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Politicians stall poker liquidity sharing in Italy

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Whilst sports betting thrives in Italy, shared online poker liquidity is set to be delayed due to unfounded money laundering rumors.

 

The shared online poker liquidity agreement between France, Portugal, Spain and Italy could’ve hit a slump due to some politicians’ unfounded concern on international money laundering. Liquidity sharing could be delayed in Italy for at least a year, news outlet Agipro reported, since there have been significant opposition to the current terms.

According to local media, several local operators have voiced their concerns about potential benefits that their international counterparts, operating in every market, could eventually get. For instance, PokerStars got 43 percent of the January-November poker stake (US$75 million) while Italian companies only got 7,6 percent (Lottomatica) and 7,5 percent (SKS365).

Meanwhile, the Italian sports betting market recorded a total revenue (both retail and online) of US$172.99 million during November, reaching a 78,2 percent increase in comparison from the same month in 2016. The online segment contributed with US$71.7 million (89 percent over 2016’s figures) and a US$594.7 million turnover.

Bet365 led the way and recorded 28.6 percent of the total online turnover and 16.8 percent of revenue. Planetwind365, owned by SKS365, came way behind and reached just 9.7 percent of turnover and 13.3 percent of revenue.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

EEG iGaming Directory

Yggdrasil partners with Snaitech

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Yggdrasil Gaming has further extended its reach in Italy with a deal to provide content to leading Italian gaming operator Snaitech.

 

The agreement will give Snaitech, leader in betting retail, access to award-winning Yggdrasil titles certified under Italian regulations. Snaitech will receive Yggdrasil’s collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™, enabling the operator to increase and complete its online casino offer.

Yggdrasil CEO Fredrik Elmqvist, said: “To agree a deal with Snaitech, one of the most respected names in European gaming, shows that our approach is being welcomed by both operators and players in Italy.

This partnership with Snaitech is the latest step in Yggdrasil’s ambitious plans for the Italian market.

Snaitech CEO Fabio Schiavolin said: “We always work to offer our customers the best selection of content available. So it is with great pleasure that we are able to add Yggdrasil games to our offering. The new titles, the promotional infrastructure and above all the smart approach of Yggdrasil team, will add a further innovative boost to provide a complete, safe, engaging and entertaining gaming experience to our customers.

Yggdrasil plans to have more than 30 games certified for the Italian market during 2018.

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EEG iGaming Directory

Yggdrasil continues Italian expansion with Eurobet

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Yggdrasil Gaming has expanded its presence in Italy after partnering with Eurobet.it, one of the market’s biggest operators.

 

Under the terms of the deal, Eurobet.it will gain access to Yggdrasil games that are certified under Italian regulations.

The operator will also receive Yggdrasil’s collection of in-game promotional tools, BOOST, and social sharing tool BRAG.

The deal comes at the end of a year which started with Yggdrasil unveiling an ambitious plan for growth in Italy.

Yggdrasil chief executive Fredrik Elmqvist said: “Yggdrasil continues to make significant progress in Italy, and this deal with Eurobet.it positions us well to reach even more customers in the exciting Italian market.

We made a strategic commitment to grow our footprint in Italy, and partnering with respected operators such as Eurobet.it is a crucial part of this process.

Eurobet.it said it was keen to work with Yggdrasil as soon as it announced its plans to move into the Italian market.

Eurobet.it head of gaming Alfredo Melloni said: “We are always looking to strengthen our content portfolio, so we were thrilled when Yggdrasil entered the Italian market and are even more delighted to bring their games to our customers.

We have a strong focus on innovation, so a partnership with Yggdrasil is a perfect fit, and we look forward to building a strong relationship with the team going forward.”

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EEG iGaming Directory

SportPesa partners Microgame ahead of Italy launch

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SportPesa is to join forces with Microgame to support its expansion into the Italian market.

 

Under the agreement, Microgame will work with SportPesa to launch an online sportsbook and casino in Italy, with plans in place to also offer online poker, virtual games, table games and bingo products to punters in the country.

SportPesa will support these Italian-facing products with its proprietary games, with Microgame technical staff to work alongside the SportPesa development team to handle the integration process.

We’re delighted to be teaming up with Microgame to create a best-in-class gaming experience for the Italian market; we have quickly developed a strong understanding and working relationship with our new partners and we believe that together we will soon be recognised as industry leaders in Italy,SportPesa country manager Luca Magnano said.

Marco Castaldo, chief executive of Microgame, added: “We are extremely proud to have been chosen outsourcing partner by a successful international group such as SportPesa for its launch in Italy.

We are confident about the great potential of this project and will deploy all the resources necessary to ensure its success.

The agreement comes after Microgame also recently secured a reseller deal with Microgaming-powered Prima Networks.

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