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Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box

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Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box
Q&A with Michael Maokhmphiou, Operations Manager at Lightning BoxReading Time: 3 minutes

 

Tell us about the CEE region for you in 2020 – what’s been your major highlights?

We’ve watched with interest as iGaming within the CEE region has developed in recent years, with a number of different countries choosing to regulate. Our games have now been certified in Croatia, Bulgaria, the Czech Republic, Romania, Latvia, Lithuania and Estonia. We’ve seen player engagement rise as a result. Numbers have been steady, in spite of the pandemic, which is encouraging, and it is definitely an area with potential growth, particularly as we look to replicate our larger presence in neighbouring western Europe and the Nordics.

To give readers a view of how you see the market – where’s been key for you and what regions are you keeping a close eye on?

The key for Lightning Box has been to build up a catalogue with a wide range of innovative and entertaining slots that have broad appeal. We’ve found recently that players are enjoying a new spin on some of our classic games, particularly when we add new features. A case in point is our recent release Chicken Fox5x Skillstar, which now has an added skill feature and a leader board. This has made it more engaging for players as they look to compete against one another. It is also a popular element of social gaming and can be a good way of introducing new customers to real money gaming as countries regulate. Slovenia may be one of the next in the CEE region and we are monitoring it alongside a few others at the moment.

How have events in since last March changed your approach to the region? Would you say it’s changed the landscape and demographics?

Our approach remains the same for all regions and hasn’t been guided by the pandemic, to be honest. We want to build entertaining slot games that appeal to all demographics. That will continue in spite of external factors which are beyond our control. As statistics have shown, there has been an overall increase in iGaming activities since the pandemic began in March last year. Due to restrictions and betting venues remaining shut, players who like to play in land-based venues have transitioned online. The trick for suppliers like us is to keep them engaged and to make sure they enjoy the experience whilst they’re here in order that they stay.

Looking to the future – what should our readers be watching out for in the next 12 months?

Hopefully will see more entertaining and innovative slots coming out from our studio and others around the world. Popularity in iGaming during the pandemic has increased worldwide due to the ease of access to online casino entertainment and retail businesses being shuttered. We feel as more regions open, there will be more and more players coming online. That’s an opportunity that we need to manage responsibly by working within each jurisdiction’s regulations to ensure player protection.

And last but not least, looking outside of the gaming industry, can you name an industry figure or company that we’d do well to learn from in the year ahead?

I’ve been impressed with the progress of a number of fintech companies recently and the Dutch ecommerce payments specialists Adyen have really caught the eye. Not only were they able to sustain traffic during the global pandemic they also increased it, as well as tailoring their services to businesses so they were still able to operate effectively and efficiently online. To adapt so quickly and with a minimum of fuss is no mean feat. There is a lot that gaming companies can learn from some of these more dexterous fintech giants.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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