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It was my pleasure and honor to conduct the below interview with such a experience professional of the gambling industry.
I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to firstname.lastname@example.org and I will happily get back to you!
We are very grateful for your generosity to answer our questions. First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.
Tom: My first taste of working in the gambling industry was advising on the sale of a major gambling company, when I worked at Travers Smith (a UK firm specialising in corporate transactions). This gave me an appetite to work in the industry and I moved in-house to Betgenius, a B2B sports betting provider. I then continued my journey into the world of gambling when I joined the specialist gambling law firm Harris Hagan in 2014.
Before joining Harris Hagan in March 2014, you worked at Betgenius as an in-house solicitor. Which are those professional experiences or which is the knowledge you accumulated there and proved to be useful in your present job?
Tom: It was valuable to develop a detailed understanding of the sports betting sector, as well as a general overview of the rest of the industry. This has enabled me to better assist clients by anticipating issues which a client has not necessarily considered but which I’m aware will come into play.
You advise clients on regulatory requirements from a gambling law perspective, product classification and on making operating license applications in the UK. Which are the most common problems your clients ask your help in and what are your most important suggestions?
Tom: We regularly assist clients with applications for a Gambling Commission licence. At the outset this involves dealing with the fundamental question of which company/ companies need to be licensed and which licences they need to hold – a question which you might imagine to be simple, but which can be complicated and which is vital to get right.
We then work with clients to ensure they remain compliant with the requirements of holding a Gambling Commission licence and, if they should breach such requirements, assisting them in finding the best resolution.
In several Eastern European countries there are significant regulatory changes concerning online gambling. What is your opinion about the European market in general? What advise would you give for the operators; which are the most attractive markets?
Tom: In general, Europe is moving towards ‘point of consumption’ licensing regimes, as in Great Britain, where operators need a licence in each country from which they take play. As a result, operators must be prepared to spend increasing amounts of time and money on compliance as they have to deal with the requirements of more licensing regimes. Conversely, and with regards to the most attractive markets, there are still unregulated markets which may prove more profitable but which also carry a higher risk profile.
You are particularly interested in areas of this industry where sports and gambling meet. How would you characterize this area of the gambling industry and which are the new trends, important changes that you would like to speak about?
Tom: There has been a significant tightening of the rules regarding advertising of gambling, including those adverts shown around televised sporting events. At the time of writing (mid-February 2018), the advertising regulator in Great Britain has just issued wide ranging new guidance that is intended to have a substantial impact on the content (and tone) of such adverts. Adverts will have to change but we wait to see how significantly operators will change their adverts and what action is taken against non-compliant operators.
To hear more about the subject and meet Tom in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.
Tom works in the Gambling Group and specialises in regulatory, commercial and corporate matters.
Before joining Harris Hagan, Tom worked as an in-house solicitor at Betgenius, a technology company which provides sportsbook solutions to bookmakers. At Betgenius, Tom gained first-hand experience of the online industry and advised on a broad range of commercial contracts and regulatory matters. Prior to working at Betgenius, Tom trained and worked for four years at Travers Smith where he specialised in M&A, including advising on the sale of a large gaming company.
Tom joined Harris Hagan in March 2014 and deals with all aspects of gambling law including advising major land based casino operators, online B2B and B2C operators and start up companies. Tom regularly advises clients on regulatory requirements from a gambling law perspective, product classification and on making operating licence applications in the UK. Tom has a particular interest in areas where there is a cross-over between sport and gambling including sports betting, advertising gambling at sports events and spot-the ball competitions
In his spare time, Tom enjoys playing or watching sport, planning adventures overseas and having the occasional flutter.
Source: European Gaming News
EGT Romania: new promotions for slot machines!
A challenge that EGT Romania has always accepted, both towards customers and other operators, most of them already becoming partners, is to always offer them the opportunity to grow their businesses by choosing the most performing, attractive, interactive, awarded and appreciated products from the gambling industry. So, periodically we make offers as attractive as possible to facilitate the decision to progress of each operator.
Starting with January 2020, EGT Romania offers operators the opportunity to purchase slot machines from both previous generations and the latest models, at extraordinary prices conditions.
VEGA VISION UP, VEGA VISION +UP, VEGA VISION +ST – in 12 or 24 installments without advance payment
The increasingly diverse demands of players develop the need for operators to integrate tailor-made products and services into their gaming halls. AWPs are some of them. Taking this into account, you can now take advantage of the following offer:
- You can purchase cabinets from the Vega Vision range with AWP mixes in 12 or 24 installments, without advance payment.
- You can also purchase Vega Vision cabinets in 12 or 24 installments, without advance payment, if you choose game mixes from the Collection Series range.
!!! In addition, we thought that you might want to convert AWP to Collection Series or vice versa at some point, so we created a minimum cost for you. Therefore, you will benefit of only 999 Euro + VAT per conversion (compared to 1950 Euro + VAT – the basic price).
P-24/24 UP, P-27/27 ST SLIM – 2 months free of charge!
These EGT slot machines, equipped also with AWP game mixes, awarded and appreciated year after year, are still in the top of the preferences of players and operators alike.
The active special offer consists in:
- Enjoy 2 months free of charge when renting P-24/24 Up and / or P-27/27 St Slim with AWP game mix
S32/55 – S-line range – 40 E discount
Presented for the first time in Romania in September 2019, within the EAE, the S32/55 terminal, from the S-line multiplayer range, impresses with the imposing appearance, with a dominant display of 4K resolution, 55 inches.
- You can rent S32/55, during this period, with 40 E discount.
For questions, complete information and additional details, we invite you to contact the EGT Romania sales team at the data available here.
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
Pragmatic Play roars to life with 5 lions
New release sees ancient spirits guarding amazing riches
15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.
Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.
The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.
“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”
Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.
Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).
Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or email@example.com
About Pragmatic Play
Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.
The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.
For more information please visit http://pragmaticplay.com/
Source: European Gaming News
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