolution in Online Casino Sites

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Online gaming have always strived to better understand player behaviour, so as to provide more effective user experiences to encourage players to stake their hard-earned cash at their businesses. Looking at trends in data harvested from user behaviour, these companies can look at what games are more popular than others, or how the presentation and organisation of titles on a website’s shopfront influence their popularity. Players benefit from this arrangement by having new casino sites tailor their services to the preferences of the players as well as presenting them the kinds of promotional offers that they’re more likely to enjoy. Expect artificial intelligence to have particular impact in:

  • Refining the UX
  • Personalising content
  • Improving customer service
  • Detecting foul play


Top Casino Sites to Become Even Better

ai-casino Online Casino Sites & Artificial Intelligence in the Gambling Industry












One area where the influence of artificial intelligence on casino sites is readily apparent is improvements in automated customer service. Any experienced player will have been familiar with the frustrations of trying to navigate bot-based live chat to penetrate customer services with best online casino sites. Thankfully, this is becoming less and less common, as top casino sites are increasingly employing much more sophisticated AI-fueled agents who can analyse the profile of a user’s behavior to deliver targeted customer-focused assistance much more accurately. As such, the experience of dealing with online casino sites becomes much more fluid.


A Benefit to Players and Casino Sites

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Other situations where online casino sites benefit from AI include targeting gambling addiction. AIs can analyse player actions for problematic patterns early on, and offer mediation and help (even suspending an account) before a player does themselves more damage. Besides the benefits to players, online casino sites can also help safeguard their operations with AI, by helping identify players who may using programs in bad faith to improve their chances of winning. However, these players are more than capable of exploiting AI-fueled programs themselves, so there’s a good chance that a cat-and-mouse game of escalation could take place with the online casino sites in a similar fashion to the battle played out daily in the field of cyber security.


The Future of Casino Sites is Here

casino-future Online Casino Sites & Artificial Intelligence in the Gambling Industry












Online casino sites are clearly a prime example of a business model that is sure to be transformed forever by the proliferation of artificial intelligence. So much in online gambling revolves around random number generation algorithms, that AI is certain to prove its worth as a tool capable to tracking data for online in volumes that humans could never hope to match. In the scramble to identify patterns in user data to improve profits, player retention and the overall user experience, online casino sites are set to pour ever more time and resources into employing artificial intelligence at every level of their service. The good news is that it’s a win-win for the customer, who can enjoy a service that’s intelligently tailored to their preferences, and it’s certain to make online casino sites vastly more comfortable to use going forward.

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Cherry acquires remaining shares in Game Lounge



Cherry-acquires-remaining-shares Cherry acquires remaining shares in Game LoungeReading Time: 2 minutes


Cherry AB (publ) (“Cherry”) – STO: CHER-B.ST – has signed an agreement to acquire the remaining shares in leading affiliate company Game Lounge Sweden AB (“Game Lounge”), thus gaining 100-percent ownership.


Cherry currently owns 95 percent of Game Lounge, which in turn owns 100 percent of Game Lounge Ltd. Cherry has signed an agreement to acquire the remaining 5 percent of Game Lounge. The purchase consideration consists of three parts and can amount to a maximum SEK 260 million.

The first part of the purchase consideration is fixed and amounts to SEK 100 million to be paid in cash when Cherry gains control of the shares. The second part of the purchase considerations amounts to SEK 60 million and is conditional on Game Lounge’s consolidated EBITDA for the period 1 January 2019 to 30 June 2019 exceeding SEK 90 million. In the event that the target of SEK 90 million is not reached as per 30 June 2019, the measurement period will be extended until 30 September 2019, at which time, Game Lounge’s consolidated EBITDA shall amount to at least SEK 150 million. The third part of the purchase consideration amounts to SEK 100 million and requires Game Lounge’s consolidated EBITDA to exceed SEK 300 million for any consecutive four calendar quarter period between 1 July 2019 and 31 December 2021, or between 1 October 2019 and 31 December 2021 in the event that the measurement period for the second part of the purchase consideration is extended in accordance with the above. Cherry is entitled to pay all or part of the second and third parts of the purchase consideration in Class B shares in Cherry.

The sellers are employees of Game Lounge. Against this background, the acquisition constitutes a so-called related-party transaction and must therefore be approved by a general meeting in Cherry. Cherry’s Board of Directors will prepare a written account of the acquisition and obtain an independent valuation statement (fairness opinion) regarding Game Lounge.

The operations in Game Lounge have developed well and Cherry’s Board of Directors makes the assessment that the company will continue to enjoy favourable market conditions into the future and that it is therefore desirable to increase Cherry’s holding to 100 percent. The sellers will remain in their senior positions, are shareholders in Cherry and also participate in incentive program within the Cherry Group. Accordingly, the Board of Directors assesses that the terms of the acquisition, including the purchase consideration, are in line with the market and will therefore recommend that Cherry’s Annual General Meeting approve the acquisition in accordance with the principal terms above.



Cherry is an innovative and fast-growing gaming company with operations in gaming, media and entertainment.
The company was founded in 1963 and today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at

Source: Latest News on European Gaming Media Network

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Lottoland Announces The 4th Biggest Global Jackpot In History



lottoland-mega-millions Lottoland Announces The 4th Biggest Global Jackpot In HistoryReading Time: 2 minutes


MegaMillions jackpot rolls to 654m USD – and could reach a record $BILLION by the end of the week

One lucky Brit could be in line to claim a near 500million (GBP) prize* this week after Lottoland announced its second ever largest Mega Millions jackpot.

This week’s top prize has reached a whopping 654m in USD to become the 4th largest jackpot in history – and is just two rollovers away from reaching an eye watering $1billion.

UK Lottoland players keen to claim one of the world’s biggest prize pots ever – equal to £497,206,770 in sterling* – can do so via the online betting company.

Nigel Birrell, CEO at Lottoland, said: “As ‘landmark’ moments go this week has already brought us a few, and has the potential to deliver a great deal more.

“We are pretty well versed in dealing with ‘lifechanging’ moments here at Lottoland, but to be talking about hundreds of millions – and potentially in billions – it doesn’t get much more exciting than that.”

“We haven’t seen hysteria like this surrounding a jackpot since the Powerball reached $1billion in 2016,” Nigel added.

“Make no mistake, this is a once in a lifetime moment that is about to make somebody’s dreams out there come true – believe it, you might just be the one to achieve it.”

The Mega Millions jackpot has been rolling over since the 27th July and will continue to rise until it is won, with the overall total topping $1billion by the end of the week if not claimed beforehand.

About Lottoland:

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.

The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.

Source: Latest News on European Gaming Media Network

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Melco proposes eSports stadium in Japanese casino



Melco-proposes-eSports-stadium Melco proposes eSports stadium in Japanese casinoReading Time: 1 minute

The Hong Kong-based Melco Resorts & Entertainment has proposed to construct an eSports stadium in its planned Japanese resort.

“It is very likely that the esports stadium [will] become one of the key components for our integrated resort in Japan. The content that esports offers will be very diverse, with the advancement of technology, by the time a resort opens in Japan,” – stated Melco’s Chief Financial Officer, Geoffrey Davis for Nikkei Asian Review.

Melco was the first casino operator to open an eSports stadium at its Studio City facility this year in Macau. Geoff Andres, Property President of Studio City Macau at Melco said that eSports is a fast-growing market segment that is constantly innovating and evolving.

“The Japan resort will attract visitors, most likely from the region,” said Davis. “Having relationships with Chinese customers can be a big strength for Melco to contribute to Japan’s inbound tourism,” he added.

Source: Latest News on European Gaming Media Network

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