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Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box

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Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box
Q&A with Michael Maokhmphiou, Operations Manager at Lightning BoxReading Time: 3 minutes

 

Tell us about the CEE region for you in 2020 – what’s been your major highlights?

We’ve watched with interest as iGaming within the CEE region has developed in recent years, with a number of different countries choosing to regulate. Our games have now been certified in Croatia, Bulgaria, the Czech Republic, Romania, Latvia, Lithuania and Estonia. We’ve seen player engagement rise as a result. Numbers have been steady, in spite of the pandemic, which is encouraging, and it is definitely an area with potential growth, particularly as we look to replicate our larger presence in neighbouring western Europe and the Nordics.

To give readers a view of how you see the market – where’s been key for you and what regions are you keeping a close eye on?

The key for Lightning Box has been to build up a catalogue with a wide range of innovative and entertaining slots that have broad appeal. We’ve found recently that players are enjoying a new spin on some of our classic games, particularly when we add new features. A case in point is our recent release Chicken Fox5x Skillstar, which now has an added skill feature and a leader board. This has made it more engaging for players as they look to compete against one another. It is also a popular element of social gaming and can be a good way of introducing new customers to real money gaming as countries regulate. Slovenia may be one of the next in the CEE region and we are monitoring it alongside a few others at the moment.

How have events in since last March changed your approach to the region? Would you say it’s changed the landscape and demographics?

Our approach remains the same for all regions and hasn’t been guided by the pandemic, to be honest. We want to build entertaining slot games that appeal to all demographics. That will continue in spite of external factors which are beyond our control. As statistics have shown, there has been an overall increase in iGaming activities since the pandemic began in March last year. Due to restrictions and betting venues remaining shut, players who like to play in land-based venues have transitioned online. The trick for suppliers like us is to keep them engaged and to make sure they enjoy the experience whilst they’re here in order that they stay.

Looking to the future – what should our readers be watching out for in the next 12 months?

Hopefully will see more entertaining and innovative slots coming out from our studio and others around the world. Popularity in iGaming during the pandemic has increased worldwide due to the ease of access to online casino entertainment and retail businesses being shuttered. We feel as more regions open, there will be more and more players coming online. That’s an opportunity that we need to manage responsibly by working within each jurisdiction’s regulations to ensure player protection.

And last but not least, looking outside of the gaming industry, can you name an industry figure or company that we’d do well to learn from in the year ahead?

I’ve been impressed with the progress of a number of fintech companies recently and the Dutch ecommerce payments specialists Adyen have really caught the eye. Not only were they able to sustain traffic during the global pandemic they also increased it, as well as tailoring their services to businesses so they were still able to operate effectively and efficiently online. To adapt so quickly and with a minimum of fuss is no mean feat. There is a lot that gaming companies can learn from some of these more dexterous fintech giants.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Red Rake Gaming launches Beating Alcatraz, the ultimate prison break slot

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Red Rake Gaming presents its latest release, Beating Alcatraz, an exciting video slot that transports players to one of the most iconic prisons in the world to experience the ultimate escape adventure.

With a 5×4 reel layout and 25 paylines, Beating Alcatraz delivers an innovative gaming experience centered around the Sticky Wins feature, where every winning combination sticks to the reels and triggers a Respin—offering players the chance to maximize their winnings while keeping the excitement going with every spin.

The game also includes a progressive multiplier panel that increases with each Respin, reaching up to a x10 multiplier. This adds a dynamic, strategic layer to the gameplay, as players feel the pressure build with each step toward outsmarting the prison’s security and boosting their prizes.

The excitement rises even more when 3 BONUS symbols land on the reels, unlocking the Free Spins feature. During this phase, a fixed Wild on the second reel becomes a key ally in helping players break through the walls of Alcatraz and increase their chances of big wins.

Beating Alcatraz is designed to appeal to both experienced players and new audiences, combining classic elements with innovative features that keep the action flowing and engagement levels high.

Starting today, July 31st, all Red Rake Gaming partners can integrate Beating Alcatraz into their offering, adding a high-quality title that perfectly complements any portfolio looking to deliver variety and top-tier entertainment.

The post Red Rake Gaming launches Beating Alcatraz, the ultimate prison break slot appeared first on European Gaming Industry News.

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Open a can of lavish rewards in Blueprint Gaming’s Fishin’ Frenzy The Big Catch 3

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Iconic underwater series reaches new heights with enriched bonus play

 Blueprint Gaming™ invites players on its most bountiful fishing trip to date in Fishin’ Frenzy The Big Catch 3, with a host of sumptuous bonus modifiers charging the latest iteration from the industry-renowned series.

The leading UK slot supplier has high hopes for its July release following the roaring success of the original Big Catch title and its sequel, which was released in February 2025.

Despite the former initially bursting onto the scene in 2021, it remained Blueprint Gaming’s standout turnover title for the entire of 2024 and the first half of 2025, while Fishin’ Frenzy The Big Catch 2 has also taken the year by storm, sitting as the supplier’s top 2025 release to date.

Just as in its two predecessors, the third Big Catch instalment sees three, four or five boat-themed scatters trigger the free spins bonus. However, the intriguing twist comes prior to the round starting, with the awarding of random modifiers from a choice of 10, which includes increased cash rewards, a boosted position on the fisherman trail, or more golden fish, worm, or fisherman icons.

For every fourth fisherman collected during the bonus, the lowest fish cash prize is upgraded to the next size with additional free spins awarded, significantly increasing the chance of sizeable returns.

In a move to amplify base play and bonus win potential, each fish or worm that lands during the base game is collected by a net sitting above the reels. Randomly, the Fishin’ Frenzy feature can be triggered, presenting players with a choice of modifiers, including immediate access to the Free Spins bonus, Cash Streak, or Fisherman Add.

For slot enthusiasts on the hunt for further fishing, Blueprint’s latest summer release also welcomes back the new Power Play. Available at 5x the original bet, the additional game mode benefits from only Cash Prize, Cash Harvest and Bonus symbols at play.

Blueprint Gaming’s Jo Purvis, Director of Marketing, PR and Events, said: Fishin’ Frenzy The Big Catch 3 reels players back in with even more ways to win big, building on the franchise’s phenomenal momentum.

“With enriched bonus features and modifiers complementing the beloved underwater theme, this latest iteration from the series is set to cast a wide net and keep the frenzy at full pace throughout the summer and beyond.”

Click here for more on Fishin’ Frenzy The Big Catch 3

The post Open a can of lavish rewards in Blueprint Gaming’s Fishin’ Frenzy The Big Catch 3 appeared first on European Gaming Industry News.

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DATA.BET Launches Hot Bundles

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DATA.BET, a trusted sportsbook solution supplier, has launched Hot Bundles – pre-built betting combinations powered by advanced statistical models. Displayed through an intuitive widget, these data-driven selections span multiple events and are designed to boost both express betting activity and operator income.

These combinations provide either separated selections (including Player Props markets) or consolidated ones within single matches through the Bet Builder. Each event set displays a combined odds with a simple one-click interface, streamlining the path from discovery to wager placement.

Hot Bundles addresses a critical opportunity in the betting ecosystem by simplifying the experience, particularly for newcomers. For operators and platform providers, Hot Bundles drive increased revenue through boosted stake volumes and improved engagement. In turn, bettors gain access to data-driven selections that maximize winning potential through optimal combinations. The pre-built nature eliminates the guesswork and complexity typically associated with creating express bets.

“Hot Bundles transforms how users approach express betting by showcasing the most compelling combinations our data identifies,” said Rostyslav Likhtin, Head of Product at DATA.BET. “By powering statistical analysis with intelligent curation, we’re helping partners capitalize on the higher margins while giving players the guidance they seek for more profitable wagers. We have an ambitious roadmap for the technical expansion of Hot Bundles to meet the demands of both our clients and their users.”

Hot Bundles strengthen DATA.BET’s portfolio of experience-enhancing tools that translate user engagement into partner revenue. The feature’s cross-vertical design showcases the company’s holistic approach: creating a product solution that elevates user satisfaction and business performance.

The post DATA.BET Launches Hot Bundles appeared first on European Gaming Industry News.

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