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Exclusive Interview with Andy Jarrett, CEO of Twelve40

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We have had an email interview with Andy Jarrett, CEO at Twelve40. He took time to provide some really insightful answers to our questions. He talks about his professional journey to the top of a major company, about the challenges and opportunities he faced during the impressive growth of Twelve40, and the company’s well-thought-out growth strategy.

He also introduces some of the latest offerings from Twelve40 and explains how the company is seamlessly incorporating new technologies into its existing development platform. Read his fascinating  answers below.

To begin with, tell us something about yourself and your career. It’s always nice to hear top-class professionals say a few words about themselves for our audience.

Andy: I have spent a great deal of my career in the technology and iGaming sectors, having held senior board positions at both Digital Jersey and Foreshore. Across those positions I have held responsibility for overseeing both product portfolios and strategic growth objectives. I also co-founded a successful big data business that is now headquartered in Scotland, alongside co-founding a fintech business that I have since exited.

My experiences in building both robust and scalable technology and working on a cross-jurisdictional basis have transferred well into the iGaming sector, and I’m looking forward to continuing to grow Twelve40 after a whirlwind first couple of years!

You became the CEO of Twelve40 after its merger with Code Collective about two years ago. Prior to that, Twelve40 became the first to get a remote gambling operator’s license from Jersey. What were your immediate challenges when taking charge of managing employees from two diverse work cultures at a moment of huge responsibility?

Andy: Having successfully undertaken the launch of Jersey’s iGaming proposition through Digital Jersey, the merger of Twelve40 and Code Collective was a crucial milestone in securing Jersey’s digital vision, bringing together an experienced and highly capable team with global export prospects and strong ambition.

There is of course always a challenge when it comes to bringing together two teams of people new to each other following any merger, but it is a hurdle that as a combined business we cleared with ease through our shared desire to deliver the highest quality lottery and iGaming experiences.

In two years’ time, Twelve40 has grown by making a string of integrations like Spiffx, VSoftCo and Wazdan. Can you shed more light on how the integrations have added value to Twelve40?

Andy: We are always looking to add value to the services that we offer to our clients through our platform, and being able to offer the best content across a wide range of verticals is core to that approach. Boosting our sporting profile through integrating Spiffx sports-betting games and VSoftCo virtuals has enhanced our multi-vertical approach, while we were proud to elevate our services by bringing on board Wazdan’s premium collection of top-performing slot titles.

The proposition here is a simple one – the more varied and high-quality content that we can offer to our clients, the more attractive our platform and technology is to potential partners. We have witnessed a great deal of interest in our services resulting from these integrations, and will continue to work with the iGaming’s top-tier providers to find the right products to complement our in-house offering.

One of the remarkable features of Twelve40’s growth has been its solid presence as an online lottery platform and game provider in Africa, Asia and Latin America. Was it a conscious decision to explore markets beyond Europe?

Andy: We provide our white label platform services to a range of clients in markets across the globe, including powering Africa’s largest jackpot through Afromillionslotto. While our robust, secure and scalable lottery infrastructure is more than capable of meeting the requirements of any global market, we do have a defined emerging market focus as part of our overall growth strategy. Lottery systems in such markets have tended to be built on outdated legacy technology, lacking in the flexibility required to meet the demands of the modern player. The ease and speed with which we are able to deploy our solutions empowers our partners to deliver true speed to market, while also providing them with the freedom they require to focus on their brand and market positioning.

At Twelve40, we offer a wide range of lottery solutions capable of satisfying a range of varied market demands. We offer both primary lottery services whereby we provide the RNG and related game systems, as well as secondary lottery services utilising another lottery’s numbers, such as the German national lottery. Our lottery messenger can provide tickets from global lotteries, allowing us to service the requirements of operators in markets all over the world, complemented by our thriving range of instant win games.

Twelve40 offers white label online lottery platforms, slot games and lotto solutions. How do you see blockchain technology and artificial intelligence changing the way online lottery being operated?

Andy: There is no doubting the influence that the current pace of change is having on all technological industries, and iGaming is certainly no different. AI can elevate a traditional gaming platform in a variety of ways, and innovative providers are already taking advantage. By way of example, smartly-deployed AI solutions assist in getting to know your customer-base, allowing for predictive analytics, leading to better corporate decision making and more efficient use of targeted marketing.

Furthermore, at Twelve40 we have moved quickly in recognising the potential of blockchain to shake-up the iGaming space, and we supply the all-new platform and certified back-end technology for the Wild Crypto gaming platform, launching in February 2018 following a successful token sale. The platform has been built from the ground up in order to best deliver an engaging crypto gaming experience, and as such is designed for 18 decimal places where traditional platforms only support two.

We place a great deal of emphasis on remaining ahead of the curve, and will continue to do so as we move forward to realise our strategic growth ambitions.

It has been reported that Twelve40 is going to introduce an instant win game with the Football World Cup theme. Have you launched it? What are your other immediate launch plans?

Andy: We have indeed. We recently launched Lucky Shootout, an instant win game released with the World Cup in mind and an innovative feature set that we are confident will see it lay claim to enduring popularity long after the tournament draws to a close. Taking the form of a penalty shootout, Lucky Shootout gives players the opportunity to select their favourite teams and challenge a goalkeeper in the ultimate test of nerves. We put a lot of work into making sure players could engage with the experience through the emoting of the goalkeeper, a colourful character with both the agility to pull off a great save and the attitude to let the player know they were fortunate to score.

The game is scalable and customisable to the requirements of individual operators and jurisdictions, and its innovative feature set will see its popularity continue to endure.

We already offer a diverse range of expertly-constructed instant win games such as Pumpkin Master and Money Tree, and have also recently added Pirates Gone Wild, a swashbuckling adventure that sees players match a variety of nautical symbols to uncover buried treasure.

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Relax Gaming Announces Appointment of Nadiya Attard as Director of Sales

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Relax Gaming, iGaming aggregator and supplier of unique content, has appointed Nadiya Attard as Director of Sales to push forward on its global expansion strategy and realise new growth opportunities.

Assuming the position on 30th March, Attard brings over 15 years of B2B and B2C online gaming experience to the company, having held several senior positions at NetEnt, which she joined in 2013 after five years with Betfair, as well as Pari Match, Marathonbet, and Microgaming.

During her tenure as Director of Business Development at the casino games supplier, Attard was a driving force behind its sales department, having played an instrumental part in its commercial success and global expansion into new and regulated markets.

She joins Relax Gaming at an exciting time in its business journey after the company has significantly expanded its geographical reach this year and grown its portfolio with the addition of several tier one operators and reputable platform providers.

Daniel Eskola, CCO at Relax Gaming, said: “Nadiya’s track record for delivering results and going above and beyond targets is admirable. We are thrilled that she is joining the Relax team and are positive that with her ability to develop long-lasting business relationships she will further the company’s success and make a huge contribution to our future growth. 

Nadiya Attard, Director of Sales, said: “Relax Gaming’s reputation for being a forward-thinking, progressive company makes it a fantastic business to be a part of and I’m looking forward to working with some of the most innovative thinkers in the industry. Relax is already growing rapidly so now is the perfect time for me to help accelerate its success.

“I feel motivated by the opportunities and challenges that lay ahead, and together with all the team I’m convinced that we can transform possibilities into realities. When a product and company’s reputation is this strong, it is a pleasure to be a part of.”

Relax Gaming provides its partners with a selection of over 1000 premium casino games, including high-quality aggregated content from selected Powered By and Silver Bullet studios along with its innovative proprietary products.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming Announces Appointment of Nadiya Attard as Director of Sales

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BF Games strikes deal with Dench eSolutions

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Supplier extends distribution network with new partnership

BF Games, the dynamic games development studio, has signed a deal to launch its collection of premium slots onto Dench eSolutions’ platform.

The agreement will give Dench’s operator partners access to the supplier’s quality portfolio of over 50 slot games, including its best-performing titles such as Book of GodsStunning HotBonnie & Clyde and Aztec Adventure, as well as all future releases.

The strategic partnership will serve as a boost to BF Games as the supplier looks to further extend its market reach and will significantly enhance Dench’s content library with a wide range of both classic and innovative games.

The Dench Core iGaming platform features over 1,000 casino titles from over 15 premium providers and is available to operators in several jurisdictions.

Claudia Melcaru, Head of Business Development at BF Gamessaid: “Our distribution partnership with Dench allows us to further grow our reach to new operators in new regions and builds on the momentum BF Games has gained over the last few months and we look forward to a successful collaboration.”

Dobromir Mitev, CEO of Dench eSolution, said: “BF Games offers a wide and diverse portfolio of high-quality titles which appeal to all player types and we are thrilled to add them to our list of partners.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BF Games strikes deal with Dench eSolutions

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ORYX Gaming extends Favbet deal to Romania and other regulated markets

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oryx-favbet ORYX Gaming extends Favbet deal to Romania and other regulated markets
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ORYX Gaming, a Bragg Gaming Group company, has extended its partnership with Favbet following the successful launch of ORYX Hub with the operator’s new online casino brand in Croatia.

The strengthened collaboration will see the operator take on ORYX’s extensive proprietary and third-party content portfolio in Romania and several other regulated markets where it is active.

Favbet will gain full access to ORYX Hub’s extensive library of 8,000+ casino games from 80+ providers, which will provide it with market-specific gaming content, via a single integration.

As well as using ORYX Hub as their primary source of content, Favbet also plans to make use of ORYX Hub data analytics and player engagement tools.

The integration with Favbet has been facilitated via Betinvest, the software supplier which supports the online casino’s regional branches.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and is compliant, certified or approved in 14 other major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Strengthening our partnership with Favbet bolsters our position as a leading content supplier in the region as well as across a range of strategic markets and we are positive our products will perform well throughout the operator’s network.”

Oleksandr Kachur, Product Manager, at Favbet, said: “Following the strong start of our partnership in Croatia we were eager to provide customers in all markets in which we operate with access to the leading games which ORYX provides.

“With the added benefit of ORYX Hub’s marketing tools and features, we hope to further grow our loyal customer base in Romania, which is one of our key markets, and look forward to achieving equal results across our other international operations.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ORYX Gaming extends Favbet deal to Romania and other regulated markets

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