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How did COVID-19 impact on online casinos in the world

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How did COVID-19 impact on online casinos in the world

Content:

Afloat: which areas remained “in the black”

The epidemic of gambling: how online casino traffic has changed

Where is the highest traffic?

High attendance, but low revenue?

Gambling іsolation

Casino content strategy

Final word

 

As sociologists and economists continue to make predictions for life after the COVID-19 pandemic, the middle class is already faced with the unexpected economic challenges that the new disease has brought. And the poorer the country, the more painful the consequences for the middle class.

Today the epidemic has tied people’s hands even tighter: incomes have declined or frozen, the shopping opportunities have become smaller, and small and medium-sized businesses are calculating losses. Nonetheless, not all niches were affected by the epidemic. And some are even experiencing highs in terms of revenue and traffic.

Afloat: which areas remained “in the black”

As long as many people are forced to stay at home, as the WHO and the government ordered, the only “window to the world” remains the Internet. With it, users communicate each other, have fun, develop themselves… and work. Just look at these figures: in recent months, the number of visits to online resources has increased by 50-70%. At the same time, the commercial income of companies providing such resources increased 5 times.

And given the increased demand for online services, it’s logical to assume that companies of various Internet platforms will be in trend. And of course, online platforms will take advantage of this and will attract new users. What sources began to enjoy huge popularity:

  • Online learning platforms and courses
  • Online dating
  • Adult industry
  • Online games
  • Webcam
  • Gambling
  • Online cinemas

Interest in cryptocurrency exchanges and trading platforms has also grown. And of course, this affects the traffic. In particular, on the traffic of online casinos.

The epidemic of gambling: changes in online casino traffic

As many people stayed home, online traffic quickly rushed up. All Internet resources felt change. Gambling platforms began to attract hundreds and thousands of new visitors. The boom in online casinos is also explained by the fact that many land-based casinos haunters have switched to online platforms. More players began to appear in poker rooms, at the same time, online poker tournaments are held more often. Some countries decided to take advantage of this: Belarus officially legalized the online casinos, and Armenia decided to wait with the prohibitions on gambling on the Internet yet.

According to some reports, the traffic of gambling resources increased by 10-15%. And in March, the traffic of online casinos and poker rooms surpassed even the highest jumps in the last three years. But a gradual decline is expected in April. Someone will just get tired of playing, and somewhere will be more stringent online gambling rules.

 

Where is the highest traffic?

If land-based casinos are faced with serious challenges, then online gambling allows them to level losses and equalize their position. However, much depends on the state and the rules for online gambling. And if some countries limit the work of an online resource, such as Latvia or Austria, then others regulate and establish new rules. In which countries are the most favorable conditions for the growth of gambling resources traffic:

  • Italy
  • Spain
  • India
  • Philippines
  • Belarus
  • Georgia
  • USA

No less positive dynamics in terms of growth is observed in the CIS countries, in particular Russia and Ukraine. But other countries, on the contrary, have greatly blocked the air of Internet platforms. A striking example is Latvia. This country, not only declared war on online gambling but also created a stalemate with jobs in this industry: many people have already lost their jobs. Anyway, as in other business areas. Georgia also stated that online casinos will be limited, and although in Armenia didn’t begin to close online casinos, the authorities say that it’s wrong and gambling resources should be banned.

 

High attendance, but low revenue?

While the attendance of online resources goes off scale, the financial aspect has not so positive changes. Especially for countries with an unstable dollar course. The situation looks like this: the price of oil is falling, and the dollar is growing, against the pandemic. This can provide good opportunities for those who receive income in dollars, but cause difficulties in costs. For example, on the gambling platforms of post-Soviet countries, players make deposits in rubles or hryvnias. But marketing costs are priced in dollars. And this causes problems.

Analysts from H2 Gambling Capital predict that global revenues of gambling operators may fall to the level of 2016. This is due to the closure of many operators, the restriction of the online casinos by the authorities and the crisis with dollars course. In general, the situation with the profitability of online gambling amid a pandemic is ambiguous. On the one hand, the dollar threatens the gaming industry with new losses. On the other hand, the operators of the top online casinos, like Queenofluck, note an increase in the number of players by 40%, and the number of bets by 20%. However, the gross income of operators remains at the same positions.

Gambling іsolation

Coronavirus affected all areas of society. Including gambling, of course. And we can’t forget about many cases of speculation on pandemics and marketing strategies. Operators are trying to attract more new players. For instance, by a variety of tournaments, promotions. At the same time, some platforms increase the bonus program, others promise more opportunities for betting. And it works.

Interest in gambling has already skyrocketed due to the pandemic. People sit at home, many of them are bored, they try to distract themselves or even try to increase their income through online games. Especially if the casino offers interesting content and reasons for a good mood, like bonuses, for example. Some operators try to interest visitors more.

 

Casino content strategy

Affiliates take advantage of the epidemic. In particular, thanks to the keywords associated with the epidemic and thereby improve the ranking of their web resources. Affiliates play one of the key roles in promoting online platforms. But far from all operators will like the speculation strategy amid the crisis. Gaming Innovation Group has even developed special software to track the activities of affiliates.

An important factor was the theme of the games and the casinos. The fact is that with the isolation and disturbing events, people subconsciously look for something action-packed that would add adrenaline. Therefore, the developing games are aimed at plot, extraordinary and relevance today. Slots on the theme of the apocalypse, bacteria and viruses, blockades and other anti-utopian motifs are becoming more and more interesting. And this means that the classical approach is losing its relevance. Users come to online casinos for new experiences. And the game developers, as well as the casinos, have a new task: to create truly fascinating content. It’s worth noting that many have already succeeded.

Final word

Coronavirus launched a chain of irreversible changes in all areas of society. And many of them brought crisis consequences, in particular for the middle class. Some areas of the business were in severe stagnation with enormous losses. But some online platforms, on the contrary, have experienced a serious rise. Educational content, insurance, as well as adult and gambling industry turned out to be in the wake of popularity. Gambling deserves special attention. People want at least a little distraction from problems for a couple of gambling sessions.

Companies providing such entertainment also try to follow trends and increase their audience. Someone does this through a new marketing strategy, someone develops topical games, and someone uses the popularity of coronavirus queries to their advantage. Honest casinos increase their audience due to a thoughtful bonus program. An important factor is the attitude of the state to online gambling. And despite the growing popularity of online entertainment, online gambling is also going through hard times in some places.

 

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the World

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Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the World
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The third year of the competitive celebration of the mobile gaming scene comes to a spectacular thirteen day conclusion with world finals for Hearthstone® on March 20th, Teamfight Tactics on March 27th, and PUBG MOBILE on March 22nd and 29th.

  • The best Teamfight Tactics, Hearthstone and PUBG MOBILE players in the world will compete on the world stage in an epic thirteen day final, transporting players and fans to a virtual Istanbul.
  • The Red Bull Mobile Esports Open (M.E.O.) Season 3 Finals festival begins when the virtual Istanbul venue opens on March 17th.
  • The event will crown champions for all three games from March 20th – 29th.
  • Season 3 has been the most ambitious to date, with over 22,000 players registering to compete.

Red Bull M.E.O., the global mobile competition where Teamfight Tactics (TFT), Hearthstone®, and PUBG MOBILE players across the globe have been battling for supremacy, comes to an exciting close in March 2021! In its third year, the mobile open will close out its most ambitious season to date with an extraordinary thirteen day world final beginning on March 17th, transporting fans to a virtual Istanbul. The event will see national winners from 28 countries compete on the world stage to identify the best players on the planet. Alongside the highest tier of competition, the world final will offer fans a digital festival celebrating one of the world’s most beautiful cities, including virtual tours, exciting live streams, interactive challenges, and much more.

Uniquely positioned on both the continents of Europe, and Asia, Istanbul is the perfect digital battleground for the global competition. The immersive playground will feature three areas dedicated to the Red Bull M.E.O. Season 3 games, with the tournaments taking place in iconic and historic locations of Istanbul. The Hearthstone competition will take place at Grand Bazaar, one the oldest and largest markets in the world, and TFT will take place at the vibrant Ortaköy Square.

The PUBG MOBILE finals will be split into two regional events to ensure the best possible experience for players, crowning Red Bull M.E.O. Season 3 Champions of East and West respectively, and will take place at the Haydarpaşa Train Station & Dock. Engaging events throughout the final will include an airdrop treasure hunt available in the PUBG MOBILE district. The finals will also offer virtual tours of some of the city’s most iconic locations including Sultanahmet Square and Galata Tower, video content and streams, interactive mini games, and more. Istanbul has already played host to the Red Bull M.E.O. National Finals for Turkey in July, a spectacular event which saw players compete from their cars on a moving ferry to ensure social distancing.

The high-stakes competition kicks off on March 20th with the global final for the fast-paced strategy card game Hearthstone. Truly open to all, the exciting Red Bull M.E.O. Season 3 Finals stream will see players compete in Riot Games’ auto battler TFT on March 27th. The thirteen day festival will host two competitions to crown the best PUBG MOBILE players on March 22nd (East), and March 29th (West), and some of the biggest pro organisations in the world battle rising stars from every corner of the globe who have proven themselves in national competitions.

Red Bull M.E.O. Season 3 has been the most successful yet, with more players than ever before competing in national events in 28 countries. Season 3 began in May 2020, and has seen more than 22,000 players around the world register to compete.

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Genesis Global partners with Wazdan to extend games offering to customers

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Genesis and Wazdan
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Players can now enjoy Wazdan slots on Genesis casino brands

Genesis Global have once again expanded their content of games by collaborating with popular slots provider Wazdan, to offer their customer the entire selection of games.

The partnership will mean Wazdan games are available on fourteen of Genesis’ online casino brands to players located in Sweden, UK and most of Europe, offering popular titles such as Magic Stars 9, Larry the Leprechaun and Space Spinstm. Players can enjoy more than 110 HTML5 games with tech-rich features such as Volatility Levels™, Energy Saving Mode, Double Screen Mode, Unique Gamble Feature, Ultra-Fast Mode, Ultra Lite Mode, and the newly released Big Screen Mode

“Genesis is excited to partner with Wazdan, allowing us to enhance and expand our player experience. It is fundamental for us to work with companies that share the same vision to provide high-quality online gaming experiences using the latest technological advancements.” Says Ariel Reem, CEO of Genesis Global.

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Week 8/2021 slot games releases

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Week 8/2021 slot games releases
Week 8/2021 slot games releasesReading Time: 9 minutes

 

Here are this weeks latest slots releases!

MGA Games, the leading company in the production of high-performance slot games, has just launched the first game in a series of 5-reel games, Spanish Celebrities Casino Slots, for the Spanish market. The singer, dancer and actress Yola Berrocal is a regular celebrity in popular media and television, appearing in programmes such as ‘Laughter and stars’, ’Hotel Glam’ and ‘Survivors’, among many others, which have made the media celebrity a familiar face in Spanish entertainment culture.

Premiere of Yola Berrocal Wild West, the first Spanish Celebrities Casino Slots production by MGA Games

 

Yggdrasil, the leading worldwide publisher of online gambling content, has rolled out its latest YG Masters title, TikiPop™ in partnership with AvatarUX. TikiPop™ is the fifth title utilising AvatarUX’s proprietary PopWins™ mechanic, and this tribal adventure offer players up to 33,614 ways to win with an enormous win potential of 32,000x. Like all PopWins™ games, every win sees the involved symbols pop, being replaced by two more to increase the reel height. This popping continues until no more wins are possible.

Yggdrasil, the leading worldwide publisher of online gambling content, has rolled out its latest YG Masters title, TikiPop™ in partnership with AvatarUX. TikiPop™ is the fifth title utilising AvatarUX’s proprietary PopWins™ mechanic, and this tribal adventure offer players up to 33,614 ways to win with an enormous win potential of 32,000x. Like all PopWins™ games, every win sees the involved symbols pop, being replaced by two more to increase the reel height. This popping continues until no more wins are possible.

 

Habanero is ready to take players on a dive into the deep to uncover the legendary Orbs of Atlantis. Cascading symbols and multipliers reveal the magic of a long-lost ancient world to players – as well as unveiling an entirely unique reel structure with Habanero’s latest Big Reels feature. Offering up to 40 symbols that can appear on a single path and pay up to 9300x the player’s bet, Orbs of Atlantis’s wins are multiplied up to 15x for cascading games – ensuring bountiful rewards lie in wait for intrepid adventurers.

Habanero unearths legendary riches in Orbs of Atlantis

 

With neon lights, spectacular sights and entertainment on every corner, Greentube’s Home of Games is currently full of Vegas flair courtesy of the exciting new slot addition Cops ‘n’ Robbers™ Vegas Nights, which is now available for all B2B partners. Cops ‘n’ Robbers™ Vegas Nights is the latest addition to the extremely popular Cops ‘n’ Robbers™ slot series. Players must once again help Bert stay one step ahead of the law as he takes the Vegas nightlight by storm across 5 reels with 20 win lines, and a swag bag full of exciting features.

Vegas is for the taking in Cops ‘n’ Robbers™ Vegas Nights

 

Spearhead Studios turbocharges the classic ‘Book of’ slot genre with the release of Blue Diamond Book. The new high-volatility title brings exhilarating thrills and presents the players with the possibility of epic wins of up to 27,000x on any single free spin. The new 5×3 slot showcases the best features of the ‘Book of’ type video slot while adding a fresh and powerful twist. Set inside the pharaoh’s underground tomb, Blue Diamond Book combines bright, colourful, and vivid imagery with an enthralling soundscape that delight the players’ senses.

Spearhead Studios introduces Blue Diamond Book

 

Scientific Games Corporation has unveiled its new sports-themed slot, Rainbow Riches Race Day, the latest creation utilizing the hugely popular gaming franchise. Rainbow Riches Race Day has been launched ahead of key UK horse racing meetings Cheltenham Festival and the Grand National. Several tier one sportsbook customers of Scientific Games have already committed to marketing campaigns that incorporate the latest instalment from the Company’s Rainbow Riches series.

Scientific Games Off To The Races With Its New Release Rainbow Riches™ Race Day™

 

GAMING1 has launched its impressive new kung fu-inspired slot, Dragon Fury. Dragon Fury is the latest addition to GAMING1’s distinguished in-house catalogue, which boasts more than 120 premium slot, dice and table games played in regulated markets across the globe. Players landing three Wild Dragon symbols will trigger the 3×5 title’s Bonus feature, which requires them to reach the top of the Dragon’s tower. The game’s more intrepid adventurers will need to draw upon their inner strength to reach the upper level, which requires them to open as many doors as possible and breaking through the wooden planks!

GAMING1 delivers a martial arts masterclass in Dragon Fury

 

Stakelogic, the developer behind some of the hottest online slots in the market, is taking players down the rabbit hole in its latest visual masterpiece, Wonderland Wilds™. The game offers up a feast of bonuses, including Sticky, Added and Transformed Wilds, Stacked Symbols, a Double Win Multiplier and Free Spins. Free Spins are triggered when three or more Scatter symbols land anywhere on the reels.

 

Popular game developer launches latest pirate-themed slot via Relax Gaming’s powerful Silver Bullet platform. Silverback Gaming, the developer of fun and thrilling online slots, is taking players on the high seas with its latest swashbuckling release, The Golden Sail. Players will need to get their sea legs on in this 4×5 reel, 40 payline slot that will shiver their timbers thanks to explosively volatile gameplay and the chance to claim immense riches. The Golden Sail is packed with tons of features including Fire in the Hole which sees Wilds fired out of a cannon and onto the reels where they expand.

Silverback Gaming takes players on a voyage with The Golden Sail

 

Inspired Entertainment, Inc is pleased to announce the launch of Top ‘O’ the Bonus™, a classic Irish-themed 6×4 reel, 50-line slot game, available online and on mobile devices. Giving players a chance to experience the luck of the Irish, Top ‘O’ the Bonus boasts elements of a classic slot with Inspired’s unique Free Spins bonus accumulator feature. With its vibrant and colourful reels, the game’s bonus round is triggered by three or more scatters. Landing the bonus activates the “Pick Me” feature, revealing the Top ‘O’ the Bonus amount up to x100. The player then enters the Free Spins game with sticky wilds, which will accumulate wins until the player achieves a single win of greater than or equal to the Top ‘O’ the Bonus amount.

Inspired launches Top 'O' the Bonus

 

Play’n GO continue to expand the narratives of their slots with their final February release, the Norse themed slot The Faces of Freya. The Faces of Freya is a 5×3 video slot played along 20 paylines. The game focuses on a Norse Goddess not usually depicted in games or other media; her inclusion in this title speaks to the supplier’s commitment to creating new stories and exploring alternative ideas in their slots. While the Norse theme is a popular one in gaming, most are based around more well-known characters like Thor, Loki and Odin. Play’n GO themselves found great success with the likes of Viking Runecraft featuring these idols.

Play'n GO Explore New Stories with The Faces of Freya

 

Blueprint Gaming has partnered with the Professional Darts Corporation (PDC) to develop a blockbuster new slot game where players step up to the oche in order to win big. This new PDC branded game is Blueprint’s first foray into the sporting theme genre of online casino, demonstrating the company’s agile development program and ambitions to broaden the appeal of its portfolio even further. PDC World Darts Championship is based on a highly successful classic format which is hugely recognisable to players across multiple markets. During the base game, a minimum of three dartboard scatter symbols awards the Free Games feature, and five symbols triggers the maximum 180 spins.

Blueprint hits the bullseye with PDC World Darts Championship release

 

Red Tiger is bringing the heat with its limitless new game, Dragon’s Fire: InfiniReels™The beautifully designed, fantasy themed slot is an exciting combination of Red Tiger’s smash hit Dragon’s Fire and NetEnt’s innovative InfiniReels™ mechanic, which offers unlimited ways to win. It marks the third great collaboration between Evolution Group’s Red Tiger and NetEnt slot studios, following the huge commercial successes of Piggy RichesTM MegawaysTM and Gonzo’s QuestTM MegawaysTM. The 3-reel, 3-row slot is set in an atmospheric dragon’s lair, where the dramatic score enhances the mythical setting. Each win in Dragon’s Fire: InfiniReels™ presents players with a new reel on the right side of the locked reels for the next spin, cranking up the atmosphere and multiplying the number of bet ways by three each time from the starting number of 27.

Red Tiger turns up the temperature with Dragon’s Fire: InfiniReels™

 

Booongo, the global content developer, has rolled out its latest thrilling ancient adventure, Lord Fortune. As players are guided by the sound of the Dragon Bell to the Lord’s treasure-filled palace, the 5×3, 25 payline slot combines both free spins and Hold and Win respins modes. The free spins mode can be triggered when three Dragon Bells land on any single spin, with six spins granted to players, which can also be reset. During the bonus round, only top-paying symbols are available, rewarding players with princely sums.

Booongo releases riches-filled Lord Fortune

 

BF Games has launched Stunning 27 Remastered™, a revamped rendition of the fan-favourite gem. The latest addition to the popular Remastered series, Stunning 27 Remastered™ is a 3×3 slot featuring 27 ways to win and retro appeal within its blazing hot gameplay. Enhanced with modern graphics and a refreshed soundtrack, this high-volatility slot includes the classic symbols players know and love. Three identical symbols landing on the reels triggers a win and the Lucky 7 is the game’s most valuable symbol, with blazing payouts of up to 100x. Fill the reels with nine identical symbols and winnings are tripled.

BF Games launches Stunning 27 Remastered

 

ragmatic Play, a leading content provider to the gaming industry, welcomes players to the mythical home of the Greek gods in its latest release, Gates of Olympus. The colourful 5×6 slot is a highly-volatile experience, featuring 20 paylines for winning combinations to land on and a ‘Pay Anywhere’ system that pays out on clusters of eight or more. With tumbling wins and multipliers into the mix means all sorts of chaos can follow, increasing the potential for huge wins.

Pragmatic Play Aims for the Heavens in Gates of Olympus

 

iSoftBet, has returned to the site of its debut Megaways™ game and added even more features in Aztec Gold Extra Gold Megaways™. Featuring the classic Megaways™ cascading wins alongside 117,649 paylines, Aztec Gold Extra Gold Megaways™ builds on iSoftBet’s first successful Megaways™ adventure Aztec Gold. Set in an ancient temple, the sequel is even more lucrative than the original, while still containing iSoftBet’s highly popular Hold & Win mechanic. To trigger the Hold & Win bonus round, players must find Sun Discs, which launch the Aztec Gold Cash Respins mode. In standard play, this is achieved by finding five on the reels, but in ‘Extra Gold’ mode, it requires only four.

iSoftBet returns to bountiful temples for hit sequel Aztec Gold Extra Gold Megaways™

 

Yggdrasil, invites players to the neon-inspired dancefloor in exciting new release, Reel Desire™. The nostalgia-inducing slot takes players back to the good old days of love and disco, where they can dance the night away and land some potentially huge cash prizes. Offering players an impressive 1,024 ways to win, Reel Desire™ showcases stunning artwork, innovative technology and a host of special bonus features. The highly-volatile slot features Double Wilds, Multipliers and Free Spins, offering jackpots of up to 20,480x the stake when all positions on the reels are covered with wilds.

Yggdrasil invites players to get their groove on in new slot Reel Desire™

 

Realistic Games has launched its latest three-reel slot, Red Hot Gambler. Classic, low-volatility gaming plays out among a Red Hot bonus reel, nudges and features including Gamble and Super Spin. Any win that sees three flame icons underneath its symbols will trigger the additional Red Hot Reel, which presents players with the chance to upgrade to a four of a kind win. A matching 7s win that lands the opposite coloured 7 on the Red Hot Reel awards the top prize of x2500. The heat is turned up further with the exciting gamble feature, which offers the opportunity to increase all wins of less than x300 to that maximum.

Realistic Games Turns Up the Heat With Red Hot Gambler

 

Pariplay has launched Grand Loot, a thrilling new online slot that takes players back in time to the early 1920s, where the streets were ruled by ruthless gangsters. Tempting players to join gangsters in the hunt for big wins, Grand Loot is busting with special features, including the Grand Loot Bonus, which rewards players with Free Spins and Special Symbols.  With beautifully designed visuals and symbols, this 5-row, 4-reel video slot has 40 pay lines and features an impressive possible multiplier of 50,000x that will have players on the edge of their seats from the very first spin.

Get Ready to Run with the Gangsters in Pariplay’s Latest ‘Grand Loot’ Slot

 

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