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The world of gambling – as seen by millennials and Generation Z
Reading Time: 3 minutes
The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.
Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.
The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.
During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.
Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.
To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.
The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.
This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.
Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.
Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.
Millennials and Gen Z tend to be cautious in what they do online.
Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.
It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.
Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z
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Spinmatic unveils groundbreaking hybrid Slot-Plinko game
Reading Time: 2 minutes
Spinmatic, a leading developer of cutting-edge casino games, today announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Elemental Fusion introduces a novel hybrid model, offering players a distinctive blend of traditional reel-spinning action and a collector-driven bonus system culminating in a dynamic Plinko round. The game consists of harnessing the power of five sacred elements -Fire, Earth, Water, Air and Galaxy- guided by an in-game Alchemist character.
The core innovation lies in two distinct yet interconnected features:
- Accumulative multipliers & Fusion reaction: The game features five Element Elixir symbols. Landing these symbols triggers a Fusion Reaction where an accumulative multiplier builds up. Multipliers can reach up to x50 and stack across spins. When a win is achieved, it is multiplied by the accumulated value, which then resets.
- Collect Feature & Plinko Bonus: Players activate the Plinko bonus round by collecting 10 Element Elixir symbols for one of the four core elements (Water, Air, Earth or Fire). Landing a Special Plinko Symbol on the 3rd reel randomly contributes one symbol to the corresponding element’s collector. A key mechanism is that other element collectors do not reset when a Plinko game is triggered, allowing for the rapid chaining of bonus rounds.
The Plinko bonus round offers a sophisticated and varied experience, determined by the collected element. Before the balls drop, a wheel spins to determine the number of balls, ranging from a minimum of 10 to an impressive 100.
Each of the four unique Plinko games features 16 rows and is designed with a distinct volatility profile and prize mechanic, and each guarantees a specific Jackpot tier (Mini, Midi, Maxi and Grand Jackpot).
Spinmatic invites operators to integrate Elemental Fusion immediately to offer players this pioneering gaming experience.
The post Spinmatic unveils groundbreaking hybrid Slot-Plinko game appeared first on European Gaming Industry News.
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RedCore was awarded “Transformation of the Year” at SiGMA Rome
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The RedCore business group received the “Transformation of the Year” award at the SiGMA Central Europe Awards ceremony, which took place as part of SiGMA Central Europe on November 3 in Rome. The award honors the company’s successful transformation from PIN-UP Global, an iGaming-focused holding company, to a diversified technology business group operating in various areas of digital business.
RedCore is the result of a large-scale transformation of PIN-UP Global, which began in 2024. This was a logical step that allowed the holding company to expand beyond the iGaming industry. The accumulated expertise allows the brands included in the business group to create technological solutions for fintech, marketing platforms, e-commerce, regulatory technologies, customer service, and platform B2C services with high user engagement.
Today, the international business group RedCore includes seven independent brands: PIN-UP Partners, Frogo, Pay.Partners, Communications Hub, mr.Booster, Riddick’s Partners, Talk with Us.
“This award recognizes that we have made the right strategic move. Over nine years of working in iGaming, we have accumulated expertise that is applicable far beyond a single industry. RedCore is the result of a transition from internal solutions to independent products for the market. We have created a business group ready to share high-quality technologies and team expertise with various digital businesses,” comments Marina Ilina, CEO and founder of RedCore.
The “Transformation of the Year” award at the SiGMA Central Europe Awards is especially significant as it recognizes RedCore’s ability to successfully adapt to changing market conditions and create new opportunities for growth. The award organizers highly appreciated the scale of the changes, the speed of their implementation, and the results of the transformation.
The post RedCore was awarded “Transformation of the Year” at SiGMA Rome appeared first on European Gaming Industry News.
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Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets
Reading Time: 2 minutes
International law firm Osborne Clarke has advised Shore Capital on Winvia Entertainment plc’s £205 million AIM IPO and associated £40 million institutional placing. Shore Capital acted as nominated adviser, sole bookrunner and sole broker.
Technology focused business Winvia Entertainment is the second largest prize draw operator in the UK by market share and owns the brands Best of the Best and Click Competitions, through which players can play for prizes including cars, luxury watches and holidays.
Outside the UK, the company is focused on the fast-growing and regulated Romanian online gaming market, where it is a top three online casino operator, operating a multi-brand strategy including own brands such as Princess Casino, Royal Slots and Luck, white label brands such as Magnumbet, Cashpot and Excelbet, and a majority owned poker business.
Winvia Entertainment intends to use the net proceeds of the placing to fund acquisitions in the large but fragmented UK prize draw sector. It has been building a pipeline of other opportunities and is in discussions with several potential acquisition targets to allow it to consolidate its position in this rapidly growing market.
Admission and trading in the company’s ordinary shares on AIM took place on the 3 November 2025 at 8:00 a.m.
The IPO represents a significant AIM admission in H2 2025 and highlights the renewed interest in UK tech and digital-entertainment flotations. It follows commentary that the London listing market may be turning a corner, with several listing announcements and a strengthening pipeline emerging in recent weeks.
Commenting on the transaction, Ed Nisbet, Associate Director at Osborne Clarke, said: “We are delighted to have assisted the Shore Capital team in relation to the IPO of Winvia Entertainment. Both the UK and Romanian markets that the group is focused on offer exciting opportunities and this IPO perfectly positions Winvia to build on its existing strength to take advantage of these. This transaction, together with general market activity and our increasing pipeline of opportunities, is also demonstrative of the increased momentum in UK capital markets.”
Jonathan King, Partner at Osborne Clarke, added: “The Winvia IPO showcases the breadth of Osborne Clarke’s capital markets expertise – from advising on complex cross-border structures to supporting clients at every stage of their growth.”
Osborne Clarke’s Corporate team, which is ranked in the top tiers by both Chambers UK and Legal 500 UK for AIM, is considered a go-to practice for many companies in the tech, media and comms sector. Its clients range from global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to strategic M&A, IPOs and JVs.
The post Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets appeared first on European Gaming Industry News.
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