We have the honour of presenting you our interview with one of the industry’s internationally known reporter, Rebecca Liggero of CalvinAyre.com.
The interview’s focus is to bring you closer to the industry and maybe learn some new things about how to maximize your experience at conferences. And what greater time to ask Becky about these things, than the one when she is actually preparing for one of the greatest igaming events on the planet, the iGaming Super Show which is held in Amsterdam next week between 23rd and 26th of June.
The interview is going to include some never heard infos about Rebecca and some healthy diet and lifestyle tips, so here goes:
Firstly we would like to thank you for this opportunity, we are really interested and I’m sure that all our readers are going to read this with huge interest.
- Name: Becky Liggero
- Age: 36
- Hometown: Wellesley, Massachusetts (Boston)
- Living in: Blackheath, UK (London)
- Favorite Food: Wood Fired Buffalo Mozzarella Pizza
- Must Read Book: The Secret
EEG: Tell us a bit about yourself, we want to know who Rebecca really is, who in our opinion is the main person behind CalvinAyre.com. Where were you born? How did you find this industry?
Becky: I was born in Wellesley, Massachusetts, a beautiful suburb about 10 miles outside of Boston. My Mom and Dad are still living in the same home I grew up in and I would describe them both as my hero. I have one younger sister and she is my best friend, although the exact opposite of me. My personality is quite extroverted (for those who haven’t noticed) and I absolutely love spending time with people, I have the best job in the world, I am passionate about exercising, spending time outdoors, going to the beach, eating at nice restaurants and indulging in a fine bottle of red from time to time.
I was lucky enough to literally stumble across this industry after graduating from University and then living in Washington D.C. for four years, I was looking for jobs in the Boston area in late 2004/early 2005 and came across an opening in the Boston Globe for an “online account manager” role at an internet company. Turns out this internet company was Casino City and I loved the work and fell in love with the industry right from the start. I certainly have Casino City’s CEO Michael Corfman to thank for taking me under his wing and providing me with a strong foundation in iGaming, something I will be forever grateful for.
I remained with Casino City for almost five years, had a brief stint with Everest Poker somewhere in between and began working for Calvin and with the CalvinAyre.com team in August of 2009.
EEG: Since there are not that many companies like yours, where do you think CalvinAyre stands now?
Becky: Its been an incredible journey working for CalvinAyre.com since before the site was even launched until today, honestly the best five plus years of my life so far. We’ve grown from a “tablog” (a cross between a tabloid and a blog) to the most popular source for credible news and event coverage in the iGaming industry and greater gambling industry.
EEG: What are the strong points of CalvinAyre.com?
Becky: I am so proud of the outstanding quality of our news and the talented team of full-time writers we have on board. One writer in particular, Steven Stradbrooke, has an incredible ability to write about a dry topic while adding some humor into the piece – I think it’s this twist of “fun” or delivering news “with an edge” that truly separates us from some of the other industry publications out there.
Our video content is also a strong point. We are lucky to have the resources to send full camera crews to cover major iGaming conferences, awards, parties, poker tournaments, etc, and to have access to our own studios in London and Manila for shooting standalone interviews.
EEG: We have noticed that you attend most of the events and cover as much as possible? How is life with all those travels? Guess you already know the receptionist from the airports and hotels.
Becky: I have always had a passion for travel and have been exploring the world ever since I was a baby, something I have my father to thank for. I have also always had a passion for spending time with interesting people and my travel to different events around the world puts me right in my element. What I find so special about attending these iGaming events is I get to see the same people over and over again, so each event serves as a reunion of sorts and they are so much fun to attend.
However, I do cherish my time at home and I think all my travel helps me appreciate the simple things in life more than I normally would.
EEG: With all that travelling and interviews, you must posses a hidden super power? Would you reveal it to the readers?
Becky: I am actually a complete health nut when it comes to exercise, diet and sleep, especially during conferences. Every morning I run for an hour or use cardio machines in the gym, I eat a huge amount of raw fruit and vegetables daily and I try hard to sleep eight hours per night. Obviously the above doesn’t always happen when traveling, but I do my best. Another trick I have is to limit my alcohol intake at conferences I like to enjoy a few glasses of red but hold off on anything too crazy unless I’m camera-free the next day.
EEG: What can you advise new affiliates that are looking to venture in this great industry?
Becky: It’s all about who you know in the iGaming industry, so my advice would be to attend all the conferences you can and network as much as possible. Yes, its important to know what you are talking about, but building relationships and trust will open a lot of doors in our world.
EEG: What were the bumps in your road when you got started in your career and how did you overcome them?
Becky: Well I had never been in front of a camera until I accepted this job! If you want a good laugh, search for some of our videos from 2009 and you will see a different Becky Liggero…I was so nervous…it took me a solid year until I was somewhat confident in front of camera, but now I love it. All it took was a lot of practice.
EEG: We know you have met many, but who is your favourite celebrity?
Becky: For sure its The Hoff! I had such fun interviewing David Hasselhoff at G2E 2012, in fact I had an entire 30 minutes with him and I couldn’t believe how star struck I was.
EEG: Here is the video interview Becky conducted with David Hasselhoff….
Becky: Oh wow, there have been so many fun experiences…if I had to pick one, I would have to say the CalvinAyre.com “post-apocalyptic” themed launch party during the Prague iGaming Super Show in 2010. That night was unbelievable and does stand out from all the rest.
EEG: If you would just open your Youtube search bar, what would you search for?
Becky: I’m not the biggest fan of surfing YouTube, but I would use it to search for songs and full-length movies…
EEG: Alright, here comes the fun part….favourite food, where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favourite destination around the world.
Becky: My favorite food is wood fired buffalo mozzarella pizza. I would like to travel to Poland, I’ve never been but have heard good things. My favorite destination around the world is New Zealand, I adore that beautiful country and the kiwis are such lovely people.
EEG: Where you wouldn’t want to travel in Eastern Europe?
Becky: I am always up for traveling to new places!
EEG: What is your opinion about EEG(Eastern European Gaming – eegaming.org)?
Becky: I’m grateful EEG provided me with the opportunity to share my story through this interview
EEG: Thank you for this opportunity and have a great one!
PartnerMatrix powers TotoGaming Affiliate Program
EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.
Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.
Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”
Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”
PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.
About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.
SportingTech Partners with Income Access
iGaming software developer to use Income Access’ affiliate platform to enhance client programmes
SportingTech, a Portugal-based supplier of high-end software for online and retail gaming operators, has partnered with Income Access, Paysafe’s marketing technology and services provider. The partnership will see SportingTech leverage Income Access’ tracking and analytics platform in the management of affiliate programmes for its catalogue of operator clients.
Operating in over 15 regulated markets, SportingTech offers a range of products to its iGaming partners, supporting an array of languages, currencies and operational requirements to create tailored solutions to meet client needs. Specialising in iGaming solutions and omni-channel retail, the company boasts a robust sportsbook engine, casino and virtual sports content, customised betting experiences and state-of-the-art in-play software.
Partners of SportingTech also benefit from its trustworthy business intelligence, which helps to manage all operational information through an intuitive analytics tool. With a modular platform approach, effective CRM solution and a payment gateway that provides advanced payment services, SportingTech has established itself as a leader in tailored omni-channel strategies.
The Income Access affiliate platform, which features flexible commission pay-outs, end-to-end tracking and reporting, and a comprehensive digital campaign management tool, will enable SportingTech clients and their respective affiliates to easily identify actionable data to improve player conversions. Winner of eGaming Review’s B2B ‘Affiliate Software’ award four times since 2013, the platform also features advanced ad targeting capabilities based on geo-location and other criteria.
Aposta7 and Betzest are two of the clients currently partnered with SportingTech that will integrate with the Income Access affiliate software. Aposta7 is a sportsbook targeting the Portuguese market, while Betzest, a Malta-licensed sportsbook and casino operator for the Scandinavian market, is set to launch soon and will feature games from leading providers such as NetEnt and Microgaming.
Gonçalo Marcelino, Head of Business Development at SportingTech, said: “SportingTech is dedicated to providing our partners with effective and innovative tools and services to help operators achieve their business goals. Partnering with Income Access takes us one step further to ensure that we meet the affiliate channel and tracking performance expectations of our clients.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We are delighted to be working with SportingTech, a provider of innovative software for gaming operators, and a company which is focused on delivering world-class solutions to its clients. In this day and age, more than ever, innovation around customer experience is a vital factor in attracting and retaining customers. Just like our Income Access team, SportingTech puts customers at the heart of what they do.”
For more information about the partnership and upcoming programme launch, please contact SportingTech.
Consumers expect to place their bets anywhere, at any time of day, from any device, machine or channel. They expect the same experience from one touch-point to another. Today’s gamers are unwittingly omni-channel.
SportingTech offers a high-end software that enables online and retail gaming operators to run their gaming site and completely manage their customer base. A complete suite of products that can be used like a whole platform, or alternatively as single modules to be integrated within existing platforms.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).
EveryMatrix’s Real-time Affiliate and Agent System Gets Access to New Payment Methods
EveryMatrix is happy to announce the integration of PartnerMatrix, our agent and affiliate system, with MoneyMatrix, our payment processing company. This represents another important step in our endeavour for continuous improvement and client satisfaction.
Prior to this integration, affiliates were required to register in our standard gaming platform to access their commissions, operation which sometime imposed restrictions as per compliance requirements. By integrating PartnerMatrix with MoneyMatrix, we now offer affiliates the possibility to withdraw their commissions directly from the PartnerMatrix system interface.
Furthermore, with the new integration coming along, PartnerMatrix provides affiliates access to many payment withdrawal methods available in MoneyMatrix. Since the payment can be decoupled from the platform, this allows clients to have and pay affiliates in countries where player accounts are blocked for legal reasons.
Levon Nikoghosyan, PartnerMatrix CEO said: “Our affiliate system is an ever-evolving solution that is under constant improvement and we are delighted to announce that this integration allows us to provide so many ways for affiliates to withdraw their commissions. After launching real-time data reporting, this is another major step towards providing one of the most powerful affiliate systems in the iGaming market”.
PartnerMatrix is the complete affiliate and agent management system that helps you create, manage, track and analyze your own programs.
“Our affiliate and agent system includes everything you need in order to run a successful performance based marketing campaign.” added Levon.
PartnerMatrix is a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports, and user settings from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions.
From sportsbook and casino solutions to payments and affiliate/agent systems, EveryMatrix offers the full product suite. If you want to boost your product offering you should meet our team at stand B147 at SiGMA in Malta during 22nd – 25th of November.
EveryMatrix is a multi-award winning iGaming software provider delivering a full product suite, including a fully managed sportsbook, the largest casino content aggregator in the world, a newly launched payment processing product, a flexible gaming platform, and a multi-brand affiliate/agent management system.
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