EEGaming

UK — Page 8

368 articles

Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions. Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook. The companies said the rollout will increase player market coverage and combinability for BOYLE Sports […]

Exclusive Relax Gaming slot lands at Zingo Bingo

Zingo Bingo has exclusively launched Midnight Marauder ClusterBreaker, the latest action-packed slot from leading supplier Relax Gaming. The neon-fuelled heist adventure is now available to Zingo Bingo players who will embark on a precision operation to plot the ultimate raid to try and crack the vault to unlock those wins. Set across a 4×4 cluster-pay […]

Midnite sponsors The Good, The Bad & The Football during the World Cup

Midnite has signed a sponsorship deal with football podcast The Good, The Bad & The Football, running branded integrations across episodes during the World Cup. The show features former Manchester United and England midfielders Paul Scholes and Nicky Butt, alongside presenter and comedian Paddy McGuinness. Midnite said its branding will appear throughout World Cup episodes. […]

SkillOnNet adds Octoplay casino games across its UK brands

Octoplay titles go live on PlayOJO, Genting, SpinGenie and MegawaysCasino, with more regulated markets planned. SkillOnNet has launched Octoplay’s casino games across its UK iGaming sites, making the supplier’s content available to players on brands including PlayOJO, Genting, SpinGenie and MegawaysCasino. The UK rollout includes Octoplay titles such as Vegas is Dead: Battle Arena, Shaolin […]

BetAhoy goes live on EveryMatrix turnkey platform in UK deal

The operator is the first UK partner to launch on EveryMatrix’s new in-house front-end, covering sportsbook, casino, platform and affiliates. BetAhoy has gone live in the UK on EveryMatrix’s full turnkey platform under a multi-year partnership agreement between the companies. EveryMatrix said the launch includes sportsbook, casino, platform services and affiliate management, supported by its […]

Prime Casino launches Eyecon slot Crystal Lotuses as exclusive early release

The UK-facing Kinetic Digital brand gets first access ahead of the game’s wider global rollout. Prime Casino has launched Crystal Lotuses, a new slot from Eyecon, as an exclusive early release ahead of the title’s wider global rollout. The game is live on Prime Casino, a UK-facing casino brand that is part of Kinetic Digital. […]

Bet St George survey: 40% of England fans tip World Cup win

Bet St George has published new research claiming four in ten England fans expect the Three Lions to win the 2026 FIFA World Cup. The betting brand said the poll of 1,000 England sports fans was conducted between 15 and 18 May 2026, with the tournament set to start on Thursday. In the survey, 40% […]

GR8_TECH to showcase platform suite at iGB L!VE 2026 in London

The supplier is also shortlisted for Best Affiliate Management Platform at the iGB Affiliate Awards 2026. GR8_TECH will attend iGB L!VE 2026 at ExCeL London on 1–2 July, where it plans to meet operators, affiliates, and industry partners and showcase its product portfolio across sportsbook, casino, turnkey, aggregation, and affiliate operations. The company said it […]

ThrillTech rolls out ThrillPots jackpot side-bet with Lottomart in UK and Gibraltar

Lottomart launches Flash Pots, adding ThrillTech’s operator-branded jackpots to its regulated markets. ThrillTech has launched its ThrillPots™ side-bet jackpot product with Lottomart across the operator’s regulated UK and Gibraltar markets. The rollout introduces Flash Pots, a ThrillPots™-powered jackpot game integrated within Lottomart’s gaming platform. ThrillTech said the deployment expands its UK footprint and adds another […]

Highlight Games’ SOCCERBET goes live on Ladbrokes Coral Digital

Highlight Games has launched its SOCCERBET video virtual football product with Ladbrokes Coral Digital, the company said on 9 June 2026. The London-based supplier said SOCCERBET uses archive video footage and features teams and players from leagues including the EPL, LALIGA, Serie A, the SPFL and the Turkish SuperLig. Highlight said additional content, including new […]

Allwyn rolls out two-round Lotto format with first draw set for 10 June

Each £2 line now plays twice per draw night, lifting overall prize odds to 1-in-4.9 and targeting 345 millionaires a year. Allwyn will launch a new two-round format for the UK National Lottery’s Lotto on Wednesday 10 June, giving players two chances to win from a single £2 line. Tickets for the updated game went […]

Allwyn Enters into Partnership with Scoot

National Lottery operator, Allwyn, has partnered with UK-based rapid delivery platform Scoot to bring The National Lottery right to players’ doorsteps. The collaboration will allow customers located near participating Scoot retailers to add Scratchcards to their baskets and receive them as part of a rapid home delivery, making it easier than ever to enjoy […]

UKGC: AI Powered Content Marketing Sweep to Protect Children

The UK Gambling Commission (UKGC) has informed operators that it is launching a new compliance review into content marketing. The Committee of Advertising Practice (CAP) published an enforcement notice addressed to all companies in the gambling industry. It stipulates that no marketing content should have a strong appeal to people under 18. Starting June […]

Midnite signs as Wolves principal partner for 2026/27 shirt front

Midnite has agreed a deal to become Wolverhampton Wanderers’ principal partner for the 2026/27 campaign, making the UK bookmaker the club’s front-of-shirt partner during Wolves’ 150th season. The sponsorship announcement is being paired with a fan promotion called “This Season’s On Us”. Midnite said the initiative will offer Wolves supporters prizes including a season ticket […]

Betfair launches Alan Shearer ‘Hot Take Hotline’ for World Cup fan voicemails

Betfair has launched Alan Shearer’s ‘Hot Take Hotline’ ahead of this summer’s World Cup, giving fans a way to leave the former England striker voicemails with their opinions during the tournament. UK fans can call 0800-707-4073 to submit “hot takes, frustrations and opinions”. Betfair said calls from the UK are free of charge. According to […]

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road. Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK. The agreement expands Peter & Sons’ reach through […]

Avanti Studios finalises seed round

Disruptive live casino supplier, Avanti Studios, has announced the finalisation of its second instalment, raising €5m in this round giving a total of €10m in seed funding. Having only recently opened the opportunity up to investors, the latest investment round quickly became oversubscribed and closed on 19 May. The oversubscription reflects strong investor confidence in […]