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SportCaller goes Flat out with Tote Ten to Follow
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Leading free-to-play specialist extends Tote Ten to Follow partnership with a revitalised game for the Flat racing season
SportCaller, the free-to-play (FTP) sports-game specialist, has progressed its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, this popular game incorporates a host of innovative features aimed at expanding racing’s reach to new audiences.
Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller returned to those racing roots by bringing the timeless Tote Ten to Follow into the digital age over the latest Jumps campaign. The game now renews for the Flat season and SportCaller has updated and enhanced the player experience with a suite of new features that drive reliable engagement via repeat visits throughout the course of the competition.
Tote Ten to Follow asks participants to assemble stables of 10 horses whose collective performance will be aggregated in points from 16th June (the opening day of Royal Ascot) to 17th October (Champions Day). Applying feedback from the Jumps season, players now benefit from advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which seamlessly facilitates a myriad range of permed stables.
Improved gameplay centres around some of the more popular elements of fantasy football (from design-your-own silks to private leagues) which harness both the creative fun and the competitive instincts of casual racing fans and committed bettors alike. These innovations cultivate digital dwell-time and encourage return visits, as players assess their positions and chase a series of mouthwatering paydays throughout a condensed Flat season.
SportCaller’s market-leading FTP platform also showcases a variety of intuitive tools that allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse. Helpful filters (e.g. trainer or horse searches), running off industry-leading Racing Post content, also secure quick-fire selection criteria from a deep database.
Minimum prize money of £100,000 is guaranteed for the competition – and, once again, there will be 0% takeout from the prize pool. As a result, unimpaired distribution will follow between four monthly winners (£10,000), with 70% of the remaining pool going to the winner of the overall game, and the other 30% being distributed in tiered fashion between those players placed second to 100th.
Rob Painter, Chief Marketing Officer for the Tote, said: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.
“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”
Cillian Barry, SportCaller MD, added: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.
“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SportCaller goes Flat out with Tote Ten to Follow
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
With Finland’s iGaming re-regulation now firmly on the horizon, Gaming in Europe (Gaming in Holland, Gaming in Spain, Gaming in Germany) will be launching its latest initiative, Gaming in Finland, at ICE Barcelona 2026.
Gaming in Finland will kick off with an evening conference in Barcelona on January 19, 2026, from 18:00 until 22:00.
The event, which is being organized in close collaboration with local stakeholders, will feature networking, tapas and drinks, as well as several highly relevant sessions outlining the opportunities and challenges offered by Finland’s soon-to-be regulated iGaming market.
Confirmed speakers include:
- Pekka Ilmivalta, Head of Finnish Office, Nordic Legal
- Morten Ronde, Founding Partner, Nordic Legal
- Jari Vähänen, Founding Partner, The Finnish Gambling Consultants
- Mika Kuismanen, CEO, The Finnish Trade Association for Online Gambling
- Josh Hodgson, COO, H2 Gambling Capital
- Niklas Bondestam, CEO, Ubetec
- Jessica Maier, Co-Founder, EGARA
- Paul Foster, CEO, Crucial Compliance
Morten Ronde, Founding Partner at Nordic Legal commented: “Finland’s move to open its gambling market in 2027 creates a rare opportunity for operators and suppliers to enter a newly regulated European market from day one. Our Barcelona event during ICE will combine expert insight on the Finnish framework with high-quality networking for those looking to establish an early presence.”
Gaming in Europe founder Willem van Oort added: “After a long wait, Finland will finally re-regulate its iGaming market in 2026. Looking at other Nordic markets, it is a safe bet that local demand for regulated gambling will be significant. Naturally, operator interest in this market is large. Together with local stakeholders, we hope to provide interested parties with the knowledge and connections to help make their eventual market entry a success.”
Register your interest now
Places at the inaugural Gaming in Finland event are limited. If you are considering attending this event, please register your interest through this link: https://www.gamingin.eu/finland
We will let you know as soon as possible whether we have a seat available for you.
Please note that the Gaming in Finland Evening Conference @ICE will focus foremost on future B2C and B2B license holders.
Join our Gaming in Finland LinkedIn group
In the meantime, feel free to join our Gaming in Finland LinkedIn group, where we will share the latest news and updates on the Finnish market.
Sponsorship opportunities available
Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.
The post Gaming in Finland to launch at ICE 2026 appeared first on Gaming and Gambling Industry Newsroom.
Greentube expands Latin American footprint with Brazino777 partnership
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