The fourth edition of iGaming conference SiGMA has just concluded, showing a bigger and more involving formula than ever before. It attracted thousands of operators and iGaming professionals at the MFCC, proposing interesting industry trend discussions and plans for the future.
The multinational company BtoBet, sponsor at SiGMA 2017, surprised all attendees with its Technifying iGaming Tour 2017 and portal. It also amazed the public with an unprecedented dancing performance, where 5 international talented and flexuous dancers – Anna Armato, Georgia Evans, Liz Strini-Brown, Patrick Laera and Gianluca Blandi who is also the choreographer – were astonishing interpreters of the importance of a trusted and flexible technological partner to follow on the iGaming floor.
The concept expressed by the dancing show at SiGMA was further explained and discussed in Room A, dedicated to Sportsbook & eSports, where BtoBet’s chairman Alessandro Fried was the key speaker on the panel “Time to move to your own iGaming platform”. There he shared his vision about the importance of “collaboration” and “trust” for operators seeking platform providers that have the capability to aggregate all the available content while providing players with a seamless customer journey.
Commenting on operators’ needs, Fried highlighted: “Any decision to share player data – including names, personal data and preferences – must not be taken lightly, since this is giving insight into the heart of any operator’s business. For this reason, when choosing a technological partner and adopting software that has not been developed in-house but outsourced, it is crucial to consider only providers with an open, independent and foresighted approach.”
Fried concluded “A good technological partner is not only a software provider, but one that gives constant support to their clients through skilled and knowledgeable referrals, holds extensive knowledge of the industry, and helps operators to achieve objectives in a safe environment that cannot cause damage to their business.”
To know more about Fried’s discussion at SiGMA, download the Industry Report “Platform: in-house or outsourced? Trusting times.”
Editec partnering with BtoBet in Africa
EDITEC, a leading sports betting, lottery and gaming operator in Africa, with a strong presence in twenty countries as well as offices across Europe and the Middle East, signs a partnership agreement with the multinational iGaming platform and Sportsbook provider BtoBet.
Online, EDITEC operates under the renowned brands of Premier Bet, SBA, Guinee Games, and R&S Betting and is one of the fastest growing online operators in a number of regions in Africa, already with a well-established retail estate and network of agents.
Alex Rutherford, EDITEC Head of Online, stated: “We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience.”
Commenting on the partnership, BtoBet’s Chairman Alessandro Fried reported: “The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we are very proud to support EDITEC as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.”
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.
Founded in 1997, Editec has established a unique business model with headquarters in the UK, online IT centers in Sweden and Romania, hardware and distribution division in France as well as a satellite advisory office in Lebanon.
All divisions exist as separate entities to enhance efficiency and flexibility.
The retail division operates through an extensive network of local agents, franchising, betting shops, points of sale, mobile and online platforms. In total, there are over 650 shops and 55,000 points of sale providing lottery and sports betting services across its footprint. The retail operations in Africa provide employment to over 60,000 local people. In the upcoming year, Editec is seeking to open retail operations in three more countries.
BtoBet and iSoftBet join forces to expand in new markets in Africa and LatAm
iSoftBet, a premium online and mobile casino game supplier – operating in Belgium, Italy, Spain, Portugal and Romania – and the sportsbook and iGaming platform provider BtoBet, fresh Sports betting innovator 2017 at the SBC awards, have successfully signed a partnership aimed at offering a wide range of exciting games to the ever demanding i-gaming players.
iSoftBet’s impressive portfolio of games that include exclusive branded content based on Hollywood films, famous TV series, unique original slots and excellent table games which will be fully integrated into BtoBet’s advanced, secure and flexible platform. The two companies are ready to expand in all regulated markets in Europe, Africa and Latin America, offering progressive technology, available in an HTML5 format, compatible with desktop as well as mobile.
Commenting on the partnership, iSoftBet’s Head of Business Development Michael Probert, stated:
“We are always looking to increase the distribution of our games, and this deal with BtoBet helps us to enter new markets, in particular Africa and Latin America. While these markets are still evolving, we believe they offer huge potential for the iGaming industry as more countries move towards regulation. We aim to assist operators by providing them with our high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well”.
BtoBet’s Integration manager Maja Janevska highlighted: “Our robust platform and technological intelligence, combined with iSoftBet’s games provide operators the possibility to elaborate unique offers, tailored for every single market, integrating easily more than 3,000 games. Additionally, our sophisticated Recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.”
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.
iSoftBet is a premium online and mobile casino game supplier, providing games to some of the world’s largest and most successful iGaming operators. It is at the forefront of innovation and its tailor-made solutions are designed to meet customers’ needs. iSoftbet offers a wide range of unparalleled original video slots created in-house, exclusive branded games from some of the world’s largest TV and movie production companies. The iSoftBet games are built using progressive technology, and available in an HTML5 format that is compatible with desktop as well as mobile. It proposes online and mobile content from up to 30 additional game software providers to customers in one swift integration. iSoftbet is committed to responsible gaming and complies with the most stringent regulatory bodies in Europe. It is licensed in the UK and Alderney and distributes content in multiple regulated markets such as Belgium, Italy, Spain, Portugal and Romania.
BtoBet winner of the SBC Award 2017
During the SBC Awards ceremony that took place yesterday at the Artillery Garden at the HAC in London, BtoBet was announced winner in the category “Rising star in Sports Betting Innovation 2017”.
In a sparkling atmosphere, with over 500 industry delegates attending, the sport betting community has confirmed once again this year BtoBet as a robust and advanced technology platform partner for iGaming and Sportsbook.
Commenting on the award, BtoBet’s chairman Alessandro Fried stated:
“It is an honour to close 2017, rich in achievements and awards for BtoBet, with this new prize at the prestigious Sports Betting Community in London. The SBC Awards 2017 confirms that our product strategy has successfully positioned BtoBet as a fully trusted technological partner. I personally consider BtoBet as a partner, not as a supplier, and as partners we will keep providing constant support to our clients; our support department is working closely with our client’s operations team – as colleagues – helping them during the everyday operational job, identifying their needs and working side by side, winning together over any industry competition.”
Fried concluded: “We are ready for the upcoming new challenges of 2018. The first important appointment in the new year will be ICE Totally Gaming where BtoBet will meet all partners, clients and all operators at our stand S1 -320.”
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.
Pragmatic Play Boosts BetVictor Partnership With Live Casino Addition
Playson eyes global expansion with ORYX Gaming partnership
Betmotion bolsters offering to support its community during turbulent times
Breeze to victory with Lightning Box’s Blown Away
#MBGS2020VE announces Lee-Ann Johnstone, Co-Founder of AffiliateINSIDER, among the speakers
New Business Development Manager for ITL in South East Asia
Bitcasino Enables TronLink Browser Extension to Bring Users Secure Deposits and Withdrawals
Investor Procedures On Swap, Consolidation And Staking Options
Synot Games Teams Up With Tipsport Sk To Provide Top Games For Slovak Players
PlaySugarHouse.com Brings Joy To A Pennsylvania Man Who Hit The Divine Fortune Mega Jackpot At Home For More Than $159,000
Follow us on Twitter
Latest News2 months ago
FinTech specialists aim to shape the future of money movement at ICE London
Latest News1 month ago
Kyiv hosted an international esports tournament: WePlay! Mad Moon
Latest News3 months ago
Btobet Publishes New Industry Report Detailing A Player-Centric Betting Approach
Latest News2 months ago
1xBet becomes the title partner of NAVI
Compliance Updates2 months ago
Wazdan set on global expansion as they enter 2020 with multiple licenses
Latest News2 months ago
Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft)
Latest News2 months ago
AskGamblers Raises Funds to Support Charity Organisations Dedicated to Fighting Childhood Cancer
Latest News2 months ago
Week 3/2020 slot games releases