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SportingTech Partners with Income Access

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iGaming software developer to use Income Access’ affiliate platform to enhance client programmes

 

SportingTech, a Portugal-based supplier of high-end software for online and retail gaming operators, has partnered with Income Access, Paysafe’s marketing technology and services provider. The partnership will see SportingTech leverage Income Access’ tracking and analytics platform in the management of affiliate programmes for its catalogue of operator clients.

Operating in over 15 regulated markets, SportingTech offers a range of products to its iGaming partners, supporting an array of languages, currencies and operational requirements to create tailored solutions to meet client needs. Specialising in iGaming solutions and omni-channel retail, the company boasts a robust sportsbook engine, casino and virtual sports content, customised betting experiences and state-of-the-art in-play software.

Partners of SportingTech also benefit from its trustworthy business intelligence, which helps to manage all operational information through an intuitive analytics tool. With a modular platform approach, effective CRM solution and a payment gateway that provides advanced payment services, SportingTech has established itself as a leader in tailored omni-channel strategies.

The Income Access affiliate platform, which features flexible commission pay-outs, end-to-end tracking and reporting, and a comprehensive digital campaign management tool, will enable SportingTech clients and their respective affiliates to easily identify actionable data to improve player conversions. Winner of eGaming Review’s B2B ‘Affiliate Software’ award four times since 2013, the platform also features advanced ad targeting capabilities based on geo-location and other criteria.

Aposta7 and Betzest are two of the clients currently partnered with SportingTech that will integrate with the Income Access affiliate software. Aposta7 is a sportsbook targeting the Portuguese market, while Betzest, a Malta-licensed sportsbook and casino operator for the Scandinavian market, is set to launch soon and will feature games from leading providers such as NetEnt and Microgaming.

Gonçalo Marcelino, Head of Business Development at SportingTech, said: “SportingTech is dedicated to providing our partners with effective and innovative tools and services to help operators achieve their business goals. Partnering with Income Access takes us one step further to ensure that we meet the affiliate channel and tracking performance expectations of our clients.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We are delighted to be working with SportingTech, a provider of innovative software for gaming operators, and a company which is focused on delivering world-class solutions to its clients. In this day and age, more than ever, innovation around customer experience is a vital factor in attracting and retaining customers. Just like our Income Access team, SportingTech puts customers at the heart of what they do.

For more information about the partnership and upcoming programme launch, please contact SportingTech.

 

About SportingTech 
Consumers expect to place their bets anywhere, at any time of day, from any device, machine or channel. They expect the same experience from one touch-point to another. Today’s gamers are unwittingly omni-channel.

SportingTech offers a high-end software that enables online and retail gaming operators to run their gaming site and completely manage their customer base. A complete suite of products that can be used like a whole platform, or alternatively as single modules to be integrated within existing platforms.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

 

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Affiliate Succes

PartnerMatrix powers TotoGaming Affiliate Program

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partnermatrix-totogaming PartnerMatrix powers TotoGaming Affiliate Program

EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.

Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.

Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”

Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”

PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.

About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.

About EveryMatrix:
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.

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EveryMatrix’s Real-time Affiliate and Agent System Gets Access to New Payment Methods

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EveryMatrix is happy to announce the integration of PartnerMatrix, our agent and affiliate system, with MoneyMatrix, our payment processing company. This represents another important step in our endeavour for continuous improvement and client satisfaction.

 

Prior to this integration, affiliates were required to register in our standard gaming platform to access their commissions, operation which sometime imposed restrictions as per compliance requirements. By integrating PartnerMatrix with MoneyMatrix, we now offer affiliates the possibility to withdraw their commissions directly from the PartnerMatrix system interface.

Furthermore, with the new integration coming along, PartnerMatrix provides affiliates access to many payment withdrawal methods available in MoneyMatrix. Since the payment can be decoupled from the platform, this allows clients to have and pay affiliates in countries where player accounts are blocked for legal reasons.

Levon Nikoghosyan, PartnerMatrix CEO said: “Our affiliate system is an ever-evolving solution that is under constant improvement and we are delighted to announce that this integration allows us to provide so many ways for affiliates to withdraw their commissions. After launching real-time data reporting, this is another major step towards providing one of the most powerful affiliate systems in the iGaming market”.

PartnerMatrix is the complete affiliate and agent management system that helps you create, manage, track and analyze your own programs.

Our affiliate and agent system includes everything you need in order to run a successful performance based marketing campaign.” added Levon.

PartnerMatrix is a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports, and user settings from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions.

 

From sportsbook and casino solutions to payments and affiliate/agent systems, EveryMatrix offers the full product suite. If you want to boost your product offering you should meet our team at stand B147 at SiGMA in Malta during 22nd – 25th of November.

 

About EveryMatrix
EveryMatrix is a multi-award winning iGaming software provider delivering a full product suite, including a fully managed sportsbook, the largest casino content aggregator in the world, a newly launched payment processing product, a flexible gaming platform, and a multi-brand affiliate/agent management system.

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LiveLotto® Launches Managed Affiliate Programme with Income Access

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Programme for UK-facing iLottery brand will be managed by Income Access in-house using company software and affiliate network

 

LiveLotto®, the UK-based iLottery operator and subsidiary of Beda Leisure, has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be managed by Income Access’ affiliate management team, which will grow the programme using the company’s affiliate platform and its Income Access Network, iGaming’s longest-serving independent affiliate network.

LiveLotto®, launched in 2015 and licensed by the UK Gambling Commission, offers players a unique low-stakes, quick-win lotto. An iLottery appealing to the digital generation and millennials among other player demographics, the brand’s main online lottery game runs live draws 24 hours-a-day, seven days-a-week, and provides players with the opportunity to win up to £25,000 from wagering only 10p. Additional features include in-play chat, social gaming and community jackpot games.

The site also offers a suite of leading instant-win games. These include Pariplay-powered titles such as Cops and RobbersAtari Asteroids®Mega Love, Cash Cuisine, and Royal Charms. All instant-win titles and the main LiveLotto® game are optimised for play on desktop, iOS and Android devices.

New LiveLotto® players receive 10 free entries when they deposit a minimum of £5, as well as free entry to the brand’s £5,000 jackpot giveaway.

Following the integration of the LiveLotto® affiliate programme with Income Access’ platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013, affiliates will be able to promote this leading iLottery brand. To accompany the programme launch, all new affiliates will receive 50% revenue share for their first three months of promotion, and between 25% and 35% thereafter. There will be no negative carryover and CPA deals are available on request.

Affiliates will also benefit from the programme’s management by Income Access’ team of affiliate managers, who have multiple years’ experience growing iLottery programmes. Through LiveLotto®’s integration with the Income Access Network, the brand will be connected to over 25,000 affiliates.

Benn Timbury, co-founder and CEO of LiveLotto®, said: “When looking to launch our affiliate programme, we listened to the affiliate community and many recommended Income Access. It’s a platform that they had already incorporated, and trust. We’ve had success offering LiveLotto® on national television and across digital media, and now wish to offer our unique product to affiliates.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to launch our technology and marketing services partnership with a unique and innovative iLottery brand. LiveLotto® already enjoys high brand awareness in the UK market, and we look forward to continuing to grow its player base through a combination of our marketing platform, affiliate management and our affiliate network.

For more information on the new affiliate programme, please contact LiveLotto.

 

About LiveLotto®
LiveLotto® was founded in 2014 to develop an interactive online lottery and whom in 2015 became one of a handful of operators in the UK to hold a coveted UK Gambling Commission Licence to manufacture, promote and operate a UK Lottery.

The new game transforms this ancient method of soft gambling by delivering it direct to the screen of every smart phone and PC user that downloads the LiveLotto® App. Utilising state of the art software and real-life 3D effect draws, LiveLotto® has challenged the existing market by offering the lowest stake available at just £0.10p.

It also breaks with convention by making its community jackpot draws sales and not time driven, resulting in games being constantly drawn at all times of the day and night, 24/7/365.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com.

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