Leeds United announced a new multi-year partnership with BOYLE Sports, as they become the club’s UK and Ireland Betting Partner.
This partnership will bring BOYLE Sports together with the club and our incredible fanbase, helping to create memorable moments for supporters throughout the 2026/27 Premier League season.
As part of the agreement, BOYLE Sports branding will be featured around Elland Road Stadium, including matchday LED advertising and permanent signage in the John Charles West Stand. The new partnership will also deliver a range of fan-focused activities, creating opportunities for supporters to engage with the club in unique ways through competitions, content and wider key moments.
BOYLE Sports is an international sports betting and gaming company that was founded in 1982. The family-owned firm has grown over the years and now has over 400 shops, with over 2700 employees across Ireland, the UK and Gibraltar.
This partnership marks the latest development in BOYLE Sports’ growing football sponsorship portfolio, further strengthening the brand’s presence across the UK and Ireland.
Commenting on the partnership, Liam McKee, Head of Sponsorship at BOYLE Sports, said: “Leeds United is a truly iconic club with a rich history and one of the most passionate fanbases in English football.
“We’re thrilled to partner with the club as its UK and Ireland Betting Partner, and we look forward to creating engaging and memorable experiences for supporters throughout the season.”
Phil Hardman, Partnerships Director at Leeds United Football Club, said: “We are excited to welcome BOYLE Sports as an Official Partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations.
“It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games.”
