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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodoReading Time: 3 minutes

 

Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.

 

You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?

Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.

You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?

Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.

You have recently worked on a project together with Teesside University, could you tell us a bit about that?

This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.

Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?

Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.

On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.

What can we expect from mkodo in 2019?

We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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TaDa Gaming Releases 10 Sparkling Crown

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Leading content provider, TaDa Gaming, is offering palatial style play in new slot release 10 Sparkling Crown. A randomly triggered Jackpot Poker game puts serious dazzle power in players’ hands with special win multipliers applied to the four individual jackpots.

With Expanding Wilds and solid gold Scatters giving multipliers up to 100x the bet, the five reels, three rows and 10 fixed paylines game offers royal win potential with 10,000x max.

Wild Crowns appear on reels two, three and four only and will vertically expand to cover the reel when they hit a prize, turning all positions wild. Gold dollar sign Scatters can appear on all reels. Three, four or five scatters will award multipliers of 5x, 20x or 100x the bet, respectively.

With a fruit salad of symbols alongside Lucky 7s and Golden Bells rolling down the reels and a soundtrack worthy of royalty, the wins can come thick and fast in this mid volatility game.

The randomly triggered bonus Jackpot Poker game injects another layer of excitement into 10 Sparkling Crown. The Club jackpot is equal to 5x the bet; Diamonds gives 20x; Hearts, 50x and the Spades can deliver a game-changing 1000x the bet value. The four suits sit in order at the top of the screen, each showing a jackpot value which could be a whopping €200,000 for Spades.

The bonus game can trigger once a round has completed and all wins collected. Players will see 15 face down cards appear on the screen: select cards by clicking until three matching card suits from Clubs, Diamonds, Hearts or Spades have been revealed which will trigger the corresponding jackpot.

To further ramp up gameplay, there are potentially two types of special cards in the selection that will impact the win value: the Club Deleting Card and the Multiplier Card.

The card showing a Club with a strikethrough image is the Club Deleting Card which removes all the low value Clubs. The Multiplier card brings 2x or 5x the win value and, if both cards appear in the same selection, then the multiplier values are multiplied so the win is then uplifted by 10x.

When three matching card suits are revealed, the corresponding Jackpot Poker Game value is awarded. However, if players take more than five seconds to choose from the face down cards, these will randomly flip themselves over through auto selection.

With a wide betting range from 0.02 to 200 local currency to appeal to all player styles; and turbo play for those who love speed, 10 Sparkling Crown is a beautiful game that delivers big win potential in an easy to play slot with benefits.

Sean Liu, Director of Product Management at TaDa Gaming, said: “10 Sparkling Crown mixes different bonus games and features in a classic fruit slot. This is both enduringly popular with players and a TaDa signature, adding value to TaDa’s exciting and diverse portfolio.”

The post TaDa Gaming Releases 10 Sparkling Crown appeared first on European Gaming Industry News.

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REEVO Enters into Strategic Partnership with Lebull.pt

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REEVO has entered into a strategic partnership with Lebull.pt, one of the fastest-growing casino and sports betting operators in the Portuguese regulated market. This collaboration underscores REEVO’s commitment to delivering cutting-edge, immersive gaming experiences to players worldwide, reinforcing its position as an industry innovator.

Launched in mid-2023, Lebull.pt has rapidly carved a name for itself in Portugal’s competitive online gambling space, earning recognition for its dedication to quality and innovation. With a strong emphasis on providing top-tier entertainment, Lebull.pt continuously seeks to elevate its platform by integrating best-in-class gaming content.

Through this strategic alliance, Lebull.pt players will now have access to REEVO’s exceptional portfolio of casino games via our aggregation platform, renowned for their engaging gameplay, superior graphics and innovative mechanics. The partnership will ensure that Portuguese players can experience a diverse range of high-quality titles tailored to enhance their gaming experience.

Tiago Pereira, Country Manager of Lebull.pt, said: “LeBull.pt has been committed to delivering a world-class gaming experience to our players since day one, and our partnership with REEVO marks an exciting step in that direction. REEVO’s innovative and high-quality casino games align perfectly with our vision of providing a top-tier casino experience. This collaboration will enhance our platform with engaging and immersive content, ensuring our players always have access to the best gaming in the Portuguese regulated market.”

Karl Grech, Head of Business Development at REEVO, said: “At REEVO, we are always looking to collaborate with forward-thinking operators that share our passion for innovation and excellence. Partnering with Lebull.pt, a rising star in the Portuguese market, allows us to bring our cutting-edge content to an even wider audience. We are excited to work together to provide players with an unparalleled gaming experience, ensuring they enjoy the very best that online casino entertainment has to offer.”

The post REEVO Enters into Strategic Partnership with Lebull.pt appeared first on European Gaming Industry News.

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QTech Games bolsters its emerging markets platform with PG Soft

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Leading distributor for emerging markets consolidates its pre-eminent offering with content from another established star in video slots and table games

QTech Games, the leading game aggregator for all emerging markets, has penned its latest provider partnership with PG Soft (Pocket Games Soft), enabling its platform customers to access this revered supplier’s multi-faceted catalogue which spans video slots and table games.

PG Soft, an emerging force in the igaming domain, draws from a deep well of slot games, including popular titles such as Wild Bandito, Candy Burst and Medusa. These hits often feature fresh twists on classic game themes, coupled with a mix of engaging cascades and reel layouts, packed with bonus games, multipliers, Turbo and Autoplay features. Accordingly, this progressive gaming suite now forms part of a wider market-leading portfolio made available by QTech Games to its clients.

By deploying the state-of-the-art technology from traditional tables to creative 3D video slots, PG Soft games are fully optimised for mobile as well as desktop to ensure the best gaming experience for all types of players. With a global-market approach, these games cater for every taste, from the more conventional Vegas-style to modern casual themes. Their well-balanced gameplay mechanics, varied volatility and maths models are already attracting new cohorts of players across the planet.

Founded and based in Valletta in 2015, PG Soft has subsequently broadened its international influence with offices in Riga and London. And this new agreement organically broadens PG Soft’s geographic footprint even further, targeting emerging markets from Asia and Eastern Europe to Latin America, and creating new revenue streams. As the fastest-growing distributor in Asia over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games’ CEO, Philip Doftvik, said: “It’s another ringing endorsement for our platform to have integrated more premium content from PG Soft. Theirs is a constantly growing and innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some high-quality graphics, gameplay and unique features.

“PG Soft are a creative and fast-growing igaming content provider, fusing a passion for gaming with extensive expertise in the industry. Together, we will continue to raise the bar and shape a localised experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for PG Soft.”

A PG Soft spokesperson added: “QTech Games is a hotbed for superior online casino games and player-engagement tools, so we were keen to put our shoulders to their impressive distributional wheel. As we look to expand across developing regions, their market-leading platform provides a flexible gateway to some previously overlooked territories.

“PG Soft is purposefully comprised of next-generation innovators who are enthusiastic and driven to continuously create breakthrough titles which resonate with modern audiences. As such, we will always strive to deliver the best gaming experience in a safe and responsible manner.

“PG Soft continues to create top-tier slot games with well-balanced gameplay and unique features, framed by engaging visuals and immersive soundscapes. Needless to say, entering into this QTech agreement tracks our core strategy to fully leverage our reach, and we look forward to seeing how new players embrace our games.”

The post QTech Games bolsters its emerging markets platform with PG Soft appeared first on European Gaming Industry News.

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