Logo will appear on West Ham’s Men’s and Women’s home, away and training kits under the Principal Partner agreement.
BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, the company said today. The BOYLE Sports logo will feature on the club’s Men’s and Women’s team home, away and training kits.
The extension keeps BOYLE Sports in place as West Ham’s Principal Partner into 2026/27. The company said it will continue supporter-facing activity across matchdays, digital channels and other club moments.
BOYLE Sports pointed to a “strong first year” of the multi-year partnership, including a scarf giveaway ahead of the first home match of the season and two editions of its ‘Shirt Swap’ activation.
BOYLE Sports CEO, Vlad Kaltenieks said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
West Ham United’s Interim Chief Executive Officer, Karim Virani, added: “We’re delighted to have BOYLE Sports continue as our front of shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
