Our colleague, Szaló Réka caught up with Yancy Cottrill (General Counsel for NSoft) for another EEG exclusive interview.
Yancy Cottrill is the Managing Director of Business Operations at NSoft, located in Mostar, Bosnia and Herzegovina. He received his LL.M in International Business Law from Central European University. Yancy, an American attorney licensed to practice law in the states of New York and North Dakota, oversees the legal department. He advises the management on legal issues and changes in legislation across all markets where NSoft is doing business. Prior to joining NSoft, Yancy served as a staff attorney to the Congress of the Federated States of Micronesia, where he drafted legislation on a regular basis. Albeit his time on the islands, he has lived and worked primarily in post-communist emerging markets for the past 12 years.
We are grateful for your generosity to answer our questions. First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.
Cottrill: My name is Yancy Cottrill. I am a General Counsel for NSoft, previously I was the Managing Director of Business Operations. I am an attorney licensed in the US states of New York and North Dakota. I have spent five of the past six years living and working in foreign countries. I came to NSoft in July of last year after spending two years in the Federated States of Micronesia (FSM) where I was the staff attorney for the Congress of the FSM.
I was recruited to come to NSoft by our CEO, Stjepko Cordas, whom I met at Central European University in Budapest. I visited Mostar and NSoft and was impressed with the city and the company. I decided to accept a position in the software gaming industry as I have always been a sports fan and interested in gaming culture. This position allows be to combine my abilities as a lawyer with my love of sports to benefit and grow the company.
NSoft is one of the top providers of innovative products for gaming industry. This company is among top five fastest growing tech companies in Central Europe. Please speak about the strong points, values of the company that led to this great success.
Cottrill: NSoft has its employees at the forefront of what it does and encourages employees to grow personally and professionally. The everyday work culture at NSoft is the magic behind its success as we have been successful in attracting some of best talent in the region and abroad. NSoft provides its employees with the flexibility to schedule their own workday and provides spaces for them to relax and play pool, ping pong, fussball, or just grab a coffee. This environment has produced talent that has been able to keep up with the demands of the industry while bring new innovations to the market.
Nsoft’s virtual betting products are acknowledged products in the industry and the virtual games this company offers provide bettors with realistic betting experience. Please inform us on these services and products. Which are the most successful ones?
Cottrill: Lucky Six is our most popular and successful game. It is draw based game where numbers are drawn from the drum. It is founded on the concept of the classic virtual game where person gets the chance to pick random numbers or even colors, and follow live draw every five minutes. Due to its vibrant design and top-notch backend infrastructure, Lucky Six soon became our customers’ favorite and a proven profit generator. Read more here: https://www.nsoft.com/draw-based-games/lucky-six/
Besides Lucky Six, we have a new game, Next Six, which is the only live betting on a draw based game that is on the market. It has been well received and our clients are pleased with its ability to produce profits. The game allows players to have the chance to bet which numbers will be drawn from the drum throughout the whole round. Although it is based on classic virtual games, placing bets all the time, gives Next Six characteristics of live betting making it extremely fast paced. Read more here: https://www.nsoft.com/draw-based-games/next-six/
Finally, our MTS Live Betting options are growing in popularity. Betradar supplies MTS Live Betting with the best sports data feed in the world, giving our clients reliability and proven profit generating results. The odds are automatically adapted to a particular situation of the event, which allows in-play betting until the very last second. Additionally, our live sports betting platform covers 18 different sports and includes 18.000 live matches and 500+ unique markets per month. Read more here: https://www.nsoft.com/sportsbook-software/live-betting/
Will you please tell our readers what role you undertake in the company’s life? What are your tasks and responsibilities?
Cottrill: For the past year, I was the Managing Director of Business Operations. In that role, I oversaw the daily operations of the legal, finance, human resource, and compliance teams. Recently, we have begun a restructuring plan that eliminated the Business Operations Unit. I am now acting as a General Counsel. In this role, I and another attorney from the US are working on projects that will ensure growth for the company for years to come. I report directly to the CEO and advise the company on various legal matters that arise. While my role has changed, my motivation to help the company continue to grow has remained the same.
Which were the most difficult periods in your career at NSoft and what do you consider your personal success?
Cottrill: I do not see any periods of time here at NSoft as difficult. I have embraced the challenges and took them as opportunities to learn. As far as successes, I believe the ability for the company to be in a position to restructure and eliminate a need for the Business Operations is a personal success. I am happy to come to work every day and share an American perspective while having an opportunity to learning from my colleagues.
The company has been growing in amazing pace, but to continue this process it needs a clear vision and plans for the future. Which are these plans?
Cottrill: NSoft’s growth plans remain consistent. We are going to continue to innovate, focus on customer service, and bring quality games to the market.
What is your personal opinion about gambling industry in general in Europe or in the countries you know better?
Cottrill: As everyone knows the gambling industry’s growth is determined upon the moral acceptance of gambling in society. Currently, we are seeing many of the traditional societal objections to gambling eroding and it is much more accepted by society as a whole. This is a very dynamic time for the industry and as a US citizen, I am paying close attention to the two New Jersey sports betting cases that the US Supreme Court has agreed to hear. The outcome of those cases could drastically change how the industry is allowed to operate in the US and open up numerous opportunities that have been dormant.
If you could change anything in the world of gambling what would that be?
Cottrill: I would like to see an effort to adopt business friendly legislation by countries in relation to gambling that will allow for the operators and governments to profit without the burdensome bureaucracy that can be present.
Who is your favorite actor or actress?
Cottrill: Coolio, he was fantastic in Pterodactyl.
Where would you travel the most in Central Europe?
Cottrill: Belarus, I have always wanted to visit Minsk.
Which are those places in Central Europe that you are not interested in and you would not like to visit them?
Cottrill: I like to travel and learn about cultures that I did not study in school. There is not a single country in Central Europe that I do not want to see.
NSoft amongst seven fastest growing companies in Central Europe
NSoft claimed 7th place in Deloitte’s competition with its four years growth rate of 1990%.
Entering Deloitte’s top 10 companies is already an achievement but NSoft prides itself for remaining in top 10 for the second year in a row. With once again being the only company from Bosnia and Herzegovina to enter this competition, NSoft confirms that its impact spreads beyond local boundaries. NSoft claimed 7th place in Deloitte’s competition with its four years growth rate of 1990%. Entering Deloitte’s top 10 companies is already an achievement but NSoft prides itself for remaining in top 10 for the second year in a row. With once again being the only company from Bosnia and Herzegovina to enter this competition, NSoft confirms that its impact spreads beyond local boundaries.
The Technology Fast 50 award winners for 2017 are determined based on the revenue growth over four years (2013 to 2016).
Eligibility criteria for Fast 50 that NSoft had to meet:
1. Develops a technology related product or service that contributes to a significant portion of the company’s operating revenues.
2. Devote a significant portion of revenues to research and development of technology.
3. Operating revenues of at least €50,000 in each of the past 4 years. Exchange rates are based on annual average given by the central bank of the company’s respective national currency.
4. Be in business for a minimum of 4 years.
5. Ownership structure that excludes majority-owned subsidiaries of strategic entities.
6. Be headquartered within one of the following Central European countries: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, or Slovenia.
“Being recognized as a Technology Fast 50 winner provides increased visibility, brand recognition, and growth opportunities to these fast growing companies,” said Alastair Teare, CEO Deloitte Central Europe.
NSOFT HAS PARTICIPATED AT TABLEAU REGIONAL CONFERENCE
NSoft has participated at Tableau Regional Conference in Zagreb, the event that gathered the most important companies from the region to present their use cases. As the only invitee from Bosnia and Herzegovina, NSoft demonstrated its analytical methods as well as data visualization.
The Tableau software is used by 90% of Fortune 500 companies and is a number one software in analytics and data visualization. NSoft Business Analytics team has created an interesting Viz in order to present the company’s main strengths, NSoft’s employees, customers and products. This amazing visualisation can be checked at the following link: https://public.tableau.com/profile/nsoft#!/vizhome/shared/QMHKSRGXQ.
Considering that NSoft offers turnkey solution for betting industry, the usage of advanced analytics is of outmost importance since it enables the continuous growth together with customers.
Apart from offering excellent products NSoft provides its customers with constant support through the business intelligence enabling up to date analytics and product supervision leading them through the process of data interpretation.
NSoft – No1 revenue generator in IT sector in Bosnia and Herzegovina
NSoft has been awarded the most successful company in IT sector according to the results of business activities in 2016.
On September 20, 2017 gala dinner was held in Sarajevo to celebrate the 30th anniversary of “100 biggest companies in BiH” awards and in order to award the best economic entities in 2016.
“100 biggest companies in BiH” is the only project of this kind at Bosnia and Herzegovina level, it has credibility and is accepted by business stakeholders. The ranking is generated objectively and on the basis of indicators provided by the company: the total income, net benefit generated, exports and investments.
By claiming this award NSoft has been positioned as the leader in IT sector in Bosnia and Herzegovina, having surpassed some foreign companies. In the category of large companies NSoft has claimed 93rd place.
NSoft prides itself on having state of the art product portfolio highly recognized on the market and is devoted to creating a business environment that will maximize its customers’ sales opportunities.
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