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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
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Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Everygame Casino Introduces New Rudolph Unleashed Christmas Slot Game

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Everygame Casino has just introduced a brand-new Christmas game and a new crash game.  With 178 chances to win on any spin, Rudolph Unleashed is loaded with features for wintertime wins. Ripcord Rush is a multiplayer crash game where players try to cash out before their parachute randomly opens.

Santa’s favorite reindeer is causing mayhem in Rudolph Unleashed. Santa Scatters can trigger a re-spin feature with Santas held in place.  Rudolph symbols on the last reel can trigger the Moving Wild feature. With every spin, Rudolph shifts one reel left and keeps giving another re-spin until he reaches the first reel.  When Rudolph and at least one Scatter appear, the Chasing Wild feature comes to life. Rudolph chases and replaces Santa Scatters all over the board, leaving Wilds in his wake.

Ripcord Rush is a new kind of gambling game with sky-high risks and even higher rewards. Players hop on the plane, place their bet, and prepare to make the leap. The higher they go before they jump, the more they can win – up to 5000X the bet. But wait too long and the bet is lost.

These new games are now available in Everygame’s instant play online casino and in its mobile casino for smartphones and tablets.

There are hundreds of premium real-money online slots and table games to choose from at Everygame Casino, one of the most trusted online casinos in the world. Friendly and knowledgeable customer service agents make sure that everyone enjoys themselves, and generous bonus offers give plenty of free play time.

The post Everygame Casino Introduces New Rudolph Unleashed Christmas Slot Game appeared first on European Gaming Industry News.

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Latest News

Everygame Casino Introduces New Rudolph Unleased Christmas Slot Game

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Reading Time: < 1 minute

Everygame Casino has just introduced a brand-new Christmas game and a new crash game.  With 178 chances to win on any spin, Rudolph Unleashed is loaded with features for wintertime wins. Ripcord Rush is a multiplayer crash game where players try to cash out before their parachute randomly opens.

Santa’s favorite reindeer is causing mayhem in Rudolph Unleashed. Santa Scatters can trigger a re-spin feature with Santas held in place.  Rudolph symbols on the last reel can trigger the Moving Wild feature. With every spin, Rudolph shifts one reel left and keeps giving another re-spin until he reaches the first reel.  When Rudolph and at least one Scatter appear, the Chasing Wild feature comes to life. Rudolph chases and replaces Santa Scatters all over the board, leaving Wilds in his wake.

Ripcord Rush is a new kind of gambling game with sky-high risks and even higher rewards. Players hop on the plane, place their bet, and prepare to make the leap. The higher they go before they jump, the more they can win – up to 5000X the bet. But wait too long and the bet is lost.

These new games are now available in Everygame’s instant play online casino and in its mobile casino for smartphones and tablets.

There are hundreds of premium real-money online slots and table games to choose from at Everygame Casino, one of the most trusted online casinos in the world. Friendly and knowledgeable customer service agents make sure that everyone enjoys themselves, and generous bonus offers give plenty of free play time.

The post Everygame Casino Introduces New Rudolph Unleased Christmas Slot Game appeared first on European Gaming Industry News.

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Kambi Group plc repurchase of shares during 20 November – 26 November 2024

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Kambi Group plc (“Kambi”) has during the period 20 November to 26 November 2024 (the “Buyback Period”) repurchased a total of 50,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 50,000 ordinary B shares at a volume-weighted average price of 106.92 SEK. From the beginning of the Programme, which started on 6 November, until and including 26 November 2024, Kambi has repurchased a total of 154,000 ordinary B shares at a volume-weighted average price of 108.17 SEK per share.

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 26 November 2024, Kambi’s holding of its own shares amounted to 154,000 and the total number of issued shares in Kambi is 29,903,619 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €12.0 million.

The post Kambi Group plc repurchase of shares during 20 November – 26 November 2024 appeared first on European Gaming Industry News.

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