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Exclusive Interview with Andy Jarrett, CEO of Twelve40

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We have had an email interview with Andy Jarrett, CEO at Twelve40. He took time to provide some really insightful answers to our questions. He talks about his professional journey to the top of a major company, about the challenges and opportunities he faced during the impressive growth of Twelve40, and the company’s well-thought-out growth strategy.

He also introduces some of the latest offerings from Twelve40 and explains how the company is seamlessly incorporating new technologies into its existing development platform. Read his fascinating  answers below.

To begin with, tell us something about yourself and your career. It’s always nice to hear top-class professionals say a few words about themselves for our audience.

Andy: I have spent a great deal of my career in the technology and iGaming sectors, having held senior board positions at both Digital Jersey and Foreshore. Across those positions I have held responsibility for overseeing both product portfolios and strategic growth objectives. I also co-founded a successful big data business that is now headquartered in Scotland, alongside co-founding a fintech business that I have since exited.

My experiences in building both robust and scalable technology and working on a cross-jurisdictional basis have transferred well into the iGaming sector, and I’m looking forward to continuing to grow Twelve40 after a whirlwind first couple of years!

You became the CEO of Twelve40 after its merger with Code Collective about two years ago. Prior to that, Twelve40 became the first to get a remote gambling operator’s license from Jersey. What were your immediate challenges when taking charge of managing employees from two diverse work cultures at a moment of huge responsibility?

Andy: Having successfully undertaken the launch of Jersey’s iGaming proposition through Digital Jersey, the merger of Twelve40 and Code Collective was a crucial milestone in securing Jersey’s digital vision, bringing together an experienced and highly capable team with global export prospects and strong ambition.

There is of course always a challenge when it comes to bringing together two teams of people new to each other following any merger, but it is a hurdle that as a combined business we cleared with ease through our shared desire to deliver the highest quality lottery and iGaming experiences.

In two years’ time, Twelve40 has grown by making a string of integrations like Spiffx, VSoftCo and Wazdan. Can you shed more light on how the integrations have added value to Twelve40?

Andy: We are always looking to add value to the services that we offer to our clients through our platform, and being able to offer the best content across a wide range of verticals is core to that approach. Boosting our sporting profile through integrating Spiffx sports-betting games and VSoftCo virtuals has enhanced our multi-vertical approach, while we were proud to elevate our services by bringing on board Wazdan’s premium collection of top-performing slot titles.

The proposition here is a simple one – the more varied and high-quality content that we can offer to our clients, the more attractive our platform and technology is to potential partners. We have witnessed a great deal of interest in our services resulting from these integrations, and will continue to work with the iGaming’s top-tier providers to find the right products to complement our in-house offering.

One of the remarkable features of Twelve40’s growth has been its solid presence as an online lottery platform and game provider in Africa, Asia and Latin America. Was it a conscious decision to explore markets beyond Europe?

Andy: We provide our white label platform services to a range of clients in markets across the globe, including powering Africa’s largest jackpot through Afromillionslotto. While our robust, secure and scalable lottery infrastructure is more than capable of meeting the requirements of any global market, we do have a defined emerging market focus as part of our overall growth strategy. Lottery systems in such markets have tended to be built on outdated legacy technology, lacking in the flexibility required to meet the demands of the modern player. The ease and speed with which we are able to deploy our solutions empowers our partners to deliver true speed to market, while also providing them with the freedom they require to focus on their brand and market positioning.

At Twelve40, we offer a wide range of lottery solutions capable of satisfying a range of varied market demands. We offer both primary lottery services whereby we provide the RNG and related game systems, as well as secondary lottery services utilising another lottery’s numbers, such as the German national lottery. Our lottery messenger can provide tickets from global lotteries, allowing us to service the requirements of operators in markets all over the world, complemented by our thriving range of instant win games.

Twelve40 offers white label online lottery platforms, slot games and lotto solutions. How do you see blockchain technology and artificial intelligence changing the way online lottery being operated?

Andy: There is no doubting the influence that the current pace of change is having on all technological industries, and iGaming is certainly no different. AI can elevate a traditional gaming platform in a variety of ways, and innovative providers are already taking advantage. By way of example, smartly-deployed AI solutions assist in getting to know your customer-base, allowing for predictive analytics, leading to better corporate decision making and more efficient use of targeted marketing.

Furthermore, at Twelve40 we have moved quickly in recognising the potential of blockchain to shake-up the iGaming space, and we supply the all-new platform and certified back-end technology for the Wild Crypto gaming platform, launching in February 2018 following a successful token sale. The platform has been built from the ground up in order to best deliver an engaging crypto gaming experience, and as such is designed for 18 decimal places where traditional platforms only support two.

We place a great deal of emphasis on remaining ahead of the curve, and will continue to do so as we move forward to realise our strategic growth ambitions.

It has been reported that Twelve40 is going to introduce an instant win game with the Football World Cup theme. Have you launched it? What are your other immediate launch plans?

Andy: We have indeed. We recently launched Lucky Shootout, an instant win game released with the World Cup in mind and an innovative feature set that we are confident will see it lay claim to enduring popularity long after the tournament draws to a close. Taking the form of a penalty shootout, Lucky Shootout gives players the opportunity to select their favourite teams and challenge a goalkeeper in the ultimate test of nerves. We put a lot of work into making sure players could engage with the experience through the emoting of the goalkeeper, a colourful character with both the agility to pull off a great save and the attitude to let the player know they were fortunate to score.

The game is scalable and customisable to the requirements of individual operators and jurisdictions, and its innovative feature set will see its popularity continue to endure.

We already offer a diverse range of expertly-constructed instant win games such as Pumpkin Master and Money Tree, and have also recently added Pirates Gone Wild, a swashbuckling adventure that sees players match a variety of nautical symbols to uncover buried treasure.

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

The post BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4 appeared first on European Gaming Industry News.

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Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

The post Expanse Studios Launches in Bulgaria with Inbet appeared first on European Gaming Industry News.

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Week 17/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

The post Week 17/2024 slot games releases appeared first on European Gaming Industry News.

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