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CrownBet kicks off new advertisement campaign

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CrownBet, the Australia-based gambling provider, has launched new advertisement campaign to publicise it’s rebranding as BetEasy. The campaign is created by Melbourne-based advertising agency, The Monkeys.

The rebranding exercise is part of the deal of the merger process between CrownBet and William Hill’s Australian business. Under the terms of the deal, CrownBet has to stop using the William Hill brand name by October later this year.

William Hill announced in January that a sale of its continuously underperforming Australian business was under discussion. News about the betting service’s eventual sale to CrownBet broke at the end of February following an extremely competitive bidding process. At about the same time, Canadian gambling giant The Stars Group bought a majority stake in CrownBet from Australian casino operator Crown Resorts.

Reports emerged in May that CrownBet would undertake a rebrand to mark the beginning of a new era in the company’s history. The company originally considered to change its name to Sportingbet, the name of an Australian betting service once owned by the family of the company’s founder, gambling industry veteran Matt Tripp.

However, the Australian business of Irish gambling giant Paddy Power Betfair challenged CrownBet’s choice of name in Federal Court, arguing that it sounded too familiar to its own Sportsbet operation and that this might confuse customers that the two brands are the same or related in one way or another. The Federal Court sided with Paddy Power Betfair and issued an order to block CrownBet’s rebrand temporarily.

The company announced recently that it would instead rebrand as BetEasy, the name by which it first began operating.

As mentioned above, CrownBet’s rebrand advertising campaign is led by Melbourne-based ad agency The Monkeys. The new ad features two ambassadors for the BetEasy brand – Australian cricketer Ricky Ponting and actress Nicki Whelan. The two appear in a 30-second spot to announce the arrival of “bigger, better betting experience.”

CrownBet has said that it aims to set a “new tone and standard” in the Australian betting market. The merger of the company with William Hill’s Australian business is creating the nation’s third largest betting service, Tabcorp and Paddy Power Betfair’s Sportsbet being the largest ones.

Although CrownBet has already secured a significant share of the Australian betting market, establishing its new brand might not be an easy task as space has become extremely competitive over the past several years. In addition, multiple regulatory hurdles are expected to pose significant challenges before operators and their further growth in the market. The introduction of the so-called point-of-consumption tax in almost all Australian states and territories with rates varying from 8 to 15 per cent on local gross gambling revenue is set to be one such major hurdle.

Source: casinonewsdaily.com

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Metric Gaming provides Sportsbook to ManiSol Gaming

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metric-manisol-gaming Metric Gaming provides Sportsbook to ManiSol GamingReading Time: 2 minutes

 

Metric Gaming confirms sportsbook launch for InAndOutBet.com, ManiSol Gaming’s Northern European focussed Pay N Play® casino and sports betting brand.

Through a 2019 partnership with Together Gaming, InAndOutBet.com’s customers benefit from some of the best casino game and content providers in the industry with the convenience of instant, hassle-free deposits and withdrawals. Metric’s modern sportsbook proposition is an exciting addition to a brand that is looking to do things differently.

Speaking about the successful launch, Metric Gaming’s CEO Martin de Knijff said:

“We have been impressed by the whole ManiSol team from the start. We are excited about the potential of InAndOutBet and grateful for the trust ManiSol have shown in us and our product to deliver an important vertical for their growth plans.

This launch, our first full sportsbook, is a significant milestone for Metric and we are eager to showcase our unique capabilities. InAndOutBet will benefit from a best-in-class sportsbook proposition that will be fully localised in each country the brand operates, with negligible incremental costs for each new configuration.

Crucially, this includes pricing autonomy for every market, every selection on the sportsbook. This is so important for international brands these days due to the conflicting taxation rules introduced internationally. This will be a significant competitive advantage over their rivals, and we’re excited to have the opportunity to contribute to ManiSol’s success.”

Erik Gilstring, COO at ManiSol Gaming added:

“At first, we were unsure of using an untested sportsbook product. However, once we met the team at Metric and saw the capabilities of their products, we were excited to have access to this new technology.

We are confident we have secured the most modern sports betting product available on the market for our customers and are pleased to have added another high quality, innovative vertical to our growing brand.”

Metric Gaming is licensed and regulated by the UK Gambling Commission and holds a Class 4 Gaming Licence from Malta’s Gaming Authority.

For more information please visit www.metricgaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Metric Gaming provides Sportsbook to ManiSol Gaming

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Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft) 

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Zlatan-Omerspahić-Announcements-Prague-2020 Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft) Reading Time: 2 minutes

 

The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.

 

On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the Gambling And Casino Games Via Social Media And Online Technologies (Large Room: Opal, Topaz, Quartz)”.

As mentioned in earlier press releases, will bring a brand new format of speeches and more trending themes as it did in the early years.

Among the leading experts that will share their latest information, you have the opportunity to hear more about the sports betting industry from Zlatan Omerspahić – NSoft, who will also be moderating the panel.

Zlatan Omerspahić has a Ph.D. in Commercial law, Corporate governance, Contract law, Regulatory issues and is currently serving the role of Data Protection Officer at NSoft.

He has graduated the Faculty of Law at the University of Zenica and has held several compliance-related roles at Sberbank and Hypo Alpe-Adria-Bank.

He is responsible, loyal, dedicated and eager to learn about innovative things.

Just recently, Zlatan has been shortlisted at the Global Regulatory Awards 2019 in the category: Data Protection Officer or Team of the year.

 Do not miss this unique opportunity to learn and networking with the leaders of the industry.

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

Here is a testimonial that has been left by Tal Zamstein, one of the attending delegates of the 2019 edition of Prague Gaming Summit:

It was great to have the operators and suppliers with the presence in the CEE territories under one roof. It is always very useful to discover the challenges and see the trends of the industry in the newly regulated markets.

Tal Zamstein

Group Head of Gaming at Fortuna Group


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft) 

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1xBet becomes the title partner of NAVI

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1xbet-NAVI 1xBet becomes the title partner of NAVIReading Time: < 1 minute

 

1xBet, one of the leading betting platforms in the world, became the title partner of our esports club. The cooperation agreement is expected to last for 1 year and will be valid until December 31, 2020.

If I had only recently been told that NAVI would work with 1xBet, one of the largest betting companies in the world, a partner of such an iconic club as FC Barcelona is, ​​I would not believe it. Now it has become a reality and the partnership between Natus Vincere and 1xBet inspires us incredibly. Welcome to #navination! – said, Yevhen Zolotarov, CEO Natus Vincere.

The agreement provides 1xBet support for NAVI teams in various esports disciplines. We plan to create a number of powerful marketing activities and campaigns with 1xBet for our fans.

1xBet is an international gaming betting company with over 12 years of experience in the industry and has offices in Europe, Asia, Africa and Latin America. Previously, the company entered into agreements with a number of well-known organizations, including the Spanish La Liga, the Italian Serie A, and the FC Barcelona.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1xBet becomes the title partner of NAVI

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