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Below-par performance by Melco’s Cyprus casino

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Melco International Development started a temporary Cyprus casino last week. However, it is so far performing “below expectations,” according to its property president.

Around 2000 customers visited the facility per day during the first week. There have been 7000 unique visitors so far, and about 4000 users joined the casino’s reward club. Bulk of the visitors were local residents, with Greece, Ukraine and Russia providing the most foreign guests.

But Craig Ballantyne, president of the Cyprus Casino aka C2, told the Cyprus Mail that, while the launch had been “a real rollercoaster ride,” the reaction had been “below expectations.” Ballantyne referenced the roughly 30 casinos in the Turkish-controlled northern half of Cyprus, saying “we’re not the only game in town.”

Ballantyne added that those northern casinos had an operational advantage over C2 because their comparatively lax regulatory oversight meant they could “give everything free” to customers, including alcohol, tobacco, “just about everything and anything … it’s not a level playing field.”

Ballantyne said Melco was discussing potential remedies with Cypriot regulators, including relaxing rules that prevent C2 from promoting gambling as a potential source of financial gain. Ballantyne noted that it was somewhat “discriminatory” that the lottery operations of the OPAP monopoly were allowed to hype multi-million euro jackpots “on every shop window in every street and every corner.”

So far, Ballantyne said C2’s slot machines were proving the most popular form of gambling with local punters, although the roulette, blackjack, poker and Russian poker tables were also doing well. However, Ballantyne said the property may “swap around” some tables, including adding some high-end baccarat, based on customer feedback.

Melco Int’l broke ground last month on its permanent €550m City of Dreams Mediterranean integrated resort, which is projected to open its first phase by 2021. Melco’s deal with the Republic of Cyprus allows it to open multiple ‘satellite’ slots-only facilities in addition to the C2 venue while its main venue is under construction.

Source: CalvinAyre.com

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arrow&Square offers COVID 19 advice for iGaming B2B comms

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ArrowSquare-Malta Arrow&Square offers COVID 19 advice for iGaming B2B comms
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PR & content consultancy launches in Malta for iGaming sector

Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.

Jools Moore, director at Arrow&Square, commented, “Notwithstanding the global health crisis, this is a tricky time for businesses everywhere, but the show must go on.  We’re keen to support the iGaming community, and offering some free advice is a great way to introduce ourselves, no strings attached. In the short term we all have to adapt marketing strategies to this ‘new normal’, with no end in sight for the current disruption.”

Any companies interested in discussing their marketing communications in 2020 should visit www.arrowandsquare.com to get in touch with the team for a complimentary review.

With COVID-19 disrupting various marketing activities in the iGaming sector, the events calendar has been particularly hard hit. Both marketing and commercial teams now need to adjust their approach to communications to offset the loss of the global events roster.

Industry events have traditionally provided a platform for networking, sharing new products and services, key messaging, thought leadership, branding and more.  With the postponement of these staples in the industry calendar, marketers will need to refocus their efforts with comms and content activity to take on more heavy lifting when it comes to B2B marketing.

Moore has provided comms and content services for the iGaming sector since 2004, most recently as Comms and Publishing director for SiGMA Group, the Malta-based events company.

He added, “During this testing period, Arrow&Square will offer free counsel to iGaming companies concerned about losing share of voice while the world locks down to prevent further spread.   We’ll audit your social media presence, suggest new ways to use content marketing to connect new leads and business connections, and advise on how to approach B2B communications with trade media.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Arrow&Square offers COVID 19 advice for iGaming B2B comms

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R. Franco donates an initial 13,000 masks in Spain’s fight against Covid-19

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Legendary Spanish gaming provider plays its part during testing times

The R. Franco Group, Spain’s most established gaming company, has made an initial donation of 13,000 reusable masks across Spain as part of the nation’s ongoing fight against Covid-19.

Donations are planned across the temporary hospital currently opened at IFEMA, Madrid’s equivalent to Excel London, to the Military Emergencies Unit, which is a branch of the Spanish army, as well as several units of the police and residences for elderly people.

As a key stakeholder in the nation’s future, the R. Franco Group wishes to contribute to the support of its country in these unprecedented circumstances.

Instrumental to the nation’s economy for over half a century, the donation is part of the group’s wider mission of sharing its message of solidarity and hope to customers, suppliers, operators and the Spanish people during these tough times.

Commenting on the ongoing battle in Spain against COVID-19, Jesus Franco, President of the R. Franco Group said: “Never has it been more important for us as an industry to step up and help our country and people through these difficult and painful weeks.

“As the pandemic continues to hit companies, families and communities across Spain, the R. Franco Group is here to do all we can to contribute and show our solidarity across all sectors. With more donations set to follow, we offer our support with the confidence that we will all come out of this together stronger than before.”

To ensure the safeguarding of the health and wellbeing of each of its teams across its global operations, the R. Franco Group immediately enacted its contingency plans several weeks ago to ensure its network can work fully remotely for as long as the ongoing crisis continues.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: R. Franco donates an initial 13,000 masks in Spain’s fight against Covid-19

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Playson secures content distribution deal with Twin Casino

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playson-twin Playson secures content distribution deal with Twin Casino
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Slot developer further extends its European reach

Casino software provider Playson has signed an agreement with online operator Twin Casino to supply its portfolio of games in a move that expands the developer’s European footprint.

The deal will allow the MGA-licensed operator to significantly expand and diversify its offering with the addition of Playson’s games, which are proven to engage with players worldwide.

Playson’s immersive slot catalogue, including popular titles Vikings Fortune: Hold and Win and Solar Queen, its Timeless Fruit Slots portfolio, and the newly launched Funky Fruits series, will soon be made available to Twin Casino’s player base.

The new partnership reinforces Playson’s ever-growing presence in Europe, with Twin Casino set to roll out Playson’s content across the continent, including Sweden, where the developer already holds a strong position within the regulated market.

Blanka Homor, Sales Director at Playson, said: “We are delighted to sign with Twin Casino as the company’s influence in the Swedish market fits well with our ambitious expansion plans.

“We look forward to starting work with the company in what will undoubtedly be a highly productive professional relationship. With important market entries and a plethora of fresh content in the pipeline, we are excited about the year ahead.”

Kasper Bach, Head of Casino at Twin Casino, said: “Playson’s highly entertaining slot titles are a consistent player favourite, and the company’s track-record of producing premium quality content speaks for itself.

“We are therefore thrilled to partner with Playson and have no doubt that the supplier’s engaging slots will be a major hit with our users going forward.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson secures content distribution deal with Twin Casino

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