The $11 billion Australian gaming giant created by the merger of Tabcorp and Tatts will make a priority of fighting for nationally consistent digital-betting taxes on its foreign bookmaker rivals.
After shareholders this week voted to approve the long-awaited Tabcorp-Tatts mega-merger, Tabcorp chair Paula Dwyer said a political focus would be working to ensure regulations kept pace with the fast-changing wagering environment.
Ms Dwyer said the 15 per cent “point-of-consumption taxes” being rolled out in some states – taxing revenue on digital betting losses for the first time – must be “harmonised” across the board.
“We believe it should be harmonised,” she said. “We don’t want to create opportunities to have efficiences between the states exploited.“
Ms Dwyer’s comments come as Tabcorp’s rival online corporate bookmakers urge governments in Victoria and New South Wales not to follow the 15 per cent tax rates of other jurisdictions, saying it would be too onerous and could jeopardise their businesses.
Tabcorp has long argued that point-of-consumption are needed to “level the playing field” in the gambling industry, as retail betting companies Tabcorp and Tatts have to pay vastly higher taxes than the online bookmakers, licensed in the Northern Territory.
Ahead of the Tabcorp-Tatts merger implementation on December 22, Ms Dwyer praised the “huge team effort” throughout the long-delayed 14-month saga of securing regulatory approval of the deal.
“Now the challenge is to complete the integration and deliver at least $130 million in synergies we have committed to,” she said.
Ms Dwyer said integration would take up to two years, and the large savings would be achieved by 2020.
“We have now to really focus on implementing our plans … to really drive the best plan to take the integrated business forward,” she said.
Challenges in the Federal Court recently forced the merger proposal to be sent back to the competition tribunal for review, but it was again given the green light earlier this month.
Ms Dwyer said she was “always confident we would get there in one shape or another“.
“Collectively we believe these businesses belong together … and it was worth giving a red-hot go,” she said. “I never lost my resolve.”
Australian Gaming Statistics: A Market Overview
Australia is the largest country in Oceania, with over 26 million inhabitants. Although Sidney is perhaps the most-known city (due to the Opera House building), its capital is Canberra. The country is well-known for its massive biodiversity, including unique marsupials like kangaroo or koala.
Australia has a long term gambling tradition (it’s said that over 80% of the adult population bets in some way), and that combined with a wealth economy has always made the country an exciting market for gambling companies. About 1% of the population suffer from gambling addiction or other gambling-related health issues.
In 2019, the Queensland Government Statistician’s Office released the 35th edition of the “Australian Gambling Statistics,” a handbook that combines gambling stats for all Australian state and territory governments.
This document is a comprehensive guide that covers all forms of gambling in Australia, including pokies, sports betting, casino games, machines, etc. It breaks down the overall industry by game, state, revenue, etc. and it’s a crucial text for anyone interested in the gambling industry.
Australian Gambling Market: A Billionaire Industry
The total gambling expenditure in Australia increased by 5% in the last period up to $24.877 billion; and since 2009, the Aussie gambling industry turnover has grown by almost 30%, from $160,447,673 in the 2009-2010 period:
In the 2017-2018 period (the latest information available) the total gambling turnover was $218,818.729 million as follows:
- Racing: 11,79%;
- Gaming (casino, gaming machines, lottery): 82,9%;
- Sports Betting: 5,3%.
Within the “Gaming” category, a clear leader emerges: Gaming Machines accounts for $149,534.948 million, almost 70% of the total. No wonder why Slots have a local name in Australia: pokies.
The overall gambling industry grew by 4,9%, with drastic reductions of Interactive Gaming (prohibited) and Tab Tote Odds. Sports Betting has an outstanding behavior, with a growth of 14,9% in the last period.
In terms of Government revenue, growth has remained stable at around 5%, with the exception of the 2016-2017 period when the profits didn’t grow as a result of the market behavior. In 2018-2019, Australia secured $6,201,077, thanks to the gambling industry. The per capita government revenue from gambling was $321,98.
|Period||Total Government Revenue|
What about Australian online gambling?
Although online (interactive) gaming hasn’t been allowed since 2001, in a country with such a gambling tradition, it is almost impossible to avoid Internet betting, something that has led to the growth of a parallel online industry.
Some online casinos use advanced techniques to protect their customers like Fair Go Safe Login, and there are no scandals related to non-payment of profits.
It’s said that the online casino industry in Australia could boost government revenue by a large share. Still, for now, the laws restrict it mainly due to health issues related to gambling addiction.
Nevertheless, with the current regulation, the overall gambling industry expenditure represents more than $24 billion, and the gambling cost per adult is approximately $1,300. With such data, there are strong reasons to believe that Australia could soon change its laws to take more advantage of these incredible numbers.
GTGNetwork.com sign data and games deal with BetEasy
Agreement will see GTG Network.com deploy consumer-facing data platform with leading Australian bookmaker
Data and technology provider GTGnetwork.com (GTG) has signed a deal with BetEasy to deploy GTG’s iSport Genius product and software.
The ‘betting choice’ content-and-insights platform is designed to inform and educate customers about their choice of bet.
iSport Genius’ interactive consumer-facing platform leverages trillions of pieces of data, and via an intuitively designed interface creates a multitude of engaging calls to action and helps improve the overall experience for punters and sports fans alike.
Nathan Rothschild, co-founder and partner at GTGNetwork.com, said: “Our deal with BetEasy is recognition by another tier 1 operator of the value of our data platform and insights to sportsbooks and its customers. We’re delighted to be working closely with one of the leading operators in Australia.”
Martin Tripp, Chief Trading Officer for BetEasy said, “We’re constantly looking for ways to enhance our customers’ wagering experience and look forward to bringing this deal to life.”
Rothschild will be attending ICE 2020 before a trip throughout the US. If anyone wishes to arrange a meeting to see how GTG can enhance their sports offering, they should contact Nathan.
Scientific Games reports record performance at Melbourne Cup
This year’s Melbourne Cup saw OpenSports hit a peak of 35,000 bets per minute for a single operator that is now hosted fully in the cloud. OpenSports is known for powering seamless player experiences for its partner operators through its proven, reliable and scalable OpenBet platform as seen across key sporting events across the globe.
The demand through peak times during this year’s Melbourne Cup event was 35 percent higher than the maximum number of bets per minute ever seen previously on the platform in 21 years of operation.
The Melbourne Cup is Australia’s most famous annual Thoroughbred horse race. It is a 3200-metre race for horses three years old and over, conducted by the Victoria Racing Club on the Flemington Racecourse in Melbourne, Victoria as part of the Melbourne Spring Racing Carnival. It is the richest “two-mile” handicap in the world, and one of the richest turf races.
Keith O’Loughlin, SVP Sportsbook for SG Digital, said, “This record performance is a great new benchmark for us and for our partners as OpenSports continues to grow. We’re capable of processing record transaction numbers, and our global customers are benefitting from the scalability of our platform.”
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