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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

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Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodoReading Time: 3 minutes

 

Stuart Godfree co-founded mkodo with Sue Yoxall in 2001, taking the opportunity to bring an innovative technology-based service to the rapidly developing gaming market. Recently, Stuart founded mkodo’s Evolve Scheme, a graduate scheme investing in the next generation of talented individuals who want to progress a career in the mobile applications technology field.

 

You offer apps and digital products to the betting, gaming and lottery sectors, what do you think is the most important thing operators need to consider in terms of their digital experience offering?

Having a strong digital offering is no longer an option but a necessity for all operators and suppliers in the gambling industry. We work with several lotteries and traditionally this has been a product popular with the older generation who would buy and check the outcome of the draw in a retail environment. But nowadays, people are using their mobile phones for everyday tasks and this includes leisure activities such as betting and gaming. People have got used to the convenience of having everything just one click away and expect an easy, effortless user experience. For the lottery industry, this could for example mean a fully transactable experience; an app that offers the functionality to log in, deposit funds, check lottery tickets and withdraw winnings without unnecessary friction.

You work with several National and State lotteries. Would you say they are falling behind in the fast-paced digital development?

Although it can be argued that lotteries were late to the party when it comes to adapting to the online environment, we’re now seeing a sizeable shift in attitudes. For lotteries to benefit from all the opportunities provided by the digital world, they must be bold in embracing new technologies and trends. This is particularly crucial to engage the mobile savvy younger generations. We have seen with our operating partners that with a slick and efficient online or mobile offering, no audience is unattainable. Of course, as with any industry, there is room for improvement and challenges remain. Regulators world-over are tightening up on legislation while Apple is following suit with its own restrictions on the App Store guidelines, troubling digitalisation. But the ambition is finally there, and that’s an important step in the right direction. We recently gained a membership to the World Lottery Association and are partnered with some of the biggest names in the industry such as the Atlantic Lottery Corporation and the British Columbia Lottery Corporation. It’s great to see that implementing an innovative digital strategy is a top priority for the lotteries we work with and operators have proven that they are able to keep up with rapidly changing consumer preferences in an online world.

You have recently worked on a project together with Teesside University, could you tell us a bit about that?

This was part of our “innovate together” competition that we launched to see if we could generate solutions to one of the biggest challenges that lotteries around the world are currently facing; attracting and retaining the younger generation. As mentioned, traditional lotteries are seen to be a preferred game of choice for older generations of 55-64, where 87% of lottery tickets are still bought in retail stores. So, who better to address the challenge of engaging a younger audience than millennials themselves? We asked students at Teesside University to come up with a solution that bridges the gap between traditional lotteries and the younger generations, in line with responsible gambling regulations and charitable beneficiary obligations. We heard four presentations packed with great ideas and well-developed arguments. We’re now developing these innovative ideas with the students and we’re excited to showcase them soon.

Apple has recently started enforcing their guidelines 4.2 and 4.7, could you tell us a bit more about the implications this could have for the betting and gaming industry?

Apple’s restrictions on nativity and real money games have served as a double blow to the industry. For a lot of operators, repacking a HTML website in a native container was standard practice for their mobile applications. But that approach will no longer work under the new guidelines and has the potential to impact the industry massively in terms of app re-development time and cost.

On top of that, the 4.7 restriction has potential to be even more damaging, particularly for operators that have a high level of native functionality but include third-party casino games. As Apple will no longer accept games that have been ‘side-loaded’, as we call it, operators are left with a difficult decision: either abandon their iOS application and move solely to website distribution channels, or work with game developers to embed top titles with the application code. Both options come with pitfalls, however, the full extent of how these restrictions will truly impact the industry is yet to be realised.

What can we expect from mkodo in 2019?

We’ve been helping our clients and partners understand their obligations and responsibilities with the revised Apple Guidelines, as well as developing strategies to minimise the impact amongst operators in the wider betting and gaming industry. We will continue to do this and will advise on what happens beyond the September 3rd deadline. More widely, our business in Canada and North America continues to go from strength to strength and we’re looking forward to making valuable new partnerships in the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article:
Exclusive interview with Stuart Godfree, Managing Director and co-founder, mkodo

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WIN ONE OF 30 PACKAGES TO CHRIS MONEYMAKER’S 2025 POKER TOUR, COURTESY OF ACR POKER

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ACR Pro Chris Moneymaker headlined an unforgettable 2024 land-based poker tour, drawing fans to premier destinations like Aruba, Las Vegas, and Florida. Now, ACR Poker is going all-in for this incredible tour in 2025, offering 30 exclusive packages ($75,000 total value) to a destination of each winner’s choice.

“My 2024 tour was a huge success—it was amazing to see so many players come together to play poker at fantastic stops like Aruba and Las Vegas,” said ACR Pro Chris Moneymaker. “A huge thanks to ACR Poker for their continued support, and I’m thrilled they’re helping to make 2025 even bigger by offering more packages for players to compete in a Main Event at their favorite tour location.”

Players can win their Moneymaker Tour package by competing in the Beast Tournament Mega Satellites on Sunday, December 8th and 15th at 6:05pm ET, with each event guaranteeing 15 packages. The buy-in for the Mega Satellites is $95, or players can qualify for free by climbing the ranks on the Beast weekly leaderboard.

Each winner will receive a package worth $2,500, which includes a $1,500 buy-in towards a 2025 Main Event of their choosing, such as the Moneymaker Tour Aruba stop scheduled for September of next year. They will also get $1,000 towards airfare, hotel and spending money, paid directly into their ACR Poker account.

To learn more about the Moneymaker Tour Satellites, visit ACRPoker.eu.

For further information on the Moneymaker Tour itself, visit the website at moneymakerpt.com.

The post WIN ONE OF 30 PACKAGES TO CHRIS MONEYMAKER’S 2025 POKER TOUR, COURTESY OF ACR POKER appeared first on European Gaming Industry News.

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Renowned British creator ‘AngryGinge’ signed as Red Bull Player

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Today, Morgan ‘AngryGinge’ Burtwistle was announced as the newest Red Bull Player, following a special live stream from Red Bull Racing HQ earlier today.

Widely known for his online gaming content as one the UK’s biggest streamers, with 4.7 million followers across his social media channels, AngryGinge is a pioneer in football gaming culture, collaborating with global stars such as Wayne Rooney, Luke Littler, and Aitch previously.

The rise of football video games is transforming the traditional football scene, seamlessly weaving into the fabric of football culture and uniting fans across generations through a shared passion for the game.

AngryGinge has been essential to the cultural shift where 87% of gamers report that sports video games drive their interest in attending real-world matches, and 83% of sports gamers agree that sports video games are a good way to enhance the enjoyment of real-life sports content.

AngryGinge joins an elite roster of Red Bull talent, including reigning Formula 1 World Champion Max Verstappen, Brazilian footballing icon Neymar, and current Liverpool FC midfielder Dominik Szoboszlai.

I wanted to share more details on AngryGinge’s signing as a Red Bull Player in case it’s of interest to your readers:

  • Earlier today, streamer Morgan ‘AngryGinge’ Burtwistle was signed as the UK’s most recent Red Bull Player.
  • The announcement happened during a special livestream featuring exclusive content, including a behind-the-scenes look at Red Bull Racing’s Formula 1 Headquarters, and the prestigious Red Bull cap handed over by Red Bull Athlete and BMX star, Matt Jones.
  • His signing as a Red Bull Player reflects the growing popularity and influence of content creators, who are becoming household names alongside mainstream celebrities. In a recent Adidas campaign, he appeared with actor Barry Keoghan and England footballer Luke Shaw.
  • AngryGinge will join an impressive roster of British Red Bull Players, Rocket League professional player Joseph ‘noly’ Kidd, and Call of Duty: Warzone professional player Liam ‘Jukeyz’ James.
  • Following his signing as a Red Bull Player, AngryGinge said: “I’m buzzing to be joining as a Red Bull Player. Obviously it’s a massive brand, but it really does things differently to deliver amazing stuff with some of the biggest creators around the world. Can’t wait for the new content opportunities and events with the rest of the Red Bull team”

 

The post Renowned British creator ‘AngryGinge’ signed as Red Bull Player appeared first on European Gaming Industry News.

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Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK

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Summoners War, a popular mobile role-playing game, has captivated millions with its turn-based monster battles. Boasting over 220 million total downloads across platforms, Summoners War has cultivated a loyal and passionate fanbase.

To celebrate this dedicated community, the Summoners War X AppGallery Meetup 2024 in Hamburg on 30th November invites fans to engage in exciting activities and connect with the community, with top players NEF and ISMOO headlining this sold-out event. We caught up with NEF, ISMOO and STARTIIK, the top three winners of the SWC 2024 Europe Cup, to dive into their strategies, the influence of AppGallery, and the upcoming meetup.

 

What key strategies helped you win the Europe Cup and advance to the World Finals’ Semi-Finals match?

NEF: A lot of preparation involved strategizing with my friends and anticipating my opponents’ moves. Additionally, having favourable RNG in critical moments played a crucial role in my success.

 

What was your turning point in Summoners War that influenced you to start competing professionally?

NEF: Throughout my Summoners War journey, I have met so many incredible people who have really helped shape my experience and push me to grow. Watching ISMOO’s energetic performance on the big stage, gave me the motivation to chase my own dreams and got me to where I am today!

 

How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?

NEF: I am thrilled to be a part of meetup! Being involved in this vibrant community has been such a rewarding experience. I appreciate the variety of Summoners War campaigns that AppGallery offers, catering to all kinds of gamers, regardless of budget. Attending Gamescom last year was a phenomenal experience. The energy was electrifying, and it was amazing connecting with fellow gamers who share the same passion!

 

What key lessons from your past World Finals experiences have contributed to your success in reaching the World Finals’ Semi-Finals again?

ISMOO: Competing in past World Finals has been a crucial step towards my success in the Semi-Finals. It has taught me to stay composed and avoid costly misplays, even when the stakes are high. I have also learned to better analyse and adapt to opponents’ strategies, enabling me to make smarter decisions and perform more consistently under stress.

 

Reflecting on your 8-year journey, what key moments shaped your path in Summoners War?

ISMOO: One of the highlights was meeting all my in-game friends from Summoners War, including NEF, that I had only interacted with online. It was incredible to finally meet them in person and getting to know each other better!

Another unforgettable moment was competing in SWC World Finals 2022 in Korea. It was my first time traveling to Asia, and playing live on stage was such an exhilarating and surreal experience.

 

How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?

ISMOO: It feels amazing to be part of this meetup. Reconnecting with the community and meeting so many new people has been a blast! Incredibly grateful for the multiple events that AppGallery has hosted and invited me – It is truly an honour and excited for future events!

 

What key lessons helped you win second-place at the Europe Cup and advance to the World Finals’ Quarter-Finals match?

STARTIIK: I spent a year focusing on mastering drafts and learning which monsters counter certain meta picks. My Europe Cup preparation involved studying my opponents and analysing their playstyles. However, the World Finals demanded a completely different approach. Preparing for LADRILLO-OS was manageable while LEST’s unpredictability made it more challenging.

 

As a first-time Europe Cup player, what elements of your gameplay surprise opponents, and does their underestimation give you an edge?

STARTIIK: As a first-timer competitor on stage, many opponents underestimated me despite having experienced my strengths in previous matches. The real challenge lies in proving yourself as a worthy competitor who can handle pressure and deliver consistent results. My fast-paced cleaving strategy has always been my focus but the addition of Lora to my roster this year has strengthened my second-turn gameplay, allowing me to explore new strategies.

 

How has your AppGallery experience been, and how do its Summoners War campaigns and cashback benefits enhance your gameplay?

STARTIIK: My experience with AppGallery has been great! Installing it on my Android device was a breeze, and navigating the app is intuitive and straightforward. The enticing campaigns and cashback deals have been a great bonus, enabling me to grab some excellent discounts on in-game packs.

 

The post Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK appeared first on European Gaming Industry News.

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