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Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry
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OPERATORS are doing more to promote safer gambling than at any time in the last two decades, John Hagan, chairman of the Industry Group For Responsible Gambling, on Thursday told the inaugural EGR UK Summit.
Speaking on the opening day of Responsible Gambling Week, Mr Hagan hailed the commitment of gambling companies to create a safer environment for their customers, but said the campaign had reached a ‘critical stage’ and the challenge was to reach occasional gamblers who did not think responsible gambling messages applied to them. He highlighted YouGov research, commissioned by the IGRG, which showed many adults who played the lottery, bought scratch cards or enjoyed betting on sport did not think they were gambling.
The EGR UK Summit, held at Twickenham Stadium in association with Responsible Gambling Week, brought together operators, affiliates, suppliers and regulators to discuss safer gambling strategies across the industry.
Introducing an industry panel to review responsible gambling initiatives over the last 12 months, Mr Hagan said: “Responsible gambling is a shared responsibility and it’s incumbent on operators to provide a safer environment for its customers without fear of cutting across its commercial goals. A fairer and safety gambling environment is critical to the future of the industry”.
But having worked in the industry for the last two decades as a lawyer, he said he had witnessed a transformation in operators’ approach to responsible gambling in recent years. Despite the cynicism of the industry’s critics, a raft of player protection initiatives announced in the last 12 months showed operators were serious about enhancing player protection.
Lyndsay Wright, director of sustainability at William Hill, said there was increasing pressure from investors to justify their actions and they were asking: “How do we know you are doing the right thing?” but she rejected the idea of voluntary online stake limits as a catch-all solution. She said William Hill had launched a new advertising and social media campaign focused on portraying gambling “in the way we know it should be” as a community-based, recreational activity and Responsible Gambling Week had given the company a focus for its safer gambling campaign.
Ben Wright, head of safer gambling at Sky Betting and Gambling, told the conference that winning customers’ trust was paramount and safer gambling must become integral to every company’s culture. He said Sky Betting’s profit and loss tool was one of the most successful it had launched to customers, part of the process of “normalizing” safer gambling.
Wes Himes, interim chief executive of The Betting and Gaming Council, pointed to the success of the pre-watershed whistle-to-whistle advertising ban as a sign that the industry was taking safer gambling seriously. Preliminary figures showed there was less than an hour of gambling-related advertising around live TV sport in September 2019, compared to 6.6 hours in September 2018. Meanwhile, amongst 4-17-year-olds there had been a 97% drop in the amount of exposure to gambling advertising.
Tim Miller, executive director of The Gambling Commission, said in his conference keynote address:
“Every year, Responsible Gambling Week develops further and gets better. It has moved from being an initiative led by one sector to something that is much more collaborative, much more cross-industry. That is not easy to do. John Hagan and his colleagues have done an amazing job to bring so many operators and sectors together”.
He said the campaign had to consider where to go next and operators should ask themselves two questions: Are the right people in our business engaged in Responsible Gambling Week, not just those with a social responsibility remit? How can we ensure the campaign reaches a wider audience?
But he echoed Mr Hagan’s view that there had been a “sea-change in operators’ approach to responsible gambling, hailing the commitment by large operators to support education, research and treatment as “an important step forward”. He said the Gambling Commission’s primary areas of focus in the coming months would be on developing common standards around game and app design; developing a code of conduct around inducements to gamble; and embracing technology to promote social responsibility.
Responsible Gambling Week (November 7th-13th) is the biggest ever campaign in the UK and Ireland to promote safer gambling. The objective is to get people talking about how to gamble responsibly, without putting themselves and others at risk, and to provide year-round advice and help at www.responsiblegamblinguk.org. More than 120,000 staff at thousands of gambling venues and online sites are taking part in the campaign, which is supported by leading football clubs, racecourses, pubs and charities and voluntary organizations.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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