As some marketers, well most of them, spend huge amounts of time and resources creating content and planning campaigns to attract leads and create sales. Since the end goal is the sale, we often scratch our had on how to create campaigns and content that will eventually attract paying players or affiliates that generate income.
Since the steady stream of leads is an essential component of keeping a business running – but coming up with original and effective ways to attract and convert qualified leads is easier said than done.
Some of the techniques described bellow you may probably already use, but hopefully this will energize you and give you a more positive approach next time you start creating a new campaign.
Probably one of the most essential tools of showcasing your business is the introduction or so-called demo video. The reason is that more than 65% of us are visual learners, so why not explain your promotions running for different online casinos, sports betting, bingo or poker in a way that speaks to the majority? This can be an essential way to promote your affiliate program as well, showcase your marketing tools, brands and commission basis.
According to a case study, product explainer videos can generate leads at a rate of up to 33%. When done right, videos keep the viewer engaged and can inspire them to take action.
Product videos don’t need to be long or complex, and with tools like Animoto, they’re increasingly easy to make.
2.Don’t mention spam
Including the phrase “100% privacy – we will never spam you!” on a sign up form reduced conversions by a full 18%. Somehow it’s like that saying, if you don’t know about it, it can’t hurt you.
It’s okay to reassure privacy, but try doing it in a fun way that doesn’t include the word “spam.” Try maybe Secured or Safe.
3.Give fewer choices
Fewer choices means less confusion – and less confusion means more leads. Decreasing the options on a sign up page or a landing page for a promotion showcasing can increase your conversion rate up to 25% or even more.
4.Clean and effective About page
However you like to call it, your “about” or “team” page is very important to your business. This is where people see who you are and what you’re business is all about. It’s also a great place to have a call to action to showcase your contact as an affiliate program.
5.Write consistently, blog, blog, blog
We know by now that blogging is effective for generating leads. In spite of this, not many companies have strong and consistent content calendars (many give up when no results comes in the first month or two).
Try to put together a content schedule for at least 3 months, and blog every single day, we guarantee you that your organic traffic will double and your conversion will increase. Blog about casino promotions, give your personal opinion to get players to sign up to one of your partners. Affiliate programs can create content via their affiliate by getting daily feedback on different promotions or maybe highlight active affiliates.
Hire a content writing team if you don’t have time to do it and see your traffic rise.
6.Optimze your content to be evergreen
Super in-depth posts take long to write but can pay off over time. If you frame them correctly, they can turn into content pillars that continue to draw traffic long after their publish date. Creating your content in a lengthier version will draw traffic and possibly be linked to in time by different other niche websites.
7.What’s that bird called, ahh yeahh, Twitter
Don’t forget about the power of Twitter, where you can think of leads as fruit. Some are ripe and ready to sign up to your program of casino/sports betting/bingo promotion, while others need some time or nurturing and would be a waste of time for you to contact. There is a service called Followerwonk, which helps make that distinction for you.
Followerwonk helps you explore and grow your social graph, dig deeper into Twitter analytics and see who your followers. The tool also offers geo-location of your followers, times of their tweets and many more options that help you find and connect with new influencers in your niche.
8.Promote them tweets
While promoted tweets are a form of sponsored content, they should resemble typical tweets you see in your feed. Yes, you’re paying to be in front of an audience, but you still need to keep the tweets fun and valuable to your audience.
To maximize the potential of promoted tweets, link to a landing page that is on the same subject as the tweet. For your lead generation campaigns, this will help continue the conversation and ultimately increase conversions.
9.Social listening in Twitter
A quick search on Twitter will give you a list of people who are currently interested in what you are doing and you can easily relate to that.
There is no other place to get this kind of real-time information and it’s an amazing opportunity to engage with people who are mentioning your promoted brands/affiliate program or have a problem you can solve.
According to a study by Hubspot that surveyed 5,000 small businesses, LinkedIn vastly outpaced competing social networks for lead generation.
Remember that getting your post read on LinkedIn is just one part of the battle. You must also have a strong offer and a paired landing page to follow through and capture leads.
Just like LinkedIn groups, Google+ helps bring people with common interests together. Their communities offer opportunities to become an influencer and reach potential prospects to drive conversions.
Businesses often create ecosystems of companies – whether affiliates or affiliate programs – with lead-sharing programs as incentive.
The key to finding and building partnerships is to find larger affiliate programs who need what you do. Some affiliate programs may return and advertisement of your business to highlight to other and create an influence.
Partnerships may take time, but they can act as barriers to entry for and once they’re established, partnerships can drive leads for a long time.
If you’re a well-informed affiliate or affiliate programs, you send hundreds of emails every week. To get the most out of these emails, consider linking back to your site or landing page in your signature.
The chance of prospects to engage with your promoted brands are 20% higher by using an email with your signature.
As much as some hate it, in many cases, pop-ups have been known to increase opt-in rates.
In a case study on the AWeber blog, a niche website tested a sidebar alongside a pop-up sign up form. Over the course of seven months, the pop-up collected 1,375% more subscribers.
If you’re going to test this out on your own site, here’s my advice: at the very least, make your pop-up look nice and make it easy to exit out of if the visitor isn’t interested.
15.Use social hubs
You post on Twitter, Facebook, LinkedIn and Google+ all the time, but the lifespan of those posts is just over three hours on average.
If you’re looking to extend the life of your posts, you may want to consider a social hub to embed directly on your site. These hubs work by tiling your social posts into a grid. You can then insert CTAs within that grid to collect leads from your social content.
Quizzes are surging in popularity, but in order for them to be an effective method for generating leads, they must be done right.
There are three things you must get right for a quiz to be effective:
- The user interface must be fluid and simple to use. No radio buttons allowed – they somehow remind us of school quizzes.
- The topic has to be hyper-relevant to what you do (if you’re guilty of putting a superhero quiz on your casino affiliate website, just stop).
- There has to be a sufficient award at the end to warrant the collection of a lead.
Hopefully these methods will help you increase your conversion rate and of course your revenue as well.
Affiliate programs interested in promoting their brand and increase their affiliate base are asked to Contact us directly for bespoke service quotes or visit our dedicated landing page showcasing our services.
PartnerMatrix powers TotoGaming Affiliate Program
EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.
Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.
Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”
Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”
PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.
About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.
SportingTech Partners with Income Access
iGaming software developer to use Income Access’ affiliate platform to enhance client programmes
SportingTech, a Portugal-based supplier of high-end software for online and retail gaming operators, has partnered with Income Access, Paysafe’s marketing technology and services provider. The partnership will see SportingTech leverage Income Access’ tracking and analytics platform in the management of affiliate programmes for its catalogue of operator clients.
Operating in over 15 regulated markets, SportingTech offers a range of products to its iGaming partners, supporting an array of languages, currencies and operational requirements to create tailored solutions to meet client needs. Specialising in iGaming solutions and omni-channel retail, the company boasts a robust sportsbook engine, casino and virtual sports content, customised betting experiences and state-of-the-art in-play software.
Partners of SportingTech also benefit from its trustworthy business intelligence, which helps to manage all operational information through an intuitive analytics tool. With a modular platform approach, effective CRM solution and a payment gateway that provides advanced payment services, SportingTech has established itself as a leader in tailored omni-channel strategies.
The Income Access affiliate platform, which features flexible commission pay-outs, end-to-end tracking and reporting, and a comprehensive digital campaign management tool, will enable SportingTech clients and their respective affiliates to easily identify actionable data to improve player conversions. Winner of eGaming Review’s B2B ‘Affiliate Software’ award four times since 2013, the platform also features advanced ad targeting capabilities based on geo-location and other criteria.
Aposta7 and Betzest are two of the clients currently partnered with SportingTech that will integrate with the Income Access affiliate software. Aposta7 is a sportsbook targeting the Portuguese market, while Betzest, a Malta-licensed sportsbook and casino operator for the Scandinavian market, is set to launch soon and will feature games from leading providers such as NetEnt and Microgaming.
Gonçalo Marcelino, Head of Business Development at SportingTech, said: “SportingTech is dedicated to providing our partners with effective and innovative tools and services to help operators achieve their business goals. Partnering with Income Access takes us one step further to ensure that we meet the affiliate channel and tracking performance expectations of our clients.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We are delighted to be working with SportingTech, a provider of innovative software for gaming operators, and a company which is focused on delivering world-class solutions to its clients. In this day and age, more than ever, innovation around customer experience is a vital factor in attracting and retaining customers. Just like our Income Access team, SportingTech puts customers at the heart of what they do.”
For more information about the partnership and upcoming programme launch, please contact SportingTech.
Consumers expect to place their bets anywhere, at any time of day, from any device, machine or channel. They expect the same experience from one touch-point to another. Today’s gamers are unwittingly omni-channel.
SportingTech offers a high-end software that enables online and retail gaming operators to run their gaming site and completely manage their customer base. A complete suite of products that can be used like a whole platform, or alternatively as single modules to be integrated within existing platforms.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).
EveryMatrix’s Real-time Affiliate and Agent System Gets Access to New Payment Methods
EveryMatrix is happy to announce the integration of PartnerMatrix, our agent and affiliate system, with MoneyMatrix, our payment processing company. This represents another important step in our endeavour for continuous improvement and client satisfaction.
Prior to this integration, affiliates were required to register in our standard gaming platform to access their commissions, operation which sometime imposed restrictions as per compliance requirements. By integrating PartnerMatrix with MoneyMatrix, we now offer affiliates the possibility to withdraw their commissions directly from the PartnerMatrix system interface.
Furthermore, with the new integration coming along, PartnerMatrix provides affiliates access to many payment withdrawal methods available in MoneyMatrix. Since the payment can be decoupled from the platform, this allows clients to have and pay affiliates in countries where player accounts are blocked for legal reasons.
Levon Nikoghosyan, PartnerMatrix CEO said: “Our affiliate system is an ever-evolving solution that is under constant improvement and we are delighted to announce that this integration allows us to provide so many ways for affiliates to withdraw their commissions. After launching real-time data reporting, this is another major step towards providing one of the most powerful affiliate systems in the iGaming market”.
PartnerMatrix is the complete affiliate and agent management system that helps you create, manage, track and analyze your own programs.
“Our affiliate and agent system includes everything you need in order to run a successful performance based marketing campaign.” added Levon.
PartnerMatrix is a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports, and user settings from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions.
From sportsbook and casino solutions to payments and affiliate/agent systems, EveryMatrix offers the full product suite. If you want to boost your product offering you should meet our team at stand B147 at SiGMA in Malta during 22nd – 25th of November.
EveryMatrix is a multi-award winning iGaming software provider delivering a full product suite, including a fully managed sportsbook, the largest casino content aggregator in the world, a newly launched payment processing product, a flexible gaming platform, and a multi-brand affiliate/agent management system.
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