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Spain: A new bull market?

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Spain is an increasingly attractive market for operators and suppliers alike; with bright forecasts for the market’s future following its regulation in 2012. We sit down with Ruben Loeches, CMO at R. Franco Group, Spain’s most established gaming company, to get the lowdown on the market they dominate.

Spain is touted by some as the industry’s latest bull market – as Spain’s most established gaming company, what’s your take on the market’s development so far?

Spain’s current expansion is unprecedented; we’re seeing a 20.10% increase in terms of GGR, mostly due to the ever-growing popularity of sports betting online, which is currently above 25% in GGR.

Of course, there’s an increase in new customers, but we’re also seeing an exponential trend of players becoming ambassadors for the transition to online, which is in turn the catalyst for a very interesting multiplier effect within their own social circles, with more of their friends signing up to the digital world as a consequence. This is definitely indicative of the new generation of players getting involved in iGaming – and represents fantastic potential beyond the traditional bastion of sports betting.

Plenty of supports suggest that there is room for further growth here, where do the opportunities lie in Spain for operators?

In my view – the future of gaming is all about omnichannel. None more so than in Spain, The ability to bridge the retail and digital environment is by far the greatest opportunity in regulated markets, and one that every operator should be focusing on.
Companies that already have an established retail presence hold a great advantage here as it gives the proposition of choice to the player in whether they interact with their brand of choice online or offline, and ensures they are always present as part of the customer journey. Tie this in the with the opportunity to promote your brand through the activation of sponsorships, more and more potential customers will be open to getting involved in sports betting.

How will the ban on advertising affect the way the Spanish gaming sector does business? how do you expect to overcome these regulatory tailwinds? Do measures need to be put in place to mitigate this risk?

Given the Spanish passion for sport and gaming, and everything that comes with it, there will always be opportunity. Of course, these regulatory tailwinds will certainly necessitate operators and suppliers to rethink their strategies.

For us, we would suggest a measured approach, think much more where you invest your money, be much more strict with the monitoring of your metrics and in the analysis of your traffic sources, and above all, give much more value of the leads that you can get or have achieved in the different phases of a client’s life (acquisition, conversion, retention and reactivation).

Of course, the government’s regulatory obstacles will stifle growth, but with every challenge comes opportunity, and as long as resources are shifted to place more emphasis on acquisition – then risks can be easily mitigated.

R. Franco was one of the first platform suppliers to go live in Colombia once the market opened, what other opportunities do you see for LatAm, and how does being Spain’s most famous gaming company help?

The Latino world lives and breathes sport like no other. Our habits in Spain are very similar and this is represented in the way we both bet, and for us – Latin America will always be our secondary region to operate. The learning curve we’ve acquired in all these years allows us to implement processes, methodologies and strategies that fit the market perfectly. The cost saving benefits here for us over nearly any competitor from outside of this world are immense, as we avoid the loss of budget in unnecessary marketing campaigns that others would have to do to reach a market where there is little knowledge or experience.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Spain: A new bull market?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SlotsCapital.lv Casino Welcomes New Players and Cryptocurrency Depositors with Generous New Year Bonuses

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The post SlotsCapital.lv Casino Welcomes New Players and Cryptocurrency Depositors with Generous New Year Bonuses appeared first on European Gaming Industry News.

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Kaizen Foundation joins forces with Friends of the Earth Malta

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 The Kaizen Foundation has announced today a three-year partnership with Friends of the Earth Malta (FoEM). FoEM is part of Friends of the Earth, the world’s largest grassroots environmental network with a presence in 74 countries. This collaboration will support FoEM’s efforts to create a hub for environmental education at Il-Forn ta’ Kemmuna, a long-term project that aims to highlight the ecological and historical significance of Comino island. The project’s aim is to restore the historic bakery that once sustained the small farming community living on Comino decades ago. The building will be transformed into a zero-impact facility that educates visitors about the island’s unique ecology.

Panos Konstantopoulos, President of the Kaizen Foundation, commented: “This new partnership with Friends of the Earth Malta aligns perfectly with our mission to support long-term, impactful initiatives that improve quality of life. The environment is one of the core pillars of our Foundation and this project on Comino island promotes both environmental awareness and conservation. Aiming to serve as a force for positive change on a global scale, we are delighted that this partnership launches the Kaizen Foundation’s activities in Malta, following projects in Greece, Romania, and Germany. Cooperating with NGOs like FoEM, as well as with local communities is key for bringing about meaningful change and expanding the impact of our support.”

Il-Forn ta’ Kemmuna was conceptualised by FoEM’s director, Martin Galea De Giovanni, who came across the bakery as a young adult, while camping with friends. Watching the building fall into neglect, he conceived the idea of turning it into a centre for education about Comino’s natural beauty and historical significance. Comino (Kemmuna in Maltese), a small island in the Maltese archipelago, is home to a wealth of endemic flora and fauna and has been designated as a Natura 2000 site, the highest form of environmental protection in the European Union.

The bakery, located near Santa Maria Bay and surrounded by unspoiled nature (16,400m²), will operate with zero emissions, incorporating renewable energy, rainwater harvesting, wastewater treatment, and waste management systems, thus serving as a model for sustainable development. Il-Forn ta’ Kemmuna will host a programme of events designed to connect visitors and communities with the natural landscape of Comino. Activities shall include walks in nature, beekeeping and permaculture workshops, while also celebrating Maltese heritage through traditional bread-making. The restoration will also focus on preserving the bakery’s historic oven, one of the few remaining traditional ovens in Malta. Initial restoration work on the building began in 2024.

The post Kaizen Foundation joins forces with Friends of the Earth Malta appeared first on European Gaming Industry News.

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The Booming Games charge continues with Buffalo Hold & Win Extreme 10,000

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The post The Booming Games charge continues with Buffalo Hold & Win Extreme 10,000 appeared first on European Gaming Industry News.

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